Semrush Amazon Seller Certification Exam Answers

Semrush Amazon Seller Certification Exam Answers

Question 1: What might you need to provide in order for Amazon to verify your identity?

• Video call
• Utility bills
• Business license
• Credit card statements
• Birth certificate

Question 2: True or false: If you haven’t formed a business yet, you can put in your personal tax ID when creating an Amazon Seller Account and change it later.

• False
• True

Question 3: Why should you use your business address when creating an Amazon Seller Account?

• The address will show on your Amazon store page.
• Amazon will send returned products to this address.
• It looks more professional.

Question 4: If you receive a customer message on Saturday at 5pm, by when does Amazon expect you to answer that message?

• Sunday 5 PM
• The following Saturday
• Monday 1 PM
• Saturday 11 PM

Question 5: If your IPI is below Amazon’s benchmarks what will happen to your account?

• You will need to write a plan of action and submit it to Amazon.
• You will not be allowed to list any additional inventory.
• You will be suspended.
• Your FBA storage will be limited next quarter.

Question 6: Why do you want to fix stranded inventory as quickly as possible?

• You may receive negative reviews.
• Amazon may suspend your account.
• After 30 days without an offer, Amazon has the right to dispose of your inventory.
• You will still be charged storage fees even though these items are not available for sale.

Question 7: If you wanted to change your price for an item you are selling on Seller Central, you would

• You cannot edit your price on Amazon
• Delete and relist your inventory
• Edit the price in Seller Central in the Manage Inventory or Manage FBA Inventory pages on Seller Central
• Submit a ticket to Seller Support with the ASIN and the new price

Question 8: A great title on Amazon … (check all that apply)

• Includes your brand name
• Includes all relevant keywords
• Includes the name of the product
• Follows Amazon’s style guidelines

Question 9: Check all that apply for primary images.

• The image should include any available coupons.
• Should be 85% of the image
• The image should be on a pure white background.
• The image must not contain gratuitous or confusing additional objects.

Question 10: Which Amazon ad types will display your product in search results?

• Sponsored Listing
• Sponsored Product Ads
• Brand Advertising
• Sponsored Brands

Question 11: How can you protect your listing once it has been created?

• Purchase Brand Protection.
• Register for Brand Registry.
• Track your listing with the Sellerly Listing Protection tool.
• Join Amazon’s FBA program.

Question 12: If you want to list a product that is already on Amazon, but it has incorrect information, what should you do?

• Work to update the listing with the correct information.
• Don’t list your product.
• Create a new listing with the correct information.
• Delete the listing.

Question 13: True or false: If your product does not have a GTIN you can request a GTIN Exception.

• True
• False

Question 14: What will determine the percentage referral fee that you will be charged by Amazon when your product sells?

• The product category
• The product price
• The quantity sold
• The product size

Question 15: Why is it important to have just the right amount of product stock when doing FBA?

• If you are heavily overstocked, you will have more storage fees.
• If you are heavily overstocked, your account may get suspended.
• If you run out of stock, your account may get suspended.
• If you run out of stock, you may lose ad money invested in ranking for a specific keyword.

Question 16: Which Amazon program helps you to access honest reviews in exchange for free products?

• Early Reviewer Program
• Brand Registry
• Vine
• Amazon Business

Question 17: Why should you add a clippable coupon to your product when launching?

• You are more likely to rank better organically.
• It can increase your click-through rate and your conversion.
• Amazon shares the cost of the coupon with you.
• It’s free and customers are happier.

Question 18: True or False: When doing split testing, you should only test small differences.

• False
• True

Question 19: What is a twister?

• Another name for a product variation
• A product that comes in different colors.
• A product review that was negative, but gets changed to a positive review.
• A special program with Amazon

Question 20: What happens if a parent listing gets deleted?

• The children listings become orphans and are shown as individual products.
• All the children listings get deleted too.
• The first child listing created will become the parent listing.

Question 21: Why should you try a special program (Brand Registry, Subscribe and Save, Early Reviewer Programs) after a year?

• Changes to the programs might have made them more viable for your products.
• You shouldn’t try a special program if it didn’t work the first time around.
• Beta listings aren’t completely retail ready.
• Amazon likes it and will rank your product better organically.

Question 22: True or false: It is ok to have friends, family or employees review your products.

• False
• True

Question 23: The Early Review Program is designed to:

• Allows you to email customers and offer a discount in exchange for a 5-star review
• Expose your product to customers primarily shopping in the morning
• Get your first 5 reviews
• Get reviews for your products before you list them on Amazon

Question 24: Finish the sentence: “The best way to increase your total reviews is____”. Check all that apply.

• Offer a free product in exchange for a 5-star review.
• Use special programs like Early Reviewer Program and Vine.
• Ask your friends and family to leave reviews for your products.
• Use ads and coupons to encourage more purchases of your products.

Question 25: Why do you want to avoid your item going into Poor or Fair status?

• You will have to pay more for advertising.
• Amazon can remove your listing.
• Amazon can suppress your listing.
• Amazon will suspend your account.

Introduction to Semrush Amazon Seller

Semrush is a well-known digital marketing tool that helps with SEO, content marketing, and competitive research. While it’s not specifically designed for Amazon sellers, it can still offer valuable insights for anyone involved in e-commerce, including Amazon sellers.

For Amazon sellers, Semrush can be used in several ways:

1. Keyword Research: You can use Semrush to find relevant keywords for your product listings. This helps in optimizing your product titles, descriptions, and backend search terms to improve visibility in Amazon’s search results.
2. Competitor Analysis: By analyzing competitors’ websites and strategies, you can gather insights into what keywords they’re targeting, their content strategies, and their traffic sources. This can help you adjust your own strategies to better compete.
3. Content Marketing: If you’re running a blog or a content site related to your products, Semrush can help with content ideas and SEO strategies to drive more traffic to your site, which can, in turn, help boost your Amazon sales.
4. Backlink Analysis: Understanding where competitors are getting their backlinks can help you build a better link profile for your own site, which can indirectly benefit your Amazon listings by driving more traffic to your brand’s website.
5. PPC Campaigns: If you’re running Amazon Sponsored Products or other paid ads, Semrush can assist with keyword research and ad copy optimization to improve the performance of your campaigns.

While Semrush doesn’t offer tools specifically tailored for Amazon’s platform, using its features strategically can still help in optimizing your overall digital presence and supporting your Amazon sales efforts.