Certification

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

To increase online discoverability, optimize your website with relevant keywords and phrases. Register with Google My Business and other local directories, ensuring all information is accurate and consistent. Encourage satisfied customers to leave reviews and respond to feedback promptly. Utilize social media platforms to engage with your audience and drive traffic to your site. Regularly update your website content to keep it fresh and appealing to search engines. Consider investing in paid advertising campaigns to boost visibility in search results. These strategies will help potential customers find your business easily when searching online.

Module 7: Make Search Work for You Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Which of the following page titles would be most suitable for a website page describing a store’s return policy?

• How to Send Stuff Back
• [Company Name’s] Return Policy
• Return Policy
• Company Policies

Question 2: Which of the following is a good way to get other websites to link to your site?

• Keep linking to them until they link to you
• Send them emails until they link to you
• Building relationships with similar sites
• Use as many relevant keywords on the page you’d like them to link to

Question 3: When expanding a business internationally, which of the following is most important to provide on your website?

• Products and delivery details in the correct currency
• Time and dates written in the local format
• Exchange rate information
• Free giveaways for local customers

Make Search Work for You in Digital Marketing

Making search work for you in digital marketing involves leveraging search engine optimization (SEO) and search engine marketing (SEM) to increase your online visibility and drive traffic to your site. Here are some strategies to help you optimize your search efforts:

1. Keyword Research

• Identify Relevant Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords relevant to your industry.
• Long-Tail Keywords: Focus on long-tail keywords, which are more specific and less competitive, leading to higher conversion rates.

2. On-Page SEO

• Title Tags and Meta Descriptions: Craft compelling and keyword-rich title tags and meta descriptions for each page.
• Header Tags: Use H1, H2, and H3 tags to structure your content, making it easier for search engines to understand.
• Content Quality: Create high-quality, original content that provides value to your audience. Use keywords naturally within your content.
• Internal Linking: Link to other relevant pages on your site to improve navigation and distribute link equity.

3. Technical SEO

• Mobile Optimization: Ensure your site is mobile-friendly, as search engines prioritize mobile-first indexing.
• Site Speed: Optimize your site’s loading speed, as a slow site can negatively impact rankings.
• XML Sitemaps and Robots.txt: Create and submit an XML sitemap and use robots.txt to guide search engines on which pages to crawl.

4. Off-Page SEO

• Backlink Building: Earn high-quality backlinks from reputable sites to improve your site’s authority and ranking.
• Social Media Engagement: Use social media platforms to promote your content and engage with your audience, driving traffic and backlinks.
• Guest Blogging: Write guest posts on relevant industry blogs to gain exposure and backlinks.

5. Local SEO

• Google My Business: Create and optimize your Google My Business profile to appear in local search results.
• Local Keywords: Include local keywords in your content to target specific geographic locations.
• Reviews and Ratings: Encourage satisfied customers to leave positive reviews and ratings on Google and other review platforms.

6. Content Marketing

• Blogging: Regularly update your blog with informative and engaging posts that address your audience’s pain points and interests.
• Visual Content: Use images, videos, and infographics to make your content more engaging and shareable.
• Content Calendar: Plan and schedule your content to ensure consistent posting and to align with your marketing goals.

7. Analytics and Monitoring

• Google Analytics: Use Google Analytics to track your site’s performance and understand user behavior.
• Search Console: Monitor your site’s presence in search results with Google Search Console.
• Adjust Strategies: Regularly review your analytics data to identify what’s working and what’s not, and adjust your strategies accordingly.

8. Paid Search Advertising (SEM)

• Google Ads: Create targeted ad campaigns using Google Ads to reach potential customers through paid search.
• Ad Copy and Landing Pages: Write compelling ad copy and create optimized landing pages to increase conversion rates.
• Budget Management: Monitor and adjust your ad spend to maximize ROI.

Tools to Consider:

• SEO Tools: Ahrefs, SEMrush, Moz, Google Search Console
• Keyword Research Tools: Google Keyword Planner, Ubersuggest, Answer the Public
• Analytics Tools: Google Analytics, Hotjar, Crazy Egg
• Content Marketing Tools: BuzzSumo, HubSpot, CoSchedule

By implementing these strategies, you can effectively utilize search to enhance your digital marketing efforts, drive traffic to your site, and increase conversions.

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

To improve online visibility, focus on SEO by using relevant keywords on your website. Register with Google My Business and local directories, ensuring accurate contact info. Encourage customer reviews and respond to them promptly. Utilize social media to engage with your audience and share updates. Regularly update your website content to keep it fresh and appealing to search engines. Consider paid search advertising for targeted visibility. These steps will enhance your business’s online presence, making it easier for people to find you when they search online.

Module 6: Get Discovered with Search Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Which of the following factors should you consider when optimising your website for search engines?

• Colour scheme
• Recycled content
• Inspiring business name
• Site popularity

Question 2: What should be the first step of a structured SEO plan?

• Identifying your ad budget
• Buying an analytics software
• Setting up your presence on social media sites
• Keyword research

Question 3: When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

• Social media following
• Bid value
• Domain authority
• Average number of visitors to the company’s website

Question 4: Fill in the blank:

Short strings of specific keywords with low search volume are called ___________.

• Long-hair keywords
• Long-tail keywords
• High-relevance keywords
• Top-tail keywords

Question 5: Which of the following would be an ideal goal for an SEO plan?

• Increasing social media likes and follows
• Increasing how many relevant people visit your website
• Showing your website to as many people as possible
• Being in first place in SERP for any keyword

Get Discovered with Search in Digital Marketing

Getting discovered through search in digital marketing primarily involves leveraging search engine optimization (SEO) and search engine marketing (SEM) techniques. Here’s an overview of strategies to enhance your online visibility:

1. Search Engine Optimization (SEO)

On-Page SEO:

• Keyword Research: Identify relevant keywords your target audience is searching for.
• Content Quality: Create high-quality, valuable content that addresses the needs of your audience.
• Meta Tags: Optimize title tags, meta descriptions, and header tags with relevant keywords.
• URL Structure: Use clear, descriptive URLs.
• Internal Linking: Link to other relevant pages on your site to enhance navigation and authority.
• Mobile Optimization: Ensure your website is mobile-friendly.
• Page Speed: Improve loading times to enhance user experience and SEO rankings.

Off-Page SEO:

• Backlinks: Earn links from high-authority websites.
• Social Signals: Increase engagement on social media platforms.
• Guest Blogging: Write articles for reputable websites in your industry.

2. Search Engine Marketing (SEM)

Pay-Per-Click (PPC) Advertising:

• Google Ads: Create targeted ad campaigns using Google Ads.
• Keyword Bidding: Bid on relevant keywords to display ads in search results.
• Ad Copy: Write compelling ad copy that attracts clicks.
• Landing Pages: Design optimized landing pages that convert visitors into customers.
• A/B Testing: Continuously test and refine ad campaigns for better performance.

Local SEO:

• Google My Business: Optimize your Google My Business profile to appear in local searches.
• Local Listings: Ensure your business is listed in local directories.
• Reviews: Encourage satisfied customers to leave positive reviews.

3. Content Marketing

• Blogging: Regularly publish blog posts on topics relevant to your audience.
• Video Content: Create videos to engage users and improve search rankings.
• Infographics: Use infographics to present information visually.
• Webinars: Host webinars to educate your audience and showcase your expertise.

4. Analytics and Monitoring

• Google Analytics: Track and analyze website traffic to understand user behavior.
• Search Console: Use Google Search Console to monitor and improve your site’s presence in search results.
• Keyword Tracking: Use tools like SEMrush or Ahrefs to monitor keyword rankings.

5. Social Media Integration

• Content Sharing: Promote your content across social media platforms.
• Engagement: Interact with your audience to build a community.
• Social Ads: Use social media advertising to reach a broader audience.

Implementing these strategies can significantly improve your visibility in search engines, driving more traffic to your website and increasing your chances of getting discovered by potential customers.

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

To ensure easy discovery online, optimize your business’s website with relevant keywords that customers are likely to search for. Register your business on Google My Business and other local directories. Keep your contact information and address consistent across all platforms. Encourage satisfied customers to leave reviews, as these can boost your visibility. Utilize social media to engage with your audience and drive traffic to your website. Regularly update your website with fresh content to improve search engine rankings. Consider investing in paid search advertising to appear prominently in search results. These strategies will make it easy for people to find and connect with your business online.

Module 5: Get Started with Search Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Why are search engines a great place for a business to be found?

• People pay to use search engines, so there is a wealthy customer base there
• People who search are actively looking for information, products or services
• Search engines are a big trend these days
• Search engines guarantee new customers

Question 2: What technology do search engines use to ‘crawl’ websites?

• Androids
• Interns
• Automatons
• Bots

Question 3: Which of the following can help a search engine understand what your page is about?

• The date it was published
• The number of images used
• The total number of words
• The title tags

Question 4: Fill in the blank:

Spending money on search advertising influences how your website appears in ___________.

• Organic search results
• The search results page
• Business directories
• Display advertising networks

Question 5: Which of these is an important factor in the paid search auction system?

• How famous your brand name is
• How cool your logo is
• How long your business has been around
• How relevant your ads are

Question 6: Which of these can Google Search Console help you to do?

• It helps you increase your social media following
• It helps you optimise your Google Business Profile listing
• It helps you understand which keywords people are searching for on Google
• It helps you run A/B tests on your home page

Get Started with Search in Digital Marketing

Getting started with digital marketing involves understanding its key components and how they fit into a comprehensive strategy. Here’s a step-by-step guide to help you begin:

1. Understand the Basics

• Digital Marketing Definition: The use of digital channels to promote or market products and services to consumers and businesses.
• Key Components: Search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising (PPC), email marketing, and analytics.

2. Set Clear Goals

• Identify Objectives: Determine what you want to achieve (e.g., brand awareness, lead generation, sales).
• SMART Goals: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

3. Know Your Audience

• Market Research: Conduct surveys, use analytics tools, and study market trends.
• Create Buyer Personas: Detailed profiles of your ideal customers.

4. Build Your Online Presence

• Website: A professional, mobile-friendly website with a clear value proposition and easy navigation.
• SEO: Optimize your website for search engines to increase organic traffic.

5. Content Marketing

• Create Quality Content: Blogs, videos, infographics, ebooks, etc., that provide value to your audience.
• Content Strategy: Plan and schedule your content to ensure consistency.

6. Social Media Marketing

• Choose Platforms: Select social media platforms where your audience is most active (e.g., Facebook, Instagram, LinkedIn).
• Engagement: Regularly post, engage with followers, and use paid advertising options if necessary.

7. Email Marketing

• Build an Email List: Collect emails through your website, social media, and other channels.
• Email Campaigns: Send newsletters, promotional offers, and personalized emails.

8. Pay-Per-Click Advertising (PPC)

• Google Ads: Bid on keywords to display ads in search engine results.
• Social Media Ads: Use paid advertising on platforms like Facebook and Instagram.

9. Analytics and Optimization

• Track Performance: Use tools like Google Analytics to monitor your campaigns.
• Adjust Strategies: Based on data, tweak your strategies for better results.

10. Stay Updated

• Continuous Learning: Digital marketing is dynamic; stay updated with the latest trends and changes in algorithms.
• Networking: Join digital marketing communities and attend webinars and conferences.

By following these steps and continuously learning, you’ll be well on your way to mastering digital marketing.

Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing

Taking your business online involves these steps: First, establish a website showcasing your offerings and providing essential information. Next, optimize your site for search engines (SEO) to attract organic traffic. Utilize social media platforms to engage with your audience and promote your brand. Implement e-commerce capabilities for seamless online transactions. Ensure a secure payment gateway for customer trust. Utilize email marketing to nurture leads and retain customers. Monitor analytics to understand customer behavior and optimize your strategies. Lastly, provide excellent customer service to build loyalty. Continuously adapt to digital trends and customer feedback for sustained online success.

Module 4: Plan Your Online Business Strategy Quiz Answers – Google Fundamentals in Digital Marketing

Question 1: What is the first step in creating an online business strategy?

• Identifying business goals
• Understanding what the competition is doing
• Knowing the market
• Aligning goals to the strategy

Question 2: What is the purpose of the ‘See, Think, Do, Care’ framework?

• To help determine a marketing strategy
• To help a business understand the customer journey online
• To help a business reach a global audience
• To give insight into specific customer groups

Question 3: Why is optimising customer touchpoints online beneficial for businesses?

• It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• It gives businesses the opportunity to save money on online advertising
• It provides customers with value every time they come into contact with a brand, helping build trust
• It gives businesses an opportunity to collect more data from potential customers

Question 4: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

Question 5: What type of information can KPIs provide?

• Audience segmentation
• Long-term projections
• Financial viability
• Board decisions

Plan Your Online Business Strategy in Digital Marketing

Creating a comprehensive online business strategy in digital marketing involves several key steps to ensure success. Here’s a structured approach to help you plan effectively:

1. Define Your Business Goals:

• Specific: Outline exactly what you want to achieve (e.g., increase sales by 30% in the next year).
• Measurable: Set metrics to track progress (e.g., website traffic, conversion rates).
• Achievable: Ensure goals are realistic based on resources and market conditions.
• Relevant: Align goals with your overall business objectives.
• Time-bound: Set a timeframe for achieving each goal (e.g., within 12 months).

2. Know Your Target Audience:

• Demographics: Age, gender, location, income level, etc.
• Psychographics: Interests, values, lifestyle, buying behavior.
• Behavioral: How they interact online, preferences, purchasing patterns.
• Needs and Challenges: Understand their pain points and how your product or service solves them.

3. Competitor Analysis:

• Identify who your main competitors are in the digital space.
• Analyze their strengths, weaknesses, strategies, and online presence.
• Determine what sets your business apart and how you can leverage your unique selling points.

4. Develop Your Unique Value Proposition (UVP):

• Clearly articulate what makes your product or service unique and valuable to your target audience.
• Highlight how your offering solves their problems or fulfills their needs better than competitors.

5. Choose Your Digital Marketing Channels:

• Website: Ensure it’s user-friendly, mobile-responsive, and optimized for search engines (SEO).
• Social Media: Select platforms where your target audience is most active (e.g., Facebook, Instagram, LinkedIn).
• Email Marketing: Build a list and create valuable content for subscribers.
• Content Marketing: Blog posts, videos, infographics, etc., to educate and engage your audience.
• Paid Advertising: Google Ads, social media ads (e.g., Facebook Ads), sponsored content, etc.

6. Content Strategy:

• Content Types: Plan what types of content you will create (e.g., blogs, videos, podcasts).
• Content Calendar: Schedule when and where you will publish content to maintain consistency.
• SEO: Optimize content with relevant keywords to improve search engine visibility.

7. Conversion Optimization:

• Calls to Action (CTAs): Clearly guide visitors on what action to take next.
• Landing Pages: Design pages that are optimized for conversions (e.g., sign-ups, purchases).
• A/B Testing: Experiment with different elements (e.g., headlines, images) to improve conversion rates.

8. Customer Relationship Management (CRM):

• Implement a system to manage customer interactions and data throughout the customer lifecycle.
• Use CRM tools to personalize communication and improve customer retention.

9. Analytics and KPIs:

• Set up tools like Google Analytics to track website traffic, user behavior, and conversions.
• Monitor key performance indicators (KPIs) to measure the success of your digital marketing efforts.
• Regularly analyze data to make informed decisions and optimize your strategy.

10. Budget and Resource Allocation:

• Allocate resources (financial, human, and time) based on your goals and chosen digital marketing channels.
• Monitor spending and adjust budgets as needed to maximize ROI.

11. Monitor, Evaluate, and Adapt:

• Continuously monitor the performance of your digital marketing efforts.
• Evaluate what’s working well and what needs improvement.
• Adapt your strategy based on data-driven insights and changes in the market or consumer behavior.

12. Legal and Compliance Considerations:

• Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and other legal requirements related to online business operations.

By following these steps, you can create a robust online business strategy in digital marketing that aligns with your business goals, effectively reaches your target audience, and drives growth and profitability.

Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing

To take your business online, start with a clear strategy: Define your target audience, create a user-friendly website, and optimize it for search engines. Utilize social media platforms to engage and build relationships with customers. Implement secure payment gateways for seamless transactions. Leverage email marketing for customer retention and sales promotions. Embrace e-commerce platforms for selling products or services directly. Monitor analytics to track performance and adjust strategies accordingly. Build trust through transparency and customer reviews. Continuously innovate and adapt to digital trends. Finally, prioritize customer support to ensure a positive online experience.

Module 3: Build Your Web Presence Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Which of the following statements is true when it comes to developing a web presence for a business?

• Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
• Building a new website requires a large budget
• Mobile apps enable your customers to purchase your products without being on your website
• All businesses must have a website to sell products

Question 2: What is a web server?

• The customer service representative you can call when you have questions about your website
• The answer you get when you search a term on the web
• A computer connected to the Internet with software that allows it to host all the components of your website
• The device that determines the speed of your mobile connection

Question 3: Fill in the blank:

A __________ is a shortcut to other pages on your site or elsewhere on the web.

• Hyperlink
• Return link
• Menu bar
• Breadcrumb

Question 4: Which of the following is something you’ll probably want to exclude from your website?

• Prices
• A lot of deep scientific information and detailed statistics
• Special offers
• Certifications to show you’re qualified to provide a service

Question 5: Which of the following is an example of a ‘call to action’ on a website?

• A list of phone numbers customers can use to get in contact with you
• A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
• An icon button that takes the customer to your social media accounts
• A hotline phone number that helps users complete their purchases

Question 6: What should you consider when developing your website content?

• What your customers are looking for
• Your latest promotions and discounts
• Your brand values
• Whether the content will go viral or not

Build Your Web Presence in Digital Marketing

Building a strong web presence in digital marketing involves several key strategies to effectively reach and engage your target audience. Here’s a step-by-step approach to help you establish and enhance your web presence:

1. Define Your Brand: Clearly articulate your brand identity, including your values, mission, and unique selling propositions. This will guide all your digital marketing efforts.
2. Create a User-Friendly Website: Your website is your digital storefront. Ensure it is well-designed, mobile-responsive, fast-loading, and easy to navigate. Optimize it for search engines (SEO) to attract organic traffic.
3. Content Marketing: Develop a content strategy that provides value to your audience. This includes blog posts, articles, videos, infographics, and more. Regularly update your content to keep visitors coming back.
4. Search Engine Optimization (SEO): Implement on-page and off-page SEO techniques to improve your website’s visibility in search engine results. Use relevant keywords, optimize meta tags, and build quality backlinks.
5. Social Media Marketing: Choose platforms where your target audience is active and create profiles that reflect your brand. Share valuable content, engage with followers, and use paid advertising to increase reach.
6. Email Marketing: Build an email list of subscribers interested in your products or services. Send personalized, relevant content, promotions, and updates to nurture leads and encourage repeat business.
7. Online Advertising: Utilize pay-per-click (PPC) advertising on platforms like Google Ads and social media ads (e.g., Facebook Ads) to target specific demographics, drive traffic to your site, and generate leads.
8. Analytics and Monitoring: Use tools like Google Analytics to track website traffic, user behavior, and marketing campaign performance. Analyze data to optimize your strategies and improve ROI.
9. Local SEO: If you have a physical location or serve specific geographic areas, optimize your website and online profiles for local search. This includes local keywords, Google My Business optimization, and local listings.
10. Build Relationships: Engage with your audience through social media, forums, and online communities. Respond to comments and messages promptly, and foster a community around your brand.
11. Mobile Optimization: With the majority of internet users accessing content via mobile devices, ensure your website and content are optimized for mobile users to provide a seamless experience.
12. Online Reputation Management: Monitor online reviews and mentions of your brand. Respond to feedback, both positive and negative, professionally and promptly to maintain a positive brand image.

By implementing these strategies consistently and adapting them based on performance data and industry trends, you can build a robust web presence that attracts and retains customers in the competitive digital landscape.

Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing

Taking your business online involves creating a robust digital presence. Start with a professional website showcasing your products or services. Utilize e-commerce platforms for easy transactions. Leverage social media to engage with a broader audience and build a community. Invest in digital marketing strategies like SEO and PPC to drive traffic. Secure online payments and prioritize customer data protection. Regularly update content and offerings to stay relevant. Monitor analytics to understand customer behavior and optimize your online strategy. Embrace innovation and adaptability to thrive in the competitive online marketplace.

Module 2: Your First Steps in Online Success Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Which tool helps you measure the success of your website?

• Keyword Planner
• Ad Gallery
• Ad Preview Tool
• Analytics

Question 2: Which of the following statements is true when it comes to taking a business online?

• Stick to what you are doing and don’t make changes
• The same content works across online and offline platforms
• Use analytics to make informed decisions
• Use analytics to track your customers across the Internet

Question 3: Which term best describes the business activity that occurs when website visitors buy products or services from you online?

• E-commerce
• Display advertising
• Search engine marketing
• Pay per click

Question 4: Which of the following statements is true when marketing your business online?

• You need a website to show up in search results
• You’ll reach a similar client base to the one you have in the real world
• You’ll be seen by the same volume of customers whether you use search advertising or not
• Social media is a great way to engage your audience

Your First Steps in Online Success in Digital Marketing

Entering the world of digital marketing can be both exciting and overwhelming, but here are some foundational steps to help you succeed:

1. Define Your Goals: Understand what you want to achieve through digital marketing. Whether it’s increasing brand awareness, driving sales, or generating leads, clear goals will guide your strategies.
2. Know Your Audience: Research and define your target audience. Understand their demographics, interests, online behavior, and pain points. This knowledge will shape your content and campaigns.
3. Create a Strong Online Presence: Establish your presence on relevant digital platforms such as a website, social media channels, and possibly a blog. Ensure consistency in branding and messaging across these platforms.
4. Search Engine Optimization (SEO): Optimize your website and content for search engines to improve your organic (unpaid) search rankings. Focus on keywords relevant to your business and industry.
5. Content Marketing: Develop high-quality content (blogs, videos, infographics, etc.) that resonates with your audience. Provide value, solve problems, and engage your audience to build trust and authority.
6. Social Media Marketing: Choose the right social media platforms where your audience spends their time. Share your content, engage with followers, run targeted ads, and leverage analytics to refine your strategy.
7. Email Marketing: Build an email list of interested prospects and customers. Send personalized, relevant content and offers to nurture leads and drive conversions.
8. Paid Advertising: Consider using paid advertising (PPC – Pay Per Click) on platforms like Google Ads or social media ads (Facebook, Instagram) to reach a targeted audience quickly.
9. Analytics and Monitoring: Use tools like Google Analytics to track and measure the performance of your digital marketing efforts. Analyze data to understand what’s working and what needs adjustment.
10. Stay Updated and Adapt: The digital marketing landscape evolves rapidly. Stay informed about industry trends, algorithm updates, and new technologies. Adapt your strategies accordingly to stay competitive.
11. Continuous Improvement: Digital marketing success requires ongoing learning and optimization. Test different strategies, learn from your successes and failures, and refine your approach over time.

By focusing on these steps and continually refining your strategies based on data and insights, you can lay a solid foundation for success in digital marketing.

Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing

Define your target audience and create a professional website that reflects your brand and offers a seamless user experience. Optimize it for search engines to attract organic traffic. Utilize social media platforms to engage with your audience and drive traffic to your site. Implement e-commerce functionality if applicable, ensuring secure payment gateways. Leverage email marketing for direct communication and customer retention. Monitor analytics to understand customer behavior and optimize your strategies accordingly. Lastly, stay updated with industry trends and adapt quickly. Consistency, responsiveness, and innovation will establish your online presence and foster long-term business growth.

Module 1: The Online Opportunity Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: The increased use of the Internet presents a lot of potential for which types of businesses?

• All businesses
• Small business owners
• International businesses
• Local businesses

Question 2: Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

• Sending flyers with your web address to customers
• Creating a business listing in online local directories
• Increasing print and billboard advertising
• Building a team of digital advertising experts

Question 3: Which of the following is the easiest way for visitors to learn about a business while visiting a website?

• Getting a free ‘taster’ of one of your products when they sign up to receive emails
• Listening to an audio file that auto plays whenever someone visits your site
• Browsing your product pages and reviewing the Frequently Asked Questions Page
• Reading the terms and conditions for your products on your site

Question 4: What is a key benefit of having an online presence for a business?

• The ability to sell products directly to customers through social media
• Being visible when people search for a business like yours
• Sending users emails to update them on new products
• Being able to offer new customers promotional discounts

The Online Opportunity in Digital Marketing

The online opportunity in digital marketing is vast and continually expanding, driven by the growing number of internet users globally and the increasing adoption of digital technologies. Here are some key aspects of this opportunity:

1. Reach and Accessibility: Digital marketing allows businesses to reach a global audience instantaneously. The internet transcends geographical boundaries, enabling even small businesses to compete on a global scale.
2. Targeted Advertising: Unlike traditional marketing methods, digital marketing allows for highly targeted advertising. Advertisers can tailor their messages based on demographics, interests, behavior, and more, ensuring that their campaigns reach the most relevant audience.
3. Cost Efficiency: Digital marketing can be more cost-effective than traditional marketing channels like TV, radio, or print. With tools like pay-per-click (PPC) advertising, businesses can control their budgets and measure the effectiveness of their campaigns in real-time.
4. Measurable Results: One of the significant advantages of digital marketing is the ability to track and measure results. Marketers can analyze data such as website traffic, conversion rates, engagement levels, and more, allowing them to optimize their campaigns for better performance.
5. Personalization: Digital marketing enables personalized communication with consumers. Through email marketing, social media interactions, and personalized website content, businesses can build relationships with customers based on their preferences and behaviors.
6. Innovation and Adaptability: The digital landscape is constantly evolving with new technologies and platforms emerging regularly. This dynamic environment encourages innovation and allows businesses to adapt their strategies quickly to capitalize on new opportunities.
7. Integration with Other Channels: Digital marketing can complement and enhance other marketing channels. For example, integrating digital with traditional marketing efforts can create a cohesive and effective overall strategy.
8. Engagement and Interaction: Platforms like social media facilitate direct engagement and interaction between businesses and consumers. This interaction can lead to valuable feedback, brand loyalty, and advocacy.
9. Global Trends and Influence: Keeping pace with global digital marketing trends allows businesses to stay competitive and relevant in their industries. Trends such as influencer marketing, video content, and mobile optimization continue to shape the digital landscape.
10. Accessibility of Tools and Resources: There is a wide range of tools and resources available to assist businesses in implementing and managing their digital marketing efforts. From analytics platforms to content management systems, these tools make it easier for businesses of all sizes to execute effective campaigns.

In conclusion, the online opportunity in digital marketing is immense, offering businesses unprecedented reach, targeting capabilities, cost-efficiency, and the ability to measure and optimize campaigns in real-time. By leveraging digital marketing effectively, businesses can enhance their brand presence, engage with their target audience more meaningfully, and ultimately drive growth and success in the digital age.

Enroll Here: Developing Distributed Applications Using ZooKeeper Cognitive Class Exam Quiz Answers

Introduction to Developing Distributed Applications Using ZooKeeper

Apache ZooKeeper is a centralized service for maintaining configuration information, naming, providing distributed synchronization, and group services. It’s designed to be robust, highly available, and efficient, making it ideal for coordinating distributed applications.

Key Concepts

1. Znodes: Znodes are like files or directories in a file system. They store data and can also have children znodes. Znodes are identified by a path, similar to file paths in a file system.
2. Data Model: ZooKeeper provides a hierarchical namespace, where each node (znode) can store a small amount of data (up to 1MB). Applications can read from and write to these znodes.
3. Watchers: Watchers are event notifications that clients can set on znodes. They allow clients to receive notifications when the state of a znode changes. Watchers are one-time triggers, so they need to be set each time you want to be notified of changes.
4. Consistency Guarantees: ZooKeeper provides strong consistency guarantees. Once a write operation is acknowledged, all clients will see the same view of the data.
5. Sessions: Clients connect to ZooKeeper using sessions. Sessions are associated with timeouts, and clients need to handle session expiry gracefully.

Getting Started

Setting Up ZooKeeper

1. Download and Installation: ZooKeeper can be downloaded from the Apache ZooKeeper website. Installation typically involves unpacking the distribution and configuring zoo.cfg.
2. Configuration: zoo.cfg file needs to be configured to specify important details such as data directory, client ports, and ensemble details if you’re setting up a cluster.

Using ZooKeeper in Your Application

1. Client Library: ZooKeeper provides client libraries for various programming languages (Java, Python, etc.). Include the relevant client library in your project.
2. Connecting to ZooKeeper: Connect to ZooKeeper ensemble using the ZooKeeper class in your chosen language’s library. Specify the connection string (comma-separated list of host).
3. CRUD Operations: Use the client library to perform CRUD operations on znodes (create, read, update, delete).
4. Watchers: Set watchers on znodes to receive notifications of changes.
5. Error Handling: Handle errors gracefully, especially network issues and session timeouts.

Best Practices

• Keep Data Small: Znodes should ideally store small amounts of data (up to 1MB).
• Watchers: Use watchers judiciously to minimize overhead and ensure proper handling of events.
• Error Handling: Implement robust error handling and retry mechanisms to handle transient failures.

Conclusion

ZooKeeper simplifies the complexity of building distributed systems by providing a reliable and efficient way to manage coordination tasks. By understanding its core concepts and integrating them into your applications, you can leverage ZooKeeper to build scalable and reliable distributed systems effectively.

Developing Distributed Applications Using ZooKeeper Cognitive Class Certification Answers

Module 1 – Introduction Zookeeper Quiz Answers

Question 1: What is NOT a benefit that distributed systems offer over centralized systems?

• Price to achieve redundancy
• Redundancy
• Ease of developing your own coordination service
• Scalability

Question 2: A ZooKeeper client can perform a read operation from any server in the ensemble, but a write operation must go through the ZooKeeper leader and requires a majority consensus to succeed. True or false?

• False
• True

Question 3: What’s the benefit of running ZooKeeper in Standalone mode over Replicated mode?

• Cheaper
• Resilience
• Simpler testing and learning
• High availability

Module 2 – The Zoookeeper Data Model Quiz Answers

Question 1: Which of the following statements is true?

• A client reading the data stored at a znode can receive some of the data.
• ZooKeeper is designed for high-volume storage.
• The path to a znode must be expressed as a canonical, absolute, and slash-separated path.
• Znodes can be used to store data that exceeds 1MB.

Question 2: A znode can be in multiple states at the same time. True or false?

• False
• True

Question 3: Which of the following commands is used to retrieve the access control list of a znode?

• fetchACL
• setACL
• printACL
• getACL

Module 3 – Programming and Advance Topics Quiz Answers

Question 1: In addition to the 4 letter commands, JMX can be used to monitor ZooKeeper. True or false?

• False
• True

Question 2: Which two authentication plugins are included with ZooKeeper?

• ip and MD5
• ip and identify
• digset and MD5
• ip and digest

Question 3: What are the bindings that ZooKeeper comes with out of the box?

• Ruby and Java
• Java and C#
• Python and C
• Java and C

Developing Distributed Applications Using ZooKeeper Final Exam Answers

Question 1: What is the primary purpose of ZooKeeper in the Hadoop architecture?

• To provide logging support for Hadoop jobs
• To support the execution of workflows consisting of a collection of actions
• To provide a centralized coordination service for distributed applications
• To move data into HDFS

Question 2: When executing ZooKeeper in Replicated mode, a new leader can be elected if the former leader fails. True or false?

• True
• False

Question 3: Which of the following are consistency guarantees made by ZooKeeper? Select all that apply.

• Atomicity
• Reliability
• Timeliness
• Release

Question 4: ZooKeeper guarantees simultaneously consistent cross-client views. True or false?

• True
• False

Question 5: ZooKeeper can be used to implement several use cases including

• Leader Election
• Queue Management
• Configuration Management
• Locking
• All of the above

Question 6: A ZooKeeper client can maintain a list of servers to connect to, and the client will go through its list until it successfully connects to a ZooKeeper server. True or false?

• True
• False

Question 7: ZooKeeper Watches can be used to

• Watch for failed MapReduce jobs
• Watch for changes to Hadoop configuration
• Watch for changes in the Hadoop Filesystem (HDFS)
• None of the above

Question 8: If you want to be notified of a change in a ZooKeeper znode, you should use

• The ZooKeeper getData() method
• The ZooKeeper sync() method
• The ZooKeeper callback() method
• A ZooKeeper Watch

Question 9: In ZooKeeper, if you want a znode to be deleted when the client session ends, you should create a

• Session znode
• Ephemeral znode
• Temp znode
• Persistent znode

Question 10: Using the –s parameter when creating a znode results in a

• Ephemeral znode
• Sequential znode
• Temp znode
• Session znode
• Persistent znode

Question 11: Which of the ‘four letter word’ commands will show you the status of a ZooKeeper server?

• stat
• dump
• conf
• cons
• ruok

Question 12: When using the ZooKeeper Java API, what do you need to implement in order to receive Watcher notifications?

• A constructor that calls the watch method
• A class that inherits from zNode
• The process method of the Watcher interface
• None of the above

Question 13: In ZooKeeper, setting an ACL only pertains to the specific znode and is not recursive. True or false?

• True
• False

Question 14: In ZooKeeper, what permission do you need to have in order to change the ACL on a znode?

• READ
• ADMIN
• WRITE
• DELETE
• CREATE

Question 15: You can plug in your own authentication scheme rather than using the ones provided out of the box by ZooKeeper. True or false?

• True
• False

Enroll Here: Introduction to Containers, Kubernetes, and OpenShift V2 Cognitive Class Exam Quiz Answers

Introduction to Containers, Kubernetes, and OpenShift V2

Containers

Containers are a form of virtualization that allows applications to be packaged along with their dependencies and configuration files. They provide consistency across different computing environments (development, testing, production) by ensuring that an application and its runtime environment are isolated from other applications running on the same host.

Key characteristics of containers:

• Lightweight: They share the host operating system kernel, making them more efficient than traditional virtual machines.
• Portable: Containers can run on any system that supports the container runtime (e.g., Docker).
• Scalable: Containers are easy to scale horizontally, allowing applications to handle varying loads seamlessly.

Kubernetes

Kubernetes (often abbreviated as K8s) is an open-source container orchestration platform originally developed by Google. It automates the deployment, scaling, and management of containerized applications. Kubernetes provides a framework for automating the deployment, scaling, and management of containerized applications. It groups containers that make up an application into logical units for easy management and discovery.

Key features of Kubernetes:

• Orchestration: Kubernetes automates the deployment and scaling of containers.
• Service discovery and load balancing: It manages network traffic to and between containers.
• Storage orchestration: It automatically mounts storage systems.
• Automated rollouts and rollbacks: Kubernetes can change the state of your application, and it maintains history.
• Self-healing: Kubernetes restarts containers that fail, replaces containers, kills containers that don’t respond to your user-defined health check, and doesn’t advertise them to clients until they are ready to serve.

OpenShift

OpenShift is a Kubernetes container platform developed by Red Hat. It builds on top of Kubernetes and adds additional features to simplify the development and deployment of containerized applications.

Key features of OpenShift:

• Developer-friendly: OpenShift provides streamlined workflows for building, deploying, and scaling applications.
• Enterprise-ready: It includes security features, multi-tenancy support, and integration with existing systems.
• Source-to-Image (S2I): OpenShift provides a framework for building reproducible container images from source code.
• Service mesh: OpenShift offers integration with Istio for managing microservices communication.
• Logging and monitoring: It includes built-in tools for monitoring application performance and logging.

In summary, Containers provide a way to package and run applications, Kubernetes orchestrates and manages those containers at scale, and OpenShift extends Kubernetes with additional developer and enterprise-friendly features. Together, they form a powerful ecosystem for building and managing modern, cloud-native applications.

Introduction to Containers, Kubernetes, and OpenShift V2 Cognitive Class Certification Answers

Module 1 – Understanding the Benefits of Containers Quiz Answers

Question 1: Which of the following are benefits of containers?

• Each container runs its own operating system (OS).
• Containers provide a standardized way to package and ship software.
• Like virtual machines (VMs), containers virtualize your infrastructure.
• Each container is fully isolated and therefore secure.

Question 2: What is an image?

• An isolated process running on a local or remote host with its own file system and networking.
• A read-only file that contains the source code, libraries, and dependencies that are needed to run an application.
• A YAML file with key/value pairs specifying the attributes of a container.
• A text file that contains the commands and settings that will run a container and the apps running in that container.

Question 3: In this sample Dockerfile, what does the FROM instruction do?

FROM ubuntu:18.04

COPY . /app

RUN make /app

CMD python /app/app.py

• It defines the virtualized host operating system on which the container will run.
• It defines the operating system on which the docker build command must be run.
• It defines the base image, which in this case is Ubuntu version 18.04.
• It defines the minimum version of the operating system for the docker build command to use.

Question 4: What does the docker build command do?

• It uses an image to create a container.
• It uses a Dockerfile to create an image.
• It creates a Dockerfile.
• It creates a Docker app.

Question 5: You can use the Docker COPY instruction to copy files from your local machine to a container.

• True
• False

Module 2 – Understanding Kubernetes Architecture Quiz Answers

Question 1: Which of the following statements describes what Kubernetes is?

• Open source software.
• Container orchestration platform.
• Widely available.
• A tool that facilitates declarative management.
• All of the above.

Question 2: Which of the following components is part of the Kubernetes control plane?

• The worker nodes.
• etcd
• The kubelet
• The Kubernetes network proxy.

Question 3: Which of the following are Kubernetes objects?

• B and C
• Namespaces
• ConfigMaps
• Kubelets
• Clusters

Question 4: Which Kubernetes object represents a single instance of processes running in a container?

• Deployment
• Pod
• ReplicaSet
• Cluster
• Kubelet

Question 5: In this sample kubectl command, what does create do?

• kubectl create -f nginx.yaml
• It creates a YAML file named nginx.yaml.
• It creates an object using the details in the nginx.yaml file.
• It creates a new cluster using the details in the nginx.yaml file.
• It creates a configuration file for a nginx web server.

Module 3 – Managing Applications with Kubernetes Quiz Answers

Question 1: Which of the following statements describes what a ReplicaSet does? Select all that apply.

• Maintains a stable set of Pods in a cluster, spinning up or deleting pods as needed.
• Provides configuration details to Deployments.
• Rolls out app changes in an automated and controlled manner.
• Replicates a Deployment.
• Autoscales an application.

Question 2: Which of the following Kubernetes objects are used to run applications? Select all that apply.

• ReplicaSets
• ConfigMaps
• Secrets
• Service bindings
• ibmcloud CLI

Question 3: In this sample kubectl command, what does get deployments tell us? Select all that apply.

» kubectl get deployments

NAME READY           UP-TO-DATE AVAILABLE   AGE

Nginx-deploy  1/3       1          1         

3s                                

• How many replicas of the application are ready.
• The number of replicas that have been updated to the desired state.
• How many replicas of the application are available.
• How long the application has been running.
• The Kubernetes namespace in which the Deployments live.

Question 4: Which of the following Kubernetes objects is used to store and manage sensitive information?

• Service bindings
• ConfigMaps
• Secrets
• ReplicaSets

Question 5: Which of the following can be used to create ConfigMaps? Select all that apply.

• The kubectl add configmap command.
• A file with key-value pairs.
• A YAML configuration file.
• Service bindings.
• Horizontal Pod Autoscaler.

Module 4 – The Kubernetes Ecosystem Quiz Answers

Question 1: Which of the following most accurately describes the relationship between Red Hat OpenShift and Kubernetes?

• OpenShift packages Kubernetes with additional tooling to make developers and administrators more successful.
• OpenShift is a tool in the Kubernetes that ecosystem that can be used in conjunction with Kubernetes to deploy cloud-native applications.
• OpenShift can be deployed on a Kubernetes cluster to provide additional tooling such as logging, monitoring, and CI/CD.
• OpenShift plugs into Kubernetes through custom resource definitions to provide build and other capabilities.

Question 2: Which of the following are Red Hat OpenShift build triggers? Select all that apply.

• Webhook
• Image change
• Configuration change
• Source-to-image
• Docker build

Question 3: Which of the following are possible with Istio service mesh? Select all that apply.

• Routing traffic to two versions of a microservice.
• Setting policies that stipulate which services can talk to each other.
• Encrypting traffic between services.
• Creating protocols for service to service communication.
• Decouple applications into smaller, loosely coupled microservices.

Question 4: Which of the following are types of operators available in OperatorHub? Select all that apply.

• Red Hat
• Certified
• Community
• Custom controller
• CRD

Question 5: Image streams can point to images in which of the following locations. Select all that apply.

• Other image streams.
• Public external registries.
• Private external registries.
• The OpenShift internal registry.
• A Kubernetes cluster.

Introduction to Containers, Kubernetes, and OpenShift V2 Final Exam Answers

Question 1: What does the Docker CLI build command do?

• It builds an image from a Dockerfile.
• It builds a microservice that will run in an image.
• It builds a Dockerfile.
• It builds a new container.
• It builds a new cluster.

Question 2: In this sample Dockerfile, what does the FROM instruction do?

FROM alpine:3.9

COPY . /app

RUN make /app

CMD python /app/app.py

• It defines the base image, which in this case is Alpine version 3.9.
• It defines the virtualized host operating system on which the container will run.
• It defines the minimum version of the operating system for the docker build command to use.
• It defines the operating system on which the docker build command must be run.

Question 3: Containers include a guest operating system in every instance.

• True
• False

Question 4: In this sample docker build command, what does the -t option do?

docker build -t my-app:v1 .

• It gives the image the name “my-app” and the tag “v1”.
• It indicates that the files used to build the image are located in the current working directory.
• It indicates that the version “v1” of “my-app” should be used when building the image.
• It tags the current working directory as the target location for the image being built.

Question 5: You use the docker push command to distribute an image to a registry.

• True
• False

Question 6: Which of the following statements describes what Kubernetes is? Select all that apply.

• An all-inclusive platform as a service (PaaS).
• A service for building source code.
• A continuous delivery pipeline.
• A solution for sharing and storing images.
• A container orchestration platform.

Question 7: Which of the following are container runtimes? Select all that apply.

• Docker
• rocket
• CRI-O
• DRunner
• Kubelet

Question 8: Which of the following Kubernetes objects can you use to segregate a cluster by team or project?

• Namespaces
• ConfigMaps
• Kubernetes controllers
• Volumes

Question 9: Which Kubernetes object provides updates to Pods and ReplicaSets?

• Deployment
• ConfigMap
• Secret
• Patch

Question 10: In this sample kubectl command, what does create do?

kubectl create -f pod.json

• It creates a JSON file named pod.json.
• It creates an object using the details in the pod.json file.
• It creates a new cluster using the details in the pod.json file.
• It creates a file that contains the configuration for a Kubernetes Pod.

Question 11: How are ReplicaSets often created?

• One is automatically created for you when you create a Ddeployment.
• Using the kubectl create replicaset command.
• By adding a ReplicaSet: on flag to the deployment’s configuration file.
• By Adding a ReplicaSet: on flag to the Dockerfile used to build the container image.

Question 12: Which of the following Kubernetes objects are used to run applications? Select all that apply.

• Plugins
• ConfigMaps
• ResourceSets
• Service bindings
• Deployments

Question 13: Which of the following are used to provide ConfigMaps to Pods and Deployments? Select all that apply.

• String literals
• YAML configuration files
• Container runtimes
• Service bindings
• Kubernetes schedulers

Question 14: What Kubernetes capabilities enable an application to increase the number of Pods based on traffic? Select all that apply.

• Service binding
• Horizontal Pod Autoscaler
• kubectl autoscale command
• Kubernetes traffic router
• kubectl scale command

Question 15: What does the following command do?

kubectl get secrets –namespace=default

• Retrieves the secrets in the “default” namespace.
• Retrieves the IBM Cloud IAM API key for your Kubernetes cluster.
• Retrieves the binding.password values for the services bound to your Kubernetes cluster.
• Retrieves all the Secrets in your Kubernetes cluster.

Question 16: What is the Istio service mesh used for? Select all that apply.

• Control the flow of traffic between services.
• Secure communication between services.
• Encrypt Kubernetes secrets.
• Observe and monitor services.

Question 17: Kubernetes is the sole project hosted by the CNCF.

• True
• False

Question 18: OpenShift can be run in which of the following environments? Select all that apply.

• On premise
• Public cloud
• Private cloud
• Hybrid cloud

Question 19: What is the open-source upstream version of OpenShift called?

• OKD
• Kubernetes open source
• Istio
• CRD
• Red Hat Enterprise Linux CoreOS

Question 20: Which of the following build strategies injects application source code into builder images without having to write a Dockerfile?

• Docker
• Source-to-image
• Custom build
• Image stream
• Webhook

Question 21: Image streams contain complete image data.

• True
• False

Enroll Here: Build an IoT Blockchain Network for a Supply Chain Cognitive Class Exam Answers

Introduction to Build an IoT Blockchain Network for a Supply Chain

Building an IoT blockchain network for a supply chain involves integrating Internet of Things (IoT) devices with blockchain technology to enhance transparency, traceability, and efficiency throughout the supply chain process. Here’s an introduction to how you can approach this:

Understanding the Components:

1. IoT Devices: These are physical devices embedded with sensors or actuators that collect and transmit data over the internet. In a supply chain context, IoT devices can include sensors for temperature, humidity, location trackers, RFID tags, etc.
2. Blockchain Technology: A distributed ledger technology that ensures secure and transparent transactions. Each transaction (or data update) is recorded in a block and linked in chronological order, forming a chain of blocks (blockchain).

Key Benefits of IoT Blockchain in Supply Chain:

• Transparency: Provides a transparent view of the entire supply chain process, from raw material sourcing to delivery to the end customer.
• Traceability: Enables tracking of goods through each stage of the supply chain, reducing counterfeiting and improving product recall processes.
• Security: Ensures data integrity and security through cryptographic techniques and decentralized consensus mechanisms.

Steps to Build an IoT Blockchain Network:

1. Identify Use Cases: Determine specific use cases where IoT and blockchain can add value, such as tracking perishable goods, ensuring compliance with regulations, or managing inventory.
2. Select Blockchain Platform: Choose a suitable blockchain platform (e.g., Ethereum, Hyperledger Fabric) based on factors like scalability, consensus mechanism, and smart contract capabilities.
3. Integrate IoT Devices: Connect IoT devices to the blockchain network. Ensure devices can securely transmit data to the blockchain and receive commands (if applicable) using appropriate protocols and APIs.
4. Data Collection and Processing: IoT devices collect data (e.g., temperature, location) throughout the supply chain. This data is then processed and validated before being recorded on the blockchain.
5. Smart Contracts: Implement smart contracts to automate processes such as payments, quality control checks, or compliance verification based on predefined rules and conditions.
6. Consensus Mechanism: Define a consensus mechanism appropriate for your supply chain needs (e.g., Proof of Work, Proof of Stake) to validate and add new blocks to the blockchain.
7. User Interface and Analytics: Develop a user interface for stakeholders to access and visualize supply chain data stored on the blockchain. Implement analytics tools to derive insights and improve decision-making.
8. Testing and Deployment: Thoroughly test the IoT devices, blockchain network, and smart contracts in a simulated environment before deployment. Monitor the network post-deployment for performance and security issues.
9. Maintenance and Updates: Regularly maintain and update the IoT devices, blockchain nodes, and smart contracts to ensure optimal performance, security, and compliance with evolving regulations.

Challenges to Consider:

• Scalability: Handling large volumes of IoT data on a blockchain can be challenging.
• Interoperability: Ensuring different IoT devices and blockchain platforms can work together seamlessly.
• Security: Protecting IoT devices from cyber threats and ensuring secure transmission of data to the blockchain.

By integrating IoT devices with blockchain technology, supply chains can achieve greater efficiency, transparency, and trust among stakeholders. This introduction provides a foundational overview to get started on building an IoT blockchain network for a supply chain.

Build an IoT Blockchain Network for a Supply Chain Cognitive Class Certification Answers

Lab 1: Build a Blockchain Network Quiz Answers

Question 1: The default blockchain Perishable Goods Network in Hyperledger Composer includes which participants? Select all that apply.

• Grower
• Exporter
• Shipper
• Importer

Question 2: Which of these file types is used for a model file?

• BNA
• JS
• CTO
• ACL

Question 3: To capture conditions for a crash, a hard jolt, or other incidents based on the accelerometer data, what field did you add to the Contract asset?

• DateTime arrivalDateTime
• Double maxAccel
• AccelReading[] AccelReadings optional
• ShipmentStatus status

Question 4: What is the purpose of this event: TemperatureThresholdEvent()?

• To notify participants when agreed on temperature thresholds are exceeded
• To alert the delivery vehicle driver or owner when temperatures exceed a specific threshold
• To force the temperature sensor on a delivery vehicle to rest
• To notify participants that the contract has been breached

Question 5: In a DevOps pipeline, what occurs during the BUILD phase? Select all that apply.

• Clones your GitHub repository
• Provisions and configures an instance of the blockchain network
• Runs all of the automated unit tests for all of your smart contracts
• Installs any dependencies

Understand the imported Node-RED flows Quiz Answers

Question 1: Which task is not done by the Start Particle Electron flow?

• Sends a command to enable or disable the device geolocation reporting
• Controls the interval of the report
• Queries the temperature blockchain transaction history
• Retrieves accelerometer and current temperature data

Question 2: Which flow takes the arriving data, reformats it, and calls the next flow to write the Particle Electron events to the transaction history of the blockchain network?

• Track Asset History
• Load Blockchain
• Start Particle Electron
• Particle Receiver

Question 3: Which flow sets up a series of GET and POST commands?

• Track Asset History
• Blockchain REST API
• Load Blockchain
• Start Particle Electron

Question 4: The Track Asset History flow filters the array to the selected device and time frame.

• True
• False

Question 5: What is one task that is done by the Load Blockchain flow?

• Sends a command to enable or disable the device geolocation reporting
• Provisions and configures an instance of the blockchain network
• Queries the temperature blockchain transaction history
• Constructs a variety of Node-RED dashboard UI elements

Build an IoT Blockchain Network for a Supply Chain Final Exam Answers

Question 1: What is the purpose of exposing the blockchain network as a REST API?

• To allow appropriate participants in the network to update the blockchain contract
• To allow other developers to access the blockchain network
• To allow the network to run on IBM Cloud
• To manipulate the blockchain from Node-RED

Question 2: What is included in the Internet of Things Platform Starter? Select all that apply.

• CouchDB database
• Node-RED Node.js web server
• Cloudant database
• IoT platform service

Question 3: What is the purpose of the ParticleSSE node in the Particle Receiver flow?

• Sends a command to enable or disable the device geolocation reporting
• Sets up a POST command that writes a temperature event into the blockchain as a transaction
• Allows you subscribe to incoming server-sent events (SSE) on a Particle cloud through a persistent connection
• Queries the temperature blockchain transaction history

Question 4: What is the main task of this flow?

• Queries the temperature blockchain transaction history
• Create a UI dashboard to track assets
• Sends a command to enable or disable the device geolocation reporting
• Connects your Node-RED flow to IBM Cloud

Question 5: Hyperledger Composer REST APIs cannot be used by Node-RED to communicate to the blockchain perishable network.

• True
• False

Question 6: What must you add to the model file for the IoT data to be associated with the asset and shipment?

• IoT variables
• A field for the accelerometer value
• Events that alert the appropriate participants when agreed on thresholds are exceeded
• An updated logic.js file

Question 7: When you export the code for your network from Hyperledger Composer, what type of file is created?

• BNA
• JS
• JSON
• ZIP or TAR

Question 8: You use the Google Maps Locator API to triangulate the geographical location of a device.

• True
• False

Question 9: Using a blockchain network for IoT Asset Tracking is an important blockchain use case because it can be used to record an immutable record of the following attributes. Select all that apply.

• Where the asset was located during its journey
• How long the truck driver took a lunch break
• When was the asset at a particular location
• What environmental conditions (temperature, vibration) the asset was exposed to

Question 10: The Particle Electron program is written in which language?

• Java
• C/C++
• Python
• Go