Twitter for Creatives Certification Exam Answers

Twitter for Creatives Certification Exam Answers

Question 1: What is media innovation?

• developing groundbreaking technological tools
• finding new and interesting ways of doing things, and finding a solution that matches a need
• being the first to integrate the latest technological developments into your campaign

Question 2: Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

• Glade
• Burger King
• Adidas UK
• Mountain Dew

Question 3: API Marketing Partners assist with the following goals: (select all that apply)

• audience targeting
• campaign management
• advertising analytics
• creative ad experiences
• brand voice conception
• drafting inspirational content

Question 4: What are the essential elements of effective brand voices? (select three)

• conversational
• wit
• real-time
• authenticity
• emojis

Question 5: Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

• digital carting for CPG
• branding: custom mobile landing pages
• video personalization
• lead capture: custom mobile landing pages

Question 6: In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

• Carousel Cards
• Video Ads
• Twitter Audience Platform
• Animated GIFs

Question 7: A distinct brand voice allows your brand to: (select all that apply)

• speak with personality
• connect with culture
• offer discounts
• generate and join conversations

Question 8: The best time to bring the in-house audience insight team into a campaign is:

• simultaneously with the campaign launch
• at the conclusion of the campaign
• before the brand initiative kicks off
• after the brand initiative kicks off

Question 9: What percentage of users rate Twitter “good” or “great” for brand interaction?

• 37%
• 49%
• 71%
• nearly 100%

Question 10: Which of the following are components of the OUI Framework? (select all that apply)

• Initiate
• Obtain
• Ideate
• Observe
• Utilize
• Understand

Question 11: In Activision’s case study, the backbone of their successful Warzone campaign was:

• it was the first brand to gamify Twitter
• its video content had an unusually high production value
• its ability to deliver a personalized report to every player in a matter of seconds

Question 12: The attitudes, tone, and substance of your brand’s content should be:

• sassy but relatable
• reflective of everything your brand stands for
• in line with the latest trends

Question 13: When defining your brand voice, first consider the brand’s:

• goals, plan, and results
• Vision, Mission, Values
• origin, journey, and destination

Question 14: Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

• 5X
• 2X
• 8X

Question 15: In our case study, no name’s brand voice stands out because of its:

• witty, deadpan style
• optimistic, cheerful style
• eloquent, elevated style

Question 16: Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

• 61%
• 41%
• >99%
• <1%
• 81%

Question 17: What are the two key use cases for when brands should always activate on Twitter? (select two)

• launching something new
• selecting the right hashtags
• ensuring your replies contain GIFs
• connecting with what’s happening

Question 18: Which element of a creative campaign should be developed first?

• the technology
• the insights-based creative idea
• the data

Question 19: When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

• message association
• purchase intent
• brand awareness
• brand preference

Question 20: Twitter Advanced Search allows you to:

• search, segment, and filter Twitter’s Tweets and profiles
• protect your brand by participating in conversations anonymously
• find an API Partner to meet your campaign’s technological needs

Question 21: A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

• 65%
• 73%
• 58%
• 44%

Question 22: For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

• other Twitter users
• Twitter’s in-house audience insight team
• an independent consultant

Question 23: Launches typically fall into the following categories: (select all that apply)

• new messaging
• new products or features
• new branding
• new company leadership

Question 24: In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

• reliable information and breaking news
• the best deals and promotions of their products
• entertainment and conversation

Question 25: According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?

• 2.3X
• 8.2X
• 5X
• 1.9X

Question 26: When it comes to conversation on Twitter, successful brands:

• keep it professional by avoiding engagement
• always use the full character limit to express themselves more clearly
• interact exclusively with other brands
• join existing conversations and inspire new ones

Question 27: How does Twitter help you succeed through the funnel?

• it offers versatile, ready-made creative content
• it offers a full suite of ad formats
• it offers unlimited access to brand leaders

Question 28: The number one reason people come to Twitter is:

• culture
• to see what’s happening
• making money
• news
• gossip & entertainment

Question 29: What are three key strengths that characterize Twitter’s audience?

• growth, insights, conversation
• targeted, character, community
• growth, impact, community
• growth, influence, community

Introduction to Twitter for Creatives

Twitter can be a fantastic platform for creatives of all kinds to connect, share their work, and engage with a community. Here are some ways creatives can make the most out of Twitter:

1. Showcase Your Work

• Share Your Creations: Post snippets, previews, or finished pieces of your artwork, writing, music, etc.
• Use Media: Include images, videos, or links to your work. Visual content often garners more engagement.

2. Build Your Brand

• Consistent Aesthetic: Maintain a consistent style and tone in your tweets to build a recognizable brand.
• Professional Bio: Craft a bio that clearly communicates who you are and what you do.

3. Engage with the Community

• Follow Other Creatives: Connect with others in your field to stay inspired and informed.
• Participate in Conversations: Join discussions relevant to your interests or expertise. This can help you build relationships and establish yourself in your niche.

4. Use Hashtags Strategically

• Relevant Hashtags: Use hashtags that are popular within your creative community to increase visibility.
• Create Your Own: Develop a unique hashtag for a project or series to build a following around it.

5. Share Your Process

• Behind-the-Scenes: Show the process behind your creations. This can include work-in-progress shots, brainstorming sessions, or even challenges you face.
• Tips and Tricks: Share your knowledge and expertise with others. This can help position you as an authority in your field.

6. Promote Events and Collaborations

• Announce Releases: Use Twitter to announce new work, upcoming shows, or releases.
• Collaborate: Engage with other creatives on collaborative projects and share the results.

7. Utilize Twitter Features

• Threads: Use Twitter threads to share longer-form content or stories that span multiple tweets.
• Polls: Run polls to engage your audience and gather feedback.
• Spaces: Host or participate in Twitter Spaces for live audio conversations and discussions.

8. Engage with Feedback

• Respond to Comments: Engage with your audience by replying to comments and messages.
• Constructive Criticism: Be open to feedback and use it as an opportunity for growth.

9. Stay Updated

• Trends: Keep an eye on trending topics and incorporate relevant trends into your content when appropriate.
• Twitter Lists: Create lists to organize accounts you follow into categories, making it easier to stay updated with specific communities or topics.

10. Be Authentic

• Personal Touch: Let your personality shine through in your tweets. Authenticity helps build a genuine connection with your audience.

Using these strategies can help you leverage Twitter effectively as a creative professional, allowing you to reach new audiences and build meaningful connections within your industry.