Twitter Launch and Connect Certification Exam Answers

Twitter Launch and Connect Certification Exam Quiz Answers

Question 1: Where should you place your logo throughout your video creative?

• Top left corner
• Lower third
• You should not include your logo in video creative
• Top right corner

Question 2: What is the minimum number of ad formats you should use to maximize your success?

• 2-3
• 3-5
• 1-2
• 5-10

Question 3: What percentage of sales can be directly attributed to creative?

• 10%
• 47%
• 33%
• 20%

Question 4: People on Twitter are often the first to try, buy, and…

• Send a DM asking for more information
• Download a new game
• Forget about your ad
• Share new experiences with others

Question 5: What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

• Keep it short & simple
• Use jump cuts and fast-changing visuals
• Create visual cues with clear logo placement and captions
• Include people & products in your videos

Question 6: Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

• None of the launch phases involve these things
• Activation
• Creative
• Flighting

Question 7: In general, how long should your Video Ads be on Twitter?

• 25-45 seconds
• 60-90 seconds
• 30-60 seconds
• 10-15 seconds

Question 8: People on Twitter are… (select three)

• Results-driven
• Mostly on iOS devices
• Influential
• Receptive

Question 9: What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

• Target audience
• Topic of Connection
• Customized creative
• Brand story

Question 10: To drive awareness for your launch campaign, your flighting should be at least ___________ long.

• 2-3 weeks
• 5-10 weeks
• 1-2 weeks
• 3-6 weeks

Question 11: When you want to align with the topic, you can choose:

• Video Ads
• Trend Takeover+
• Timeline Takeover
• Trend Takeover

Question 12: If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

• Realtime content
• Immersed content
• Planned content
• Anticipated content

Question 13: Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

• Timeline Takeover
• Trend Takeover
• Awareness campaigns
• Trend Takeover+

Question 14: Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

• Expand your campaign window
• Expand your target audience
• Use multiple campaigns
• Use customized creatives

Question 15: Which of the following statements is correct about flighting strategy?

• You don’t need to understand the pulse of a conversation before joining it.
• It leads brands to build a phased approach to maximize impact pre / during / post-event.
• It does not take part in the peak of the conversation.
• It reinforces your connect campaign by extending the window after the peak.

Question 16: A successful connect strategy contains (select three):

• Connect strategy
• Flighting strategy
• Messaging strategy
• Engaging strategy

Question 17: The ways to connect on Twitter include (Select three):

• Events
• Occasions
• Topics
• Trends

Question 18: How do Twitter’s takeover products help you achieve a successful launch?

• Takeover products allow you to upload longer videos to Twitter.
• Takeover products allow you to direct message your audience at scale.
• Takeover products help you achieve mass awareness on Launch Day.
• Takeover products are Twitter’s most cost-effective ad solutions.

Question 19: Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

• Events
• Occasions
• None of these are connect opportunities
• Trends

Question 20: If you’re interested in significantly moving brand metrics, the length of your campaign should be…

• Longer
• Dependent on your budget
• Shorter
• Flight time does not impact brand metrics

Question 21: To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

• Topic of connection
• Brand story
• Customized creative
• Target audience

Question 22: Launch Leaders use a phased approach to their flighting strategy, which includes…

• Tease, Reveal, and Reinforce
• Hype, Anticipate, and React
• Preview, Release, and Tech Support
• Launch Leaders do not use a phased approach.

Question 23: What are the five types of launches we identify on Twitter?

• New projects, new branding, new copyrights, new features, and new hires
• New products, new brands, new messaging, new promotions, and new features
• New cars, new logos, new movies, new TV shows, and new sales
• New companies, new management, new features, new offers, and new messaging

Question 24: What do we mean when we say “connect” on Twitter?

• Executing campaigns around global moments
• Communicating with key stakeholders and influencers
• Launching a new product that’s connected to a current trend
• Building relevance by being a part of the conversation

Question 25: What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

• 5%
• 25%
• 7%
• 10%

Question 26: What do we mean when we say “launch” on Twitter?

• Creating a new campaign to be released on a specific date
• Driving sales for a specific type of product
• Building awareness and interest in something new
• Announcing the event of a sale with a promoted Tweet

Question 27: Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

• 5%
• 10%
• 40%
• 25%

Question 28: Why is it essential for your brand to be culturally relevant? (select two)

• Cultural relevance is straightforward to obtain.
• Cultural relevance correlates better with brand metrics.
• Cultural relevance is a critical driver of the consumer’s purchase decision.
• Cultural relevance is every brand’s #1 objective.

Question 29: What are the five types of launch categories on Twitter?

• Product, brand, features, message, promotion
• Videos, images, websites, apps, sales
• Paid media, video views, announcements, apps, websites
• Sales, services, announcements, products, promotions

Question 30: ______________ maximizes your success by serving content before, during, and after your launch day.

• A content strategy
• A data-driven flighting schedule
• An activation plans
• Creative developed by an award-winning team

Question 31: Your goal for the reveal phase of your launch should be to…

• Achieve all of your KPIs in a single day
• Start conversations
• Drive mass awareness of your launch
• Increase your reach

Question 32: Why are captions so important for your videos on Twitter?

• Including captions can lead to longer view rates.
• Captions aren’t that important on Twitter.
• If your video has captions, Twitter will show your ad to more people.
• Captions help identify the music you’re using in your videos.

Question 33: Which ad format allows you to connect your content with over 200 brand-safe publishers?

• Amplify Sponsorship
• Trend Takeover
• Timeline Takeover
• Amplify Pre-roll

Question 34: True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

• False
• True

Question 35: What are the three phases of the connect flighting strategy? (select three)

• Hype
• React
• Participate
• Announce

Question 36: How many ad formats should you use to increase the probability of having a successful connect campaign?

• As many as you can
• Only 1
• 2-3
• More than 3

Question 37: When you want to be at the front and center of the topic, you can use:

• Poll
• Video ads for Website Clicks
• Timeline Takeover
• Video ads with Conversation Buttons

Question 38: Working from home, mindfulness, and activism are examples of which type of connect opportunity?

• Trends
• None of these are connect opportunities
• Events
• Occasions

Question 39: If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

• Intent
• Consideration
• Recall
• Awareness

Question 40: What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

• Their use of Twitter as part of their launch strategy
• The industry the brand operates within
• Their overall budget
• Their use of cutting-edge creative

Question 41: Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

• 1.1X
• 2X
• 2.3X
• not

Question 42: What percentage of marketers report missing their launch KPIs?

• 15%
• 20%
• 85%
• 50%

Question 43: What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

• People on Twitter spend more time scrolling, so your ads are more likely to be seen.
• People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
• Twitter ads are less intrusive.
• People on Twitter are more interested in ads.

Question 44: On launch day you should…

• Send DMs to your community
• Go big on the reveal to maximize awareness
• Tweet at least 2-3 times
• Create an email newsletter campaign

Question 45: Social video content should be designed for…

• The fastest download speeds
• Viewing on a large-screen TV
• A sound-off environment
• Use across all social platforms

Question 46: True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

• True
• False

Question 47: ________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

• Trend Takeover
• Timeline Takeover
• Trend Takeover+
• Amplify Pre-roll Ads

Question 48: Why do people come to Twitter?

• Because they want to buy something.
• To stay up-to-date on the topics they care about and talk to others who share their interests.
• To create friendships with the brands they follow.
• To engage with companies via DMs.

Question 49: Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?

• Events
• None of these are connect opportunities
• Trends
• Occasions

Introduction to Twitter Launch and Connect

Twitter is a popular social media platform that allows users to post and interact with messages known as “tweets.” Each tweet is limited to 280 characters and can include text, images, videos, and links. Since its launch in 2006, Twitter has become a key tool for real-time communication, news dissemination, and social networking.

Launching on Twitter:

1. Creating an Account: To get started, you’ll need to sign up for a Twitter account. You can do this via the Twitter website or mobile app by providing your name, phone number or email address, and a password. You’ll also choose a unique username (handle) that will identify you on the platform.
2. Profile Setup: Once your account is created, you can personalize your profile. This includes adding a profile picture, a cover photo, and a bio. Your bio is a short description that helps others understand who you are or what your account is about.
3. Following and Followers: Twitter operates on a follow system. You can follow other users to see their tweets in your feed, and others can follow you to see your tweets. Building a following often involves engaging with content and people relevant to your interests or niche.
4. Tweeting: With your account set up, you can start tweeting. Tweets are short messages you post to share thoughts, updates, or media. You can engage with others by replying to their tweets, retweeting their posts, or liking their content.

Connecting on Twitter:

1. Engage with Content: Engage with tweets by liking, retweeting, or replying. This interaction helps you become part of conversations and can attract attention to your own tweets.
2. Hashtags: Use hashtags (#) to join or start conversations on specific topics. Hashtags help categorize tweets and make it easier for others interested in those topics to find your content.
3. Direct Messages: Twitter allows private messaging through Direct Messages (DMs). You can use DMs to have private conversations with other users, provided they follow you or you both have opted to receive messages from each other.
4. Lists and Communities: Create or join lists to organize accounts into categories. Joining Twitter communities or participating in Twitter chats can also help you connect with like-minded individuals and groups.
5. Analytics and Feedback: Use Twitter’s analytics tools to track engagement and understand what content resonates with your audience. Feedback from interactions can guide your content strategy and help build a stronger presence on the platform.

By launching and connecting effectively on Twitter, you can build a network, stay informed, and engage with a global audience.