Semrush Advertising Toolkit Certification Exam Answers

Semrush Advertising Toolkit Certification Exam Answers

Question 1: You can see copies of your competitors’ PLAs with the help of SEMrush.

• True
• False

Question 2: Ad Builder DOESN’T allow you to edit several ads simultaneously.

• True
• False

Question 3: Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

• Keyword Ad History
• Display Advertising
• PLA Research
• CPC Map

Question 4: Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

• Domain Overview
• Traffic Analytics
• Position Tracking
• Organic Research

Question 5: Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

• Position Tracking
• Advertising Research
• Keyword Magic Tool
• PPC Keyword Tool
• Organic Traffic Insights

Question 6: Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

• Ad Builder
• PPC Keyword Tool
• Position Tracking
• Display Advertising

Question 7: Which report can be useful for starting an advertising campaign?

• All the listed
• Advertising Research
• PLA Research

Question 8: With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

• Keyword Gap
• Advertising research
• PPC Keyword Tool
• Display Advertising
• Keyword Ad History
• Position Tracking

Question 9: Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

• Keyword Manager
• Keyword Magic Tool
• Keyword Gap
• This cannot be done

Question 10: Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

• PPC Keyword Tool
• Advertising Research
• Keyword Ad History
• CPC Map

Question 11: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

• Advertising Research
• Keyword Magic Tool
• Organic Research
• PLA Research

Question 12: Which tool should you use in order to see the sources where your competitor published display ads?

• Keyword Magic Tool
• Advertising Research → Ad Copies
• Keyword Ad History
• Display Advertising
• This cannot be done
• PPC Keyword Tool

Question 13: Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Ad History
• Keyword Overview – Phrase Match Report
• PLA Research
• Position Tracking

Question 14: What step should you take after you have grouped new keywords and moved them from one group to another?

• There is nothing left to do. You can start exporting the results
• Filter results by CPC
• Remove cross-match negatives
• Specify keywords match type

Question 15: What keywords CANNOT be compared with the help of Keyword Gap?

• Domains’ unique keywords
• Domains’ common keywords
• Domain’s desktop and mobile data
• Domain’s organic and paid keywords

Question 16: Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

• Position Tracking
• Keyword Ad History
• Keyword Gap
• Keyword Magic Tool
• Keyword Overview – Phrase Match Report

Question 17: The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

• Top Paid Competitors
• Traffic Sources
• Top Backlinks
• Position Tracking Trend
• Ad Copies

Question 18: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

• August 2017
• October 2017
• September 2017
• March 2017
• November 2017

Question 19: Which types of ads can be created with Ad Builder? Choose two answers.

• Text ads
• Video ads
• Flash ads
• Ads with responsive HTML

Question 20: Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

• Keywords that your competitors are ranking for in paid search
• Keywords that your competitors are ranking for in organic search
• Keywords from .xls, .csv and .txt files
• Keywords from Google Shopping campaigns
• Keywords from Google Search Console

Question 21: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?

• PLA Research
• Keyword Gap
• Advertising Research

Question 22: Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?

• PLA Research
• Position Tracking
• Organic Research
• Keyword Manager

Question 23: Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?

• Keyword Difficulty
• Position Tracking
• Keyword Gap
• Keyword Magic Tool

Question 24: What domain keywords CANNOT be compared with the help of Keyword Gap?

• Common keywords
• Organic and paid keywords
• Unique keywords
• Desktop and mobile data

Question 25: With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.

• Advertising Research
• PPC Keyword Tool
• Position Tracking
• Display Advertising
• Keyword Ads History
• Keyword Gap

Question 26: According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

• False
• True

Question 27: Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

• True
• False

Question 28: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

• Keyword Magic Tool
• PLA Research
• Advertising Research
• Sensor

Question 29: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?

• PLA Research
• Keyword Magic Tool
• Organic Research
• Advertising Research

Introduction to Semrush Advertising Toolkit

The Semrush Advertising Toolkit is a set of tools designed to help businesses and marketers with their advertising strategies. It offers features for creating, managing, and optimizing ads across various platforms. Here’s a breakdown of what the toolkit typically includes:

1. PPC Keyword Research

• Keyword Magic Tool: Helps identify relevant keywords for your paid search campaigns by providing keyword suggestions, search volume, and competition level.
• Keyword Gap Analysis: Compares your keyword strategy with competitors to find missed opportunities and new keywords to target.

2. Competitor Analysis

• Advertising Research: Analyzes competitors’ ad strategies, including their top-performing keywords, ad copy, and budget estimates.
• Display Advertising: Provides insights into competitors’ display ad campaigns, including ad creatives and placements.

3. Ad Campaign Management

• Campaign Management Tools: Helps track and manage your PPC campaigns efficiently. You can monitor performance metrics and adjust bids and budgets accordingly.

4. Ad Copy and Creative Analysis

• Ad Copy Templates: Offers templates and examples of successful ad copy to inspire your own ads.
• Ad Creative Research: Analyzes and provides examples of effective ad creatives used by competitors.

5. Performance Tracking

• Traffic Analytics: Monitors traffic sources and user behavior to assess the effectiveness of your ad campaigns.
• Conversion Tracking: Tracks conversions and ROI from your ad campaigns, helping you understand which ads are driving results.

6. Bid Management

• Bid Optimization Tools: Provides recommendations for adjusting bids to maximize ROI and achieve better ad placements.

7. Budget Management

• Budget Planning: Helps plan and allocate your advertising budget across different campaigns and channels.

8. Reporting and Insights

• Custom Reports: Allows you to create custom reports to analyze ad performance and share insights with stakeholders.
• Performance Insights: Provides detailed insights into how your ads are performing, including metrics like CTR, CPC, and CPA.

9. Integration with Other Tools

• CRM and Analytics Integration: Integrates with other tools like CRM systems and analytics platforms for a more comprehensive view of ad performance and customer behavior.

Overall, the Semrush Advertising Toolkit is designed to streamline the process of creating, managing, and optimizing advertising campaigns, helping marketers make data-driven decisions and improve their ROI.