Semrush SEO Fundamentals Certification Exam Answers

Semrush SEO Fundamentals Certification Exam Answers

Question 1: What is the approximate number of Google’s ranking factors?

• Over 200
• Over 1000
• Over 20
• Over 100
• Over 2000

Question 2: What does PLA stand for?

• Personally Listed Ads
• Popular Links Analysis
• Product Listing Ads

Question 3: What is the name of the URL element that is present on every page except the homepage?

• Protocol
• TLD
• Slug
• Subdomain

Question 4: To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

• True
• False

Question 5: What is sitemap.xml?

• A site map intended for users, similar to a table of contents
• A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
• A file with a list of a website’s URLs to be indexed

Question 6: What’s the difference between a 301 and a 302 redirect?

• 301 is used for a temporary page redirection, 302 for a redirection block
• 301 is used for a permanent page redirection, 302 for a temporary redirection
• 301 is used for a page redirection block, 302 for a permanent redirection
• 301 is used for a temporary page redirection, 302 for a permanent redirection

Question 7: Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.

• True
• False

Question 8: Which of the following symbols should you use to separate the words in the slug, according to best practice?

• Colons
• Plusses
• Dots
• Hyphens

Question 9: Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

• TripAdvisor, Foursquare
• Google, Facebook
• TripAdvisor, Facebook
• Google, Yelp

Question 10: Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

• 503 code
• 404 code
• 302 code
• 200 code

Question 11: Which keywords are best to target?

• Those with lower volume and lower competition
• Those with higher volume and lower competition
• Those with lower volume and higher competition
• Those with higher volume and higher competition

Question 12: Which factors will increase the value of a link? Choose two answers.

• Relevant keywords in the anchor text
• A link with a ‘nofollow’ attribute in the comment section of a blog post
• Links from PBNs
• High authority of the linking domain

Question 13: When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

• Separate domain
• Dynamic serving
• Responsive design

Question 14: What does AMP stand for?

• Accelerated Mobile Pages
• Agile Main Page
• Advanced Mobile Performance
• Artificial Mobile Presentation

Question 15: What is the primary difference between mobile search results and desktop search results?

• To ensure better user experience, you should have less content on your mobile website
• More focus is made on local results
• Nofollow backlinks count when it comes to mobile SEO
• There is no difference

Question 16: Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

• Schema.org, JSON-LD
• Microdata markup, Schema.org
• JSON-LD, Microdata markup
• Schema.org, Microdata markup
• Microdata markup, JSON-LD

Question 17: What are the main ways of improving your mobile website’s user experience? Choose three answers.

• Adjusting your page elements to make them easy to click with fingertips
• Making sure your phone number is clickable
• Making your content shorter so users can explore your site faster
• Using a dynamic serving website to make it mobile-friendly
• Making sure your content is easily readable

Question 18: What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

• You use the “.com,” “.net,” or “.org” TLD
• A subfolder of your website contains the country’s name
• You use the country’s ccTLD
• You use the country’s language in your hreflang directive in the header

Question 19: Which of the listed factors are important for local SEO? Choose three answers.

• Localized site content
• Total number of backlinks from trusted websites
• Mentions of your business name, address, and phone number
• Links from local websites
• Follow/nofollow backlink property

Question 20: Which of the listed items does Search Console allow you to do? Choose two answers.

• Discover the traffic sources and track users by the sources
• Make sure that Google can crawl your website
• Discover which queries caused your site to appear in certain positions in search results
• Monitor and analyze your site’s audience behavior

Question 21: What is the mobile-first index?

• A ranking system that looks at the mobile version of a page to evaluate its relevance to the user
• A crawler that indexes the mobile version of a webpage first and then the desktop version
• An approach in which ranking priority is given to mobile websites over desktop websites

Question 22: Which mobile site type does Google recommend using?

• Responsive design
• Dynamic serving
• Separate domain

Question 23: AMP is a way to make your site’s mobile version faster.

• True
• False

Question 24: How do you make the phone number on your site clickable?

• Using the “phone” parameter within the link tag
• Using the “call” parameter within the link tag
• Using the “tel” parameter within the link tag

Question 25: Google shows the same search results regardless of your search history.

• False
• True

Question 26: Which of the following are ccTLDs? Choose two answers.

• .ads
• .com
• .gov
• .de
• .us

Question 27: The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO

• False
• True

Question 28: What does NAP refer to?

• Number of access points
• Name in the address panel
• Name, address, and phone number

Question 29: To make your content localized, you’ll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description.

• True
• False

Question 30: Which Google service will help you gain visibility in your local community?

• Google Search Console
• Google Local Guides
• Google My Business
• Google Analytics

Question 31: The Penguin update in early 2012 adjusted Google’s algorithm to consider a site’s overall number of links instead of the relevancy of each link.

• False
• True

Question 32: Which of the listed SEMrush tools helps you analyze your site’s speed?

• On Page SEO Checker
• Site Audit
• Traffic Analytics
• Organic Traffic Insights

Question 33: What does a generic anchor text refer to?

• A link that displays the actual URL of the page that the link points to
• Clickable text that tells what words to click on to access a link, like “click here” or “read more”
• An exact match for the keyword that you’re targeting with the page

Question 34: Which of the following link types will be beneficial to a site’s authority? Choose two answers.

• Links earned from great content
• Links from blog networks
• Links from industry-related sites
• Paid links
• Reciprocal links

Question 35: Link analysis tools from SEMrush emulate Google’s spiders.

• True
• False

Question 36: The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you’ve got a brand new page with a piece of content that answers the same question or need is called \_\_\_\_\_\_.

• Building links based on content
• Unlinked mentions
• Broken link building

Question 37: Which update helped Google get much better at understanding keyword semantics?

• Panda update
• Penguin update
• Hummingbird update

Question 38: Fill in the blanks: \_\_\_\_\_\_ is a broad term with high traffic and lots of competition. \_\_\_\_\_\_ is a phrase with the lowest amount of traffic and moderate competition. \_\_\_\_\_\_ is the most focused term with lowest traffic and competition.

• Long tail, fat head, chunky middle
• Fat head, chunky middle, long tail
• Long tail, chunky middle, fat head
• Chunky middle, long tail, fat head

Question 39: What is the right way to optimize your content?

• Creating content that answers the questions users are asking
• Using keywords in every possible page element
• Creating pages with slight variances on each keyword
• Stuffing your text with keywords

Question 40: Fill in the blanks: The text within the \_\_\_\_\_\_ tag usually populates the text of your blue link on a Google SERP, and the text within the \_\_\_\_\_\_ tag populates the grey text underneath.

• Meta description, H1
• Title, alt
• Alt, meta description
• Title, meta description

Question 41: Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first \_\_\_\_\_\_.

• to use links as a signal of authority and trust
• to use microformats
• to add advertising banners on SERPs
• to use the HTTPS protocol on the web

Question 42: What do Google spiders do?

• Index and rank search results based on relevancy
• Crawl the content of webpages to add to the index
• Add security certificates to websites

Question 43: What are the “10 blue links?”

• The block of Google Ads at the top and bottom of the page
• Standard organic search results, not including Google Ads or local packs
• Results including several links to news articles on the topic
• Section with links that show questions related to your query

Question 44: HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that’s transmitted.

• True
• False

Question 45: It is good to pay attention to technical aspects when you’re doing SEO, but ignoring them wouldn’t be a big mistake.

• False
• True

Question 46: What does the Google PageSpeed Insights tool do?

• Ranks sites by page load speed
• Analyzes sites and compares page speed on your site and your competitors’ sites
• Increases page load speed by using a content delivery network
• Analyzes sites for various best practices related to page speed

Question 47: Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page:

• Noindex, nofollow
• Index, nofollow
• Noindex, follow
• Noindex, nocrawl
• Index, noranking

Question 48: What does TLD refer to?

• Test link domain
• Test level domain
• Top load domain
• Top link domain
• Test load domain
• Top level domain

Question 49: Which of the listed items will help you avoid duplicate content? Choose two answers.

• Using a 301 redirect
• Using the ‘nofollow’ meta command
• Pointing to the canonical pages with the rel= “canonical” tag
• Implementing HTTPS on your website

Question 50: Fill in the blanks: A \_\_\_\_\_\_ means the page is working like it’s supposed to, and the spider should crawl and index the page. A \_\_\_\_\_\_ means that the page in question doesn’t exist.

• 500 codes, 404 code
• 200 codes, 404 code
• 200 codes, 500 code
• 404 codes, 200 code

Question 51: Fill in the blank: \_\_\_\_\_\_ is the most commonly used structured data markup for SEO. It’s the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.

• JSON-LD
• Microdata markup
• Datastructure.org
• Structure.org
• Schema.org
• hCard markup

Question 52: Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

• True
• False

Introduction to Semrush SEO Fundamentals

SEMrush is a comprehensive tool used for SEO, digital marketing, and competitive analysis. Here are some fundamental concepts and features of SEMrush that you should know:

1. Keyword Research

• Keyword Overview: Provides data on search volume, keyword difficulty, CPC, and competitive density.
• Keyword Magic Tool: Helps generate keyword ideas and group them based on similarity and relevance.
• Keyword Gap: Compares your keywords with those of competitors to find opportunities.

2. Site Audit

• Health Score: Measures the overall SEO health of your website.
• Issues Report: Identifies technical issues such as broken links, crawl errors, and meta tag problems.
• Recommendations: Provides actionable steps to improve site performance and SEO.

3. Backlink Analysis

• Backlink Overview: Shows the number of backlinks, referring domains, and the quality of those backlinks.
• Backlink Audit: Identifies potentially harmful backlinks and provides a toxic score.
• Referring Domains: Analyzes the sources of your backlinks to assess their quality and relevance.

4. Competitor Analysis

• Domain Overview: Gives a snapshot of competitors’ traffic, keywords, and backlink profiles.
• Traffic Analytics: Estimates your competitors’ traffic and user engagement metrics.
• Traffic Gap: Compares your traffic to competitors’ to uncover opportunities.

5. Rank Tracking

• Position Tracking: Monitors your website’s rankings for targeted keywords over time.
• SERP Features: Tracks how your keywords perform in various SERP features like snippets and local packs.

6. Content Marketing

• SEO Content Template: Provides recommendations for optimizing content based on top-ranking pages for specific keywords.
• Content Analyzer: Measures the performance of your content, including social shares and engagement metrics.

7. Social Media Tools

• Social Media Tracker: Monitors and analyzes social media performance and engagement.
• Social Media Poster: Allows you to schedule and publish posts across different social media platforms.

8. Advertising Research

• Ad Builder: Helps create and optimize ads based on competitive analysis and keyword data.
• PPC Keyword Tool: Assists in identifying and managing keywords for pay-per-click campaigns.

9. Local SEO

• Listing Management: Ensures your business is listed correctly across various local directories.
• Local SEO Checker: Provides insights and recommendations for improving local search visibility.

10. Reporting

• Custom Reports: Allows you to create tailored reports for tracking performance metrics.
• Dashboard: Provides an overview of your SEO metrics and ongoing projects.

By leveraging these SEMrush features effectively, you can enhance your SEO strategy, improve site performance, and gain a competitive edge in your market.