Table of Contents
Semrush Content Marketing Fundamentals Certification Exam Answers
Question 1: True or False: Based on the content, consumers can choose one brand over another.
- False
- True
Question 2: Who is NOT a member of a content marketing team?
- Customer success specialist
- The content strategist
- A designer
- SEO / Data analyst
Question 3: What is one goal you can accomplish using content marketing?
- Increase website traffic
- Train employees
- Complete a work retreat
Question 4: How many competitors do you need to have in order to analyze the competition?
- 7-10
- 5-7
- 1-3
- 3-5
Question 5: Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.
- Energy
- Weather
- Attitude
- Problems
Question 6: When you’re running a content audit, what is the first thing you need to do?
- Write out the original goals/objectives
- Compile all content URLs into a spreadsheet
- Collect engagement metrics from social media
Question 7: Which SEMrush tool will help you create new topic ideas to create content with?
- Post Tracking
- Content Audit
- Topic Research Tool
- SEO Writing Assistant
Question 8: What is a content calendar?
- A calendar listing what social media posts are scheduled and when
- A shareable resource that all teams can use to plan content marketing activity
- A calendar of important holidays to focus content on
Question 9: What should the average length of paragraphs in a blog post be?
- 10-12 sentences
- 1-2 sentences
- 5-7 sentences
- 2-4 sentences
Question 10: When it comes to optimizing a new blog post, which parts of the content should be optimized?
- Headers, footers, title tags, meta-titles, and the meta-description
- Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
- Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs
Question 11: What is a great way to make sure your content is seen by your fans, their friends, and your target audience?
- Post the same piece of content every day
- Promote the content on social media through a Boosted Post
- Have the customer success team call and notify customers of a new content release
Question 12: How can you update a piece of content to make it high-quality content? Choose 3 options.
- Divide the piece into smaller pieces, and post them separately
- Make the CTA clearer
- Implement more relevant keywords
- Improve the headlines
Question 13: What is the best way to gain leads from content marketing?
- Have a pop-up box on each blog post
- Create a piece of content a user has to exchange information to access
- Ask at the end of every paragraph for the user to sign up
Question 14: What is one way to reuse your existing content?
- Update your Google My Business listing
- Turn categorized blog posts into an eBook
- Create a new keyword strategy
Question 15: Which metrics matter most when it comes to measuring your content success?
- It depends on each individual brand/business’s goal
- Conversion
- SEO outcome
- Engagement
Question 16: Fill in the blank. Quality content is well-written, \_\_\_, readable, persuasive, and provides value for a positive customer experience.
- Quick to read
- Relevant
- Understood in all languages
Question 17: Three types of content distribution are….
- Given, owned, and paid
- Owned, earned, and paid
- Distributed, earned, and owned
Question 18: How long should meta descriptions be?
- 150 characters
- 160 characters
- 110 characters
- 65 characters
Question 19: How often is it recommended to audit your content?
- Quarterly
- Daily
- Monthly
- Annually
Question 20: True or False: Subscribing to a competitor’s email address using your personal email is a way to see how much content they are producing and at what frequency.
- True
- False
Question 21: If you want to increase traffic to your website using content marketing, what should you do?
- Add 1 extra social media post a day to your social calendar
- Create blog posts that answer questions and topics people are searching for relevant to your industry
- Update all of your social media bios
Question 22: What is content marketing NOT?
- A way to build brand authority
- A way to educate consumers of a new product
- Producing creatives such as blog posts and videos
- Short-term marketing
Question 23: What is the most important role of a content marketer?
- Conducting competitor research and discovering new trending topics
- Retargeting and remarketing, which means pushing ads to people who have already expressed interest in a website, product, or service
- All of the listed roles are equally important
- Running A/B tests with different content messaging to determine what sticks for users and helps them convert
- Creating compelling and relevant blog posts, advertisements, website copy, and other branded messaging
Question 24: Which team DOES NOT need to have access to the content calendar?
- Administrative Team
- Customer Success Team
- Content Team
- Sales Team
- Social Team
Question 25: Which question should you ask yourself when trying to come up with new topic ideas?
- Is there anything happening in your industry that is newsworthy and relevant?
- All of the listed questions are equally important
- Who and what is generating backlinks?
- What’s currently trending?
- What time of year is it? Are any holidays approaching?
Question 26: What is the first and most important question when conducting research about your audience?
- Why do you have followers to begin with?
- What type of buyer are you already attracting?
- What type of buyer are you trying to attract?
Introduction to Semrush Content Marketing Fundamentals
SEMrush offers a variety of tools and resources to support content marketing, but understanding the fundamentals can really help you leverage them effectively. Here’s a rundown of key concepts and strategies related to content marketing that SEMrush covers:
1. Keyword Research
- Purpose: Identify what keywords and phrases your target audience is searching for.
- SEMrush Tools: Keyword Magic Tool, Keyword Overview, and Topic Research.
- How to Use: Find relevant keywords with high search volume and low competition. Use these keywords to guide your content creation and optimization.
2. Content Strategy
- Purpose: Develop a plan for creating and distributing content that aligns with your business goals and audience interests.
- SEMrush Tools: Content Analyzer, SEO Content Template, and Content Marketing Toolkit.
- How to Use: Analyze competitor content to identify gaps and opportunities. Use SEMrush’s recommendations to optimize your content for SEO and user engagement.
3. On-Page SEO
- Purpose: Optimize individual pages to rank higher in search engine results.
- SEMrush Tools: On-Page SEO Checker and Site Audit.
- How to Use: Check for on-page SEO issues and get recommendations for improvement, such as keyword usage, meta tags, and content structure.
4. Content Creation
- Purpose: Develop high-quality, relevant content that resonates with your audience.
- SEMrush Tools: SEO Content Template and SEO Writing Assistant.
- How to Use: Use these tools to ensure your content is optimized for target keywords and follows SEO best practices. The SEO Writing Assistant can provide real-time recommendations as you write.
5. Content Distribution
- Purpose: Promote your content to reach a larger audience.
- SEMrush Tools: Social Media Toolkit and Brand Monitoring.
- How to Use: Track social media performance and monitor brand mentions to understand how your content is performing and adjust your strategy as needed.
6. Performance Tracking and Analysis
- Purpose: Measure the effectiveness of your content marketing efforts and make data-driven decisions.
- SEMrush Tools: Analytics Reports, Traffic Analytics, and Position Tracking.
- How to Use: Track your content’s performance metrics, such as organic traffic, engagement, and rankings. Use this data to refine your strategy and improve future content.
7. Competitor Analysis
- Purpose: Understand what your competitors are doing and identify opportunities for differentiation.
- SEMrush Tools: Competitor Analysis, Domain Overview, and Traffic Analytics.
- How to Use: Analyze your competitors’ content, keywords, and performance to find areas where you can gain a competitive edge.
8. Content Optimization
- Purpose: Continuously improve your content to ensure it remains relevant and effective.
- SEMrush Tools: Content Analyzer and SEO Content Template.
- How to Use: Regularly review and update your content based on performance data and changing SEO trends.
By leveraging SEMrush’s tools and following these fundamentals, you can create a robust content marketing strategy that drives traffic, engages your audience, and achieves your business goals.