Marketing Mix (4Ps): The combination of product, price, place (distribution), and promotion strategies used by a company to influence consumer behavior.
Target Market: A specific group of consumers at which a company aims its products and marketing efforts.
Brand: A unique name, design, symbol, or other feature that identifies and differentiates a product or company from its competitors.
Market Segmentation: Dividing a market into distinct groups with similar needs, characteristics, or behaviors to tailor marketing efforts.
Market Research: The process of gathering, analyzing, and interpreting information about a market, including consumer preferences, trends, and competition.
SWOT Analysis: An assessment of a company’s strengths, weaknesses, opportunities, and threats to inform strategic planning.
Unique Selling Proposition (USP): The specific aspect or feature that sets a product or service apart from its competitors in the eyes of consumers.
Call to Action (CTA): A prompt that encourages the audience to take a specific action, such as making a purchase or signing up for a newsletter.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Digital Marketing: Promoting products or services using digital channels, such as websites, social media, email, and online advertising.
SEO (Search Engine Optimization): The practice of optimizing a website to rank higher in search engine results, increasing visibility and organic traffic.
Pay-Per-Click (PPC): An online advertising model where advertisers pay a fee each time their ad is clicked.
Social Media Marketing: Using social media platforms to promote products or services and engage with the target audience.
Influencer Marketing: Collaborating with individuals who have a significant following and influence in a particular niche to promote a product or brand.
Customer Relationship Management (CRM): The strategy and technology used to manage and analyze interactions with current and potential customers.
Lead Generation: The process of attracting and converting potential customers into leads, typically through various marketing efforts.
Marketing Funnel: A model that represents the stages a customer goes through, from awareness to purchase, in the marketing process.
ROI (Return on Investment): A measure of the profitability of a marketing campaign or initiative in relation to its cost.
Market Share: The percentage of total sales within a market that a company or product holds.
Guerrilla Marketing: Unconventional and low-cost marketing tactics that aim to create a big impact.
Most Used Business Marketing Terms In Shark Tank
