Twitter Ads Manager Fundamentals Certification Exam Answers

Twitter Ads Manager Fundamentals Certification Exam Quiz Answers

Question 1: The default filters in the Ads Manager are….? (Select three)

• Funding Source
• Objective
• Status
• International Views

Question 2: What are the three stages of Reporting Overview?

• Filters
• Metrics
• Exporting
• Cross-Border

Question 3: You need a ________________ to access Ads Manager.

• Twitter account
• business
• campaign
• audience

Question 4: When setting up your campaign, how is it best to decide your targets?

• Select everything to cover the most people.
• Choose 1 or 2 options that support your goal.

Question 5: What does the Audience estimator do?

• Suggests target demographics
• Calculates audience based on your selections
• Sets up refined audience targeting
• Recommends themes for future campaigns

Question 6: Home Dashboard provides you with a _____ day summary of your progress.

• 365
• 28
• 7
• 14

Question 7: On the Dashboard, which tab do you use to create your ads content?

• Campaigns
• Creatives
• Analytics
• Tools

Question 8: Which area can help you reach the right people for your campaign?

• App Manager
• Conversion Tracking
• Audiences
• Tag Library

Question 9: Go big on branding and be laser focused are 2 examples of ______________.

• Video best practices
• Tweet best practices
• Campaign best practices
• Analytics best practices

Question 10: Which budgets can be set? (Select all that apply)

• Daily
• Campaign
• Ad Group
• Out Of Home Engagements

Question 11: Where can you measure your return on ad spend for Performance Advertising?

• Conversion Tracking
• App Manager
• Ad Editor
• Tag Library

Question 12: Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

• Reach
• Engagements
• Followers
• Website Traffic

Question 13: 47% of sales performance can be attributed to ______________.

• Refined audience targeting choices
• Creative alone
• Adding subtitles to all media
• Combining the right target and good creative.

Question 14: The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)

• Seen
• Retweeted
• Liked
• Called
• Replied

Question 15: You can refine your data views by using _________.

• Reach
• Filters
• Metrics
• Creatives

Question 16: Which of these is NOT a benefit of using the Tweet Composer?

• Simple Media Upload
• Preview
• Complex to use
• Media Upload how-to

Question 17: Where can you upload media? (select two)

• Media Library
• Tweet Composer
• Analytics Tab
• Events Manager

Question 18: Which of these are refined audience targeting? (select all that apply)

• Key Words
• Interest
• Events
• Household Income

Question 19: What are the main components of the marketing funnel? (select all that apply)

• Awareness
• Consideration
• Conversion
• Creation

Introduction to Twitter Ads Manager Fundamentals

Twitter Ads Manager is a powerful tool for creating, managing, and optimizing your Twitter advertising campaigns. Here’s a rundown of the fundamentals to help you get started:

1. Setting Up Your Twitter Ads Account

• Create a Twitter Ads Account:
  • Log in to your Twitter account.
  • Navigate to the Twitter Ads platform (ads.twitter.com).
  • Follow the prompts to set up your ads account.
• Billing Information:
  • Enter your payment details.
  • Choose your billing currency and set your budget limits.

2. Campaign Objectives

When creating a campaign, you’ll need to select an objective based on what you want to achieve. Twitter offers several objectives:

• Awareness: Increase the number of people who see your tweets.
• Consideration: Drive engagement or website visits.
• Conversion: Encourage specific actions on your website or app.

3. Campaign Structure

• Campaign:
  • The highest level of organization where you define your objective and overall budget.
• Ad Group:
  • Within a campaign, you create ad groups to set targeting options, bidding strategies, and more.
• Creatives:
  • The actual ads you create, which can be tweets, images, videos, or carousel ads.

4. Targeting Options

Twitter Ads Manager provides various targeting options to reach your audience:

• Demographics: Age, gender, location, language.
• Interests: Categories related to users’ interests.
• Behavioral: Based on user activity and engagement.
• Keywords: Keywords users have tweeted about or interacted with.
• Followers: Target users who follow specific accounts.
• Custom Audiences: Upload a list of contacts or use data from your website or app.

5. Budgeting and Bidding

• Budget:
  • Set a daily or total campaign budget.
  • Ensure it aligns with your campaign goals.
• Bidding:
  • Choose between automatic bidding (Twitter optimizes for the best results) or manual bidding (set your maximum bid for actions).

6. Ad Creatives

• Tweet Formats:
  • Single Image or Video Tweets: Visual content to engage users.
  • Carousel Ads: Multiple images or videos in a single ad.
  • Twitter Cards: Rich media experiences including website cards and app cards.
• Copy and Design:
  • Write compelling ad copy.
  • Use high-quality images or videos.
  • Ensure that your ad aligns with your campaign objective and branding.

7. Launching and Monitoring

• Launch:
  • Review your campaign settings and launch your campaign.
• Monitor Performance:
  • Use Twitter Ads Manager’s analytics to track metrics such as impressions, clicks, engagement, and conversions.
  • Adjust your targeting, bidding, and creative based on performance data.

8. Optimization

• A/B Testing:
  • Test different ad creatives, copy, and targeting options to see what works best.
• Adjust Budgets:
  • Reallocate budgets to higher-performing ad groups or campaigns.
• Refine Targeting:
  • Based on performance data, refine your audience targeting to improve results.

9. Reporting

• Custom Reports:
  • Generate reports to analyze performance across different campaigns, ad groups, and creatives.
• Metrics:
  • Key metrics include CTR (Click-Through Rate), CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), and ROI (Return on Investment).

10. Compliance and Best Practices

• Ad Policies:
  • Adhere to Twitter’s advertising policies to ensure compliance.
• Best Practices:
  • Keep your audience’s preferences in mind.
  • Regularly review and adjust your campaigns based on performance and feedback.

By understanding these fundamentals, you can create effective Twitter ad campaigns that reach your target audience and achieve your marketing goals.