Semrush Keyword Research Certification Exam Answers

Semrush Keyword Research Certification Exam Answers

Question 1: What are the keyword phrase scores based on?

• Seasonality
• Popularity
• Accuracy

Question 2: Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

• What are your business goals?
• What problem do you have as a business?
• What revenue (the number) did you get/have last year?
• What problem do you solve for the customer?
• Are there any seasonal trends in your audience behavior?

Question 3: Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

Question 4: What does the keyword difficulty score tell you?

• How difficult it is to understand that keyword
• How difficult it is to rank for that keyword
• How difficult it is to find that keyword during keyword research

Question 5: The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

• TRUE
• FALSE

Question 6: Which SEMrush tool provides you with information about not provided keywords?

• PPC Keyword Tool
• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights

Question 7: Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

• Position Tracking
• Keyword Magic Tool
• Keyword Overview
• Keyword Difficulty

Question 8: Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

• The content of these pages is very difficult to rank for, so you should avoid these topics
• You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
• You should consider that the content of these pages is important to their audience and their customers

Question 9: Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

• TRUE
• FALSE

Question 10: Proper keyword research allows you to rank with text-only content – and nothing else.

• TRUE
• FALSE

Question 11: What information does the Domain Overview report provide for the queried domain? Choose three options.

• Traffic distribution by source
• Keyword distribution between databases
• Estimated organic and paid traffic
• Mention volume trend
• Top subdomains
• The number of backlinks

Question 12: Organic Research allows you to compare multiple competitors in terms of user engagement.

• True
• False

Question 13: You analyze three of your competitors with Traffic Analytics. Which of them can be considered the one with the most engaging content from the audience’s standpoint?

• Competitor A with 5.31 Pages/Visit, 15:43 Avg. Visit Duration, 21% Bounce Rate
• Competitor C with 8.73 Pages/Visit, 10:28 Avg. Visit Duration, 60% Bounce Rate
• Competitor B with 6.74 Pages/Visit, 3:01 Avg. Visit Duration, 47% Bounce Rate

Question 14: Fill in the blanks: The \_\_\_\_\_\_\_ tool allows you to compare up to five domains to see common and unique keywords. With the help of the \_\_\_\_\_\_\_ tool you can pick the best \_\_\_\_\_\_\_ with the most authority.

• Keyword Gap, Backlink Gap, referring domains
• Keyword Gap, Keyword Gap, keywords
• Backlink Gap, Backlink Gap, referring domains
• Keyword Gap, Backlink Gap, backlinks

Question 15: Fill in the blanks: To find mentions from resources that your competitors have backlinks from and you don’t, use the \_\_\_\_\_\_\_ tool. The \_\_\_\_\_\_\_ tool will help you analyze your top 10 competitors’ content quality. To know how your competitor’s article engages users go to the \_\_\_\_\_\_\_ tool. Make an easy decision on what to write in your next blog post with the \_\_\_\_\_\_\_ tool.

• Brand Monitoring, On Page SEO Checker, Topic Research, Post Tracking
• On Page SEO Checker, Brand Monitoring, Post Tracking, Topic Research
• On Page SEO Checker, Brand Monitoring, Topic Research, Post Tracking
• Brand Monitoring, On Page SEO Checker, Post Tracking, Topic Research

Question 16: Keyword Manager allows you to export keywords directly to the following two SEMrush tools:

• Position Tracking
• Content Analyzer
• Keyword Difficulty
• SEO Content Template
• Keyword Overview
• PPC Keyword Tool

Question 17: Fill in the blanks: Connecting \_\_\_\_\_\_\_\_\_\_\_ to Organic Traffic Insights will help you identify your ‘not provided’ keywords and \_\_\_\_\_\_\_\_\_\_\_ in SEMrush. Connecting \_\_\_\_\_\_\_\_\_\_\_ to the report will let you analyze \_\_\_\_\_\_\_\_\_\_\_.

• Google Search Console, post-click data, Google Analytics, pre-click data
• Google Analytics, post-click data, Google Search Console, pre-click data
• Google Analytics, pre-click data, Google Search Console, post-click data
• Google Search Console, pre-click data, Google Analytics, post-click data

Question 18: Which shape can you compare to the structure of your site content?

• Pyramid, with the home page at the top and the very specific pages at the bottom
• Circle with the home page in center and all other pages equally connected to the home page
• Inverse triangle, with the home page at the bottom and no more than two additional pages connected to the home page

Question 19: When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.

• low-cost terms
• medium-cost terms
• high-cost terms

Question 20: Which Google tools can you connect to enrich your data when running SEMrush Organic Traffic Insights? Choose two options.

• Google Trends
• Google Search Console
• Google Analytics
• Google Keyword Planner

Question 21: To estimate the probability of getting a clickthrough to your site if you rank #1 for the phrase, check the click potential metric on Keyword Manager.

• TRUE
• FALSE

Question 22: Choose two long tail keyword phrases from the list:

• cheapest winter hat in town
• wool jacket
• buy blue jeans in Denver
• dog food
• one wheel bicycle

Question 23: Fill in the blanks: The search query ‘tickets to Hong Kong’ is an example of an \_\_\_\_\_\_\_\_\_.

• transactional query
• mixed intent query
• navigational query
• informational query

Question 24: In the early days of SEO, Google’s algorithm matched keywords in the search phrase to the same keywords on a web page. What should you do now to be seen as relevant by Google’s algorithm?

• Update your list of keywords at least every 3 months
• Match the intent behind the search
• Match the exact search phrase

Question 25: The only important element of keyword research is understanding your general business concept.

• TRUE
• FALSE

Introduction to Semrush Keyword Research

Semrush is a powerful tool for keyword research and can help you identify valuable keywords for SEO and content strategies. Here’s a quick guide on how to effectively use Semrush for keyword research:

1. Start with the Keyword Overview Tool

• Enter a seed keyword to get an overview of its search volume, keyword difficulty, and competitive density.
• Review the Search Trends to see how the keyword’s popularity has changed over time.

2. Explore Keyword Variations

• Use the Keyword Magic Tool to find related keywords and phrases. This tool provides a list of variations, questions, and related terms.
• Filter results by search volume, keyword difficulty, or intent (informational, transactional, etc.).

3. Analyze Competitors

• Use the Domain Overview feature to check competitor websites. Enter a competitor’s domain to see which keywords they rank for.
• Look at the Organic Research section to identify their top-performing keywords and potential gaps you can exploit.

4. Check SERP Features

• Analyze the SERP for your target keywords to see what kind of content is ranking (e.g., featured snippets, local packs, etc.).
• This can help you tailor your content to match search intent and improve your chances of ranking.

5. Long-Tail Keywords

• Focus on long-tail keywords, which often have lower competition and can attract more targeted traffic.
• Use filters in the Keyword Magic Tool to find long-tail phrases related to your main keywords.

6. Keyword Grouping

• Organize your keywords into groups based on themes or topics. This helps in creating a content strategy and optimizing for related keywords in a single piece of content.

7. Track Your Keywords

• Use the Position Tracking tool to monitor your rankings over time. You can set up a project to track your keywords and see how they perform against competitors.

8. Content Ideas

• Use the Topic Research tool to generate content ideas based on your target keywords. It helps you understand what content resonates with your audience.

9. Analyze Keyword Difficulty

• Assess the keyword difficulty score to understand how competitive a keyword is. Focus on keywords that offer a balance between search volume and difficulty.

10. Export and Organize Data

• Export keyword data to spreadsheets for easier organization and analysis. This helps in tracking your progress and refining your strategy over time.

By following these steps, you can leverage Semrush’s capabilities to enhance your keyword research and overall SEO strategy.