Semrush Advanced Competitive Research Certification Exam Answers

Semrush Advanced Competitive Research Certification Exam Answers

Question 1: True or False: With the help of Traffic Analytics, you can find data about top destinations that visitors reach directly through hyperlinks on the analyzed website.

• False
• True

Question 2: True or False: Analyzing competitors’ referral links with the help of SEMrush tools (such as Traffic Analytics, Backlink Analytics, Market Explorer and Topic Research) can be a pipeline for finding potential affiliates.

• False
• True

Question 3: True or False: To understand your competitors’ digital marketing tactics in detail, you should focus on their strategies and performance in PR and Social rather than in SEO and PPC.

• False
• True

Question 4: Which of the following media buys will work for your business if you are in a restricted industry, and need to focus more on experimental platforms? Choose three options.

• TikTok
• Facebook
• Reddit
• Twitter
• Quora

Question 5: Which SEMrush tool will help you understand what kind of customers are the core audience of your new market (their typical interests, average age and gender)?

• Market Explorer
• Organic Research
• Topic Research

Question 6: What should you NOT include in a go to market strategy?

• Demand patterns
• Culture and legislation
• Market size
• Sales and marketing channels
• All of the listed options are included in a go-to-market strategy checklist
• Competitors and differentiation

Question 7: True or False: Traffic Sources report in Traffic Analytics is the one and only report in SEMrush where you can see which domains are driving the most referral traffic.

• False
• True

Question 8: Fill in the blanks: Amongst all the media channels \_\_\_\_\_ represents a salesperson, and Instagram represents \_\_\_\_\_.

• Display, a community builder
• Display, an aspirational creator
• Paid search, an aspirational creator
• Paid search, a community builder

Introduction to Semrush Advanced Competitive Research

Semrush is a robust tool for competitive research and SEO, and when diving into advanced competitive research, there are several key strategies and features you can utilize to gain a comprehensive understanding of your competitors’ online presence. Here’s a guide on how to leverage Semrush for advanced competitive research:

1. Competitor Analysis

• Domain Overview: Start by analyzing your competitor’s domain to get a snapshot of their overall performance. This includes organic search traffic, paid search traffic, and backlinks.
• Traffic Analytics: Compare the estimated traffic and see where it’s coming from. Analyze their top traffic sources and see how they differ from your own.

2. Keyword Research

• Organic Research: Look at the keywords your competitors rank for. Use the “Organic Research” tool to find their top-performing keywords, the positions they hold, and their estimated traffic from those keywords.
• Paid Search Research: Investigate the keywords your competitors are bidding on. This can give insights into their PPC strategy and how much they are spending on ads.
• Keyword Gap Analysis: Identify keywords that your competitors are ranking for but you aren’t. This helps in finding new opportunities for content and SEO.

3. Backlink Analysis

• Backlink Analytics: Use Semrush’s “Backlink Analytics” tool to evaluate the backlink profile of your competitors. Look for high-quality backlinks they have and consider how you can earn similar links.
• Backlink Gap: Compare your backlink profile with that of your competitors to spot opportunities where they have links that you don’t.

4. Content Analysis

• Top Pages: Identify which pages on your competitors’ sites are getting the most traffic. Analyze these pages to understand what content resonates with their audience.
• Content Gap Analysis: Find topics and keywords that your competitors are covering but you’re missing out on. This can guide your content strategy to fill these gaps.

5. Advertising Research

• Display Advertising: Analyze your competitors’ display ads to understand their ad copy, design, and where they’re placing ads. This can provide insights into their overall marketing strategy.
• PPC Campaigns: Look into their PPC campaigns and ad copy. Analyze their ad spending, keywords targeted, and the structure of their campaigns.

6. Social Media Insights

• Social Media Tracker: Use Semrush’s social media tools to monitor your competitors’ social media presence. Analyze their posts, engagement rates, and audience growth.

7. Market Research

• Traffic Sources: Determine the primary traffic sources for your competitors, such as organic search, direct traffic, referrals, or social media.
• Geographic Insights: Analyze where your competitors are getting their traffic from geographically. This can help in targeting specific regions.

8. Technical SEO

• Site Audit: Perform a site audit to spot any technical issues or areas of improvement on your competitor’s site. This can reveal how well-optimized their site is for search engines.

9. Competitor Benchmarking

• Benchmarking Reports: Create reports comparing your site’s performance against your competitors in various aspects like traffic, keywords, and backlinks.

10. Custom Alerts and Reports

• Set Up Alerts: Create alerts for changes in your competitors’ domains, such as new backlinks, keyword ranking changes, or traffic fluctuations.
• Custom Reports: Generate and schedule custom reports to keep track of competitor performance over time.

By thoroughly analyzing these areas, you’ll gain a detailed understanding of your competitors’ strategies and identify opportunities to improve your own digital marketing efforts.