Start Selling on Amazon – Semrush Certification Exam Answers

Start Selling on Amazon – Semrush Certification Exam Answers

Question 1: What platform should you use if you want to sell physical products that are not print on demand?

• Kindle Direct Platform
• Amazon Brand Registry
• Merch by Amazon
• Amazon Seller Central

Question 2: What platform is for large brands and requires an invite to join?

• Amazon Brand Registry
• Amazon Seller Central
• Merch by Amazon
• Kindle Direct Platform
• Amazon Vendor Central

Question 3: Where can you sell your eBook on Amazon?

• Amazon Seller Central
• Merch by Amazon
• Kindle Direct Platform
• Amazon Brand Registry
• Amazon Vendor Central

Question 4: Where can you sell print-on-demand physical products like t-shirts and sweatshirts?

• Kindle Direct Platform
• Amazon Vendor Central
• Merch by Amazon
• Amazon Seller Central
• Amazon Brand Registry

Question 5: For what reasons could your account not be approved to sell on Amazon, or get suspended? Choose 2 correct answers.

• You created a duplicate account.
• You were unable to verify your identity.
• You forgot your password.
• You didn’t upgrade to the professional seller account.

Question 6: How many staff members can you add to your Amazon Seller Central account as sub-users?

• 5
• You can’t add users, you need to share your login information for your staff to access your account.
• As many as you need
• 10

Question 7: How does Fulfillment by Amazon work? Choose 2 correct answers.

• You may be required to send your inventory to multiple warehouses around the country.
• You must send all your inventory to the Amazon warehouse closest to your location.
• It allows your product to be offered on Amazon with a Prime Badge.
• It is only available by private invite.

Question 8: How do authors qualify for the 70% royalty option for Kindle books or eBooks?

• The price must be at least 20% below the list price for the physical book.
• The eBook must be under 3 megabytes.
• The price must satisfy the list price requirements.
• Titles must be made available for sale in all geographies in which the author has rights.
• Titles must have been written in the last 5 years.

Question 9: Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?

• Merch by Amazon
• Amazon Vendor Central
• Kindle Direct Platform
• Amazon Seller Central
• Amazon Brand Registry

Question 10: Which fees can be difficult to calculate without an Amazon calculator?

• Seller Fulfilled Prime fees
• Merchant Fulfilled fees
• Fulfilled by Amazon fees

Question 11: What should you keep in mind when thinking about the cost of sending products to Amazon warehouses?

• You will have to pay standard UPS rates.
• You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
• You have to pay for overnight shipping.

Question 12: What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?

• Amazon Vendor Central
• Amazon Brand Registry
• Kindle Direct Platform
• Merch by Amazon
• Amazon Seller Central

Question 13: Where can you report to Amazon the misuse of your trademark or a copyright violation?

• Amazon Seller Central
• Kindle Direct Platform
• Amazon Brand Registry
• Amazon Vendor Central
• Merch by Amazon

Question 14: Why would you want to register for Amazon Brand Registry for your brand before advertising on Amazon?

• You get access to special ad products and content to showcase your brand.
• It is easier to rank for competitive keywords.
• To protect the content on your product detail pages from changes

Question 15: In the simplest terms, how does Amazon prioritize listings?

• The listings with an average of 5-star reviews
• Those that are most likely to get a sale
• The newest listings get more views

Question 16: How can Semrush help optimize your Amazon listing?

• Suggest keywords for your listing
• Monitor price changes
• Audit your listing
• All of the above are correct
• Track your product keywords
• A/B test your listing

Question 17: The best way to see if you are allowed to sell a product on Amazon is to see if someone else is selling it already.

• False
• True

Question 18: Anything you sell on Amazon is profitable after Amazon fees.

• False
• True

Question 19: It’s possible for your product to take the top position in Amazon if: (Chose 3 correct answers)

• Your product is high quality and will leave customers satisfied with their purchase
• You can out optimize your listing compared to your competitors
• You have all of your friends and family leave positive reviews for your product.
• You can outspend your competitors, even for a period, on Ads
• You don’t have any returns

Question 20: It is important to only list in-stock items on Amazon. Your account can be suspended for cancelling more than 2.5% of your total customer orders.

• False
• True

Question 21: What metric should you watch when you are only shipping items using the Fulfilment by Amazon program?

• Inventory Performance Index
• Late Shipment Rate
• A – Z Claims

Question 22: Why should you avoid creating a duplicate account on Amazon Seller Central?

• It can cause a delay in payments.
• It is easy to mix up your duplicant accounts.
• You don’t need to avoid creating duplicate accounts, it doesn’t matter.
• It can cause you to fail verification and have both accounts suspended.

Question 23: How quickly do you need to answer buyer messages?

• Within 12 hours
• Within 36 hours
• Within 24 hours
• Within 72 hours

Question 24: True or false: Images, brand name and titles are the only content above the fold on mobile listings.

• True
• False

Question 25: True or false: Every seller can create their own listing for a product. It doesn’t matter if someone else is selling the same product or not.

• False
• True

Question 26: Why is it important to look for existing listings of a product you want to sell before creating a new listing?

• Creating duplicate listings goes against Amazon’s Terms of Service
• You’ll want to see what your competition is doing before creating your listing
• To find out if you can use Amazon FBA for this product

Question 27: What is a flat file?

• A document that you need to send to Amazon when using FBA.
• A file that lists shipping costs for different amounts of your product
• A CSV document formatted specifically for Amazon’s needs

Question 28: How many reviews does Robyn recommend before ramping up your advertising budgets?

• 1-3 reviews
• 5-10 reviews
• 10-15 reviews
• 50-75 reviews

Question 29: How long do you need to let most Amazon reports settle before making conclusions on your split test?

• You don’t need to wait; Amazon reports are in real time.
• Wait 48 hours.
• Wait 24 hours.
• Wait 12 hours.

Question 30: Why does a listing in a variation rank better organically than individual listings?

• Products sold in a variation share their conversion history, which goes towards the cumulative sales ranking.
• Variations are easier to A/B test.
• Listings in a variation appear as boosted listings.

Question 31: True or false: You cannot offer a product or a discounted product in exchange for a review.

• False
• True

Question 32: Which program opens up access to new ad placements like Sponsored Brand Ads and A+ content on your listings?

• Brand Registry
• Subscribe & Save
• Amazon Business

Question 33: Why would Amazon remove your offering, or even your product, from the platform?

• If your product isn’t selling
• If they identify your product is going to be potentially connected to a negative experience
• If you aren’t making any money from your offering
• If too many sellers are selling the same product

Start Selling on Amazon – Semrush

Starting to sell on Amazon can be a lucrative venture, but it requires careful planning and execution. SEMrush is a powerful tool that can help you with various aspects of setting up and optimizing your Amazon business. Here’s a step-by-step guide on how to use SEMrush to kickstart your Amazon selling journey:

1. Keyword Research

• Find Relevant Keywords: Use SEMrush’s Keyword Magic Tool to discover high-volume keywords related to your product niche. These keywords will help you understand what potential customers are searching for and optimize your product listings accordingly.
• Analyze Competitor Keywords: Check out the keywords your competitors are ranking for. This can give you insights into which terms are driving traffic and sales in your niche.

2. Competitor Analysis

• Identify Competitors: Use SEMrush’s Domain Overview tool to identify your main competitors in the Amazon marketplace. Look at their top-performing products and the keywords they target.
• Analyze Competitor Strategies: Assess their pricing, product descriptions, and review strategies. This can help you understand what works well and where you might differentiate your offerings.

3. Product Listing Optimization

• Optimize Titles and Descriptions: Use the keywords you’ve researched to craft compelling and SEO-friendly product titles and descriptions. SEMrush can help you identify which keywords are most effective for driving traffic.
• Improve Product Images: Although SEMrush doesn’t directly analyze images, it can help you understand what keywords and phrases drive the most traffic. Make sure your product images are high-quality and relevant to these keywords.

4. Tracking and Monitoring

• Monitor Keyword Rankings: Regularly check the performance of your keywords using SEMrush’s Position Tracking tool. This will help you see how well your products are ranking and make adjustments as needed.
• Track Competitor Changes: Keep an eye on any changes in your competitors’ strategies. SEMrush can alert you to shifts in their rankings or new keywords they are targeting.

5. Advertising and Promotion

• PPC Campaigns: Use SEMrush’s Advertising Research tools to study successful Amazon PPC campaigns. Understand which keywords and ad copy perform best and apply similar strategies to your campaigns.
• Analyze Ad Spend and ROI: Track the effectiveness of your ad spend with SEMrush’s PPC tools. Adjust your budget and targeting based on the performance data you gather.

6. Review and Feedback Management

• Monitor Reviews: Keep track of customer reviews and feedback on your products. Use this information to improve your products and address any issues.
• Analyze Review Trends: Use SEMrush to analyze common keywords in reviews and identify potential areas for improvement.

7. Content and SEO Strategy

• Create Content: Develop content related to your products, such as blog posts or guides, to drive additional traffic. SEMrush can help you find content topics and optimize them for SEO.
• Build Backlinks: While Amazon is a marketplace, having a strong external SEO presence can drive additional traffic. Use SEMrush to identify opportunities for building backlinks to your product pages or related content.

By leveraging SEMrush’s tools and features, you can gain valuable insights into keyword performance, competitor strategies, and advertising effectiveness. This information will be crucial in optimizing your Amazon listings and driving more traffic and sales.