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Google Tag Manager Fundamentals Certification Exam Answers

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Google Tag Manager Fundamentals Exam Quiz Answers

  • Simplify and speed up tag deployment
  • Specify when tags should fire
  • Manage different versions of tags
  • Increase audience reach
  • True
  • False
  • Decide which of your existing site tags you can move into Tag Manager
  • Decide what static and dynamic values you’ll want to pass from your website
  • Choose which tags can collect the data you need
  • Decide which Tag Manager account to link to Google Analytics
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  • DoubleClick Floodlight Counter tag
  • Google Ads Conversion Tracking tag
  • Google Ads Remarketing tag
  • Google Analytics Pageview tag
  • A grouping of all of your Tag Manager accounts
  • A collection of variables defined in Tag Manager
  • A Javascript object that holds data passed from your website
  • A​ collection of website tags and triggers
  • Javascript code placed on each page of your website
  • A Javascript object that holds data passed from your website
  • A collection of website tags and triggers
  • Analytics tracking code
  • Manage tags for one or more websites
  • Manage user permissions in your Google Analytics account
  • Connect multiple Tag Manager accounts to a single Google account
  • Control access permissions to a Tag Manager account
  • A trigger determines which events fire on your website
  • A trigger instantiates the data layer
  • A​ trigger fires a tag in response to a website event
  • A trigger publishes a tag to your website
  • Variables,​ operators, and values
  • Operators, tags, and variables
  • Variables, operators, and the data layer
  • Tags, values, and the push method
  • Publish the built-in variable in the Publish Now area
  • Create a user-defined variable in the Variables tab
  • Select the built-in variable in the Variables tab
  • Uncheck the built-in variable in the Variables tab
  • A Google Analytics account
  • A Tag Manager account
  • The data layer
  • Cross-domain tracking
  • In a pop-up window after you create an account and container
  • Under the “Accounts” section by clicking into the container
  • Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  • Under the “Versions” section by clicking into the tag
  • UA​-123456-7
  • 123456
  • 123456-7
  • UA-123456
  • User-defined Constant variable
  • User-defined Data Layer variable
  • Built-in Event variable
  • Built-in Click Classes variable
  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically
  • Before​ the container snippet
  • After the container snippet
  • Inside the container snippet
  • At the bottom of your HTML
  • As Javascript cookies
  • As variable types
  • As containers
  • As​ key-value pairs
  • Use​ Javascript to pre-populate values in the data layer when a web page loads
  • Use Google Ads to push information to the data layer
  • Use Google Analytics to push information to the data layer
  • Use a Javascript method to push values from your web page into the data layer
  • True
  • False
  • A Custom Segment
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension
  • Push data from Google Analytics to your website
  • Push​ data from your website into the data layer
  • Push data from Google Ads to the data layer
  • Push data from one Tag Manager account to another
  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric
  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The​ Custom Dimension index number
  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The​ Custom Metric index number
  • Click
  • Form
  • Page View
  • History Change
  • Submit button clicks
  • Play button video clicks
  • Menu selection
  • Closing a web page
  • Page Path variable
  • URL​ variable
  • Click Classes variable
  • DOM element
  • URL Port
  • URL Query
  • URL​ Fragment
  • URL Path
  • Built-in Event variable
  • Built-in Element variable
  • Built-in Click Classes variable
  • Built-in Click Target variable
  • Google Ads Account number
  • Conversion Label
  • Conversion ID
  • Conversion Property
  • A built-in Referrer variable that records conversion URLs
  • A user-defined variable that records conversion amount
  • The median amount users spend according to Analytics
  • The projected amount users will spend according to Analytics variable that records conversion URLs
  • Hit​ and session attributes collected via the data layer
  • Products the user has +1’d in Google Plus
  • User​ information from the Analytics cookie
  • Hit and session attributes collected from Google Ads
  • Google Ads account admin settings
  • Analytics account admin settings
  • Tag Manager account admin settings
  • Tag Manager dashboard
  • Browser cookies
  • Javascript methods
  • Dynamic​ attributes
  • User profiles
  • The​ Google Analytics Help Center
  • The Google Analytics Admin area
  • The Tag Manager Admin area
  • The Google Ads Admin area
  • Constant variable
  • Data​ Layer variable
  • Google Ads variable
  • Event variable
  • Constant variable
  • Data​ Layer variable
  • Google Ads variable
  • Event variable
  • Pageview
  • Event
  • Transaction
  • Social
  • Page URL
  • Referrer
  • Click Classes
  • Page Hostname

Introduction to Google Tag Manager Fundamentals

Google Tag Manager (GTM) is a powerful tool that allows marketers and website owners to manage tags (snippets of code or tracking pixels) on their websites without needing to modify the code directly. Here are the fundamentals of Google Tag Manager:

1. What is Google Tag Manager?

  • Definition: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.
  • Purpose: It simplifies the process of implementing and managing tags from various analytics and marketing tools without needing to edit the source code every time.

2. Key Components of Google Tag Manager:

  • Tags: Snippets of code (like JavaScript) provided by third-party analytics and marketing tools (e.g., Google Analytics, Facebook Pixel).
  • Triggers: Define when and where tags are executed based on events (like page views, button clicks).
  • Variables: Capture dynamic values (like URLs, form submissions) to be used in tags and triggers.

3. Advantages of Using Google Tag Manager:

  • Ease of Use: Simplifies the tag deployment process, reducing dependence on IT or developers.
  • Version Control: Allows you to manage and revert to previous tag configurations.
  • Testing: Provides a preview mode to test and debug tags before publishing.
  • Flexibility: Supports a wide range of tags and integrations with various platforms.
  • Performance: Can improve website load times by managing tag firing efficiently.

4. How to Set Up Google Tag Manager:

  • Account Creation: Sign up for Google Tag Manager using your Google account.
  • Container Installation: Create a container for your website and install the GTM snippet on all pages of your site.
  • Tag Configuration: Add tags (like Google Analytics) by defining triggers (like page view) and variables (like page URL).
  • Testing and Publishing: Use the preview mode to test your setup, then publish the container to make it live.

5. Common Use Cases for Google Tag Manager:

  • Tracking Events: Monitor user interactions like clicks on buttons, downloads, video views.
  • Remarketing: Implement tags for advertising platforms to target specific audiences.
  • E-commerce Tracking: Track transactions, product impressions, and user behavior on e-commerce sites.
  • Form Submission Tracking: Capture form submissions without custom coding.

6. Best Practices for Google Tag Manager:

  • Naming Conventions: Use clear and descriptive names for tags, triggers, and variables.
  • Documentation: Document your setup, including tag configurations and triggers.
  • Versioning: Regularly create and name versions of your container to track changes.
  • Security: Control who has access to your GTM account and containers to prevent unauthorized changes.

7. Resources for Learning Google Tag Manager:

  • Google’s Official Resources: Includes documentation, support forums, and updates.
  • Online Courses and Tutorials: Platforms like Google Analytics Academy often include GTM modules.
  • Community Forums: Participate in discussions and Q&A sessions to learn from others’ experiences.

Mastering Google Tag Manager allows you to efficiently manage your website’s tracking and marketing tags, providing valuable insights into user behavior and campaign performance.

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