Semrush Mobile International and Local SEO Certification Exam Answers

Semrush Mobile International and Local SEO Certification Exam Answers

Question 1: What load speed is recommended for web pages to make the site perform well?

• Less than 1 second
• There are no common recommendations
• Less than 3 seconds
• Less than 2 seconds

Question 2: What should be done to make Site Audit check which pages take more than 1 second to become interactive?

• Connect GSC
• No additional action should be taken
• Connect GA

Question 3: Site Audit is able to check your AMP pages, which are a great way to improve your mobile SEO.

• False
• True

Question 4: Fill in the blanks. The ___ tab in the featured snippet report in the ___ shows ___ where your domain doesn’t rank in featured snippets, but your competitors do.

• Opportunities, Site Audit, URLs
• Trend, Position Tracking tool, keywords
• Opportunities, Position Tracking tool, keywords
• Previous

Question 5: Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?

• Keyword Gap
• Keyword Overview
• Keyword Magic tool

Question 6: Which tool helps you find pages with missing Hreflang attributes?

• Site Audit
• Organic Traffic Insights
• On-Page SEO Checker

Question 7: In Position Tracking, you can add up to 10 devices and locations (depending on your subscription) to track your visibility and also specify the search engine for the campaign.

• True
• False

Question 8: Choose 1 INCORRECT statement about the Listing Management Tool.

• The tool makes changes to your data once that take effect in all listings.
• The tool checks your business listings for accuracy and consistency in the UK, US and Australia.
• By keeping NAP consistent with the help of the tool you can increase your chances of getting to local pack.
• In the tool you can only edit NAP data and cannot add a logo, photo or video.

Question 9: Which metric in Position Tracking when at 100% shows that the tracked domain, subdomain or URL has the first position for every keyword you have set up in a project?

• Average position
• Visibility
• Traffic volume

Question 10: Which tools help you get better results for local SEO by giving ideas of how to get to local pack? Choose 3 answers.

• Listing Management
• Position Tracking
• Keyword Magic tool
• Site Audit

Introduction to Semrush Mobile International and Local SEO

Semrush is a powerful tool for both international and local SEO strategies. Here’s a breakdown of how it can help in these areas:

International SEO

1. Keyword Research:
   • Keyword Magic Tool: Allows you to discover keywords in multiple languages and regions. This is crucial for identifying the right terms to target in different markets.
   • Keyword Difficulty Tool: Helps you assess how competitive a keyword is in various regions, so you can prioritize efforts accordingly.
2. Competitive Analysis:
   • Domain Overview: Provides insights into how competitors are performing in different countries and regions, helping you to benchmark your performance and uncover new opportunities.
   • Traffic Analytics: Helps you understand where your competitors’ traffic is coming from, which can inform your strategy in those markets.
3. Rank Tracking:
   • Position Tracking Tool: Allows you to track your rankings in different countries and regions, so you can monitor performance and adjust strategies for various international markets.
4. Site Audit:
   • Technical SEO Audit: Identifies issues that might affect your international sites, like hreflang tag implementation or site speed across different countries.
5. Content Optimization:
   • SEO Content Template: Provides recommendations for content based on local search engines’ requirements and user intent in different regions.
6. Backlink Analysis:
   • Backlink Analytics: Allows you to analyze the backlink profile of your international competitors and identify link-building opportunities in different markets.

Local SEO

1. Keyword Research:
   • Local Keyword Research: Helps you find keywords with local intent and understand how users in specific regions are searching.
2. Local Listings and Citations:
   • Listing Management: Semrush can help you manage and optimize local business listings to ensure consistency and accuracy across various platforms.
3. Rank Tracking:
   • Local Rank Tracking: Enables you to track rankings at a local level, so you can see how well your site performs in specific cities or regions.
4. Site Audit:
   • Local SEO Audit: Identifies issues related to local SEO, such as missing or inconsistent NAP (Name, Address, Phone Number) information.
5. Competitor Analysis:
   • Local Competitor Insights: Helps you understand how local competitors are performing and what strategies they are using, so you can adjust your approach to gain a competitive edge.
6. Local Backlinks:
   • Backlink Analytics: Find local backlinks that can improve your local search visibility and understand where competitors are gaining their local links.

By leveraging these Semrush tools and features, you can develop a more effective international and local SEO strategy tailored to your specific needs and markets.