Semrush On-Page and Technical SEO Certification Exam Answers

Semrush On-Page and Technical SEO Certification Exam Answers

Question 1: Log File Analyzer allows you to not only identify the most crawled pages on a website, but also eliminate structural and navigational problems that affect the accessibility of certain pages.

• True
• False

Question 2: How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.

• Automatically import the landing pages that your website is ranking for
• Find pages on your website with no internal links pointing to them
• See the unique pageviews for each page in your audit to prioritize the work on technical issues
• Find slow pages that take more than one second to become interactive
• Access all of the backend information for your website in one location
• Get an idea of where you need to improve a page and user experience

Question 3: Which issues regarding using HTTPS protocol can be found in the Site Audit HTTPS implementation report? Choose 3 answers:

• Mixed content issues
• Uncompressed files
• Links to your old HTTP version pages
• Non-secure pages with password fields
• Pages crawl depth

Question 4: Which Site Audit chart shows if any of your website’s pages are broken, have redirects, or have server-side errors?

• The Crawl Budget Waste bar chart
• The Incoming Internal Links bar chart
• The HTTP Status Code donut chart
• The Pages Crawl Depth donut chart

Question 5: Which tool helps to define the domains that are worth trying to acquire backlinks from?

• SEO Content Template
• SEO Writing Assistant
• Content Audit

Question 6: True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project.

• False
• True

Question 7: From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers.

• Position Tracking
• Organic Traffic insights
• Google Search Console
• Organic Research

Question 8: Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks.

• Site Indexability, 4
• Pages Crawl Depth, 4
• Pages Crawl depth, 5
• Site Indexability, 5

Question 9: True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template.

• True
• False

Question 10: What is the recommended number of on-page links in order not to be regarded as spam or of low quality?

• Below 3000
• Between 3000 and 5000
• There are no recommendations on it

Question 11: With Site Audit, you can choose which version of each page to crawl first — AMP or not.

• False
• True

Question 12: Fill in the blanks: When a visitor connects to a website with HTTPS protocol extension, the data being exchanged \_\_\_\_\_\_.Also, Google Chrome marks \_\_\_\_\_\_ with the \_\_\_\_\_\_ label.

• is encrypted, HTTP websites, not secure
• is not encrypted, HTTP websites, Secure
• is encrypted, HTTPS websites, not secure

Question 13: With the help of Log File Analyzer you can see how Googlebot prioritizes content and builds up SEO strategy by drawing bots’ attention to the most important pages.

• True
• False

Question 14: What information does the Site Audit’s Crawlability report provide you? Choose three options.

• If you have any broken pages, pages with redirects, or server-side errors
• If you have any non-secure pages with password fields
• Average page load speed
• How many pages squander your crawl budget, and why
• If you have any orphaned pages or pages with too few incoming links
• The most important issues detected on your website

Question 15: Fill in the blanks: \_\_\_\_\_\_ provides you with key SEO and content recommendations by analyzing your top 10 competitors’ strategies for queried keywords. \_\_\_\_\_\_ is an add-on for \_\_\_\_\_\_ and a plug-in for WordPress, based on the \_\_\_\_\_\_.

• SEO Writing Assistant, SEO Writing Assistant, SEO Content Template, SEMrush keyword database
• SEO Content Template, SEO Writing Assistant, Google Docs, SEO Content Template
• SEO Content Template, SEO Writing Assistant, Google Chrome, SEO Content Template

Question 16: From which sources can you import keywords and pages to On Page SEO Checker? Choose 3 answers.

• Google My Business
• Brand Monitoring
• Organic Research
• Position Tracking
• Google Search Console
• SEO Content Template

Question 17: Which way will help you to solve a multiple H1 tag issue?

• Replace H1 with title tag
• There’s no issue in having multiple H1 tags on a page
• Use multiple H2-H6 tags instead of an H1

Introduction to Semrush On-Page and Technical SEO

Semrush is a popular SEO tool that offers a range of features for on-page and technical SEO analysis. Here’s a breakdown of how Semrush can help with each aspect:

On-Page SEO with Semrush

1. SEO Content Template:
   • Purpose: Helps you create SEO-friendly content by analyzing the top-ranking pages for your target keywords.
   • Features: Provides recommendations on keywords to include, content length, and readability improvements. It also offers suggestions for related keywords and phrases.
2. Content Analyzer:
   • Purpose: Evaluates your existing content’s performance and suggests optimization strategies.
   • Features: Provides insights into how your content is performing in terms of engagement and SEO metrics. It also checks for content quality and suggests improvements.
3. SEO Writing Assistant:
   • Purpose: Assists in optimizing content as you write.
   • Features: Real-time analysis of your content against top-ranking pages, checking for readability, keyword usage, and overall SEO-friendliness.
4. On-Page SEO Checker:
   • Purpose: Evaluates your web pages and provides actionable recommendations to improve their SEO.
   • Features: Analyzes various on-page elements like title tags, meta descriptions, headers, and internal linking. It also checks for issues like missing alt text for images and broken links.
5. Keyword Magic Tool:
   • Purpose: Helps you find and analyze keywords to target in your content.
   • Features: Provides keyword suggestions, search volume, keyword difficulty, and competitive metrics.

Technical SEO with Semrush

1. Site Audit:
   • Purpose: Performs a comprehensive audit of your website to identify technical SEO issues.
   • Features: Checks for crawl errors, broken links, duplicate content, and other technical issues that could affect your site’s SEO performance. It also provides recommendations for fixing these issues.
2. Crawl Report:
   • Purpose: Allows you to see how search engines are crawling your site.
   • Features: Provides insights into crawl errors, redirects, and issues with robots.txt and sitemap files. Helps you ensure that search engines can effectively access and index your content.
3. Site Performance:
   • Purpose: Assesses your website’s loading speed and overall performance.
   • Features: Provides recommendations to improve page speed, such as optimizing images, leveraging browser caching, and reducing server response times.
4. Mobile Usability:
   • Purpose: Ensures that your website is mobile-friendly.
   • Features: Checks for mobile usability issues and provides suggestions to enhance the mobile user experience, which is crucial for SEO and user satisfaction.
5. Backlink Audit:
   • Purpose: Analyzes your backlink profile to identify potential issues and opportunities.
   • Features: Helps you monitor the quality of your backlinks, detect toxic links that could harm your SEO, and assess your link-building strategy.
6. SEO Dashboard:
   • Purpose: Provides an overview of your SEO performance.
   • Features: Includes key metrics and insights related to both on-page and technical SEO, allowing you to monitor your overall SEO health and track progress over time.

How to Use Semrush Effectively

• Set Goals: Define what you want to achieve with your SEO efforts, such as improving rankings for specific keywords or fixing technical issues.
• Regular Audits: Conduct regular site audits and reviews to keep up with any changes or issues that arise.
• Competitor Analysis: Use Semrush to analyze competitors and understand their strategies, which can provide insights for improving your own SEO.
• Content Optimization: Continuously optimize your content based on the recommendations provided by Semrush’s on-page tools.

Semrush provides a comprehensive suite of tools that can help both in refining your on-page SEO strategies and addressing technical SEO issues.