Semrush for Digital Agencies Certification Exam Answers

Semrush for Digital Agencies Certification Exam Answers

Question 1: SEMrush offers a free Position Tracking mobile app that allows you to measure the success of your SEO on the go, including ranking fluctuations, visibility and traffic trends, and more.

• True
• False

Question 2: You can assign up to three tags to projects in order to easily filter them.

• True
• False

Question 3: Custom triggers allow you to set up notifications for Position Tracking. For example, you can receive notifications if any of your pages enter the top 5 for the keywords you are tracking.

• False
• True

Question 4: SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking, Organic Research, Advertising Research, Backlink Analytics and Site Audit into your GDS account.

• False
• True

Question 5: Which SEMrush tool helps compare the audience size and source traffic of up to 5 websites?

• Brand Monitoring
• Domain Overview
• Traffic Analytics
• Keyword Gap

Question 6: With SEMrush, you can see the number of visits, traffic sources, user behavior and most visited pages of any website.

• No
• Yes

Question 7: A team member without an SEMrush account can easily leverage checks on plagiarism, readability, and tone of voice provided by SEO Writing Assistant by accessing a Google Docs template created by an SEMrush user.

• False
• True

Question 8: You can connect your clients’ Google Analytics and Search Console accounts to SEMrush to receive more insight and personalized recommendations, and to prioritize your tasks.

• False
• True

Question 9: Which of the following can you do with the SEMrush Lead Generation tool? Pick 3 options.

• Create a customized widget on your website to collect leads
• Take payments for express website audits
• Collect prospect contact details in a GDPR-friendly way
• Automatically translate the customized widget into 9 languages
• Fully customize your call to action and email message to appeal to your new leads

Question 10: Which SEMrush tool provides data about any domain’s market share, audience interests and top domains in a selected business niche?

• Traffic Analytics
• Domain Analytics
• Market Explorer

Question 11: Which of the following can you do with the My Reports PDF report builder? Pick 5 answers.

• Get automatically generated data interpretation
• Add comments, images and screenshots
• Include your comments or recommendations next to the data
• Schedule a report to be sent to an email you specify
• Drag and drop widgets
• Merge widgets
• Send a report via your messenger app of choice
• Star your favorite widgets for quick access in the future

Question 12: You can set deadlines in the SEMrush Marketing Calendar down to the minute.

• False
• True

Question 13: If you want to be able to track your client’s progress over time and manage their online visibility across multiple marketing channels, which is the best option?

• Run their domain through Organic and Advertising research
• Set up a Project for their domain and configure the relevant tools
• Run their domain through Traffic Analytics

Question 14: From which sources can you pull data into My Reports? Pick 4 answers.

• Tableau
• Google Search Console
• SalesForce
• Google Ads
• Google Analytics
• Google AdSense
• Google Calendar
• Google My Business

Question 15: The ‘Quick modify’ button in MyReports allows you to make bulk changes to the time range or the domain in the widgets in your report.

• True
• False

Question 16: You can easily migrate from your existing calendar software to SEMrush Marketing Calendar and transfer your scheduled activities by importing a .ics file.

• True
• False

Question 17: Can you add your own logo to SEMrush PDF reports you create in the My Reports tool?

• No, this isn’t possible.
• Yes, if you have a Agency Growth Kit add-on
• Yes, all paid subscriptions have this option

Question 18: Which project tools should you set up to manage a client’s SEO campaign? Choose all that apply.

• Market Research
• Keyword Gap
• Backlink Audit
• Organic Research
• Organic Traffic Insights
• Site Audit
• Position Tracking

Question 19: If you have a client with a domain that covers multiple languages (or countries), is it possible to set up a single SEMrush project for them?

• Yes
• No

Question 20: Which SEMrush tool will show you the top traffic sources and the top exit destination sites for a website?

• Domain Analytics
• Traffic Analytics
• Organic Research
• Market Explorer

Question 21: You can outsource content writing to SEMrush and order a new article right from the SEO Content Template interface.

• Yes
• No

Question 22: What are the four quadrants Market Explorer uses to map out a website’s industry competitors?

• Growers
• Established Players
• Leaders
• New Players
• Niche Players
• Game Changers

Question 23: Can you create your own custom report template and share it with your colleagues?

• Yes, this feature is available for Business accounts
• There’s no such option
• Yes, this feature is available for all paid subscriptions

Question 24: Which SEMrush tool will show you if your client has lost a link?

• Site Audit
• Position Tracker
• Backlink Audit
• Content Analyzer

Question 25: Which SEMrush tool allows you to plan out campaigns and other activities and tasks with your team?

• Social Media Tracker
• Projects
• Lead Generation Tool
• Marketing Calendar

Question 26: The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On:

• All of the listed options
• Strong competitor in their niche
• PPC/SEO Budget Gap
• Negative search visibility trend
• Growing marketing spend

Question 27: You can tag your projects to easily sort through them. E.g. to see which ones are on hold, which are assigned to a specific team member, etc.

• True
• False

Question 28: Custom triggers allow you to set up notifications, so you can receive an alert in case there are any notable changes in your Position Tracking campaign. E.g. if any keyword enters or leaves the top 3/5/10 positions etc.

• True
• False

Question 29: SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking and Domain Analytics into your GDS account.

• True
• False

Question 30: SEMrush offers multiple connection points to provide even more insights through integration with other data sources. Is Adobe Analytics one of them?

• SEMrush doesn’t have integration with Adobe Analytics.
• Adobe Analytics integration is included as part of any paid plan.
• Adobe Analytics integration is available as an add-on to any subscription.
• Adobe Analytics integration is available as an add-on to the Business subscription.

Question 31: Which SEMrush tool helps identify the audience sizes of two websites and how similar they are?

• Domain Overview
• Keyword Gap
• Brand Monitoring
• Traffic Analytics

Question 32: Does SEMrush offer data on the online presence of any website — its number of visits, traffic sources, user behavior, most visited pages, etc?

• Yes
• No

Question 33: Which of the following statements about the Notes tool are true? Pick three answers.

• You can create your own notes to explain a change in the graph or mark the beginning of a project.
• Notes can be found in Position Tracking, Organic and Advertising research, and 8 other tools.
• You can attach an image to your note.
• It’s impossible to hide notes.
• SEMrush automatically adds notes on days with major Google updates and SEMrush database updates.
• SEMrush sends a notification if a team member creates a new note.

Question 34: A freelance copywriter or a team member without an SEMrush account can leverage checks on plagiarism, readability, tone of voice provided by SEO Writing Assistant simply by accessing a Google Docs template created by an SEMrush user.

• True
• False

Question 35: You can connect your clients’ Google Analytics and Search Console accounts to SEMrush to receive more insights, personalized recommendations, and prioritize your tasks.

• True
• False

Question 36: Which tool allows you to compare multiple domains or various search metrics for a single domain and pick data visualization type?

• My Reports
• Domain Overview
• Bulk Analysis
• Traffic Analytics
• Charts
• SEO Dashboard

Question 37: Which of the following data is NOT available within the Market Explorer tool?

• Leaders in the niche
• Market audience interests
• Market audience demographics
• Any domain’s audience insights
• Local or global data
• Domain’s market share
• Forecast data on market growth

Question 38: Does SEMrush have an affiliate program that allows agencies to earn more money?

• No, SEMrush doesn’t offer one.
• Yes, it’s called Berush and offers up to 40% commission.
• Yes, there are two options — Berush (for online sales) and Agency Program (for offline sales).

Question 39: API (Application Programming Interface) allows you to extract raw data without having to manually log into the software and pull it into another tool / interface of your choice. Please pick one correct statement about SEMrush APIs.

• APIs are available for free with a paid account of any level.
• Any API is available at no extra cost with an SEMrush Business account.
• Standard API Package (Analytics, Projects, Accounts APIs) available at no extra cost with an SEMrush Business account; Traffic Analytics API should be purchased separately.
• SEMrush doesn’t offer API access.
• API access is available with any SEMrush account, however API units should be purchased separately.

Question 40: What are the options for creating a PDF report within SEMrush? Pick 1 WRONG answers.

• Create a custom report from scratch in My Reports
• Compile a new report by clicking the ‘Send to My Reports’ button on the widgets within other reports
• Quick clone and modify your previously created report in My Reports
• Use one of the preset report templates from the SEMrush library in My Reports
• Click the ‘export’ button within any analytics report or tool

Question 41: Is it possible to create white-label reports with SEMrush (completely replacing SEMrush branding with your own)?

• With a Business or Enterprise subscription.
• With a paid account of any level.
• There’s no way to create a white-label report with SEMrush.
• Buy a paid add-on to an SEMrush account of any level.

Question 42: Content Audit is one of the SEMrush Project tools. Pick 3 jobs it can do for you.

• Run on a subfolder level and pull website structure from a sitemap
• Get insights about user interactions with your content in ‘Content Sets’ mode
• Get to know the language of the page
• Get data on the # of referring domains
• Create tasks for specific parts of your article, send them to Trello and Google Calendar
• Discover top-performing content in your niche

Question 43: Which of the following features are available within SEMrush Marketing Calendar? Pick 4 answers.

• Set due dates, and assign a team member to a certain task
• Set in-app and email notifications for your tasks and other updates
• Connect your Google Analytics account to obtain campaign traffic data via UTM tags
• Share a calendar with edit access to anyone who has either free or paid account with SEMrush
• Users can only view the tasks that they themselves created in the calendar
• Deadlines are set as days, not hours/minutes

Question 44: Which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors?

• Competitor Insights
• Traffic Analytics
• Position Tracking
• My Reports
• Keyword Gap
• Site Audit

Question 45: From which sources can you pull data into My Reports? Pick 3 answers.

• Google Analytics
• Google Search Console
• Google Ads
• SalesForce
• Google My Business
• Tableau

Question 46: Which of the following statements about sharing a project are true? Pick 3 options.

• Sharing with edit access is available to all paid users with any level of subscription.
• Read-only access can only be granted by Business and Enterprise-level accounts.
• A user with a free subscription can be granted with ‘edit’ access to a project.
• A client needs to have a free account with SEMrush to be able to view a shared project.
• The number of projects you can share is limited to 10.

Question 47: The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on the negative search visibility trend, so you can reach out to them with a tailored proposal.

• True
• False

Question 48: The ‘Quick modify’ button in my reports allows you to make bulk changes to the widgets in your report (e.g. change the time range or a domain).

• True
• False

Question 49: Which tools would you use to help out a local client? Pick 6 options.

• Position Tracking — to track their rankings down to neighborhood level and discover local competitors
• CPC Map — to obtain city-level average CPC rates in their industry
• Listing Management — to make sure their local listings are consistent and up to date
• On-page SEO checker — to optimize URLs based on top 10 SERP results for their city
• SEO content template — to create a new piece of content that would rank well in the chosen city
• Topic Research — to gather city-specific ideas for a content campaign
• Keyword Magic Tool — to discover local keywords                      
• Traffic Analytics — to check how much traffic they get from a specific city.

Question 50: What can you NOT do with the Project list?

• Customize the dash to show only the metrics you’re focusing on — through the Manage Columns button
• Quickly get an overview of all key metrics for all your projects, and how they’ve changed compared to the previous period
• Share multiple projects at once (e.g. with a new team member) with read-only or edit access
• Favorite” a Project so that it always appears at the top of the list
• Sort by a preview widget’s metric (Site health, for example) to look at your highest and lowest performing Projects
• Drag and drop projects to rearrange the table

Question 51: You can easily migrate from your existing calendar software and transfer your scheduled activities to the SEMrush Marketing Calendar through importing a .ics file.

• True
• False

Question 52: Which of the following can you do with My Reports PDF report builder? Pick 5 answers.

• Star your favorite widgets to access them more quickly in the future
• Schedule a report to be sent to your or your client’s email
• Get automatically generated data interpretation
• Send a report via your messenger app of choice
• Add comments, images and screenshots
• Merge widgets

Question 53: You can outsource content writing to SEMrush and order a new article right from the interface.

• Yes
• No

Question 54: The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on growing marketing spend, so you can reach out to them with a tailored proposal.

• True
• False

Question 55: Which SEMrush Tool Provides Data About Any Domain’s Market Share, Audience Interests And Top Domains In A Determined Business Niche?

• Domain Analytics
• Traffic Analytics
• Market Explorer

Question 56: How Can You Get Access To White-Label Reports With SEMrush (Completely Replacing SEMrush Branding With Your Own)? Choose 2 Options.

• With a Business or Enterprise subscription.
• With a paid account of any level.
• There’s no way to create a white-label report with SEMrush.
• Buy a paid add-on to an SEMrush account of any level.

Introduction to Semrush for Digital Agencies

Semrush is a comprehensive tool that’s highly useful for digital agencies. It offers a range of features designed to help with SEO, PPC, content marketing, and competitive analysis. Here’s how digital agencies can leverage Semrush effectively:

1. SEO Analysis and Optimization

• Site Audit: Conduct thorough audits to identify technical SEO issues and areas for improvement.
• Keyword Research: Discover high-value keywords for your clients and track their rankings.
• On-Page SEO: Get recommendations for optimizing on-page elements like meta tags, headers, and content.

2. Competitive Research

• Competitor Analysis: Analyze competitors’ strategies, including their top-performing keywords and backlinks.
• Market Research: Understand the competitive landscape and find opportunities for differentiation.

3. PPC and Advertising

• Keyword Research for PPC: Identify high-performing keywords for paid search campaigns.
• Ad Copy Analysis: Review competitors’ ad copy to find ways to improve your own campaigns.

4. Content Marketing

• Content Ideas: Generate content ideas based on keyword research and competitor analysis.
• SEO Writing Assistant: Ensure that content is optimized for search engines with real-time suggestions.

5. Social Media and Brand Management

• Social Media Tracker: Monitor social media performance and track engagement metrics.
• Brand Monitoring: Keep an eye on brand mentions and sentiment online.

6. Reporting and Analytics

• Custom Reports: Create detailed, branded reports to showcase results and insights to clients.
• Dashboard: Use customizable dashboards to track KPIs and campaign performance at a glance.

7. Backlink Analysis

• Backlink Audit: Evaluate the quality and quantity of backlinks pointing to client sites.
• Link Building Opportunities: Identify potential sites for acquiring new backlinks.

8. Local SEO

• Local Listings: Manage and optimize local business listings to improve local search visibility.
• Local Competitor Analysis: Track competitors’ local SEO strategies and performance.

9. Project Management

• Task Management: Use Semrush’s project management features to keep track of ongoing tasks and deadlines.
• Collaboration Tools: Facilitate teamwork and client communication through shared projects and reports.

For a digital agency, Semrush’s ability to provide insights across various aspects of digital marketing makes it a powerful tool. It can help streamline processes, enhance strategy, and deliver measurable results for clients.