Semrush Site Audit Certification Exam Answers

Semrush Site Audit Certification Exam Answers

Question 1: Which Site Audit report contains the list of unresolved errors?

• Issues
• Statistics
• Crawled Pages

Question 2: Where do you go to see technical improvement change logs?

• It’s in the main dashboard
• You need to go to Google analytics
• The Progress tab

Question 3: Why is it necessary to make scheduled recrawls of your website on a regular basis?

• To make sure you spend your monthly quota
• To get timely information on website health status changes and to define the reasons for traffic decline, if needed.

Question 4: Which of the following is NOT a correct canonical tag implementation?

• Use canonical= in robots.txt
• Use rel=”canonical” link tag
• Use rel=”canonical” HTTP header

Question 5: With SEMrush Site Audit, it is possible to crawl a site behind a password protected login.

• True
• False

Question 6: When working out a technical strategy how should you categorise issues?

• A list – all issues are just as important
• By volume – there are 1000s of issues on one aspect and only 10s on others – tackle the big one first
• By Importance and Urgency

Question 7: Which is the best way to get rid of a 404 error if a web page moved to another URL?

• Specify the proper link on the page and use a redirection
• Use a redirection
• Change the URL

Question 8: Should you use nofollow when internally linking and looking to pass page rank?

• Yes
• No

Question 9: How do you quickly check if all the issues related to redirect loops and 404 errors are fixed?

• Launch a re-crawl and check out the appropriate issues
• Check every link manually

Question 10: What pages should be present in the sitemaps?

• Ones that are canonical to other pages
• Ones that are to be indexed by Google bots
• 404 pages

Question 11: What should you fix first while working on technical SEO?

• Critical and urgent issues only
• Critical issues
• All the issues

Question 12: Where should your sitemap be referenced?

• In the page footer
• In the robots.txt file
• On any URL

Question 13: Why would you want to slow down your crawl when setting up a site audit?

• The slower the crawler, the more information it retrieves
• To stop the crawler being blocked and keep your developers happy
• To save money on SEMrush credits

Question 14: What is a canonical tag?

• A tag that tells Google the main keyword you want to rank for
• A hard rule that Google must follow, no matter what
• A directive that tells Google the preferred version of the page

Question 15: What is the purpose of an optimized meta description?

• To rank for a specific keyword
• To create an enticing CTA to enhance CTR
• A space to put information that only Googlebot will see

Question 16: Site Audit flags your web pages as duplicate content due to their URL parameters, which appear when one applies a filter. What should you do in this case?

• Hide this issue
• Check if these parameters are present in the Google Search Console

Question 17: What is the rough rule of thumb for the ratio of internal links to your core pages?

• 80% of links point to 20% of pages
• 100% of links point to my main commercial converting pages
• All pages get equal links

Question 18: If a page is “Orphaned” what does it mean?

• The page exists but it is not linked to from anywhere on the site
• It’s a brand new page that hasn’t been crawled yet
• It’s on the site but not in the sitemap

Question 19: Which check is NOT related to a security issue?

• A page responds with a 5хх code
• Mixed content
• Using a <input type=“password”> field
• Subdomains don’t support secure encryption algorithms

Question 20: What is the purpose of an optimized title tag?

• To help Google understand the topic of your document
• It doesn’t have any direct SEO impact
• A space to stuff keywords you want to rank for

Question 21: What issues are the most critical to fix first?

• Alt attributes
• Broken Links and 404s
• Missing meta descriptions

Question 22: Where to find a list of your website’s new pages?

• Progress, then choose “Crawled Pages”
• Crawled pages + filter “New pages = yes”
• Issues

Question 23: Which step of the Site Audit’s setup wizard allows you to override crawler restrictions in robots.txt?

• Crawler settings
• Remove URL parameters
• Bypass website restrictions

Question 24: We want to fix hygiene SEO issues because…

• They affect the way Google Analytics works
• They affect the way Google accesses and understands our site
• They are the cheapest things to fix

Question 25: What is the purpose of a Canonical tag?

• To pass Page Rank
• To redirect users to a proper web page
• To let Google understand which page should be indexed

Question 26: How do we get rich snippets on our SERP?

• By building links with anchor text
• By setting them up in search console
• By using schema and structured data

Question 27: What is the threshold page crawl depth value that needs to be improved?

• Page crawl depth = 0
• Page crawl depth ≥ 3
• Page crawl depth > 1

Question 28: Which Site Audit issue will be triggered if there is inconsistency between canonical and hreflang tags that confuses the search engine and can really mess up your rankings?

• Hreflang Conflicts
• Mismatch Issue
• No Lang Attributes
• Incorrect Hreflang Links

Question 29: Why do you need to compress JS and CSS?

• Uncompressed files do not load on modern browsers
• To improve site speed and user experience
• Google will not crawl uncompressed files

Question 30: What is the name for a stripped-down version of a web page, which was designed for the mobile web?

• Google Page Speed Insights
• Google Lighthouse
• AMP
• Critical Rendering Path

Question 31: Site Audit allows you to schedule a monthly PDF report with up-to-date data.

• True
• False

Introduction to Semrush Site Audit

SEMrush Site Audit is a tool within SEMrush’s suite of SEO tools that helps you analyze and optimize your website’s performance. Here’s a basic rundown of how it works and what you can do with it:

Key Features of SEMrush Site Audit:

1. Crawl Analysis:
   • Crawls Your Site: The tool crawls your website similar to how search engines do, identifying issues that might affect your SEO performance.
   • Site Health Score: Provides an overall health score of your website based on various factors like errors, warnings, and notices.
2. Issues Identification:
   • Technical SEO Issues: Detects problems like broken links, missing meta descriptions, slow page load times, duplicate content, and more.
   • On-Page SEO: Highlights issues related to page titles, meta descriptions, headers, and internal linking.
3. Optimization Recommendations:
   • Actionable Insights: Offers specific recommendations to fix identified issues, such as updating broken links or improving page speed.
   • Prioritization: Helps prioritize tasks based on their impact on your site’s SEO performance.
4. Reports and Monitoring:
   • Custom Reports: Generates detailed reports on the site audit findings which can be customized and shared with stakeholders.
   • Scheduled Audits: Allows you to set up regular audits to keep track of your site’s health over time.
5. Historical Data:
   • Track Changes: Keeps a history of your site’s health over time so you can see how changes and fixes are affecting your performance.

How to Use SEMrush Site Audit:

1. Setup:
   • Enter Your Website URL: Start by entering the URL of the website you want to audit.
   • Configure Settings: You can adjust settings like the crawl depth and the user agent to tailor the audit to your needs.
2. Run the Audit:
   • Initiate the Crawl: SEMrush will crawl your site and analyze it based on various SEO criteria.
   • Review the Results: Once the audit is complete, review the results which are categorized into errors, warnings, and notices.
3. Implement Fixes:
   • Follow Recommendations: Address the issues identified in the audit by following the provided recommendations.
   • Monitor Progress: Re-run the audit periodically to ensure that your fixes are effective and to identify new issues.
4. Generate Reports:
   • Create Reports: Use the tool to generate detailed reports on the audit findings, which can be useful for tracking progress and communicating with team members or clients.

Benefits:

• Improves SEO Performance: By identifying and fixing issues, you can enhance your site’s search engine rankings.
• Saves Time: Automated audits save you the time and effort of manually checking for technical issues.
• Comprehensive View: Provides a detailed view of various aspects of your site’s health and performance.

Using SEMrush Site Audit can help you maintain a healthy, high-performing website, which is crucial for effective SEO and user experience.