Semrush Content Marketing Fundamentals Certification Exam Answers

Semrush Content Marketing Fundamentals Certification Exam Answers

Question 1: True or False: Based on the content, consumers can choose one brand over another.

• False
• True

Question 2: Who is NOT a member of a content marketing team?

• Customer success specialist
• The content strategist
• A designer
• SEO / Data analyst

Question 3: What is one goal you can accomplish using content marketing?

• Increase website traffic
• Train employees
• Complete a work retreat

Question 4: How many competitors do you need to have in order to analyze the competition?

• 7-10
• 5-7
• 1-3
• 3-5

Question 5: Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

• Energy
• Weather
• Attitude
• Problems

Question 6: When you’re running a content audit, what is the first thing you need to do?

• Write out the original goals/objectives
• Compile all content URLs into a spreadsheet
• Collect engagement metrics from social media

Question 7: Which SEMrush tool will help you create new topic ideas to create content with?

• Post Tracking
• Content Audit
• Topic Research Tool
• SEO Writing Assistant

Question 8: What is a content calendar?

• A calendar listing what social media posts are scheduled and when
• A shareable resource that all teams can use to plan content marketing activity
• A calendar of important holidays to focus content on

Question 9: What should the average length of paragraphs in a blog post be?

• 10-12 sentences
• 1-2 sentences
• 5-7 sentences
• 2-4 sentences

Question 10: When it comes to optimizing a new blog post, which parts of the content should be optimized?

• Headers, footers, title tags, meta-titles, and the meta-description
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

Question 11: What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

• Post the same piece of content every day
• Promote the content on social media through a Boosted Post
• Have the customer success team call and notify customers of a new content release

Question 12: How can you update a piece of content to make it high-quality content? Choose 3 options.

• Divide the piece into smaller pieces, and post them separately
• Make the CTA clearer
• Implement more relevant keywords
• Improve the headlines

Question 13: What is the best way to gain leads from content marketing?

• Have a pop-up box on each blog post
• Create a piece of content a user has to exchange information to access
• Ask at the end of every paragraph for the user to sign up

Question 14: What is one way to reuse your existing content?

• Update your Google My Business listing
• Turn categorized blog posts into an eBook
• Create a new keyword strategy

Question 15: Which metrics matter most when it comes to measuring your content success?

• It depends on each individual brand/business’s goal
• Conversion
• SEO outcome
• Engagement

Question 16: Fill in the blank. Quality content is well-written, \_\_\_, readable, persuasive, and provides value for a positive customer experience.

• Quick to read
• Relevant
• Understood in all languages

Question 17: Three types of content distribution are….

• Given, owned, and paid
• Owned, earned, and paid
• Distributed, earned, and owned

Question 18: How long should meta descriptions be?

• 150 characters
• 160 characters
• 110 characters
• 65 characters

Question 19: How often is it recommended to audit your content?

• Quarterly
• Daily
• Monthly
• Annually

Question 20: True or False: Subscribing to a competitor’s email address using your personal email is a way to see how much content they are producing and at what frequency.

• True
• False

Question 21: If you want to increase traffic to your website using content marketing, what should you do?

• Add 1 extra social media post a day to your social calendar
• Create blog posts that answer questions and topics people are searching for relevant to your industry
• Update all of your social media bios

Question 22: What is content marketing NOT?

• A way to build brand authority
• A way to educate consumers of a new product
• Producing creatives such as blog posts and videos
• Short-term marketing

Question 23: What is the most important role of a content marketer?

• Conducting competitor research and discovering new trending topics
• Retargeting and remarketing, which means pushing ads to people who have already expressed interest in a website, product, or service
• All of the listed roles are equally important
• Running A/B tests with different content messaging to determine what sticks for users and helps them convert
• Creating compelling and relevant blog posts, advertisements, website copy, and other branded messaging

Question 24: Which team DOES NOT need to have access to the content calendar?

• Administrative Team
• Customer Success Team
• Content Team
• Sales Team
• Social Team

Question 25: Which question should you ask yourself when trying to come up with new topic ideas?

• Is there anything happening in your industry that is newsworthy and relevant?
• All of the listed questions are equally important
• Who and what is generating backlinks?
• What’s currently trending?
• What time of year is it? Are any holidays approaching?

Question 26: What is the first and most important question when conducting research about your audience?

• Why do you have followers to begin with?
• What type of buyer are you already attracting?
• What type of buyer are you trying to attract?

Introduction to Semrush Content Marketing Fundamentals

SEMrush offers a variety of tools and resources to support content marketing, but understanding the fundamentals can really help you leverage them effectively. Here’s a rundown of key concepts and strategies related to content marketing that SEMrush covers:

1. Keyword Research

• Purpose: Identify what keywords and phrases your target audience is searching for.
• SEMrush Tools: Keyword Magic Tool, Keyword Overview, and Topic Research.
• How to Use: Find relevant keywords with high search volume and low competition. Use these keywords to guide your content creation and optimization.

2. Content Strategy

• Purpose: Develop a plan for creating and distributing content that aligns with your business goals and audience interests.
• SEMrush Tools: Content Analyzer, SEO Content Template, and Content Marketing Toolkit.
• How to Use: Analyze competitor content to identify gaps and opportunities. Use SEMrush’s recommendations to optimize your content for SEO and user engagement.

3. On-Page SEO

• Purpose: Optimize individual pages to rank higher in search engine results.
• SEMrush Tools: On-Page SEO Checker and Site Audit.
• How to Use: Check for on-page SEO issues and get recommendations for improvement, such as keyword usage, meta tags, and content structure.

4. Content Creation

• Purpose: Develop high-quality, relevant content that resonates with your audience.
• SEMrush Tools: SEO Content Template and SEO Writing Assistant.
• How to Use: Use these tools to ensure your content is optimized for target keywords and follows SEO best practices. The SEO Writing Assistant can provide real-time recommendations as you write.

5. Content Distribution

• Purpose: Promote your content to reach a larger audience.
• SEMrush Tools: Social Media Toolkit and Brand Monitoring.
• How to Use: Track social media performance and monitor brand mentions to understand how your content is performing and adjust your strategy as needed.

6. Performance Tracking and Analysis

• Purpose: Measure the effectiveness of your content marketing efforts and make data-driven decisions.
• SEMrush Tools: Analytics Reports, Traffic Analytics, and Position Tracking.
• How to Use: Track your content’s performance metrics, such as organic traffic, engagement, and rankings. Use this data to refine your strategy and improve future content.

7. Competitor Analysis

• Purpose: Understand what your competitors are doing and identify opportunities for differentiation.
• SEMrush Tools: Competitor Analysis, Domain Overview, and Traffic Analytics.
• How to Use: Analyze your competitors’ content, keywords, and performance to find areas where you can gain a competitive edge.

8. Content Optimization

• Purpose: Continuously improve your content to ensure it remains relevant and effective.
• SEMrush Tools: Content Analyzer and SEO Content Template.
• How to Use: Regularly review and update your content based on performance data and changing SEO trends.

By leveraging SEMrush’s tools and following these fundamentals, you can create a robust content marketing strategy that drives traffic, engages your audience, and achieves your business goals.