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Ariro Shark Tank India Season 1

by IndiaSuccessStories
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Ariro Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 10% Equity by Aman Gupta and Peyush Bansal.

Ariro Shark Tank India Season 1

Pitch no 26 with company details


Ariro Toys offers handcrafted wooden toys and Montessori tools for newborns and toddlers aged 0 to 3. Select the best and ensure your child’s future by providing the appropriate developmental tools.

Founder of Ariro

Our baby was born at the same time as Ariro. In 2016, our daughter was born to co-founders Nisha, a Montessori teacher, and Vasanth, an entrepreneur. Our preference has always been to provide her with a developmentally appropriate Montessori setting. We discovered that there weren’t many possibilities on the market and that the majority of the wooden teethers were imported when we really needed them. So, with the assistance of our carpenter, we began producing our own. We made her teethers out of neem wood. We discovered that all of our friends who were parents thought this idea was fantastic and asked us to produce more for their children as well. That served as the foundation.

Ariro Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Wooden Toys

Original Ask

50 lakhs for 2.5% equity


50 lakhs for 10% equity

Invested By:

Aman Gupta and Peyush Bansal

At the heart of Ariro's pitch was a commitment to traditional craftsmanship and sustainability. Their wooden toys were meticulously crafted from natural materials, designed to engage children in open-ended play and spark their creativity. Ariro aimed to provide parents with toys that not only entertained but also encouraged learning and development in a screen-free environment.

The Pitch:

Ariro entered the tank with a heartfelt mission: to offer families timeless wooden toys that inspire creativity and play. Their pitch emphasized the importance of childhood development and the role toys play in fostering imagination and exploration. With an original ask of 50 lakhs for a 2.5% equity stake, Ariro aimed to captivate the Sharks and secure the investment needed to expand their reach.

The Deal:

Impressed by Ariro's mission and the quality of their products, Aman Gupta and Peyush Bansal saw an opportunity to support a brand dedicated to enriching children's lives. They made a generous offer of 50 lakhs for a 10% equity stake, recognizing the value of Ariro's handmade toys and the potential for growth in the toy market. With Aman Gupta and Peyush Bansal's support, Ariro was poised to expand its product line, enhance its distribution network, and continue spreading joy through its wooden toys.

Investors Behind Ariro

Aman Gupta and Peyush Bansal: Ariro gratefully accepted the offer from Aman Gupta and Peyush Bansal, marking a significant milestone in their journey to inspire play and imagination. With the backing of experienced investors and access to valuable resources, Ariro was well-equipped to continue crafting childhood memories with its beautifully designed wooden toys and making a positive impact on children's lives.


The success story of Ariro exemplifies the enduring appeal of traditional toys and the importance of imaginative play in childhood development. As they continue to innovate and grow, Ariro serves as an inspiration to parents and educators seeking quality, sustainable toys for children. With Aman Gupta and Peyush Bansal as strategic partners, Ariro is poised to continue its mission of crafting joyful childhood experiences and nurturing the next generation of creative thinkers.

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