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Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing
To improve online visibility, focus on SEO by using relevant keywords on your website. Register with Google My Business and local directories, ensuring accurate contact info. Encourage customer reviews and respond to them promptly. Utilize social media to engage with your audience and share updates. Regularly update your website content to keep it fresh and appealing to search engines. Consider paid search advertising for targeted visibility. These steps will enhance your business’s online presence, making it easier for people to find you when they search online.
Module 6: Get Discovered with Search Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Which of the following factors should you consider when optimising your website for search engines?
- Colour scheme
- Recycled content
- Inspiring business name
- Site popularity
Question 2: What should be the first step of a structured SEO plan?
- Identifying your ad budget
- Buying an analytics software
- Setting up your presence on social media sites
- Keyword research
Question 3: When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Social media following
- Bid value
- Domain authority
- Average number of visitors to the company’s website
Question 4: Fill in the blank:
Short strings of specific keywords with low search volume are called ___________.
- Long-hair keywords
- Long-tail keywords
- High-relevance keywords
- Top-tail keywords
Question 5: Which of the following would be an ideal goal for an SEO plan?
- Increasing social media likes and follows
- Increasing how many relevant people visit your website
- Showing your website to as many people as possible
- Being in first place in SERP for any keyword
Get Discovered with Search in Digital Marketing
Getting discovered through search in digital marketing primarily involves leveraging search engine optimization (SEO) and search engine marketing (SEM) techniques. Here’s an overview of strategies to enhance your online visibility:
1. Search Engine Optimization (SEO)
On-Page SEO:
- Keyword Research: Identify relevant keywords your target audience is searching for.
- Content Quality: Create high-quality, valuable content that addresses the needs of your audience.
- Meta Tags: Optimize title tags, meta descriptions, and header tags with relevant keywords.
- URL Structure: Use clear, descriptive URLs.
- Internal Linking: Link to other relevant pages on your site to enhance navigation and authority.
- Mobile Optimization: Ensure your website is mobile-friendly.
- Page Speed: Improve loading times to enhance user experience and SEO rankings.
Off-Page SEO:
- Backlinks: Earn links from high-authority websites.
- Social Signals: Increase engagement on social media platforms.
- Guest Blogging: Write articles for reputable websites in your industry.
2. Search Engine Marketing (SEM)
Pay-Per-Click (PPC) Advertising:
- Google Ads: Create targeted ad campaigns using Google Ads.
- Keyword Bidding: Bid on relevant keywords to display ads in search results.
- Ad Copy: Write compelling ad copy that attracts clicks.
- Landing Pages: Design optimized landing pages that convert visitors into customers.
- A/B Testing: Continuously test and refine ad campaigns for better performance.
Local SEO:
- Google My Business: Optimize your Google My Business profile to appear in local searches.
- Local Listings: Ensure your business is listed in local directories.
- Reviews: Encourage satisfied customers to leave positive reviews.
3. Content Marketing
- Blogging: Regularly publish blog posts on topics relevant to your audience.
- Video Content: Create videos to engage users and improve search rankings.
- Infographics: Use infographics to present information visually.
- Webinars: Host webinars to educate your audience and showcase your expertise.
4. Analytics and Monitoring
- Google Analytics: Track and analyze website traffic to understand user behavior.
- Search Console: Use Google Search Console to monitor and improve your site’s presence in search results.
- Keyword Tracking: Use tools like SEMrush or Ahrefs to monitor keyword rankings.
5. Social Media Integration
- Content Sharing: Promote your content across social media platforms.
- Engagement: Interact with your audience to build a community.
- Social Ads: Use social media advertising to reach a broader audience.
Implementing these strategies can significantly improve your visibility in search engines, driving more traffic to your website and increasing your chances of getting discovered by potential customers.
