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Semrush Pro vs. Guru: Which plan should you buy?
Most people agree that Semrush is the best digital marketing and SEO platform available.
Semrush Pro and Semrush Guru are the most well-liked of its several price tiers.
Additionally, you must not overlook the latest Semrush plan: Semrush Pro + ContentShake AI, which incorporates the creation of AI-generated content.
Let’s examine the features, restrictions, and other details that set these popular Semrush subscription plans apart!
What is Semrush Pro?
Semrush Pro is the company’s entry-level premium membership option. It has every essential component required to manage prosperous PPC, SEO, and even content marketing initiatives.
Who is Semrush Pro for?
Semrush Pro has the capacity to assist new companies, small agencies, and individual bloggers in achieving their digital marketing objectives. Even with a tight budget, content writing firms and social media management service providers can utilize Semrush Pro’s cutting-edge tools to produce, optimize, and distribute exceptional content.
What is ContentShake AI?
Semrush offers an AI authoring tool called ContentShake.
It combines Semrush’s SEO statistics with ChatGPT’s sophisticated features into a single, simple platform.
With only a few clicks, ContentShake AI generates infinite SEO-rich material, provides ideas for new articles, and assists with optimization.
It can help you increase your organic presence 10 times faster and with fewer resources when used with the Semrush Pro plan.
Why Should You Get the Semrush Pro + ContentShake AI Plan?
You’ll set the basis for your SEO and content strategy with the Semrush Pro package. It will assist you in researching potential keywords and analyzing your rivals.
After that, you may create ready-to-rank articles using ContentShake AI, which will save you plenty of time and money.
With the Semrush Pro + ContentShake AI plan, you can:
- Examine your rivals’ online presence and strategies.
- Analyze keyword gaps to identify potential content.
- Monitor and enhance your profile of backlinks.
- Follow your organic rankings all in one location.
- Get weekly content ideas based on your niche’s trends, driven by analytics.
- With a simple blog editor and built-in AI chat, create an infinite number of SEO-optimized blog posts and make any required modifications.
- Increase the SEO, readability, and quality of voice of your material by streamlining content optimization using ContentShake AI’s content score.
- Post articles to WordPress directly or move them to Google Docs.
- Utilize the Chrome extension AI Writing Wizard to enhance your writing while on the go.
What is Semrush Guru?
With capabilities not found in Semrush Pro, including historical data, the Content Marketing Toolkit, multi-location tracking, and more, Semrush Guru is a mid-tier subscription package.
Additionally, you will have access to interfaces with other platforms such as Looker Studio, a data visualization and reporting tool developed by Google.
Who is Semrush Guru for?
High-profile blogs, mid-sized companies, and full-service digital marketing agencies can all profit from Semrush Guru’s features, especially those that cater to a global audience.
This includes companies operating in highly competitive markets where gaining an advantage over rivals is crucial.
Semrush Guru is the way that I personally manage a number of internet ventures.
Apart from website plugins and AI content generation, Semrush Guru is the only solution I require for all marketing goals because of its comprehensive Content Marketing Toolkit and higher project limits.
Apart from website plugins, Semrush Guru is the only tool I require for all marketing goals because of its advanced Content Marketing Toolkit and higher project limits.
Semrush Pro + ContentShake AI vs. Guru: Feature Differences
Let’s start this comparison by examining the features of Semrush Guru and Semrush Pro plus ContentShake AI.
Here’s a quick overview of their features:
| Semrush Pro | Semrush Pro + ContentShake AI | Semrush Guru | |
|---|---|---|---|
| Keyword Magic Tool | Yes | Yes | Yes |
| AI generation of ready-to-publish articles | No | Yes (in ContentShake AI) | No |
| Trending content ideas | No | Yes (in ContentShake AI) | Yes (in Topic Research) |
| Site Audit | Yes | Yes | Yes |
| Competitor Analysis | Yes | Yes | Yes |
| PPC Tools | Yes | Yes | Yes |
| Content Marketing Toolkit | No | No | Yes |
| Chrome Extension to improve your writing on any platform | No | Yes (included with ContentShake AI) | No |
| Content scoring and optimization | No | Yes (in ContentShake AI) | Yes (in SEO Writing Assistant) |
| Historical Data | No | No | Yes |
| Looker Studio Integration | No | No | Yes |
| Price | $129.95/month | $189.95/month | $249.95 per month |
Remember that this guide will not cover Semrush Business.
The highest tier membership that Semrush provides is the Semrush Business plan. Though it costs twice as much as Semrush Guru, it offers enterprise-grade features including analytics for PLA (Product Listing Ads), access to the Semrush API, and help with migrating from other external applications.
Not all Semrush users can benefit from these tools, despite the fact that they are helpful for large enterprises.
The Semrush Pro + ContentShake AI plan should meet the needs of small company owners and bloggers in particular.
Semrush Pro + ContentShake AI vs. Guru: Keyword Research
Full access to Semrush’s keyword analytics and research tools, including the Keyword Magic Tool, is provided by both Semrush Pro and Guru.
This tool expands broad “seed” phrases into hundreds of long-tail versions, which can help you locate plenty of valuable keyword ideas.
Your SEO efforts will provide quicker and more dependable results if you choose long-tail keywords.
In addition to being less competitive, they target a more focused user intent, which facilitates the conversion of organic traffic into paying clients.
Because of this, any website owner’s digital toolkit absolutely must include the Keyword Magic Tool.
Using the Keyword Magic Tool, you may generate hundreds or thousands of long-tail keyword ideas in just a few minutes, regardless of whether you use Semrush Pro or Semrush Guru.
Regarding keyword research, Semrush Guru has a few distinct advantages over Semrush Pro that are especially useful for advanced users and large teams.
- Data rows per report: Semrush Guru can produce reports with up to 30,000 rows of keyword data, while Semrush Pro can only produce reports with up to 10,000 rows. That represents a 20,000-row difference that might assist you in identifying your perfect target keywords.
- Reports per day: Semrush Guru can produce up to 5,000 reports daily (divided between Domain and Keyword Analytics), however Semrush Pro can only produce up to 3,000 reports daily. Small business owners and bloggers cannot benefit from the additional 2,000 reports, but owners of many websites and mid-sized organizations can.
- Keyword metrics updates: The Keyword Manager in Semrush Guru and Pro allows you to monitor up to 2,000 keywords in a cluster. Semrush Guru enables you refresh keyword analytics up to 1,000 times a month, compared to 250 times with Semrush Pro.
- Keyword cannibalization report: When two or more pages from the same website fight for the same keywords, it’s known as keyword cannibalization, and it lowers their chances of ranking highly. While Semrush Pro does not detect keyword cannibalization on your website, Semrush Guru does.
For every piece of content produced by AI, keyword research and integration are available with the new Semrush Pro + ContentShake AI plan.
All you have to do is select an idea for content from ContentShake AI, or submit your own, and the program will create an article that is optimized for the desired keywords.
Beginners with less SEO experience and small teams with limited resources would find this function extremely helpful.
FAQ: Are there any differences in data accuracy or freshness between Semrush Pro + ContentShake AI and Semrush Guru?
There is no distinction in the precision of keyword metrics between Semrush Pro and Guru when utilizing the Keyword Research Tool.
ContentShake automatically finds all primary and secondary keywords, saving you time, by utilizing Semrush keyword data.
However, Semrush Guru permits up to 1,000 refreshes each month for metrics if you track keywords using Keyword Manager, but Semrush Pro only permits 250 refreshes.
This suggests that Semrush Guru offers up-to-date keyword metrics more frequently than Semrush Pro, making the latter more appropriate for large content teams and agencies.
Semrush Pro vs. Guru: Domain Analysis
Semrush Pro and Guru are both capable of producing comprehensive domain analysis reports.
Important website information, such as backlink sources, top keywords, and monthly search traffic, may be found with Semrush’s Domain Overview function.
Reports on domain overviews assist in growth measurement and marketing budget justification. However, smart advertisers make use of it to research rivals and “steal” their tactics.
In terms of domain analysis, how then do Semrush Pro and Guru vary from each other?
Be aware that there are shared limitations between Semrush’s domain analysis and keyword research capabilities.
You can only get 3,000 reports total—3,000 reports for domain analysis and 1,000 reports for keyword research—if you purchase Semrush Pro. But that cap rises to 5,000 reports if you signed up for Semrush Guru.
Semrush Pro subscribers’ Domain Overview reports can produce up to 10,000 data rows as well. This figure has more than doubled to 30,000 data rows for Semrush Guru users.
Additionally, Semrush Guru unlocks historical data that gives you a broad overview of the performance of your website and that of your competitors.
This has a handful of use cases:
- Figuring out the impact of Google algorithm changes on the functionality of websites.
- Monitoring the increase or decrease in traffic over time.
- Monitoring the success of earlier marketing initiatives that you neglected to assess.
- Evaluating the effectiveness of long-term plans.
FAQ: Can you access historical data with Semrush Pro?
However, past data is only accessible to Guru and Business plan subscribers.
For evaluating the results of recent, short-term initiatives, Semrush data for Pro users is useful; but, to access past data, you must subscribe to a higher plan.
Semrush Pro vs. Guru: Site Audits
Site audits offer a comprehensive examination of the on-page and technical SEO of a website.
Every single page and link will be inspected for potential SEO issues, like:
- Broken connections
- Content duplication title length
- URLs that are not HTTPS
- Low word count; little information
- Missing components in the heading
- Link saturation
- Concerns with JavaScript and CSS
Semrush’s Site Audit tool will not only identify these problems but also assist you in recognizing and fixing them.
Regarding site audits, the number of pages crawled each project is the primary distinction between the Semrush Pro and Guru versions.
The Site Audit tool with Semrush Pro can crawl up to 100,000 pages a month for all projects.
Audits using Semrush Guru can comb through up to 300,000 pages a month for every project.
But the maximum number of pages that Semrush Pro and Semrush Guru may crawl in a single audit is 20,000.
“Content audits” are another feature that sets Semrush Pro and Semrush Guru apart. These may be accessed via the Content Marketing Toolkit.
With the use of indicators like bounce rate, page views, and others that are taken from Google Analytics and Google Search Console, content audits assist you in evaluating performance. This will assist you in locating and resolving performance and usability problems at the page level.
Semrush Pro users are in no way able to perform content audits because the Content Marketing Toolkit is only available to Semrush Guru and Business users.
FAQ: Are there limitations in Semrush Pro that can hinder your marketing?
In addition to having less restrictions on analytics and historical data, Semrush Pro has lesser site audit limits than Semrush Guru.
For bloggers and small website owners, Semrush Pro’s Site Audit tool should be more than sufficient.
These users are receiving additional benefits from the ContentShake AI feature, which handles the labor-intensive task of researching keywords and creating content.
When it comes to the amount of pages crawled each project (20,000 pages), it’s comparable to Semrush Guru, which is a significant amount if you only handle one website.
Semrush Pro vs. Guru: Project Management
Semrush’s project management tool facilitates continuous monitoring, fast reporting, and simplified analytics tracking.
This makes it simpler to monitor your development over time and make modifications based on information from tools such as the On-Page SEO Checker, Link Building Tool, and Content Analyzer.
The restrictions of Semrush Pro and Semrush Guru differ significantly when it comes to project management.
Semrush Guru lets you manage up to 15 projects, while Semrush Pro only lets you track up to 5.
Additionally, you can only target a single platform, device, or language per project using Semrush Pro. You can establish up to 10 goals for your project using Semrush Guru.
Here are a few other differences between Semrush Pro and Semrush Guru in terms of project management limits:
- Pages crawled per month: 100,000 for Semrush Pro vs. 300,000 for Semrush Guru
- Tracked keywords with daily updates: 500 for Semrush Pro vs. 300,000 for Semrush Guru
- Social profiles for monitoring: 50 for Semrush Pro vs. 100 for Semrush Guru
In addition, Semrush Guru produces a report on keyword cannibalization, which can assist you in resolving one of the most common on-page optimization problems.
When two or more pages are targeting the same keyword, it’s known as keyword cannibalization, and it can seriously harm your ranking attempts.
By identifying and re-optimizing the problematic pages, you may simply address the issue with the help of the term cannibalization report.
In addition, the Guru package does not include infinite SEO-rich content creation; instead, the Semrush Pro + ContentShake AI subscription does.
FAQ: Do both plans use the same databases for keywords, domains, and backlinks?
Yes, the same database is used by Semrush Guru and Semrush Pro with ContentShake AI to extract data about backlinks, keywords, and domains.
The quantity of data that may be extracted with each plan is the only distinction.
Semrush Guru can produce reports with up to 30,000 data rows, whereas Semrush Pro is restricted to 10,000 rows. Not to add, you can create 2,000 extra reports a day with the Guru plan.
Semrush Pro vs. Guru: Reporting
Semrush Pro and Semrush Guru have a similar reporting feature.
Reporting enables you to create understandable, white-labeled PDF files by merging datasets from multiple Semrush products.
Sharing results with co-workers or clients (if you own a digital marketing agency) can be done with this.
Still, there are two significant variations that provide Semrush Guru a little advantage.
Firstly, you may only schedule up to 5 reports with a Semrush Pro package. However, Semrush Guru allows you to create 15 reports, which is ideal if you oversee several websites.
Users of Semrush Guru can also benefit from the integration with Looker Studio. With a drag-and-drop interface, you can create graphic report pages from start with this.
FAQ: Does Semrush Guru offer better reporting features?
Yes, compared to Semrush Pro, Semrush Guru has superior reporting features.
Looker integration is another feature of Semrush Guru, in addition to increased limits for scheduled reports.
For marketing teams who require an easy-to-use, adaptable reporting solution for their campaigns, this is a major benefit.
Semrush Pro vs. Guru: Pricing Differences
The cost is, for the majority of users, the primary distinction between Semrush Pro and Semrush Guru.
Monthly and annual billing cycles are available for both plans (annual billing has higher upfront expenses but cheaper monthly rates). The following is the price of Semrush Pro and Semrush Guru:
| Semrush Pro + ContentShake AI | Semrush Guru | |
|---|---|---|
| Monthly | $189.95/month | $229.95 per month |
| Annually | $158.25 per month ($1,899.24 upfront) | $191.62 per month ($2,299.44 upfront) |
Taxes are already included in Semrush’s pricing model, therefore neither the Pro nor Guru plans have any additional costs.
However, there are a handful of extra features that require additional costs, like:
- Additional users: $45 per month for Semrush Pro + ContentShake AI, $80 per month for Semrush Guru
- Agency solutions: $149 per month to be a certified Semrush Agency Partner
- ImpactHero add-on: $200 per month
- Semrush .Trends: $200 per month per user
Can I try Semrush Pro and upgrade later?
Yes, if you have already subscribed to Pro and ContentShake AI accounts, upgrading to Semrush Guru is simple.
Just keep in mind that paying less for your current subscription won’t happen immediately when you upgrade to a higher account.
Semrush Pro + ContentShake AI vs. Guru: Which One Should You Pick?
Semrush Pro + ContentShake AI is ideal for those who are solo bloggers, small business owners, or aspiring web entrepreneurs as it strikes the ideal balance between cost and features.
With a variety of analytics data at your disposal, it may assist you in finding hundreds of attractive keywords, creating and optimizing SEO-friendly content, and improving your decision-making.
Semrush Guru, however, can be a better option for you if you’re a big agency or company with several web properties.
Semrush Guru offers incredible features like the Looker Studio connection, Content Marketing Toolkit, and historical data in addition to larger volumes of analytics data.
You can still speed up content creation with ContentShake AI, which you can get for $60/month if you choose Semrush Guru.
Conclusion
The greatest digital marketing tool for anyone who is serious about increasing their website traffic is probably Semrush.
Recall that Semrush Pro is still far more feature-rich than most other similar programs available on the market. It is more appealing now that ContentShake AI has been introduced.
Consider acquiring Semrush Guru for the Content Marketing Toolkit, greater report limitations, and historical data if you require something even more effective.
