Table of Contents
Google Tag Manager Fundamentals Exam Quiz Answers
Question 1: Google Tag Manager helps you manage your website in which of the following ways?
- Simplify and speed up tag deployment
- Specify when tags should fire
- Manage different versions of tags
- Increase audience reach
Question 2: Google Tag Manager can only be used with Google tags
- True
- False
Question 3: To create a tag implementation plan, what are the recommended guidelines?
- Decide which of your existing site tags you can move into Tag Manager
- Decide what static and dynamic values you’ll want to pass from your website
- Choose which tags can collect the data you need
- Decide which Tag Manager account to link to Google Analytics
Question 4: Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
- DoubleClick Floodlight Counter tag
- Google Ads Conversion Tracking tag
- Google Ads Remarketing tag
- Google Analytics Pageview tag
Question 5: What is stored in a Tag Manager container?
- A grouping of all of your Tag Manager accounts
- A collection of variables defined in Tag Manager
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
Question 6: What is a “container snippet” in Tag Manager?
- Javascript code placed on each page of your website
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
- Analytics tracking code
Question 7: A Tag Manager account allows you to do which of the following?
- Manage tags for one or more websites
- Manage user permissions in your Google Analytics account
- Connect multiple Tag Manager accounts to a single Google account
- Control access permissions to a Tag Manager account
Question 8: What is a “trigger” in Tag Manager?
- A trigger determines which events fire on your website
- A trigger instantiates the data layer
- A trigger fires a tag in response to a website event
- A trigger publishes a tag to your website
Question 9: What are the three parts of a trigger in Tag Manager?
- Variables, operators, and values
- Operators, tags, and variables
- Variables, operators, and the data layer
- Tags, values, and the push method
Question 10: How do you enable a built-in variable in Tag Manager?
- Publish the built-in variable in the Publish Now area
- Create a user-defined variable in the Variables tab
- Select the built-in variable in the Variables tab
- Uncheck the built-in variable in the Variables tab
Question 11: When logging into Google Tag Manager for the first time, what needs to be set up?
- A Google Analytics account
- A Tag Manager account
- The data layer
- Cross-domain tracking
Question 12: Where can the container code be found in Google Tag Manager?
- In a pop-up window after you create an account and container
- Under the “Accounts” section by clicking into the container
- Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
- Under the “Versions” section by clicking into the tag
Question 13: Which Tracking ID format should be used when setting up an Analytics Pageview tag?
- UA-123456-7
- 123456
- 123456-7
- UA-123456
Question 14: What kind of variable should be used for a reusable Google Analytics property ID variable?
- User-defined Constant variable
- User-defined Data Layer variable
- Built-in Event variable
- Built-in Click Classes variable
Question 15: Which are benefits of using the data layer in Tag Manager?
- Write and edit code in the GTM interface
- Pass data into third-party applications
- Use data to fire tags
- Encrypt data automatically
Question 16: Where should the data layer object be placed in the website code?
- Before the container snippet
- After the container snippet
- Inside the container snippet
- At the bottom of your HTML
Question 17: How are variables structured in the data layer?
- As Javascript cookies
- As variable types
- As containers
- As key-value pairs
Question 18: Which can be used to populate information to the data layer?
- Use Javascript to pre-populate values in the data layer when a web page loads
- Use Google Ads to push information to the data layer
- Use Google Analytics to push information to the data layer
- Use a Javascript method to push values from your web page into the data layer
Question 19: Data Layer variables automatically persist across different web pages
- True
- False
Question 20: To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?
- A Custom Segment
- The data layer
- A Data Layer variable
- A Google Analytics tag with a Custom Dimension
Question 21: The data layer “push” method allows you to do what?
- Push data from Google Analytics to your website
- Push data from your website into the data layer
- Push data from Google Ads to the data layer
- Push data from one Tag Manager account to another
Question 22: To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?
- A Trigger
- The data layer
- A Data Layer variable
- A Google Analytics tag with a Custom Metric
Question 23: To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Dimension index number
Question 24: To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
- The Tag Manager account ID
- The Analytics property ID
- A Javascript push method
- The Custom Metric index number
Question 25: What event type would you choose to track button clicks using an event trigger?
- Click
- Form
- Page View
- History Change
Question 26: What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?
- Submit button clicks
- Play button video clicks
- Menu selection
- Closing a web page
Question 27: What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?
- Page Path variable
- URL variable
- Click Classes variable
- DOM element
Question 28: What Tag Manager variable type should you use to track only the part of a URL after the hash sign?
- URL Port
- URL Query
- URL Fragment
- URL Path
Question 29: Which built-in variable should you use to define an event trigger based on the class of a Submit button?
- Built-in Event variable
- Built-in Element variable
- Built-in Click Classes variable
- Built-in Click Target variable
Question 30: To create a Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?
- Google Ads Account number
- Conversion Label
- Conversion ID
- Conversion Property
Question 31: What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?
- A built-in Referrer variable that records conversion URLs
- A user-defined variable that records conversion amount
- The median amount users spend according to Analytics
- The projected amount users will spend according to Analytics variable that records conversion URLs
Question 32: What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
- Hit and session attributes collected via the data layer
- Products the user has +1’d in Google Plus
- User information from the Analytics cookie
- Hit and session attributes collected from Google Ads
Question 33: To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?
- Google Ads account admin settings
- Analytics account admin settings
- Tag Manager account admin settings
- Tag Manager dashboard
Question 34: What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?
- Browser cookies
- Javascript methods
- Dynamic attributes
- User profiles
Question 35: Where can you find a list of business-vertical attributes for Dynamic Remarketing?
- The Google Analytics Help Center
- The Google Analytics Admin area
- The Tag Manager Admin area
- The Google Ads Admin area
Question 36: For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?
- Constant variable
- Data Layer variable
- Google Ads variable
- Event variable
Question 37: For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?
- Constant variable
- Data Layer variable
- Google Ads variable
- Event variable
Question 38: For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?
- Pageview
- Event
- Transaction
- Social
Question 39: For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
- Page URL
- Referrer
- Click Classes
- Page Hostname
Introduction to Google Tag Manager Fundamentals
Google Tag Manager (GTM) is a powerful tool that allows marketers and website owners to manage tags (snippets of code or tracking pixels) on their websites without needing to modify the code directly. Here are the fundamentals of Google Tag Manager:
1. What is Google Tag Manager?
- Definition: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.
- Purpose: It simplifies the process of implementing and managing tags from various analytics and marketing tools without needing to edit the source code every time.
2. Key Components of Google Tag Manager:
- Tags: Snippets of code (like JavaScript) provided by third-party analytics and marketing tools (e.g., Google Analytics, Facebook Pixel).
- Triggers: Define when and where tags are executed based on events (like page views, button clicks).
- Variables: Capture dynamic values (like URLs, form submissions) to be used in tags and triggers.
3. Advantages of Using Google Tag Manager:
- Ease of Use: Simplifies the tag deployment process, reducing dependence on IT or developers.
- Version Control: Allows you to manage and revert to previous tag configurations.
- Testing: Provides a preview mode to test and debug tags before publishing.
- Flexibility: Supports a wide range of tags and integrations with various platforms.
- Performance: Can improve website load times by managing tag firing efficiently.
4. How to Set Up Google Tag Manager:
- Account Creation: Sign up for Google Tag Manager using your Google account.
- Container Installation: Create a container for your website and install the GTM snippet on all pages of your site.
- Tag Configuration: Add tags (like Google Analytics) by defining triggers (like page view) and variables (like page URL).
- Testing and Publishing: Use the preview mode to test your setup, then publish the container to make it live.
5. Common Use Cases for Google Tag Manager:
- Tracking Events: Monitor user interactions like clicks on buttons, downloads, video views.
- Remarketing: Implement tags for advertising platforms to target specific audiences.
- E-commerce Tracking: Track transactions, product impressions, and user behavior on e-commerce sites.
- Form Submission Tracking: Capture form submissions without custom coding.
6. Best Practices for Google Tag Manager:
- Naming Conventions: Use clear and descriptive names for tags, triggers, and variables.
- Documentation: Document your setup, including tag configurations and triggers.
- Versioning: Regularly create and name versions of your container to track changes.
- Security: Control who has access to your GTM account and containers to prevent unauthorized changes.
7. Resources for Learning Google Tag Manager:
- Google’s Official Resources: Includes documentation, support forums, and updates.
- Online Courses and Tutorials: Platforms like Google Analytics Academy often include GTM modules.
- Community Forums: Participate in discussions and Q&A sessions to learn from others’ experiences.
Mastering Google Tag Manager allows you to efficiently manage your website’s tracking and marketing tags, providing valuable insights into user behavior and campaign performance.