Twitter Website Traffic Certification Exam Answers

Twitter Website Traffic Certification Exam Answers

Question 1: What are the two elements that make up the Twitter Pixel?

• Web Tag and Event Tag
• Web Code and Purchase Code
• Event Code and Base Code

Question 2: What measurement method allows you to see lost attribution caused by the App Tracking Transparency Framework (ATT)?

• Aggregated Measurement
• Aggregated Evaluation
• Accumulated Data Measurement
• Combined Measurement

Question 3: Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?

• Target Bid
• Automatic Bid
• Maximum Bid

Question 4: What is this called when you win an auction, and your ad is served to a person on Twitter?

• Impression
• Click through
• Auction Win
• Purchase

Question 5: To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?

• Site-Visits
• Sign-Up
• Purchase
• Downloads

Question 6: How do you apply particular metrics in Twitter Ad Manager that aren’t the standard default options?

• Create a bespoke report in Analytics
• Choose the metrics that are important to you in Metrics > Customize Metrics
• Adjust the algorithm to include all metric fields
• Plug in a 3rd party metrics tool

Question 7: Which one of these is not a dependency of site visit optimization?

• Less than 256 active ad groups
• A site visit conversion event type
• A video-based creative
• Installation of the Twitter Pixel

Question 8: Twitter Pixel is made up of which two parts?

• Universal Tag and Purchase Tag
• Single Event Tag and Multi-page Tag
• Base Code and Event Code
• Universal Code and Single Code

Question 9: Which of these metrics can’t you track in your Ads Manager dashboard?

• Engagement Rate
• Total Spend
• Hashtag Performance
• Results (i.e. link clicks)

Question 10: Which of the following combinations of targeting options would be considered the optimum for impressions?

• Devices, Language, Gender and location
• Devices, Language and Gender
• Devices
• Devices and Language

Question 11: What does ROAS stand for?

• Return on attribution schedule
• Return on ad spend
• Revenue over ad saving
• Revenue objective and savings

Question 12: Which ad group goal means that your ad is shown to people who are most likely to visit your website?

• Page Views
• Link Clicks
• Conversions

Question 13: How do you know if your Twitter Pixel is implemented correctly?

• The Site Visits Event in Events Manager will show as Active
• The landing page views in Events Manager will show as Active
• The Site Visits Event in Events Manager will show as No Recent Activity
• The Twitter Pixel in Events Manager will display a blue tick next to it

Question 14: What campaign objective should you choose for site visits optimization?

• Pre-Roll Views
• Website Traffic
• Video Views
• App Installs

Question 15: Where in the Ads Manager dashboard can you select the conversion event types you want to view?

• Metrics > Customize Metrics
• Metrics > Website Conversions
• Metrics > Website Traffic

Question 16: Results for Aggregated Measurement for performance campaigns can vary, but what percentage increase in attributable page view conversions was seen when reporting in this way?

• 31%
• 5%
• 23%
• 15%

Question 17: Where will you find the Twitter Pixel in your Twitter Ads Manager?

• Tools > Event Manager
• Tools > Audiences
• Campaigns > Ads Manager
• Analytics > Account Home

Question 18: Which of the following data could you explore within Audience Details?

• Tweet Engagements
• Ethnicity
• Language and locations
• Website Conversions

Question 19: In measurement terms, what is the definition of impressions?

• This is the number of impressions for your ads divided by the number of results
• This is the average amount you are paying for each relevant action a user takes
• Total campaign spends for the period selected
• This is how many times people on Twitter have seen your ads

Question 20: What does the tip, the three R’s, stand for when creating strong, eye-catching creatives?

• Resonance, Results, Reputation
• Reputation, Relevance, Results
• Resonance, Relevance, Recency
• Reputation, Reliability, Results

Question 21: What is Site Visits Optimization?

• A reporting model which aggregates data on site visits.
• A model which allows you to analyse campaigns side-by-side
• A model dedicated to finding and serving ads to audiences most likely to visit your website at a lower cost.
• A post-campaign analysis model which reports on ROI

Question 22: Which part of the marketing funnel do the objectives of a website traffic campaign sit?

• Consideration
• Conversion
• Awareness

Question 23: Why is it important to understand which campaigns drove a user to take action on your website?

• To check if you’ve made any mistakes
• To understand the success of your campaigns and prove your advertising spend.
• To work out how much you need to pay

Question 24: How is Site Visits Optimization billed?

• CPC (Cost per click) model
• CPL (Cost per lead) model
• CPM (Cost per mille) model
• CPA (Cost per acquisition) model

Question 25: How do you work out the cost per site visit with site visits optimization?

• Total Spend/Site Visits
• Site Visits/Total Spend
• Total Impressions/Site Visits
• Site Visits/Total Impression

Question 26: Which attribution model grants all platforms a portion of the credit?

• Last Touch
• First Touch
• Linear Touch

Question 27: Which of these is a method of measuring the results of website traffic campaigns?

• Google Analytics
• Twitter Pixel
• KPI Manager
• Events Manager Reports

Question 28: How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?

• It has meant permission for tracking has to be sought, so it has led to a significant decrease in the number of identifiable users.
• It has meant that a user’s Identifier for Advertisers (IDFA) is completely blocked so there is no tracking available
• It has allowed advertisers to track more data about the user

Question 29: Site Visits Optimization works behind the scenes to reach qualified audiences to drive traffic to your website. True or False?

• False
• True

Question 30: Website Traffic campaigns give you access to all Twitter social and demographic targeting. True or False?

• True
• False

Question 31: What is one way you can verify your Twitter Pixel?

• Website Plugin
• Google Analytics
• Pixel Helper Extension

Question 32: What type of attribution window would credit Twitter with conversions after a person retweets or replies to your ad?

• Post-view attribution window
• Post-engagement attribution window

Question 33: Which metrics section shows the changes made to your campaign, which optimizations were made, and by whom?

• Activity history
• Breakdown by device
• Breakdown by creative
• Audience details

Question 34: What is a Twitter Pixel?

• A snippet of code placed on your website in order to track and measure the actions a user takes
• A measurement solution that allows a direct, server-to-server connection to share conversion data with Twitter.
• The maximum time window chosen between a user interacting with your ad and a conversion event occurring on your website.
• A piece of code that allows you to track individual actions on your website, such as purchases.

Question 35: Which of the following can’t you do in the custom metrics window?

• Add a new funding source
• Add Metrics
• Delete Metrics
• Change Column Order

Question 36: Suppose a user views three adverts on three different platforms before taking action on your website. How many platforms can claim the conversion?

• 3
• 2
• 1

Question 37: Which of the following is not one of the available parameters you can use for your events?

• Currency
• Device
• Description
• Value

Question 38: Video is a highly impactful ad type. Which of these tips is not one of our tips for video creatives?

• Include your product, showcase the brand and show human interaction
• Include visual cues (logo, captions etc.) to aid brand recall
• Keep them short and simple
• Aim for a longer video format of 1-2 minutes

Question 39: What are custom metrics?

• A set of default metrics based on common campaign objectives
• A customized report showing all results by objective
• A way to monitor data that is most important to you
• An algorithm used to tailor and target audiences automatically

Question 40: Which metrics section allows you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?

• Breakdown by placement
• Breakdown by device
• Breakdown by creative
• Activity history

Question 41: Where in your Twitter Ads account would you go to set up your Twitter Pixel?

• Analytics
• Creatives
• Campaigns
• Events Manager

Question 42: What ad format allows you to showcase multiple products or promotions in a series of swipeable images or videos?

• Text Ads
• Carousel Ads
• Image Ads
• Video Ads

Question 43: What is attribution?

• A system that credits different advertising platforms for driving conversion
• Copyright payments to artists for content used in a campaign.
• Including another person or company’s account handle within an ad campaign.
• A method of tracking conversions associated with a particular hashtag.

Question 44: To use the partner-provided Campaign Manager 360 (CM360) to measure results, you need to:

• Create a bespoke report in ads manager analytics
• Place the CM360 impression tracking URL into the campaign form in Ads Manager
• Place the CM360 impression tracking URL on your website
• Attach the CM360 tool to your Google Analytics account

Question 45: What is the definition of click-through attribution?

• When a user visits multiple platforms and then takes action
• When a user clicks on your ad and takes action later
• When a user views your ad and takes action later
• Every time a user sees your ad

Question 46: Why is it important to ensure that attribution windows are the same on all platforms?

• To count the overall traffic sent to your website
• To verify your Twitter Pixel
• To ensure that all platforms are being measured to the same standard.
• To allow the platforms can talk to each other

Question 47: When thinking about targeting, what would be considered a restrictive targeting option?

• Keywords
• Platform
• Interests
• Events

Question 48: Which of these tips is recommended for successful creatives?

• Include rich, engaging media
• Include a range of call to actions
• Create just one tweet and reuse it
• Do not ask questions in your creative

Question 49: What determines an ad’s quality score?

• A combination of the resonance, relevance, and recency of the ad
• The length of time that your tweet has been running for
• Market data measures demand for your product or service
• Previous campaign data

Question 50: What type of bid is the recommended best practice for most campaigns?

• Automatic Bid
• Maximum Bid
• Target Bid

Introduction to Twitter Website Traffic

Twitter can be a valuable tool for driving traffic to your website, but success depends on several factors:

1. Website Analytics: Twitter itself provides some analytics tools if you have a business or creator account. You can track how your tweets are driving traffic to your website by using UTM parameters in your links. These parameters help you see how much traffic is coming from Twitter and which tweets are most effective.
2. Google Analytics: By integrating Google Analytics with your website, you can track traffic sources. Look for Twitter in the “Acquisition” section to see how much traffic is coming from the platform. This will show you the volume of visits, the behavior of visitors, and conversion data.
3. Social Media Analytics Tools: Tools like Hootsuite, Sprout Social, or Buffer offer insights into how well your Twitter content is performing. They often provide data on engagement, clicks, and how these factors translate to website traffic.
4. Third-Party Reports: There are various industry reports and studies that analyze overall social media traffic trends, including Twitter. These can provide a broader view of how Twitter is performing compared to other platforms.
5. Twitter Ads Manager: If you’re running paid campaigns, Twitter’s Ads Manager provides detailed reports on how your ads are driving traffic to your website. This includes click-through rates, cost per click, and conversion tracking.
6. Tracking Tools: Use link tracking services like Bitly or Google’s Campaign URL Builder to create trackable links. These can help you see how many clicks your links are getting from Twitter and other platforms.

By focusing on creating engaging content, optimizing your posting strategy, and leveraging Twitter’s features effectively, you can use the platform to drive meaningful traffic to your website.