Competitor Analysis with Semrush Certification Exam Answers

Competitor Analysis with Semrush Certification Exam Answers

Question 1: How many competitors can you compare in the audience overlap widget in the Traffic Analytics?

• 5
• 2
• 3

Question 2: In the Top Pages report, you can learn:

• Which pages are ranking in the top 5 organic placements on Google.
• Which pages are getting the lion’s share of traffic.
• Which pages are generating the most revenue for a competitor.

Question 3: What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.

• Traffic Growth
• Geographic Spread
• Traffic Volume
• Content Output
• Revenue

Question 4: If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

• The channel must not be worth much since an existing giant isn’t bothering with it.
• The channel must be overly complicated and will require a lot of time and monetary investment to do well.
• The channel represents an opportunity to gain market share with limited resistance.

Question 5: Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?

• PPC Keyword tool
• Position Tracking
• Traffic Analytics

Question 6: True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.

• False
• True

Question 7: What can the Topic Research tool teach you about your competitors? Choose two answers.

• The frequency with which they produce the content on a given topic.
• Content they produce that has high and low search volume.
• The subtopics of a queried topic that they have and have not covered.

Question 8: If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?

• Brand Monitoring
• Market Explorer
• Traffic Analytics

Question 9: True or False: A competitor with low audience overlap should be ignored.

• False: They might represent a partnership expansion opportunity or a future threat.
• True: They don’t interact with my people and I need to focus on defense.

Question 10: True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.

• True
• False

Question 11: Why might it make more sense to model your strategies on Game Changers than Established Players?

• Established players hide their secrets, and Game Changers are too naive to know to do that.
• Game Changers have high traffic growth and could overtake Established players who have begun to stagnate.
• Life is always changing, and keeping up with new players helps future proof brands.

Question 12: How does assessing the traffic distribution of your competitors help you build a marketing strategy?

• It doesn’t, it just makes you feel better about your choices.
• You can identify neglected channels, and achieve easier wins.
• You can see what the Internet is.

Question 13: How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?

• That’s not the best use of the Bulk Analysis tab. It’s better to use the tab to discover new competitors.
• It allows you to upload your data to get in-depth information about marketing strategies you should develop.
• The Bulk Analysis tab allows you to see traffic sources, core metrics, and other useful information on up to 200 competitors.

Question 14: If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?

• Track their known competitors to see how often they come up in other brand mentions.
• Track the brand without filters so you can see everything.
• Use keyword filters in Brand Monitoring to get more targeted updates.

Question 15: What can a competitor’s referral and direct traffic teach you about content strategy?

• They might have an analytics error and paid traffic is getting attributed as direct.
• What content is so compelling that brands link to it and users bookmark it to go back directly.
• Nothing, competitors have nothing of value to teach a brand as mighty as yours!

Question 16: True or false: the competitors shown in Market Explorer will always be the most direct competitors.

• True
• False

Question 17: What’s one benefit of presentation mode?

• This function doesn’t exist.
• You can co-work in SEMrush while presenting on a different computer.
• You can show important metrics in a digestible format.

Introduction to Competitor Analysis with Semrush

Using SEMrush for competitor analysis is a powerful way to gain insights into your rivals’ strategies and improve your own. Here’s a step-by-step guide on how to effectively use SEMrush for competitor analysis:

1. Identify Your Competitors

• Direct Competitors: Companies offering similar products or services.
• Indirect Competitors: Businesses targeting the same audience with different products.

2. Add Competitors to SEMrush

• Go to the SEMrush dashboard and navigate to the “Domain Overview” tool.
• Enter the domain of a competitor to start gathering data.

3. Analyze Competitor Traffic

• Traffic Overview: Look at total traffic, traffic trends, and sources (organic, paid, referral).
• Top Pages: See which pages drive the most traffic and assess their content strategy.

4. Examine Keywords

• Organic Keywords: Identify which keywords your competitor ranks for, their positions, and the search volume.
• Paid Keywords: Analyze the keywords your competitor is bidding on in PPC campaigns.
• Keyword Gap Analysis: Compare your keyword profile with competitors to find keyword opportunities.

5. Review Backlinks

• Backlink Analysis: Look at the number and quality of backlinks pointing to your competitor’s site.
• Referring Domains: Identify the sites linking to your competitors and assess their authority.
• Backlink Gap: Discover which backlinks your competitors have that you don’t.

6. Content Analysis

• Top Performing Content: See which types of content (blogs, articles, videos) attract the most engagement for your competitors.
• Content Strategy: Analyze the topics, formats, and frequency of their content.

7. Social Media Analysis

• Social Media Tracker: Track competitors’ social media profiles for engagement metrics and content strategies.
• Audience Engagement: Assess how competitors interact with their audience and what types of posts perform best.

8. Site Audit

• Technical SEO: Perform a site audit to identify any technical issues on your competitor’s site that could impact their SEO performance.
• On-Page SEO: Review their on-page SEO elements like meta tags, headings, and content optimization.

9. Advertising Analysis

• Display Ads: Analyze the display ads your competitors are running, including their ad copy and design.
• PPC Campaigns: Look at their ad budget and strategies for different keywords.

10. Create an Action Plan

• Strengths and Weaknesses: Identify what your competitors do well and where they fall short.
• Opportunities: Based on your findings, uncover opportunities for your own strategy, such as new keywords to target or content gaps to fill.

11. Monitor and Adjust

• Regular Check-Ins: Competitor landscapes change frequently, so make sure to periodically revisit your analysis.
• Adjust Strategies: Continuously adjust your strategies based on new data and insights.

Using SEMrush’s various tools in combination will give you a comprehensive view of your competitive landscape, helping you make informed decisions to enhance your marketing and SEO efforts.