Certification

Google Analytics For Power Users Exam Quiz Answers

Question 1: When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

• Most users who converted were using desktop.
• The Google Store should optimize their site for tablet.
• The Google Store shouldn’t bother developing for mobile.
• There must be an issue with the checkout flow on desktop.

Question 2: Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

• Conversions > Ecommerce > Overview
• Audience > Mobile > Overview
• Audience > Cross-Device > Device Paths
• Audience > Mobile > Devices

Question 3: Which feature enables you to analyze up to 3 dimensions at once?

• Explorer report
• Primary dimension
• Pivot table
• Table filter

Question 4: Which setting do you use to change the metric displayed in the table?

• A
• B
• C
• D

Question 5: If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

• Immediately stop investing in marketing for the source.
• Immediately increase marketing spend for the source.
• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.

Question 6: You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

• A
• B
• C
• D

Question 7: How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

• View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
• View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
• View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
• View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.

Question 8: In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

• Organic Search and Social
• Youtube.com and Mall.googleplex.com
• Mall.googleplex.com and Analytics.google.com
• Google and Direct

Question 9: What does “(Other)” indicate in the Channels report? (select two)

• (Other) sessions have no campaign value attached to them.
• (Other) sessions have no source value attached to them.
• (Other) sessions cannot be categorized in any of the channels in this channel grouping.
• Investigate (Other) to see if sessions could be categorized by defining a new channel.

Question 10: Where can you view a heatmap reporting users by time of day?

• Analytics > Home
• Analytics > Audience
• Analytics > Acquisition
• Analytics > Real-Time

Question 11: You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

• Users, Time, Day
• Day Index, Hour, Sessions
• Hour of Day, Sessions, Transactions
• Day of Week, Hour, Ecommerce Conversion Rate, Sessions

Question 12: When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

• Strong performance: Users are highly engaged with the page.
• Poor performance: Users are struggling with the page.
• It depends on the specific page and its purpose.
• Average Time on Page should never be used as a KPI for a content site.

Question 13: In what scenario would you use a custom metric?

• To track the number of minutes played for each video on your site
• To find out the average number of pageviews per user
• To see how often a page was the landing page for sessions including that page
• To record the title of a video watched on your site

Question 14: What can be used to measure scroll depth in Google Analytics?

• A custom dimension
• Event tracking
• Scroll Depth is a standard Google Analytics metric.
• It’s not possible to track scroll depth with Google Analytics.

Question 15: When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

• Use a table filter to exclude goal pages.
• Define a segment to exclude sessions where a goal occurred.
• Create a view that tracks ecommerce but doesn’t define any goals.
• Assign goal values based on average revenue calculated outside of Google Analytics.

Question 16: Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

• Landing Pages
• All Pages
• Source/Medium
• Mobile Overview

Question 17: What are two benefits of the Reverse Goal Path report? (select two)

• Discover common goal paths you may not have considered.
• Identify top goal paths and optimize navigation or messaging for even more conversions.
• Identify drop-off points between steps in various goal paths.
• Automatically track conversions without manually configuring goals.

Question 18: How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

• Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All-Pages report.
• Identify the Page Value for the “About Us” page and compare this metric across all other pages.
• Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
• Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Question 19: What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

• Implement Enhanced Ecommerce on your website.
• Enable Enhanced Ecommerce Reporting in your Analytics view.
• Enable Checkout Labeling in Ecommerce settings.
• Assign values to all Analytics goals.

Question 20: What can the Product List Performance report be used for? (select three)

• Identify a list of products to remove from your website.
• Identify low performing Product Lists for optimization opportunities.
• Analyze how the order of products in a product list may impact performance.
• Compare product performance across multiple Product Lists.

Question 21: In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

• Position 1 on the Homepage Promo list
• Position 1 on the Similar Products list
• Position 3 on the Homepage Promo list
• Position 3 on the Similar Products list

Question 22: You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

• Cart-to-Detail Rate
• Buy-to-Detail Rate
• Average Price
• Product Adds

Question 23: In this Product Performance report, which product indicates potential issues with the product details page?

• 22 oz. Mini Mountain Bottle
• Travel Journal
• Organic Basic T-Shirt
• Men’s Heather T-Shirt

Question 24: What can the Shopping Behavior Analysis report tell you? (select two)

• How users moved from one stage of purchasing to the next.
• Where users abandoned the shopping funnel.
• Errors on the “Billing and Shipping” page.
• Top channels driving sessions with check-outs.

Question 25: In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

• Billing and Shipping
• Payment
• Review
• Sessions with Transactions

Question 26: Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

• Shopping Behavior Analysis
• Product Performance
• Ecommerce Overview
• Checkout Behavior Analysis

Question 27: You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

• Shopping Behavior Analysis
• Product Performance
• Ecommerce Overview
• Sales Performance

Introduction to Google Analytics For Power Users

Google Analytics for Power Users refers to an advanced level of proficiency in using Google Analytics (GA), a powerful tool for analyzing website traffic and user behavior. Here’s what it generally involves:

1. Advanced Reporting: Power users are adept at leveraging GA’s advanced reporting features like custom reports, dashboards, and segments. They can create complex reports to extract specific insights tailored to business needs.
2. Data Interpretation: They possess strong analytical skills to interpret GA data accurately. This includes understanding metrics such as bounce rate, conversion rate, average session duration, and more, and deriving actionable insights from them.
3. Customization and Configuration: Power users know how to set up custom dimensions, metrics, and goals within GA. They can configure GA to track specific user interactions and events relevant to their business objectives.
4. Implementation Mastery: They are proficient in implementing GA tracking codes correctly across different platforms (websites, mobile apps) and ensuring data integrity and accuracy.
5. Integration with Other Tools: They can integrate GA with other tools such as Google Ads, CRM systems, or data warehouses to merge GA data with other business data for comprehensive analysis.
6. Troubleshooting and Optimization: They have troubleshooting skills to identify tracking issues or discrepancies in GA data and optimize configurations for better performance.
7. API and Data Export: Knowledgeable in using GA’s API to automate reporting tasks or extract data for further analysis outside of GA’s interface.
8. Stay Updated: They keep themselves updated with the latest features and updates in Google Analytics to leverage new functionalities and improvements effectively.

Overall, a Google Analytics power user goes beyond basic reporting and uses GA to its fullest potential to drive data-driven decisions and optimize digital marketing strategies effectively.

Advanced Google Analytics Exam Quiz Answers

Question 1: If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

• True
• False

Question 2: What does Google Analytics call a URL that passes data parameters for reporting?

• A tag
• A hit
• A dimension
• A metric

Question 3: When does the Google Analytics tracking code send a pageview hit to Analytics?

• Every time a user clicks a video
• Every time a user adds an item to a shopping cart
• Every time a user performs a search on a website
• Every time a user loads a webpage

Question 4: When does the Google Analytics tracking code send an event hit to Analytics?

• Every time a user performs an action with pageview tracking
• Every time a user makes a reservation on a booking site
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking

Question 5: What does Google Analytics use to differentiate new and returning users?

• A browser cookie
• Artificial intelligence
• A randomly-assigned unique identifier
• A sequential unique identifier

Question 6: What will happen if a user clears the Analytics cookie from their browser?

• Analytics will inform the user that they need to set a new Analytics cookie
• Analytics will not be able to associate user behavior data with past data collected by the tracking code
• Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
• Analytics will automatically recognize returning users

Question 7: By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

• True
• False

Question 8: A session in Google Analytics times out after how many minutes by default?

• 5
• 15
• 30
• 60

Question 9: To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

• Data Import
• Browser cookies
• The Networking Protocol
• The Measurement Protocol

Question 10: For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

• 1
• 2
• 3
• 4

Question 11: Which are Goal types in Google Analytics?

• Destination
• Shopping Cart
• Pages/Screens per session
• Duration

Question 12: If data is excluded from a view using a filter, it may be recovered within thirty days.

• True
• False

Question 13: Which of these scopes could be used for dimensions and metrics?

• Event-level, session-level, or transaction-level scope
• Location-level, duration-level, or user-level scope
• Hit-level, session-level, or user-level scope
• Event-level, duration-level, or transaction-level scope

Question 14: When defining a measurement plan, what is the order of steps?

• Business objectives > KPIs > key actions
• KPIs > key actions > business objectives
• Key actions > KPIs > business objectives
• Business objectives > key actions > KPIs

Question 15: What are macro-conversions in a measurement plan?

• The metric data used to measure business success
• The main website actions users take that accomplish stated business goals
• The secondary website actions users take that lead to main actions
• A list of keyboard shortcuts for measurement tasks in Google Analytics

Question 16: To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

• Advanced filters
• Cross-domain tracking
• Event tracking
• Custom Dimensions

Question 17: View filters may be applied retroactively to any data that has already been processed.

• True
• False

Question 18: To see data for users from the U.S. and Canada only in a view, which filter would be applied?

• Filter 1: include U.S. > Filter 2: include Canada
• Filter 1: include Canada > Filter 2: include U.S.
• Filter 1: include U.S. and Canada
• Filter 1: exclude Europe and Asia

Question 19: To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

• Event Tracking
• Custom Metric
• Custom Dimension
• Custom Filter

Question 20: To pair metrics with dimensions, what should they have in common?

• Same creator
• Same creation date
• Same view
• Same scope

Question 21: To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

• Hit
• Product
• Session
• User

Question 22: Custom Dimensions can be used in which reports?

• As primary dimensions in Standard reports
• As secondary dimensions in Standard reports
• As primary dimensions in Custom Reports
• As custom metrics in Custom Reports

Question 23: When a Custom Dimension is active, what data will it affect?

• Data collected before the Custom Dimension was applied
• Data collected after the Custom Dimension was applied
• All of the data in the property
• None of the data in the property

Question 24: To collect the number of comments users posted to a website page, what feature would be used?

• Custom Filter
• Custom Dimension
• Custom Metric
• Custom Alert

Question 25: Custom Metrics can have which scopes?

• Hit
• Product
• Session
• User

Question 26: What four parameters can be included with an event hit for reporting?

• Category, Action, Label, Total Events
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Event, Category, Action, Label

Question 27: If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

• 0
• 1
• 2
• 3

Question 28: Segments applied to reports can analyze data for which of the following groups?

• Users 25 to 34 years of age who have their browser set to Spanish
• Users who viewed a webpage, then watched a video
• Users who engaged in social media or email campaigns
• Users who have children under the age of 18

Question 29: Custom segments may be created using which criteria?

• Dimensions
• Metrics
• Session dates
• Sequences of user actions

Question 30: How many segments may be applied at once?

• 1
• 2
• 3
• 4

Question 31: Because segments are applied before sampling, segmented data will not be sampled.

• True
• False

Question 32: What report shows data segmented by channel?

• Segmentation
• Source/Medium
• Channels
• Attribution

Question 33: Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

• Paid Search
• Organic Search
• Direct
• Display

Question 34: What report analyzes which webpages get the most traffic and highest engagement?

• Active Users report
• Active Users report
• All Pages report
• Frequency and Recency report

Question 35: In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

• First marketing activity
• Last marketing activity
• Single assisted conversion
• All assisted conversions

Question 36: Multi-channel Funnel reports can credit conversions across which channels?

• Website referrals
• Paid and organic search
• Custom campaigns
• Television channels

Question 37: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

• Primary conversion
• Assisted conversion
• Second-to-last-click attribution
• Last-click attribution

Question 38: What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

Question 39: What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

• Behavior Overview report
• Active Users report
• Users Flow report
• Cohort Analysis report

Question 40: Custom Reports have which capabilities?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Create a report with data-driven attribution

Question 41: What type of Custom Report shows a static, sortable table with rows of data?

• Explorer
• Flat Table
• Map Overlay
• Pivot Table

Question 42: Which would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

Question 43: What is “remarketing” in Google Analytics?

• When users visit a website for the first time and complete a conversion
• When users are shown targeted ads to bring them back to a website and encourage a conversion
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
• When a user buys an available product from a competitor

Question 44: To enable remarketing in Google Analytics, what must first be enabled?

• Advertising Reporting Features
• Demographics and Interests
• Google Ads or Display & Video 360 account linking
• Custom Dimension

Question 45: Which remarketing audiences can be defined in Google Analytics?

• Users who visited a specific page on a website
• Users who played a video on a website
• Users who speak a particular language
• Users who searched for a product on Google Search

Question 46: Remarketing can show relevant ads on which Google properties?

• Google Display Network
• Google Sites
• Mobile apps
• Google Search

Question 47: What is the maximum duration a user can be included in a remarketing audience?

• 120 days
• 180 days
• 365 days
• 540 days

Question 48: What Google Analytics data can be used to define a remarketing audience?

• Pre-defined Segment
• Custom Segment
• Custom Dimension
• Custom Metric

Question 49: How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

• 100
• 1000
• 2000
• 5000

Question 50: Which users could be targeted with Dynamic Remarketing to bring them back to a website?

• Users who posted a favorable product review
• Users who viewed a website search result page
• Users who viewed product detail pages
• Users who abandoned their shopping carts

Question 51: To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

• The Google Search Center
• The Google Analytics Center
• The Google Merchant Center
• The Google Help Center

Question 52: To set up Dynamic Remarketing, what must first be created in Google Analytics?

• Custom Segment
• Custom Metric
• Custom Dimension
• Custom Report

Introduction to Advanced Google Analytics

Advanced Google Analytics involves utilizing more sophisticated features and configurations beyond basic tracking. Here are some key elements:

1. Custom Dimensions and Metrics: These allow you to track additional data beyond the default dimensions (like pageviews and sessions) and metrics (like bounce rate and average session duration). For instance, you can track user roles, product categories, or any other custom data that is relevant to your business.
2. Event Tracking: This involves tracking user interactions with elements on your website that aren’t tracked as standard pageviews. This could include button clicks, downloads, video plays, and more. Events are often implemented using JavaScript code snippets.
3. E-commerce Tracking: Essential for online stores, this feature allows you to track transaction data such as purchases, revenue, and product information. It requires additional setup to pass this data to Google Analytics.
4. Goal Setup: Goals in Google Analytics let you measure specific user interactions on your website that are important to your business objectives. Advanced setups can include funnel visualization to analyze where users drop off before completing a goal.
5. Segments: Segments allow you to isolate and analyze specific subsets of your data. Advanced use involves creating custom segments based on demographics, behavior, traffic sources, and more complex conditions.
6. Custom Reports and Dashboards: These can be created to display specific data that is most relevant to your business. Dashboards provide a snapshot view of key metrics, while custom reports allow for deeper analysis of specific dimensions and metrics.
7. Campaign Tagging: Utilizing UTM parameters in URLs allows you to track the effectiveness of marketing campaigns in Google Analytics. This helps differentiate between different marketing channels and campaigns in your reports.
8. Cross-Domain Tracking: Useful for websites that span multiple domains (e.g., a main site and a shopping cart site), cross-domain tracking allows you to track user sessions across different domains as a single session.
9. Advanced Segmentation: Beyond standard segments, advanced segmentation involves using sequences of conditions and filters to create highly specific segments. This can be useful for analyzing user behavior across complex user journeys.
10. Custom Alerts: These can be set up to notify you when specific metrics or dimensions meet certain conditions, allowing you to react promptly to significant changes in your data.

Mastering these advanced features can provide deeper insights into user behavior, enhance decision-making, and optimize your digital marketing efforts based on data-driven analysis.

Google Analytics for Beginners Exam Quiz Answers

Question 1: Using tracking code, Google Analytics can report on data from which systems?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales systems
• Systems not connected to the Internet

Question 2: To collect data using Google Analytics, which steps must be completed?

• Install Google Analytics desktop software
• Create an Analytics account
• Add Analytics tracking code to each webpage
• Download the Analytics app

Question 3: The Analytics tracking code can collect which of the following?

• Language the browser is set to
• Type of browser
• User’s favorite website
• Device and operating system

Question 4: When will Google Analytics end a session by default?

• After 30 minutes, regardless of user activity on your website
• Once the user opens another browser window
• When a user is inactive on your site for 30 minutes or more or closes a browser window
• At noon every day

Question 5: Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

• True
• False

Question 6: Which represents the hierarchical structure of a Google Analytics account from top to bottom?

• View > Account > Property
• Property > Account > View
• Account > View > Property
• Account > Property > View

Question 7: A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

• User
• Property
• View
• Product

Question 8: To locate a property’s Analytics tracking code, which sequence of steps should be followed?

• Admin > Tracking Code > Tracking Info
• Admin > Tracking Info > Tracking Code
• Reports > Audience > Tracking Code
• Audience Reports > Settings > Tracking Code

Question 9: To use Analytics to collect website data, what must be added to the website page HTML?

• Google campaign parameters
• Google Analytics terms and conditions
• Google Analytics tracking code
• Permissions button

Question 10: Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

• Immediately after the opening <head> tag of your website
• Immediately before the closing </head> tag of your website
• Immediately after the opening <body> tag of your website
• Immediately before the closing </body> tag of your website

Question 11: When a new view is created, what data will be included?

• Data from before the view was created
• Data from after the view was created
• Data from before and after the view was created
• No data

Question 12: A deleted view can be recovered by account administrators within how many days?

• 35
• 65
• 95
• 125

Question 13: What are the options for filtering data in Google Analytics?

• Exclude data from a view
• Include data in a view
• Modify how data appears in your reports
• All of the above

Question 14: Why is it important to keep one unfiltered view when using filters with Google Analytics?

• To ensure you can always access the original data
• In order to configure Goals
• In order to use a filter for multiple views
• There is no reason to have an unfiltered view

Question 15: In which order does Google Analytics filter data?

• Alphabetical order by filter name
• The order in which the filters were last edited
• The order in which the filters are applied
• Randomized order

Question 16: When a filter is applied to a view, what data is affected?

• Data from before the filter was created
• Data from after the filter was created
• All the data available in a view
• None of the data available in a view

Question 17: What feature would be used to compare two date ranges in a report?

• Hourly, Day, Week, Month views in the time graph
• Real-time reports
• Date range comparison
• Account selector

Question 18: What does the “Users” metric measure?

• The total number of visits to your website
• Users that had at least one session on your site in the given date range
• Users that landed on the homepage of your website
• Users who have signed up to an email newsletter on your website

Question 19: What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of sessions in which a user exits from your homepage
• The percentage of total site exits
• The percentage of visits when a user landed on your website and exited without any interactions

Question 20: What is a “dimension” in Google Analytics?

• The total amount of revenue a business has made in a given date range.
• An attribute of a data set that can be organized for better analysis.
• A comparison of data between two date ranges.
• A report that offers information about your audience.

Question 21: What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.
• The dates in your date range.
• A segment of data separated out in a report for comparison.
• The numbers in a data set often paired with dimensions.

Question 22: What is a “secondary dimension” in Google Analytics?

• An additional widget you can add to a dashboard for more specific analysis.
• An additional metric you can add to a report for more specific analysis.
• An additional dimension you can add to a report for more specific analysis.
• A visualization that allows you to understand the impact of your data.

Question 23: Which Google Analytics visualization compares report data to the website average?

• Pivot view
• Comparison view
• Performance view
• Percentage view

Question 24: How can the amount of data in a sampled Google Analytics report be increased?

• Apply additional filters
• Remove the Secondary Dimension
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu

Question 25: When selecting “Share Template Link” in the dashboard, what will be shared?

• Dashboard only
• Data only
• Dashboard and data
• Neither dashboard nor data

Question 26: hen a dashboard is shared with a user, that user can edit the dashboard configuration as they see it.

• True
• False

Question 27: What setting must be enabled to view data in Demographics and Interests Reports?

• Content Grouping
• Advertising features
• User permissions on the view
• In-Page Analytics

Question 28: What report would best help identify potential browser issues with website traffic?

• The Active Users report
• The New vs Returning report
• The Browser & OS report
• The Source/Medium report

Question 29: What report shows what mobile devices were used to view a website?

• The Exit Pages report under “Site Content”
• The Landing Page report under “Site Content”
• The Engagement report under “Behavior”
• The Devices report under “Mobile”

Question 30: Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

• Source, Keyword, Campaign name
• Source, Medium, Keyword
• Source, Medium, Campaign name
• Medium, Keyword, Campaign name

Question 31: Which “sources” are available in Google Analytics?

• googlemerchandisestore.com
• Email
• Google
• (direct)

Question 32: Which “mediums” are available in Google Analytics?

• organic
• cpc
• mail.google.com
• referral

Question 33: Which “channels” are available in the default Channels report?

• Organic Search
• Device
• Display
• Direct

Question 34: What report can show how particular sections of website content performed?

• Location
• Content Drilldown
• Frequency and Recency
• Top Events

Question 35: What report lists the website pages where users first arrived?

• Events > Pages
• All Pages
• Exit Pages
• Landing Pages

Question 36: What report should be used to check if users are leaving from important pages on your website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report under Events

Question 37: Which three tags does Google Analytics require for accurate campaign tracking?

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

Question 38: Which tags are standard Google Analytics campaign parameters?

• utm_adgroup
• utm_source
• utm_medium
• utm_content

Question 39: To quickly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Builder
• The URL Builder
• The Goal Selector

Question 40: Which formats may be used to add a custom campaign parameter to a URL?

• www.googlemerchandisestore.com/?utm campaign = fallsale
• www.googlemerchandisestore.com/?utm_campaign=fallsale
• www.googlemerchandisestore.com/?utm_campaign=fall_sale
• www.googlemerchandisestore.com/?utm_campaign = fall sale

Question 41: Which are examples of Goals in Google Analytics?

• Making a purchase
• Signing up for a newsletter
• Completing a successful Google search
• Submitting a contact information form

Question 42: When creating a Goal in Google Analytics, which are required?

• Goal Name
• Goal Type
• Goal Slot ID
• Goal Funnel Visualization

Question 43: If the Google Merchandise Store sets up a URL goal of “/thank you” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

• /thankyou.html
• /thankyou.php
• /thankyou/receipt.php
• All of the above

Question 44: Google Ads lets users advertise on which properties?

• Google Search
• Google Display Network
• Campaign Manager
• Google AdSense

Question 45: Enabling auto-tagging does what?

• Adds Analytics tags to campaign URLs
• Adds Google Ads tags to campaign URLs
• Adds campaign hyperlinks to website pages
• Adds Analytics tracking code to website pages

Question 46: What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

• Campaigns
• Keywords
• Bid Adjustments
• Destination URLs

Introduction to Google Analytics for Beginners

Google Analytics for Beginners is a course designed by Google to introduce users to the fundamentals of Google Analytics, a powerful tool for tracking and analyzing website traffic and user behavior. Here’s a brief overview of what you can expect to learn in this course:

1. Introduction to Google Analytics: You’ll learn what Google Analytics is, why it’s important, and how it can benefit businesses and website owners.
2. Setting Up Google Analytics: Step-by-step guidance on how to create a Google Analytics account, set up properties, and install tracking code on your website.
3. Navigating the Interface: You’ll get familiar with the Google Analytics dashboard and learn how to navigate through its various reports and sections.
4. Understanding Reports: An overview of the different types of reports available in Google Analytics, such as audience reports, acquisition reports, behavior reports, and conversion reports.
5. Interpreting Data: Guidance on how to interpret the data provided by Google Analytics to gain insights into your website’s performance, visitor demographics, traffic sources, and more.
6. Setting Goals and Tracking Conversions: You’ll learn how to set up goals to track specific actions on your website (like form submissions or purchases) and how to measure conversions.
7. Basic Campaign and Traffic Analysis: An introduction to analyzing your marketing campaigns and understanding where your website traffic is coming from (organic search, paid search, social media, etc.).
8. Reporting and Insights: How to generate and customize reports in Google Analytics to extract actionable insights and create data-driven strategies.
9. Troubleshooting and FAQs: Common issues users encounter with Google Analytics and how to resolve them, along with answers to frequently asked questions.
10. Next Steps: Guidance on where to go next with Google Analytics, including advanced courses and resources for further learning.

Google Analytics for Beginners is a great starting point for anyone looking to harness the power of data to understand their website’s performance and make informed decisions to improve their online presence. It’s accessible for beginners but provides a solid foundation for more advanced analytics as well.

Google Ads Apps Certification Final Exam Quiz Answers

Question 1: Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

• The content within the app’s Google Play and Apple App Store listings.
• The associated images and videos on Google Images and YouTube.
• The existing Display Network and/or Video campaigns within the same Google Ads account.
• The website associated with the app in question.

Question 2: What are the two most common reasons a finance company might choose to promote its app?

Select 2 Correct Responses

• To drive phone calls to customer service through the app.
• To determine if app users have a preferred banking location.
• To increase user engagement with the app.
• To help users discover the app.

Question 3: Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

• He’ll receive consistent measurement across his marketing landscape.
• Google has a VTC industry benchmark to compare against similar businesses.
• The VTC metric used by Google is different from most other networks.
• Google offers more segmentation information for VTCs than all other networks.

Question 4: Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Select 2 Correct Responses

• Apps can be accidentally uninstalled during operating system updates.
• A significant percentage of app users churn after three months.
• Those who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.

Question 5: Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

• A simplistic graphic of the app’s title, to help spark curiosity in potential users.
• An introduction screen, with clear instructions on how to engage with the ad.
• A list of bullet points highlighting the app’s key features.
• A brief video clip showing a series of screenshots of what to expect from the app.

Question 6: Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)

Select 3 Correct Responses

• To help improve overall mobile ROI.
• To move customers from using the app to using the website.
• To close the loop on mobile conversions.
• To drive more fitness video views.
• To deliver a seamless mobile experience.

Question 7: An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)

Select 3 Correct Responses

• Business goals
• Stage of app maturity
• Competitor strategy
• Annual revenue
• App specific goals

Question 8: A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two.)

Select 2 Correct Responses

• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Use an action shot from the app for more engaging creative.
• Superimpose the logo on the image and use text liberally in ads.
• Include a call-to-action button on your image that says “Learn more.”

Question 9: What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

• It provides unlimited reporting on up to 250 distinct events.
• It doesn’t require editing an app’s code or using a third-party analytics tool.
• It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
• It helps make your measurement more comprehensive.

Question 10: Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)

Select 3 Correct Responses

• Search queries
• App settings
• Location
• Ad schedule
• Keywords

Question 11: Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.)

Select 3 Correct Responses

• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Provide the system with ample, meaningful data and the time to process it.
• Keep an eye on strategy and objectives, evolving them over time as needed.
• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
• Make adjustments to the campaign in reaction to hourly fluctuations in performance.

Question 12: Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

• A recommendation of the bid she should set to compete against similar businesses.
• An estimate of the total number of impressions the app will receive across Google’s inventory.
• A recommendation of bid adjustments, based on different times of the day and week.
• An estimate of the number of installs or in-app actions she can drive with her bidding strategy.

Question 13: Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• No. The system needs a minimum of 3,000 unique conversion events across 30 days.
• Yes. The system needs a minimum of 30 unique conversion events across 30 days.
• Yes. The system needs a minimum of 10 unique conversion events across 30 days.
• No. The system needs a minimum of 300 unique conversion events across 30 days.

Question 14: When setting up a new Google App campaign, which three settings must be made at the campaign level?

• Ad formats, budget, language
• Budget, language, location
• Ad formats, budget, location
• Ad formats, language, location

Question 15: Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

Select 3 Correct Responses

• Icon
• Hero image/video
• Description
• Download button
• Font type

Question 16: Which brand safety measures are in place by default when setting up a Google App campaign?

• App campaigns require users to upload an HTML file to prove app ownership.
• App campaigns exclude all placements and mobile categories.
• App campaigns are opted out of certain inappropriate or graphic content.
• App campaigns automatically select languages appropriate to a user’s goal.

Question 17: What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)

Select 2 Correct Responses

• Machine learning saves time by analyzing hundreds of signals automatically.
• Machine learning evolves campaign goals automatically, without input.
• Machine learning produces results that align with defined campaign goals.
• Machine learning sets campaign bids and budgets automatically.

Question 18: Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

• At the end of the ad.
• During the entirety of the ad.
• At the beginning of the ad.
• Midway through the ad.

Question 19: Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

• Google Search, Google Play, Discover, Gmail, and Google Maps
• Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
• 3M sites and apps in the Google and YouTube networks
• Gmail, Google Search, Google Play, and 3M videos in the YouTube network

Question 20: Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

Select 2 Correct Responses

• A daily budget should be at least 50 times the tCPI.
• A daily budget should be at least 25 times the tCPI.
• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 10 times the tCPA.

Question 21: A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

• Select relevant markets for
• Localize
• Test, launch, and measure to

Question 22: A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

• 1:1, 1.91:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only

Question 23: Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

• Focus on one goal at a time.
• Include all goals within one campaign.
• Create a separate campaign for each goal.
• Create multiple ad groups for each goal.

Question 24: Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

Select 2 Correct Responses

• Machine learning can have a better understanding of business objectives.
• Machine learning can analyze millions of signals and placements in real time.
• Machine learning reduces human bias and common errors.
• Machine learning is more capable of interpreting human emotion.

Question 25: Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

• Conduct competitor surveys.
• Initiate a full app rebuild.
• Initiate a code freeze on app development.
• Conduct market research.

Question 26: Which of the following definitions describes “Events” in relation to app measurement?

• A way to market to potential users.
• When an app is on sale in the app store.
• Actions that people perform in an app.
• A limited-time promotion in an app.

Question 27: What important role does app promotion play in the mobile gaming industry?

• App promotion helps users discover new games to download.
• App promotion alerts gamers of the latest industry news and information.
• App promotion helps convert mobile gamers into console and PC gamers.
• App promotion encourages gamers to use hardware to improve their gameplay.

Question 28: How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

• The system automatically creates ads, with zero human input required.
• The system automatically tests different ads to determine what works best.
• The system suggests proven data based on similar businesses from the same industry.
• The system can immediately identify the best ad assets submitted by a marketer.

Question 29: Google App campaign objectives should depend on which of the following?

• Reviews left by people using the app
• Short-term events in relevant industries
• The objectives of similar businesses
• The stage of app maturity

Question 30: Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• An education company with a large app user base that’s assigned values to the specific action users take within the app.
• A finance company with a small app user base that wants to drive additional app installs.
• A travel company with a large app user base that hasn’t yet set values for the key action users take within the app.
• A fitness company with a large website user base that’s about to launch its new app.

Question 31: Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

• View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
• View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Question 32: Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

• Plan strategies on a wide scale.
• Strengthen relationships with clients.
• Perform specific tasks efficiently.
• Set the right campaign budgets.

Question 33: What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

Select 2 Correct Responses

• While on mobile devices, users spend the majority of time in apps.
• App downloads are growing year over year.
• Apps deliver better brand awareness than websites.
• Apps require minimal maintenance.

Question 34: Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

• An ad must be more than 75% on screen for more than two seconds.
• An ad must be more than 75% on-screen for more than five seconds.
• An ad must be more than 50% on screen for more than five seconds.
• An ad must be more than 50% on screen for more than two seconds.

Question 35: Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Select 2 Correct Responses

• Apps can be accidentally uninstalled during operating system updates.
• Those who haven’t yet downloaded an app might need extra incentive.
• A significant percentage of app users churn after three months.
• Some users download apps and then forget about them.

Question 36: What kind of positive impact will machine learning have on the advertising industry?

• Machine learning creates company strategies.
• Machine learning delivers relevant ads to each customer.
• Machine learning builds great customer relationships.
• Machine learning measures performance more effectively.

Question 37: Which two in-app actions are common across a variety of industries? (Choose two.)

Select 2 Correct Responses

• Application submission
• Register
• Sign-in
• Video download

Question 38: Which three technology-related considerations might impact how an app performs by market? (Choose three.)

Select 3 Correct Responses

• Population density of market.
• Availability of high-speed internet.
• Browser preference of market.
• Average device screen size.
• Average device battery life.

Question 39: You work for an agency, and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

• By delivering relevant ads to users only on YouTube.
• By delivering a unique ad to every individual user.
• By delivering a relevant ad to the right user at the right time.
• By delivering ads to as many users as possible in one location.

Question 40: An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

• 2
• 500
• 20
• 0.5

Question 41: What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)

Select 2 Correct Responses

• HTML5 assets
• Data
• Time
• Bid changes

Question 42: Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

• Google Ads policies don’t allow more than 25% overlay text on an image asset.
• Image assets tend to load slower on mobile devices when there’s text overlay.
• Image assets with text overlay can only be shown on some Google inventory.
• Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

Question 43: Why should marketers align with their app developer teams?

• A positive user experience across the board can support campaign goals.
• Marketers can provide app developers with insights based on data from Google Search campaigns.
• App developers generally have more marketing knowledge when it comes to promoting apps.
• App developers are required to complete some actions within Google App campaigns.

Question 44: What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

Select 2 Correct Responses

• Machine learning is a key component in building relationships with clients.
• Expertise in machine learning and automated systems is more valuable than ever before.
• Automated campaigns rely on human guidance and intelligence for success.
• Automated campaigns outperform humans when it comes to creative work.

Question 45: When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

• Build user base and installs at scale.
• Add campaigns that focus on higher-value installs by focusing on in-app actions.
• Activate existing users with engagement campaigns.

Question 46: You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

Question 47: What are the two main marketer objectives for app promotion?

• Discovery and engagement
• Global expansion and in-store sales
• Engagement and website growth
• Discovery and global expansion

Question 48: Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

• Pick an analytics tool to track conversions.
• Link your analytics tool to your Google Ads account.
• Import your data from your analytics tool to Google Ads.

Question 49: What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

Select 2 Correct Responses

• Follow best practices for uploading a diverse and comprehensive asset mix.
• Invest a lot of time reviewing the assets being used by similar businesses.
• Introduce one asset type at a time, to eventually identify which type works best.
• Improve and optimize the asset mix based on insights from the asset report.

Question 50: When creating a Google App campaign, what determines a campaign bidding strategy?

• The number of downloads the app has.
• The industry standard for that particular app.
• The target-user settings of the campaign.
• The total value of the campaign budget.

Question 51: Why might a cosmetics company that traditionally sells products in stores promote their app?

• The app can help customers buy products they were already likely to buy.
• The app can forecast makeup products customers are likely to buy.
• The app can let customers try products virtually.
• The app can help customers write product reviews.

Question 52: What drives impact at scale for Google App campaigns?

• A Google-designated team
• Machine learning
• Third-party support from Google partners
• The YouTube video network

Question 53: Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.)

Select 3 Correct Responses

• Launch the app in Latin America, before translations are complete to test the market.
• Launch first in Latin American markets with more than five million residents.
• Research specific market culture and productivity tool usage in Latin America.
• Customize the app’s UX and expand payment methods relevant to Latin America.
• Research device usage and connectivity within Latin America.

Question 54: What’s a benefit to gathering data about events that happen in an app?

• It will immediately reduce marketing costs.
• It can help guide marketing efforts.
• It can be used as a benchmark against similar apps.
• It can help inspire new ideas for image assets.

Question 55: Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

• Various images
• Headline and description text
• A demonstration videos
• A final URL

Question 56: Match each statement about machine learning with the related benefit of Google App campaigns.

• Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
• The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
• Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.

Reach (3)

Relevance (1)

Simplicity (2)

Question 57: Where do users spend the most time when on mobile devices?

• Websites
• Apps and websites equally
• Apps
• Phone calls

Question 58: A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

• User reviews
• Website traffic
• New users and installs
• In-app actions

Question 59: While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.)

Select 2 Correct Responses

• Humans make better strategic decisions.
• Humans excel at monotonous tasks.
• Humans think more creatively.
• Humans are better at handling large amounts of data.

Question 60: Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.)

Select 2 Correct Responses

• Information on the Play listing page is used for app push notifications.
• Information on the Play listing page is used by Google App campaigns as creative assets.
• World News Online customers have higher expectations than average users.
• A high-quality listing will encourage downloads by users from the Google App campaign.

Question 61: Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

• Google Analytics for Firebase
• Codeless tracking with Google Play
• App attribution partners
• Google Analytics for Mobile

Question 62: What are the three tracking solutions for Google App campaigns?

• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
• Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

Question 63: An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.)

Select 3 Correct Responses

• Include large borders for image clarity.
• Include the maximum of 20 images for coverage.
• Include images with high pixel density for visibility.
• Include app store badges and brand logo for credibility.
• Include large text for accessibility.

Question 64: Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)

Select 2 Correct Responses

• Tutorial completion
• Coupon redemption
• Hotel room selection
• Add to cart

Question 65: What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

• The traffic analysis report in the Google Play console.
• The user acquisition report in the Google Play Console.
• The Google Play Translation Services report.
• The country guidance tool in Google Ads.

Question 66: Which three skills do marketers bring to the table when working with machine learning? (Choose three.)

Select 3 Correct Responses

• Efficiency
• Strategy
• Scale
• Creativity
• Goal setting

Question 67: Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

• A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
• A focus on “Install volume” while targeting “All users”.
• A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
• A focus on “In-app actions”.

Question 68: What should you keep in mind when selecting events to measure in a Google App campaign?

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

Question 69: Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

• They unlock additional segmentation options for placements that occur on YouTube.
• They provide additional conversion data, so better business decisions can be made.
• They’re an effective way to directly compare conversion data against similar businesses.
• They offer insights into video assets, so best-performing ones can be given priority.

Question 70: Which three statements about machine learning are true? (Choose three.)

Select 3 Correct Responses

• Machine learning will eventually develop to a level where it can replace advertisers entirely.
• Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
• Machine learning means computers don’t need to be explicitly programmed or told what to do.
• Machine learning can become more efficient and accurate over time.
• Machine learning is a way of effectively summarizing large amounts of data

Question 71: Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

• The latest industry news can be presented to a potential customer while they shop.
• An app can serve ads to a potential customer while they’re browsing products.
• Apps can redirect users to the company website to complete a purchase.
• Personal information can be saved in an app to make checkout quick and easy.

Question 72: Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

• Each ad group may have 1-5 description lines, with up to 90 characters in each.
• Each ad group may have 3-5 description lines, with up to 90 characters in each.
• Each ad group may have 1-5 description lines, with up to 30 characters in each.
• Each ad group may have 3-5 description lines, with up to 30 characters in each.

Question 73: Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

• Machine learning will perform better when it comes to designing creatives.
• Machine learning will let her be promoted to director quickly.
• Machine learning will save a significant amount of time and effort for other tasks.
• Machine learning will let her use the same audiences she’s identified as correct in the past.

Question 74: How do humans and machines work as an effective team when running Google App campaigns?

• Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Humans and machines have complementary skill sets.
• Humans can verify creative assets made by machines, saving time in the process.

Question 75: Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

• The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
• The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
• The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
• An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

Question 76: Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.)

Select 3 Correct Responses

• Additional sales
• Decreased costs
• Increased profits
• Wider customer base
• Increased customer lifetime value

Question 77: What are the four types of ad assets available in Google App campaigns?

• Text, Video, HTML5, Audio
• HTML4, Image, Video, Text
• HTML5, Image, Video, Text
• Image, Text, Audio, Video

Question 78: Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

• Launch
• Grow
• Maturity
• Engagement

Question 79: How does machine learning in Google App campaigns benefit both marketers and users?

• By delivering a different ad to every user.
• By delivering relevant ads to users only on YouTube.
• By delivering ads to as many users as possible in one location.
• By delivering a relevant ad to the right user at the right time.

Question 80: Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

Select 2 Correct Responses

• Average cost per in-app action.
• Number of installs.
• Number of best assets.
• Average cost per install.

Question 81: Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

• The system can automatically create individual ad groups to accommodate each asset type.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.

Question 82: Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

• Key features of the app
• The title of the app
• Contact details
• The brand names

Question 83: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

• So, advertisers know if their audience targeting is successful.
• So, advertisers know if frequency capping is working.
• So, advertisers know if users are double-clicking on their ads.
• So, advertisers know if their ads have truly been seen by users.

Question 84: What are two reasons advertisers should consider engagement when marketing apps? (Choose two.)

Select 2 Correct Responses

• A significant percentage of app users churn after three months.
• Apps can be accidentally uninstalled.
• Users who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.

Question 85: A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

• Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
• Set the campaign’s daily budget initially less than planned, then double it right before deadline.
• Set the campaign’s daily budget triple than originally planned.
• Set the campaign’s daily budget slightly higher than originally planned.

Question 86: William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)

Select 2 Correct Responses

• Machine learning lets William spend more time on marketing strategy than campaign details.
• Machine learning handles client communication, giving William more time to tweak campaigns.
• Machine learning can provide reporting insights, so William can skip performance analysis.
• Machine learning frees more time for William to build client relationships.

Question 87: Which components of a Google App campaign allow marketers to reach valuable users?

• Industry insights purchased from third-party companies.
• Reviews left on an app listing.
• Segmented data taken from surveys.
• Conversion tracking and machine learning.

Question 88: Which app type is the most downloaded on Google Play?

• Shopping apps
• Business apps
• Gaming apps
• Sports apps

Question 89: In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

• Every two to three months.
• Every two to three days.
• Every month.
• Every week.

Question 90: Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

• 100
• 25
• 50
• 200

Question 91: Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

• Comparing the app against other industry apps.
• A behind-the-scenes look at how the app was made.
• Showing the app and its functionality.
• Portraying people using the app.

Question 92: Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

• Create a new campaign and ad group for each different theme.
• Replace her existing ad group with a new one using a different theme.
• Maintain one evergreen ad group, and use additional ad groups to explore different themes.
• Maintain the same ad group, and introduce additional assets based on various different themes.

Question 93: Image assets for an app campaign should adhere to which two of the following responses? (Choose two.)

Select 2 Correct Responses

• Include a call-to-action button on your image that says “Learn more.”
• Use an action shot from the app for more engaging creative.
• Superimpose the logo on the image and use text liberally in ads.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.

Question 94: Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

• 30
• 10
• 20
• 40

Question 95: How do the majority of app downloaders discover apps?

• Through digital sources
• Through magazine placements
• Through television commercials
• Through billboard advertising

Question 96: What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

Select 2 Correct Responses

• Include view-through-conversion reporting to understand the full value of the ads shown.
• Track users across individual sites and apps visited.
• Use the asset report to identify and add more top-performing assets.
• Evaluate all paid channels, and distribute investment equally.

Question 97: Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.)

Select 3 Correct Responses

• Creating ad groups for each language spoken in France.
• Translating the app store listing titles and descriptions.
• Utilizing the App Translation service within the Google Play Console.
• Performing market research to understand the needs of French users.
• Utilizing the Localize Now guidance tool within Google Ads.

Question 98: Why should companies with physical locations embrace app usage?

• Mobile apps help build brand and website awareness.
• Apps inform potential customers of opening and closing hours.
• Over half of consumers use mobile apps when shopping in-store.
• Apps encourage potential customers to subscribe to their newsletter.

Question 99: Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

Select 2 Correct Responses

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?
• How do app users perceive the fitness brand?
• How many fitness videos were downloaded last year from paid app promotion?

Question 100: Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

• Dismiss video ads completely, and focus on other submitted ad assets.
• Automatically record some footage of the app, and use it for a video ad.
• Crawl YouTube for a video relevant to the app, and use it for a video ad.
• Automatically make a video based on the App Store or Google Play assets and information.

Question 101: Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

Select 2 Correct Responses

• Analyze a cross section of reviews left on her app store listing.
• Create a detailed survey to send to her most active users.
• Assign specific values to different in-app events.
• Use longer lookback windows when analyzing data.

Question 102: Match the type of business with the most relevant reason “why apps matter.”

• eCommerce
• Gaming
• Omnichannel (online + store)

These apps are used by over half of consumers when shopping in a physical location. (3)

These apps generate higher conversion rates than mobile websites. (1)

These are the most downloaded app type on Android and iOS. (2)

Question 103: What impact has machine learning made on the marketing industry?

• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

Question 104: For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 500
• 20
• 100
• 10

Question 105: Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

• Only providing text assets
• A low budget
• The campaign names
• Language setting

Question 106: Which statement summarizes a Google App campaign?

• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.

Question 107: Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

• Increasing user volume
• Driving specific in-app actions
• Handling churn management

Question 108: George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Question 109: Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

• To divert traffic to a webpage.
• To create audio-only ads.
• To create interactive ads.
• To serve lead forms.

Question 110: Match the following building blocks of Google App campaigns with their descriptions.

• Ad groups
• Ad assets

Individual elements such as lines of text, individual images, or videos. (2)

A set of ads or ad assets that share common themes. (1)

Question 111: What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.)

Select 2 Correct Responses

• Select events done by at least 95% of users.
• Ensure events are being measured accurately.
• Select events done by more than 5% but fewer than 50% of users.
• Select your most valuable events, regardless of how often they occur

Question 112: Which statement is true regarding conversion rates between apps and mobile web?

• Mobile web generates conversion rates three times that of shopping apps.
• Mobile web generates conversion rates ten times that of shopping apps.
• Shopping apps generate conversion rates ten times those of mobile web.
• Shopping apps generate conversion rates three times those of mobile web.

Question 113: Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)

Select 2 Correct Responses

• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

Question 114: Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

• Launch
• Growth
• Engagement
• Maturity

Question 115: Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? (Choose three.)

Select 3 Correct Responses

• Update campaign settings daily.
• Adjust bids regularly.
• Set boundaries.
• Provide a lot of good data.
• Evolve the strategy.

Question 116: Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It allows for more time to focus on strategy and creating customer experiences.
• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It’s a practical way to automatically convert client briefs into fully functional account structures.

Question 117: What are two reasons why businesses should consider building a mobile app? (Choose two.)

Select 2 Correct Responses

• People are spending more time using apps.
• A mobile app will encourage users to visit their website.
• A well-performing app can directly improve website usage.
• The number of users on mobile devices continues to grow.

Question 118: Samira has a travel app named Your Adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

• Themed ad groups are used to set budgets by traveler interest.
• Themed ad groups are used to adjust bids by traveler interest.
• Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
• Themed ad groups are used to create and deliver ads in different languages to different travelers.

Question 119: As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

• 650
• 650000
• 6500
• 65000

Question 120: Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.)

Select 2 Correct Responses

• Location
• Bid
• Budget
• Audience

Question 121: Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

• A 60-second landscape video asset.
• A 60-second portrait video asset.
• A carousel video asset.
• A square video asset.

Question 122: What are three reasons why a retail company would invest in app promotion? (Choose three.)

Select 3 Correct Responses

• Apps are guaranteed to run faster than mobile sites.
• Apps automatically look better than mobile sites.
• Apps generate higher conversion rates.
• Apps have higher average order values.
• Apps have lower abandonment rates.

Question 123: Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Improving the average order value of your customer base.
• Driving as much traffic as possible to a .com website.
• Delivering a great user experience as part of the customer journey.

Question 124: What’s usually the last touch-point at which you might influence a user’s decision to install your app?

• App campaign ad
• Offline marketing efforts
• App store listing
• Website where the app is featured

Question 125: What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.
• Focus marketing efforts only on those users that are already engaging with an app regularly.

Question 126: In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

Select 2 Correct Responses

• A travel app looking to increase their user base by 50% in the next six months.
• A dating app earns $50 in revenue every time an app user upgrades to Premium level.
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
• An entertainment app provides unlimited video views to users.

Question 127: What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

• 2
• 3
• 5
• 4

Question 128: Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed and clicks on the ad. One Stop has enabled deep linking. What will happen next?

• Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
• Shayley will be taken to the hiking boots section of the One Stop website.
• Shayley will be taken directly to the hiking boots section of the One Stop app.
• Shayley will be taken to the app store listing, prompting her to download the One Stop app.

Question 129: Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

• At least two landscape images without any superimposed text or logo.
• At least two landscape images with a watermark of the app logo included.
• At least two portrait images with a watermark of the app logo included.
• At least two portrait images without any superimposed text or logo.

Question 130: Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.)

Select 2 Correct Responses

• App and Web properties in Google Analytics
• Google Ads SDK platforms report
• Deep linking
• Cross-platform report in Google Analytics

Question 131: Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

• A food delivery company running a campaign to get new users.
• An outdoor retailer running a campaign to drive more in-app purchases.

tCPA (2)

tCPI (1)

Question 132: What are the two main objectives of an app marketer? (Choose two.)

Select 2 Correct Responses

• Responding to user feedback
• Generating app reviews
• Driving app downloads
• Encouraging app usage

Question 133: For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)

Select 3 Correct Responses

• Message
• Theme
• User location
• Ad schedule
• Audience

Question 134: Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than country-level.
• Users outside of the location target area might feel excluded.

Question 135: What task could the Market Finder by Google tool help with?

• Building audience lists based on individual user emails.
• Developing a list of campaign management recommendations.
• Developing a list of suitable potential markets for expansion.
• Translating an app into multiple languages.

Question 136: What are the two key components of a high-quality app experience?

• Personalization and video quality
• Technical performance and personalization
• Technical performance and user experience
• User experience and video quality

Question 137: Why doesn’t machine learning happen immediately after starting a Google App campaign?

• The system starts by learning from manual management.
• Other campaigns in the account need to be analyzed first.
• There’s a lot of data needing to be processed.
• Manual input is needed from Google employees.

Question 138: Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

• Reporting
• Optimization
• Decision making
• Budget setting

Question 139: Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

Select 2 Correct Responses

• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can review competitor performance to optimize campaigns.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can apply industry insights to optimize campaigns.

Question 140: Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.)

Select 3 Correct Responses

• Enter address
• Add payment
• Coupon redemption
• Video views
• Matched interest

Question 141: In what way do Google App campaigns simplify the ad creation process?

• Content is taken from the website and social media associated with the app to design different ad formats.
• The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
• The system will run a simulation to analyze how your app works, then design ads based on what it finds.
• If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

Question 142: Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

• Reach, demographics, reporting
• Reach, relevance, simplicity
• Reporting, relevance, simplicity
• Reporting, simplicity, demographics

Question 143: At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

• Reporting level
• Ad group level
• Campaign level
• Asset level

Question 144: Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

• App engagement
• App installs
• App notifications
• App interactions

Question 145: Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

Select 3 Correct Responses

• Janelle can set location targeting at the ad group level.
• Janelle can provide the system with abundant data and time.
• Janelle can adjust bids daily to ensure the campaign stays on target.
• Janelle can evolve campaign strategy over time.
• Janelle can set bids and budgets strategically.

Question 146: For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

• 200
• 25
• 50
• 100

Introduction to Google Ads Apps

Google Ads offers several types of app campaigns that can help promote mobile apps across Google’s networks. Here are the main types of app campaigns available:

1. Universal App Campaigns (UAC):
   • These are automated campaigns designed to help you promote your app across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.
   • You only need to provide some text, a starting bid, budget, language, and location preferences, and Google’s machine learning algorithms will optimize your ads to reach the right users.
   • UACs can help drive app installs, in-app actions, and other conversions.
2. App Campaigns for Engagement:
   • These campaigns are specifically aimed at re-engaging users who already have your app installed.
   • You can encourage these users to take specific actions within your app, such as making a purchase, completing a level in a game, or subscribing to a service.
   • Google Ads uses data from your app to deliver relevant ads to users who are likely to engage.
3. App Campaigns for Pre-registration:
   • If your app is launching soon and you want to build anticipation and drive pre-registrations, this type of campaign can help.
   • Users can pre-register for your app on Google Play, and Google Ads will promote it across its network to reach potential users who are likely to be interested.

Each of these campaign types leverages Google’s extensive reach and machine learning capabilities to optimize your advertising spend and maximize the impact of your app promotions.

Google Ads Creative Certification Final Exam Quiz Answers

Question 1: What’s the difference between traditional and emerging story arcs?

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Question 2: You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

• Video Creation Tools in Google Ads
• Google’s ABCDs of effective creative
• Video Creative Analytics
• Ads Creative Studio

Question 3: You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.

Question 4: You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

• Replace all the assets at once.
• Add new assets multiple times per week.
• Remove and replace low-performing assets.
• Pause the campaign.

Question 5: You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

• Remove supers so they don’t compete with the audio.
• Lower the brightness to optimize for mobile device viewing.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.

Question 6: You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

• {keyword: cotton and linen} shirts
• {keyword: cotton and linen shirts}
• {keyword: sustainable} shirts
• {keyword: sustainable shirts}

Question 7: You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Learn more
• Check us out
• Call now
• Book now

Question 8: You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

• An image of your best-selling couch with a white background
• An image of your best-selling couch zoomed in so customers can see the fabric
• An image of someone sitting on your best-selling couch
• An image of your best-selling couch in a living room scene

Question 9: You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

• 2
• 5
• 7
• 3

Question 10: You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

Question 11: You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Emphasize multiple people to engage viewers.
• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize people in order to humanize the story.
• Emphasize the product over people.

Question 12: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Brand
• Media
• Creative
• Platform

Question 13: You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

• Include a specific call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Provide multiple options for how viewers can take action.

Question 14: You’re implementing an experiment. Which of these approaches should you follow as a best practice?

• Divide your audience into as many arms as possible.
• Assign two campaigns to each experiment arm.
• Start with multiple hypotheses.
• Test one variable for each experiment.

Question 15: You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

• A video that tells a complete story, including the user’s tax problem and how the app solves it
• A screen-capture video of someone using the software to fill out their tax return
• An image of someone holding a phone with the app on-screen and a logo overlayed
• A headline that states the name of the app and a call-to-action to download

Question 16: A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

• Images of tourists enjoying their tour in scenic locations
• Only their best-performing image from social media
• Only their main website photo
• Images of tourists in locations both on and off the tour

Question 17: How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?

• Quarterly
• Daily
• Monthly
• Bi-weekly

Question 18: Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 19: Which of these accurately describes Google’s experimentation tool?

• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.

Question 20: You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

• Focus on audio and supers to reinforce your message.
• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Feature products in only the first and last five seconds.

Question 21: You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

• Show diverse characters representative of your customers.
• Use a specific call-to-action (CTA).
• Convey messages about the many ways this product solves a customer problem.
• Avoid humor as it’s more subjective.

Question 22: You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

• Humanize the ad with customer testimonials.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

Question 23: Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Replace assets that have a low performance label in the asset report.
• Remove the assets and add new ones that follow best practices even more closely.
• Replace all the assets at once so they can be distributed evenly.

Question 24: You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?

• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.
• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.

Question 25: If you want to improve performance of video campaigns, what approach should you take with creative?

• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.

Question 26: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.

Question 27: When creating an app campaign, what information can you expect to be pulled automatically?

• Title, rating, and and number of downloads
• Logo, rating, and title
• Title, rating, and price
• Logo, title, and number of downloads

Question 28: When making a video ad with an awareness objective, which tactic should you use?

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Make people core to the story and keep branding subtle.

Question 29: You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

• It can insert “California” into every headline automatically.
• It can personalize the headline to their audience’s city within California.
• It can make sure the ad only serves to users in California.
• It can replace other locations in the campaign’s ad copy to “California.”

Question 30: If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?

• Keep visuals low-contrast to avoid overwhelming viewers.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.

Question 31: You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Supers
• Call-to-action (CTA)
• Color
• Audio

Question 32: Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

• Pacing and supers
• Pacing and framing
• Framing and supers
• Supers and audio

Question 33: In video advertising, which of the following techniques should you apply to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Avoid humor as it’s more subjective.
• Convey multiple messages to resonate with the masses.
• Humanize the story.

Question 34: You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

• An action shot taken directly from the app
• An image of a home with lots of blank space
• A zoomed-out image of a family enjoying their home
• A photo of a family in front of their home with the logo overlayed

Question 35: In which of these situations would Google’s experimentation tool be helpful?

• Compare how the same audience responds to the same ad at different points in time.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how two key audiences respond to two different video ads.
• Compare how the same ad performs on TV compared to YouTube.

Question 36: You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

Question 37: You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots with audio brand mentions.

Question 38: What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

• 10
• 5
• 20
• 8

Question 39: Which of the following asset types would not be accepted for an app campaign?

• Website
• Video
• Image
• HTML5

Question 40: You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

• Set the context and include a clear call-to-action.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.

Question 41: Which aspect ratios are accepted for image assets in app campaigns?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1 and 1.91:1 only
• 1:1, 1.91:1, and 4:5

Question 42: You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

• Brand only at the beginning and end of the ad.
• Brand often, especially in the first five seconds.
• Brand often, especially in the last five seconds.
• Brand only at the beginning of the ad.

Question 43: What are the key elements of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Connection, Direction
• Attention, Branding, Creativity, Direction

Question 44: Why is Ad strength an important section to check when creating a responsive display ad?

• It provides recommendation for the quantity and diversity of each type of asset.
• It automatically replaces images that are underperforming.
• It dynamically generates customized headlines that will have stronger performance.
• It provides insight into how the ad has historically performed so you can iterate.

Question 45: Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

• Dynamic customizer
• Countdown customizer
• Keyword insertion
• Location insertion

Question 46: Which of the following describes Google’s ABCDs of effective creative?

• Research-backed creative rules to follow
• Design-backed creative rules to follow
• Research-backed creative guidance
• Design-backed creative inspiration

Question 47: You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

• Google’s ABCDs of effective creative
• Create with Google
• Ads Creative Studio
• Video Creative Analytics

Question 48: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets for an app campaign to achieve strong results?

• Use diverse creatives in content, theme, length, and orientation.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.
• Upload fewer creatives than previous app campaigns.

Question 49: You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?

• Pause the campaign.
• Duplicate the campaign.
• Add new assets that should perform better.
• Review the asset report labels.

Question 50: You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Make people core to the story and keep branding subtle.
• Use product demos and how- to’s to put the product in context.
• Use technical jargon that will resonate with important audiences.

Question 51: You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

• An aerial photo of a travel destination with the logo overlayed
• An action shot taken directly from the app
• An image of a plane in the sky with lots of blank space
• A zoomed-out image of travellers enjoying a destination

Question 52: You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

• Provide multiple options for how viewers can take action.
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).

Question 53: Which technique should you use when creating a video ad with an awareness objective?

• Let the product shine, and be different, yet simple.
• Make people core to the story and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

Question 54: You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?

• Book now
• Call now
• Learn more
• Check us out

Question 55: Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Keep audio to a minimum so viewers focus on visuals.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.

Question 56: Which of these accurately captures Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative guidance
• Research-backed creative rules to follow
• Design-backed creative rules to follow

Question 57: You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

• You should feature products in only the first and last five seconds.
• You should keep the value proposition and use case precise.
• You should avoid humor as it’s more subjective.
• You should focus on audio and supers to reinforce your message.

Question 58: Which of the following is a best practice when implementing an experiment?

• Start with multiple hypotheses.
• Assign two campaigns to each experiment arm.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Question 59: Which of the following is a best practice when implementing an experiment?

• Start with multiple hypotheses.
• Assign two campaigns to each experiment arm.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Question 60: Which action should you take if your goal is to optimize display campaigns before increasing budgets?

• Add new assets multiple times per week.
• Pause the campaign.
• Remove and replace low-performing assets.
• Replace all the assets at once.

Question 61: You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?

• An image of your best-selling dishwasher with a white background
• An image of someone using your best-selling dishwasher
• An image of your best-selling dishwasher in a large kitchen scene
• An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities

Question 62: You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

Question 63: How often should you view your asset report and replace low-performing assets for a Discovery campaign?

• Bi-weekly
• Quarterly
• Daily
• Monthly

Question 64: You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

• Focus on people to get the product noticed.
• Set the context and include a clear call-to-action.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on audio and supers to reinforce your message.

Question 65: You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

• By using a call-to-action (CTA)
• By using audio
• By using color
• By using supers

Question 66: You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?

• It can replace other locations in the campaign’s ad copy to “Ohio.”
• It can personalize the headline to an audience’s city within Ohio.
• It can insert “Ohio” into every headline automatically.
• It can make sure the ad only serves to users in Ohio.

Question 67: When creating a responsive display ad, why should you check Ad strength?

• It automatically replaces images that are underperforming.
• It provides insight into how the ad has historically performed so you can iterate.
• It provides recommendation for the quantity and diversity of each type of asset.
• It dynamically generates customized headlines that will have stronger performance.

Question 68: You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

• Replace assets that have a low performance label in the asset report.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Remove the assets and add new ones that follow best practices even more closely.

Question 69: Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

• Creative
• Media
• Brand
• Platform

Question 70: What type of asset is not accepted for an app campaign?

• Video
• Image
• Website
• HTML5

Question 71: You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

• Review the asset report labels.
• Pause the campaign.
• Add new assets that should perform better.
• Duplicate the campaign.

Question 72: You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.
• Use product demos and how- to’s to put the product in context.

Question 73: To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 74: Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction

Question 75: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?

• Upload fewer creatives than previous app campaigns.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.
• Use diverse creatives in content, theme, length, and orientation.

Question 76: For which of the following scenarios would Google’s experimentation tool be helpful?

• Compare how two key audiences respond to two different video ads.
• Compare how the same ad performs on TV compared to YouTube.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same audience responds to the same ad at different points in time.

Question 77: You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots with audio brand mentions.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

Question 78: If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.
• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.

Question 79: How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 80: You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.
• Convey multiple messages to resonate with the masses.

Question 81: You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Only your best-performing image from social media
• Images of tourists in locations both on and off the tour

Question 82: Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

• Set the context and include a clear call-to-action.
• Leverage key differentiators such as competitive claims and endorsements.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.

Question 83: To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?

• 5
• 2
• 3
• 7

Question 84: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.

Question 85: What information is automatically pulled for you when creating an app campaign?

• Logo, rating, and title
• Title, rating, and price
• Logo, title, and number of downloads
• Title, rating, and number of downloads

Question 86: Describe the difference between the traditional story arc and the emerging story arc.

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

Question 87: Which of these asset types would not be accepted for an app campaign?

• HTML5
• Website
• Video
• Image

Question 88: Which set of words outlines the key principles of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction

Question 89: You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

• Location insertion
• Keyword insertion
• Dynamic customizer
• Countdown customizer

Question 90: You’re managing app campaigns for a project management software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A video that tells a complete story, including the user’s project management problem and how the app solves it
• A screen-capture video of someone using the software to track their team’s progress
• A headline that states the name of the app and a call-to-action to download

Question 91: You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

• Build suspense with a slow pace to start.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Set up scenes to be zoomed out so viewers can see all story elements.

Question 92: Which of these aspect ratios are acceptable for image assets used in app campaigns?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

Question 93: You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.
• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.

Question 94: For which scenario would Google’s experimentation tool be most useful?

• You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
• You need to compare how two key audience’s response to two different video ads.
• You need to compare how the same ad performs on TV versus how it performs on YouTube.
• You’re comparing how the same audience responds to the same ad at different points in time.

Question 95: Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

• 10
• 8
• 20
• 5

Question 96: Which of these images are most likely to stand out in an app campaign for a travel app company?

• A zoomed-out image of travellers enjoying a destination
• An action shot taken directly from the app
• An aerial photo of a travel destination with the logo overlayed
• An image of a plane in the sky with lots of blank space

Question 97: You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

• Include a specific call-to-action (CTA).
• Avoid humor as it’s more subjective.
• Share multiple messages about the many ways this product solves a problem.
• Feature diverse characters that represent your customer.

Question 98: How should you approach creative effectiveness in order to boost performance of video campaigns?

• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.

Question 99: Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

• Pacing and supers
• Framing and supers
• Pacing and framing
• Supers and audio

Question 100: You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Introduce the product or problem, then follow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

Question 101: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

• Convey multiple messages to resonate with the masses.
• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Brand often, especially in the last five seconds.

Question 102: For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

• Headlines should grab users’ attention and description lines should highlight the key features of the app.
• Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

Question 103: You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?

• It can make sure the ad only serves to users in Oregon.
• It can insert “Oregon” into every headline automatically.
• It can replace other locations in the campaign’s ad copy to “Oregon.”
• It can personalize the headline to an audience’s city within Oregon.

Question 104: You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

• Remove the assets and add new ones that follow best practices even more closely.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Replace assets that have a low performance label in the asset report.

Question 105: Which statement best captures the value proposition of Google’s experimentation tool?

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Question 106: Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots

Question 107: You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

• {keyword: eco-friendly shirts}
• {keyword: V-neck and crew neck} shirts
• {keyword: eco-friendly} shirts
• {keyword: V-neck and crew neck shirts}

Question 108: You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

• Ads Creative Studio
• Google’s ABCDs of effective creative
• Video Creation Tools in Google Ads
• Video Creative Analytics

Question 109: You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?

• 5
• 7
• 3
• 2

Question 110: If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

• Let multiple people be the focus so viewers stay engaged.
• Focus on people so that you humanize the story.
• Focus on the product and let people take a secondary role.
• Emphasize people in order to get potential customers to notice your brand or product.

Question 111: You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

• {keyword: sports and dress socks}
• {keyword: sustainable} socks
• {keyword: sports and dress} socks
• {keyword: sustainable socks}

Question 112: If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?

• Ads Creative Studio
• Video Creative Analytics
• Create with Google
• Google’s ABCDs of effective creative

Question 113: You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

• Include messages about the different ways the product solves a customer’s problem.
• Utilize a specific call-to-action (CTA).
• Include diverse characters that are representative of your customer base.
• Avoid humor as it’s more subjective.

Question 114: You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

• Only your best-performing image from social media
• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Images of tourists in locations both on and off the tour

Question 115: You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 116: You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

Question 117: For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?

• 5
• 8
• 20
• 10

Question 118: For app campaigns, which aspect ratios are accepted for image assets?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only
• 1:1, 1.91:1, and 4:5
• 1:1 and 1.75:1 only

Question 119: You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Focus on audio and supers to reinforce your message.
• Feature products in only the first and last five seconds.

Question 120: You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).

Question 121: If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?

• Video Creative Analytics
• Google’s ABCDs of effective creative
• Video Creation Tools in Google Ads
• Ads Creative Studio

Question 122: You’re managing app campaigns for a financial services company. Which of the following assets should you use?

• A video that tells a complete story, including the user’s financial problem and how the app solves it
• A headline that states the name of the app and a call-to-action to download
• An image of someone holding a phone with the app on-screen and a logo overlayed
• A screen-capture video of someone exploring their financial performance page

Question 123: You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

• Countdown customizer
• Keyword insertion
• Dynamic customizer
• Location insertion

Question 124: What is the difference between an emerging story arc and a traditional story arc?

• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Question 125: You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

• Video Creative Analytics
• Ads Creative Studio
• Create with Google
• Google’s ABCDs of effective creative

Question 126: Which of the following describes Google’s experimentation tool?

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

Question 127: When implementing an experiment, which of the following is a best practice?

• Divide your audience into as many arms as possible.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Assign two campaigns to each experiment arm.

Question 128: You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

• Call now
• Learn more
• Check us out
• Book now

Question 129: What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Platform
• Creative
• Brand
• Media

Question 130: You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

• Brand only at the beginning and end of the ad.
• Brand often, especially in the last five seconds.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.

Question 131: You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.

Question 132: You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.
• Set the context and include a clear call-to-action.

Question 133: How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?

• Daily
• Bi-weekly
• Monthly
• Quarterly

Question 134: You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to achieve this?

• Test multiple creatives against one important audience segment.
• Test the same creative against two important audience segments.
• Test multiple creatives against two important audience segments.
• Test one creative against all important audience segments.

Question 135: You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

• An image of your best-selling t-shirt displayed in a retail scene.
• An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
• An image of someone wearing your best-selling t-shirt
• An image of your best-selling t-shirt with a white background

Question 136: You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

• Call-to-action (CTA)
• Supers
• Color
• Audio

Question 137: You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

Question 138: Which of these describe Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative rules to follow
• Research-backed creative guidance
• Design-backed creative rules to follow

Question 139: Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?

• Supers and audio
• Framing and supers
• Pacing and supers
• Pacing and framing

Question 140: When you create an app campaign, what information is pulled for you automatically?

• Title, rating, and number of downloads
• Logo, rating, and title
• Logo, title, and number of downloads
• Title, rating, and price

Question 141: Why should you check Ad strength when creating a responsive display ad?

• It dynamically generates customized headlines that will have stronger performance.
• It provides recommendation for the quantity and diversity of each type of asset.
• It provides insight into how the ad has historically performed so you can iterate.
• It automatically replaces images that are underperforming.

Question 142: If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?

• Add new assets that should perform better.
• Pause the campaign.
• Duplicate the campaign.
• Review the asset report labels.

Question 143: Which tactic should you use when creating a video ad with an awareness objective?

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Make people core to the story and keep branding subtle.

Question 144: If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users

Question 145: You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

• Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.

Question 146: You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

• Make people core to the story and keep branding subtle.
• Use product demos and how- to’s to put the product in context.
• Use technical jargon that will resonate with important audiences.
• Share multiple messages about the many ways this product solves a problem

Question 147: You manage marketing for an online clothing company and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

• Add new assets multiple times per week.
• Pause the campaign.
• Replace all the assets at once.
• Remove and replace low-performing assets.

Question 148: You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

• Humanize the ad with customer testimonials.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

Introduction to Google Ads Creative

Creating effective Google Ads involves several key elements to maximize engagement and conversion rates. Here are some tips for crafting compelling Google Ads creatives:

1. Clear and Compelling Headline: Grab attention with a concise headline that directly addresses the user’s needs or pain points. Use actionable language and include keywords.
2. Relevant Ad Copy: Ensure the body text reinforces the headline and provides clear information about what you’re offering. Highlight unique selling points (USPs) and benefits.
3. Strong Call to Action (CTA): Encourage users to take the desired action (e.g., “Shop Now,” “Learn More,” “Sign Up Today”). Make it clear and compelling.
4. Use of Keywords: Incorporate relevant keywords that users are likely to search for. This helps your ad appear in relevant searches and improves ad relevance.
5. Visual Appeal: If using display ads, ensure your visuals (images or videos) are high-quality, relevant, and eye-catching. They should support your message and capture attention.
6. Mobile Optimization: Given the prevalence of mobile browsing, ensure your ads are optimized for mobile devices. Check how they appear on different screen sizes.
7. A/B Testing: Experiment with different variations of your ads to see which performs best. Test different headlines, CTAs, visuals, and ad copy to optimize for better results.
8. Ad Extensions: Take advantage of ad extensions (like site links, callouts, location extensions) to provide additional information and improve ad visibility and engagement.
9. Adherence to Policies: Ensure your ads comply with Google Ads policies to avoid disapproval or suspension.
10. Regular Monitoring and Optimization: Continuously monitor your ad performance metrics (like click-through rate, conversion rate) and make adjustments as needed to improve performance.

By focusing on these elements, you can create Google Ads creatives that effectively reach your target audience, increase engagement, and drive conversions.

Google Shopping Ads Exam Quiz Answers

Question 1: Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

• True
• False

Question 2: What can Local Catalog Ads do?

Select All Correct Responses

• Reach mobile shoppers
• Drive store visits
• Promote store deals
• All of the above

Question 3: Which of the following is something retailers shouldn’t do in a shifting retail landscape?

• Accelerate by making data the foundation of everything they do
• Connect with customers anywhere and everywhere they are in a brand-first way
• Provide minimal information to simply things
• Remove friction to drive action

Question 4: Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

• Any shopping queries
• Broader queries
• Local intent queries
• Long-tail or specific queries

Question 5: Smart Shopping campaigns simplify campaign management by automating which of the following?

Select All Correct Responses

• Ad creation
• Targeting
• Bidding
• All of the above

Question 6: True or false? Shopping ads use product data to determine how and where to show ads.

• True
• False

Question 7: True or false? Shopping campaigns can help promote online and local inventory.

• True
• False

Google Shopping Ads Final Exam Quiz Answers

Question 1: Which of these statements about Performance Max campaigns is accurate?

• Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each channel.
• Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel.
• Performance Max campaigns can help you find and reach audiences across Shopping and Search without creating different campaigns for every channel.
• Performance Max campaigns can help you find and reach audiences across Shopping and Search through the creation of different campaigns for Shopping and Search.

Question 2: Which of these things does a Performance max campaign automatically optimize?

• Product feed creation
• Budget allocation across networks
• Campaign creation
• Country of sale

Question 3: What are two features of a Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

• You can create and edit an ad format.
• You can optimize your goals based on real-time signals across all Google platforms.
• You can set up campaign, bidding, and product groups manually.
• You can optimize campaign performance and bids through automated bidding.

Question 4: Which of these is an online sales goal?

• You want to promote your product and drive consumers to your physical location.
• You want your consumers to schedule an appointment before purchasing the product.
• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.

Question 5: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

Question 6: You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? (Choose two.)

Select 2 Correct Responses

• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
• Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.

Question 7: Where can your shoppers check out when purchasing an item? (Choose two.)

Select 2 Correct Responses

• Your local store
• Your website
• Maps
• Google Images

Question 8: Which of these configurations do you need prior to launching a Performance Max campaign?

• Product feed in Merchant Center
• Assets
• Enable enhanced conversions
• Keywords

Question 9: What triggers a charge for a Shopping ad?

• Someone making a purchase on the site
• Someone searching for an item
• Someone clicking on an ad and landing on the site
• Someone viewing an ad without engaging wtih the content

Question 10: You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

• Return policy
• Restricted content
• Prohibited practice
• Misrepresentation of self or product

Question 11: Which of these are ways you can help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

• Offer an easy checkout process.
• Simplify the shopping experience by providing minimal information.
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Let shoppers buy online and pick up in-store.
• Adopt a single channel experience (online only or offline only).

Question 12: How does Google enforce policy violations?

• Item disapproval and account suspension
• Campaign disapproval and ad suspension
• Feed disapproval and item suspension
• Ad disapproval and campaign suspension

Question 13: Which three benefits are associated with a Performance Max campaign? (Choose three.)

Select 3 Correct Responses

• Let’s you manually set up campaigns
• Let’s you reach customers across Google platforms
• Let’s you simplify campaign management.
• Uses AI to help you optimize goals

Question 14: What are the three main components of Google’s policy mission statement? (Choose three.)

Select 3 Correct Responses

• Protect the business from fraudulent charges
• Promote positive experience for all users
• Guarantee revenue for businesses
• Protect users’ online safety
• Implement fair and consistent policies

Question 15: Which of these statements about Shopping Ads is true?

• Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 16: What’s an example of an omnichannel goal?

• The store marketing team at a large pet company wants to double only in-store sales by Q4.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.

Question 17: A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 18: You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• They can be served by any Comparison Shopping Service (CSS) you work with.
• They can be served by one Comparison Shopping Service (CSS).
• They can be served by Google Merchant Center only.
• They can be served by Google My Business.

Question 19: If a person wants to opt in to the Product Ratings Program, where should they go?

• Google Ads
• Google My Business
• Product feed
• Google Merchant Center

Question 20: You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
• Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.
• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.

Question 21: In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?

• Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
• Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
• Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
• Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.

Question 22: You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

• Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
• Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
• Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
• Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.

Question 23: You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? (Choose two.)

Select 2 Correct Responses

• Boost profitability, traffic, customer base, and sales with Shopping ads.
• Provide personalized experiences that meet shopper expectations online or in-store.
• Uncover the needs to meet the requirements of curious and impatient consumers.
• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

Question 24: What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? (Choose two.)

Select 2 Correct Responses

• Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
• Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
• In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
• Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

Question 25: Where might you see Standard Shopping ads? (Choose three.)

Select 3 Correct Responses

• Google Maps
• The Shopping tab
• Gmail
• Google Search
• Google Images

Question 26: When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

• price
• availability
• product_type
• image_link

Question 27: Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

• Responsive Display Ads
• Product Shopping Ads
• Local Inventory Ads
• Gmail Ads

Question 28: You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?

• Product-oriented
• Manual bids
• Auction
• Reach

Question 29: If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

• Add negative keywords in the ad
• Add negative keywords in Merchant Center
• Add negative keywords in the campaign
• Add negative keywords in the product feed

Question 30: You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

• Lead
• Sales
• Awareness
• Website traffic

Question 31: How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

• Email notification in Google Merchant Center
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google My Business
• Email notification in Google Ads

Question 32: How do Google Ads and Google Merchant Center interact with each other?

• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 33: Which of these website features are required in order to advertise on Shopping ads?

• Store policy
• Full contact information
• Country-specific destination URL
• Secure checkout

Question 34: You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

• In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
• Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
• Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.
• Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.

Question 35: You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.

Question 36: If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

• Maximize Clicks
• Target Return on Ad Spend (tROAS)
• Enhanced CPC
• Manual Max CPC

Question 37: Of these programs, which are the most commonly used in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

• Product Ratings
• Local campaigns
• Store Ratings
• Promotions

Question 38: What’s the purpose of attributes in the product feed?

• Attributes are the data points that describe a product.
• Attributes are keywords that describe a product.
• Attributes are numerals only that describe a product.
• Attributes are text only that describe a product.

Question 39: According to Google Ads Policy, which category type does irresponsible data collection fall under?

• Restricted content
• Editorial standards
• Prohibited content
• Prohibited practice

Question 40: Which of these statements is true of Performance Max campaigns?

• Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
• Performance Max campaigns offer the choice of adding manual input and advanced AI.
• Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
• Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.

Question 41: Which two statements describe what makes Shopping campaigns different from Search campaigns? (Choose two.)

Select 2 Correct Responses

• Shopping ads are manually generated.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by product groups.

Question 42: What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

• Google My Business account suspension
• Google Ads account suspension
• Feed suspension
• Google Merchant Center account suspension

Question 43: How can Shopping help you reach your goals? (Choose three.)

Select 3 Correct Responses

• Build better consumer experiences
• Drive app downloads
• Use data to fuel growth
• Secure leads and contacts
• Drive traffic and sales

Question 44: What goal in a Performance max campaign will help you get new customers?

• Customer selection
• Customer acquisition
• Customer retention
• Customer focus

Question 45: How are Shopping ads created?

• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
• Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
• Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.

Question 46: If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? (Choose two.)

Select 2 Correct Responses

• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Viewable cost per impression (CPM)
• Maximize conversion value

Question 47: What’s the purpose of products groups in a Shopping campaign?

• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.

Question 48: What marketing objective does Performance Max for Retail use?

• Mobile App
• Awareness
• Online Sales
• Lead Generation

Question 49: Which of these ways can Shopping ads help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Question 50: Which of these components are optimized automatically with a Smart Shopping campaign?

• Budget allocation across networks
• Country of sale
• Product feed creation
• Campaign creation

Question 51: Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

• Target Return on Ad Spend (tROAS)
• Maximize Clicks
• Enhanced CPC
• Manual Max CPC

Question 52: Which definition corresponds to a free product listing?

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.

Question 53: What are the three main aspects of Google’s policy mission statement? (Choose three.)

Select 3 Correct Responses

• Protect the business from fraudulent charges
• Drive revenue for businesses
• Implement fair and consistent policies
• Protect users’ online safety
• Promote positive experience for all users

Question 54: Why is it recommended to have a remarketing list with a Smart Shopping campaign?

• A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
• A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

Question 55: What are three benefits of a Smart Shopping campaign? (Choose three.)

Select 3 Correct Responses

• You can optimize on goals using manual signals
• You set up campaigns manually
• You reach customers across Google platforms
• Easy integration helps you simplify campaign management
• You use real-time signals to help you optimize goals

Question 56: Where can Standard Shopping ads appear? (Choose three.)

Select 3 Correct Responses

• Google Images
• The Shopping tabs
• Google Search
• Google Maps
• Gmail

Question 57: You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? (Choose two.)

Select 2 Correct Responses

• Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Question 58: You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

• Real-time signal
• Goal-oriented
• Manual bids
• Reach

Question 59: How can Shopping ads help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

Question 60: Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

• Product Shopping Ads
• Local Inventory Ads
• Responsive Display Ads
• Gmail Ads

Question 61: Which basic website requirement must everyone follow in order to advertise on Shopping ads?

• Store policy
• Full contact information
• Secure checkout
• Country-specific destination URL

Question 62: What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the product feed
• Add negative keywords in the ad

Question 63: If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

• Optimize for store visits
• Target return on ad spend (tROAS)
• Click-through rate
• Enhanced cost-per-click (eCPC)

Question 64: You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 65: What are three ways your shoppers can check out when purchasing an item? (Choose three.)

Select 3 Correct Responses

• Checkout on your website
• Checkout on Gmail
• Checkout on Google
• Checkout in your local store
• Checkout on Maps

Question 66: Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

• image_link
• availability
• product_type
• price

Question 67: What are two commonly used programs in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

• Promotions
• Product Ratings
• Store Ratings
• Local campaigns

Question 68: How does Google Merchant Center interact with Google Ads?

• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 69: You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 70: Which category type does irresponsible data collection fall under in the Google Ads Policy?

• Prohibited content
• Editorial standards
• Prohibited practice
• Restricted content

Question 71: Which of these is a benefit of Shopping Ads?

• Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.

Question 72: What happens after a policy violation?

• Campaign disapproval and ad suspension
• Item disapproval and account suspension
• Ad disapproval and campaign suspension
• Feed disapproval and item suspension

Question 73: Which of these things does a Smart Shopping campaign automatically optimize?

• Campaign creation
• Product feed creation
• Budget allocation across networks
• Country of sale

Question 74: How can conversion tracking help users?

• They can identify the number of potential users who are interested in your product or likely to convert.
• They can measure conversion data. Conversion tracking is a report that you add to your campaign.
• They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
• They can make decisions based on conversion data and users interested in your product.

Question 75: A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 76: What’s an example of an online sales goal?

• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want to promote your product and drive consumers to your physical location.
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• You want your consumers to schedule an appointment before purchasing the product.

Question 77: Which ad format promotes in-store products and also drives traffic to stores?

• Local inventory ads
• Product Shopping ads
• Carousel ads
• Gmail ads

Question 78: How many Smart Shopping campaigns should you create to maximize performance?

• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 79: How do Smart Shopping campaigns work?

• Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
• Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
• Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
• Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

Question 80: Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

• Email notification in Google My Business
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google Merchant Center
• Email notification in Google Ads

Question 81: Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

• Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
• Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
• Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
• Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

Question 82: Which definition of attributes in the product feed is correct?

• Attributes are keywords that describe a product.
• Attributes are text only that describe a product.
• Attributes are the data points that describe a product.
• Attributes are numerals only that describe a product.

Question 83: You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

• Return policy
• Unsupported Shopping content
• Usefulness
• Misrepresentation of self or product

Question 84: Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

• Product Shopping Ads
• Local Inventory Ads
• Gmail Ads
• Responsive Display Ads

Question 85: You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• By Google My Business.
• By Google Merchant Center only
• By one Comparison Shopping Service (CSS)
• By any Comparison-Shopping Service (CSS) you work with

Question 86: What are three ways that you can help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

• Let shoppers buy online and pick up in-store.
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Simplify the shopping experience by providing minimal information.
• Adopt a single channel experience (online only or offline only).
• Offer an easy checkout process.

Question 87: Which of these are ways Shopping helps you reach your goals? (Choose three.)

Select 3 Correct Responses

• Build better consumer experiences
• Use data to fuel growth
• Drive app downloads
• Drive traffic and sales
• Secure leads and contacts

Question 88: Which of these choices describes a free product listing?

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Question 89: Which of the following is true of attributes in the product feed?

• Attributes are the data points that describe a product.
• Attributes are keywords that describe a product.
• Attributes are text only that describe a product.
• Attributes are numerals only that describe a product.

Question 90: Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

• Lead
• Awareness
• Website traffic
• Sales

Question 91: You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

Question 92: Which two statements capture what differentiates Shopping campaigns from Search campaigns? (Choose two.)

Select 2 Correct Responses

• Shopping campaigns are organized by product groups.
• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping ads are manually generated.

Question 93: Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

• The product feed
• The Merchant Center
• The ad
• The campaign

Question 94: You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

Question 95: Which of these statements about Smart shopping campaigns is accurate?

• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.

Question 96: Where would you go to opt in to the Product Ratings program?

• Google Ads
• Google My Business
• Product feed
• Google Merchant Center

Question 97: When do you pay for a Shopping ad?

• When someone views your ad without engaging with the content
• When someone searches for your item
• When someone clicks on your ad and lands on the site
• When someone makes a purchase on the site

Question 98: Which of these programs are commonly used in Google Merchant Center? (Choose two.)

Select 2 Correct Responses

• Store Ratings
• Local campaigns
• Product Ratings
• Promotions

Question 99: You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behaviour has changed—they tend to be buying less and less with each transaction. Which two actions should you take? (Choose two.)

Select 2 Correct Responses

• Uncover the needs to meet the requirements of curious and impatient consumers.
• Drive profitability, traffic, customer base, and sales with Shopping ads.
• Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
• Provide personalized experiences that meet shopper expectations online or in-store.

Question 100: You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

• Usefulness
• Return policy
• Unsupported Shopping content
• Misrepresentation of self or product

Question 101: You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 102: How would you accurately describe the function of product groups in a Shopping campaign?

• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.
• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.

Question 103: If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

• Target Return on Ad Spend (tROAS)
• Enhanced CPC
• Maximize Clicks
• Manual Max CPC

Question 104: Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

• Click-through rate
• Target return on ad spend (tROAS)
• Optimize for store visits
• Enhanced cost-per-click (eCPC)

Question 105: You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.

Question 106: You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.

Question 107: Which of these statements about product groups in a Shopping campaign is true?

• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.
• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.

Question 108: In which three places can Standard Shopping ads appear? (Choose three.)

Select 3 Correct Responses

• The Shopping tabs
• Google Search
• Google Images
• Gmail
• Google Maps

Question 109: Which of these formats promotes in-store offerings while also driving traffic to stores?

• Carousel ads
• Gmail ads
• Local inventory ads
• Product Shopping ads

Question 110: What’s the benefit of conversion tracking?

• You can make decisions based on conversion data and users interested in your product.
• You can identify the number of potential users who are interested in your product or likely to convert.
• You can measure conversion data. Conversion tracking is a report that you add to your campaign.
• You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Question 111: What are two ways Shopping ads can help retailers connect with potential shoppers? (Choose two.)

Select 2 Correct Responses

• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

Question 112: What are free product listings?

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

Question 113: What’s the relationship between Google Merchant Center and Google Ads?

• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Question 114: You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Question 115: Which of these statements is true of Smart Shopping campaigns?

• Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization, driving simplicity, performance and reach
• Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.
• Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
• Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.

Question 116: Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

• Target Return on Ad Spend (tROAS)
• Manual Max CPC
• Enhanced CPC
• Maximize Clicks

Question 117: You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

• Unsupported Shopping content
• Misrepresentation of self or product
• Usefulness
• Return policy

Question 118: How can you help build a better consumer experience to drive action? (Choose three.)

Select 3 Correct Responses

• Let shoppers buy online and pick up in-store.
• Adopt a single channel experience (online only or offline only).
• Offer an easy checkout process.
• Simplify the shopping experience by providing minimal information.
• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Question 119: Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?

• Product Shopping ads
• Gmail ads
• Local inventory ads
• Carousel

Question 120: You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Question 121: What happens if you violate Google Policy?

• Your item is disapproved and your account is suspended.
• Your feed is disapproved and your item is suspended.
• Your campaign is disapproved and your ad is suspended.
• Your ad is disapproved and your campaign is suspended.

Question 122: Which of these is a requirement for advertising on Shopping ads?

• Secure checkout
• Full contact information
• Store policy
• Country-specific destination URL

Question 123: How can a remarketing list help a Smart Shopping campaign?

• A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
• A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
• A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Question 124: What are two bidding strategies that you can use in your Standard Shopping campaign? (Choose two.)

Select 2 Correct Responses

• Viewable cost per impression (CPM)
• Maximize conversion value
• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

Question 125: Which of these tactics would help you maximize performance for a Smart Shopping campaign?

• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Question 126: What are three ways Shopping ads help you reach your goals? (Choose three.)

Select 3 Correct Responses

• Secure leads and contacts
• Build better consumer experiences
• Use data to fuel growth
• Drive app downloads
• Drive traffic and sales

Question 127: You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

• Sales
• Awareness
• Website traffic
• Lead

Question 128: Which of the following are options for checking out when shoppers purchase an item? (Choose three.)

Select 3 Correct Responses

• Checkout on Gmail
• Checkout in your local store
• Checkout on your website
• Checkout on Google
• Checkout on Maps

Question 129: A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

Question 130: You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Question 131: How do Performance Max campaigns work?

• Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
• Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
• Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
• Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

Question 132: What are Performance Max Campaigns?

• Performance Max campaigns give you complete control over the campaign setup, ad, and bidding.
• Performance Max campaigns optimize toward a retailer’s business goals across Google’s suite of ad networks through the use of AI. This drives performance, simplicity, and reach.
• Performance Max campaigns provide the options of adding manual input and advanced AI.
• Performance Max campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach.

Question 133: What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

• Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
• Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
• Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
• Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

Question 134: You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?

• Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
• Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
• Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
• Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

Question 135: If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?

• The customer retention setting
• The customer focus setting
• The customer selection setting
• The customer acquisition setting

Question 136: What’s automatically optimized with a Performance max campaign?

• Country of sale
• Campaign creation
• Product feed creation
• Budget allocation across networks

Question 137: You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.
• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.

Question 138: You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

• Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
• Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
• Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

Question 139: Which Performance max campaign setting will help you determine the value of getting new customers?

• The customer retention setting helps you determine the value of acquiring new customers.
• The customer focus setting helps you determine the value of acquiring new customers.
• The customer selection setting helps you determine the value of acquiring new customers.
• The customer acquisition setting helps you determine the value of acquiring new customers.

Question 140: Which of these marketing objectives does Performance Max for Retail rely upon?

• Lead Generation
• Awareness
• Online Sales
• Mobile App

Introduction to Google Shopping Ads

Google Shopping Ads are a type of advertising format provided by Google that allows businesses to display their products directly within the search results on Google. Here’s how they typically work:

1. Product Feed: Businesses upload a product feed to Google Merchant Center. This feed contains information about the products being sold, such as title, description, price, availability, and image URLs.
2. Google Merchant Center: This is where the product data is stored and managed. Businesses need to ensure their product feed is accurate and up-to-date here.
3. Creating Campaigns: In Google Ads, advertisers create Shopping campaigns. These campaigns use the product data from the Merchant Center to decide when and where ads will appear.
4. Ad Display: When a user searches for a product that matches one in the Merchant Center, Google may show a Shopping ad that includes a photo of the product, its title, price, store name, and more. These ads appear in the Google Shopping tab, as well as in standard Google search results.
5. Cost Structure: Unlike traditional text ads where advertisers bid on keywords, Shopping ads use a cost-per-click (CPC) model based on the products shown. Bids are set at the product level, and Google automatically selects which products to display based on relevance and bid.
6. Performance Monitoring: Advertisers can monitor the performance of their Shopping campaigns through Google Ads, seeing metrics like clicks, impressions, click-through rate (CTR), and conversions.

Google Shopping Ads are particularly effective for ecommerce businesses looking to showcase their products directly to potential customers who are actively searching for them. They provide visual appeal and relevant product information upfront, which can lead to higher click-through rates and conversions compared to traditional text ads.

Google Ads Video Final Exam Quiz Answers

Question 1: To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Custom Audiences
• Life Events

Question 2: What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

• Extending the reach of video ads to YouTube Live streaming and Premieres.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Providing access to engage with audiences on the YouTube mobile homepage.
• Providing access to more engagement metrics to measure the impact of the campaign.

Question 3: You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

• Set up scenes to be zoomed out so viewers can see all story elements.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Build suspense with a slow pace to start.

Question 4: You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

• You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.

Question 5: To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use masthead ads and bumper ads.
• You’d use masthead ads and non-skippable in-stream ads.

Question 6: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll help you reach new and relevant audiences who are likely to convert.
• It’ll remove users from your data segments who aren’t likely to convert.

Question 7: In video advertising, which of the following techniques should you apply to help people think or feel something?

• Humanize the story.
• Avoid humor, as it’s more subjective.
• Convey multiple messages to resonate with the masses.
• Showcase discounts and sales to drive interest.

Question 8: Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

• Brand awareness and reach
• Lead generation
• Online sales
• Product and brand consideration

Question 9: Reach Planner has three primary benefits. What do they include?

• Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.

Question 10: Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

• You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Question 11: How does YouTube serve users, creators, and advertisers?

• Through connection, innovation, and trust
• Through connection, growth, and trust
• Through creativity, growth, and trust
• Through creativity, innovation, and trust

Question 12: If you were making creative for a video action campaign, what best practice should you follow?

• You’d repeat what you’re offering.
• You’d repeat your call-to-action.
• You’d communicate multiple messages.
• You’d communicate the offer at the end.

Question 13: Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

• Production companies are acting as gatekeepers, since they control the biggest distribution channels.
• People are switching between the many streaming services available and have shorter attention spans.
• Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Question 14: To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

• Life Events
• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences

Question 15: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.
• Lower the brightness to optimize for mobile device viewing.
• Increase the pace and tighten the framing.

Question 16: You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

• You’d use Reach Planner.
• You’d use core performance metrics.
• You’d use Brand Lift.
• You’d use Viewability with Active View.

Question 17: To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

• You should use online sales.
• You should use product and brand consideration.
• You should use brand awareness and reach.
• You should use lead generation.

Question 18: An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

• By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
• By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

Question 19: You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

• Consideration
• Awareness
• Hybrid
• Action

Question 20: A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Consideration
• Awareness
• Action
• Perspective

Question 21: Creators choose YouTube for which of the following four reasons?

• For infrastructure, reach, creativity, and income
• For infrastructure, reach, freedom, and income
• For infrastructure, community, freedom, and income
• Infrastructure, community, creativity, and income

Question 22: What action should you take when optimizing a campaign to drive conversions faster?

• Set up the campaign to only engage with audience segments that have converted before.
• Track lighter actions to provide more signals to Google’s machine learning algorithms.
• Track only end actions to provide more accurate signals to our machine learning algorithms.
• Set up the campaign to engage with audience segments that have searched for your brand before.

Question 23: It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.

Question 24: Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.
• You’d use skippable in-stream ads and bumper ads.

Question 25: If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Brand Lift.
• You should use Viewability with Active View.
• You should use Reach Planner.

Question 26: If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

• Affinity Audiences and Life Events
• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences
• In-Market Audiences and Custom Audiences

Question 27: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Call now
• Book now
• Check us out
• Learn more

Question 28: To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences
• Life Events

Question 29: To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

• Custom Audiences
• Life Events
• Affinity Audiences
• In-Market Audiences

Question 30: A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

• You should use in-feed video ads.
• You should use masthead ads.
• You should use non-skippable in-stream ads.
• You should use bumper ads.

Question 31: If you’re running a video action campaign, how should you approach your measurement strategy?

• You should measure only complete offline conversions for a more accurate return on investment calculation.
• You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
• You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You should measure only complete online conversions for a more accurate return on investment calculation.

Question 32: What can Reach Planner help with when doing media planning?

• It can help forecast reach of your YouTube campaign alongside print ads.
• It can help forecast reach of your YouTube campaign alongside social media.
• It can help forecast reach of your YouTube campaign alongside Search.
• It can help forecast reach of your YouTube campaign alongside TV.

Question 33: The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

• Clicks
• Actions
• Impressions
• Views

Question 34: For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads

Question 35: You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

• Brand Lift
• Core performance metrics
• Forecasting reach of your YouTube campaign alongside print ads
• Viewability with Active View

Question 36: You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

Question 37: What do Insights Finder and Find My Audience help you do?

• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

Question 38: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Media
• Brand
• Platform
• Creative

Question 39: As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

• Shopping, audio-only content, and streaming on TV
• Shopping, audio-only content, and cross-device behavior
• Shopping, short-form content, and streaming on TV
• Shopping, short-form content, and cross-device behavior

Question 40: How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By analyzing historical feedback and making adjustments to bids based on performance signals.
• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By acquiring as many clicks as possible according to the daily budget that’s been set.

Question 41: To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

• Cross-platform and last click
• Cross-platform and view-based
• Mono-platform and view-based
• Mono-platform and last click

Question 42: If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Brand Lift.
• You should use Reach Planner.
• You should use Viewability with Active View

Question 43: After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

• You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Question 44: What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads

Question 45: How should you approach creative effectiveness in order to boost performance of video campaigns?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 46: You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

• It allows you to reinforce a message by telling a story through a series of videos.
• It allows you to communicate multiple messages by telling a story through a series of videos.
• It allows you to drive actions on your website by telling a story through a series of videos.
• It allows you to maximize ad engagement by telling a story through a series of videos

Question 47: For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

Question 48: If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d track only end actions to provide more accurate signals to our machine learning algorithms.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

Question 49: While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

• By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
• By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
• By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Question 50: You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

• Start with Customer Match, then expand to Affinity Audiences.
• Start with Customer Match, then expand to your data segments.
• Start with your data segments, then expand to Customer Match.
• Start with your data segments, then expand to Affinity Audiences.

Question 51: You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

• Location
• Lead form
• Sitelinks
• Product feed

Question 52: Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

Question 53: You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
• Because it can give you access to engage with audiences on the YouTube mobile homepage.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

Question 54: What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

Question 55: If you want to improve performance of video campaigns, what approach should you take with creative?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 56: Which of the following captures the four reasons creators choose YouTube?

• Freedom, reach, infrastructure, income
• Freedom, community, infrastructure, income
• Creativity, community, infrastructure, income
• Creativity, reach, infrastructure, income

Question 57: Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

• Product and brand consideration
• Brand awareness and reach
• Online sales
• Lead generation

Question 58: If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads

Question 59: You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

• Infinite Taxonomy Audiences
• Affinity Audiences
• Life Events
• Custom Audiences

Question 60: You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

Question 61: When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Question 62: If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

• To drive actions on your website by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos.
• To reinforce a message by telling a story through a series of videos.
• To communicate multiple messages by telling a story through a series of videos.

Question 63: A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

• A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

Question 64: What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

• The trends are streaming on TV, audio-only content, and shopping.
• The trends are cross-device behavior, short-form content, and shopping.
• The trends are streaming on TV, short-form content, and shopping.
• The trends are cross-device behavior, audio-only content, and shopping.

Question 65: When would you use Insights Finder and Find My Audience?

• When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
• When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
• When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Question 66: If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

• You should use core performance metrics.
• You should use forecasting reach of your YouTube campaign alongside print ads.
• You should use viewability with Active View.
• You should use Brand Lift.

Question 67: With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

• Affinity Audiences
• Custom Audiences
• Life Events
• Infinite Taxonomy Audiences

Question 68: Which of the following captures how YouTube serves users, creators, and advertisers?

• Connection, innovation, and trust
• Creativity, growth, and trust
• Connection, growth, and trust
• Creativity, innovation, and trust

Question 69: You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

• Affinity Audiences and Life Events
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences

Question 70: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads

Question 71: You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

Question 72: You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 73: This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

• You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs.

Question 74: You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

• Reach Planner
• Viewability with Active View
• Core performance metrics
• Brand Lift

Question 75: When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It creates as many impressions as possible in line with the target cost-per-acquisition.
• It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
• It analyzes historical feedback and makes adjustments to bids based on performance signals.
• It acquires as many clicks as possible according to the daily budget that’s been set.

Question 76: Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

• Impressions
• Actions
• Views
• Clicks

Question 77: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Humanize the story.
• Avoid humor, as it’s more subjective.
• Showcase discounts and sales to drive interest.

Question 78: You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.

Question 79: What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

• Consideration
• Action
• Awareness
• Perspective

Question 80: You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique Reach and Frequency

Question 81: What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

Question 82: What are the four reasons why creators choose YouTube?

• Income, infrastructure, community, freedom
• Income, infrastructure, reach, creativity
• Income, infrastructure, community, creativity
• Income, infrastructure, reach, freedom

Question 83: If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

• You’d start with your data segments, then expand to Customer Match
• You’d start with your data segments, then expand to Affinity Audiences.
• You’d should start with Customer Match, then expand to your data segments.
• You’d start with Customer Match, then expand to Affinity Audiences.

Question 84: If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

• You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Question 85: As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Question 86: You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It’ll create as many impressions as possible in line with the target cost-per-acquisition.
• It’ll acquire as many clicks as possible according to the daily budget that’s been set.
• It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It’ll analyze historical feedback and make adjustments to bids based on performance signals.

Question 87: To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 88: To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

• You should use skippable in-stream ads and non-skippable in-stream ads.
• You should use masthead ads and bumper ads.
• You should use skippable in-stream ads and bumper ads.
• You should use masthead ads and non-skippable in-stream ads.

Question 89: Why should you opt into optimized targeting when creating a video action campaign?

• To reach new and relevant audiences who are likely to convert.
• To remove users from your data segments who aren’t likely to convert.
• To remove audience solutions, you’ve applied that aren’t driving conversions.
• To reach audiences already familiar with your brand who are likely to convert.

Question 90: You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

• Brand Lift
• Viewability with Active View
• Unique Reach and Frequency
• Reach Planner

Question 91: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.

Question 92: If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

• You’d choose skippable in-stream ads and bumper ads.
• You’d choose non-skippable in-stream ads and skippable in-stream ads.
• You’d choose non-skippable in-stream ads and in-feed video ads.
• You’d choose skippable in-stream ads and in-feed video ads.

Question 93: If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

• Location
• Lead form
• Product feed
• Sitelinks

Question 94: If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

• You should use Reach Planner.
• You should use core performance metrics. .
• You should use Brand Lift.
• You should use Viewability with Active View.

Question 95: How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 96: You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

• Life Events
• Custom Audiences
• Affinity Audiences
• In-Market Audiences

Question 97: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

• Skippable in-stream ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Masthead ads and bumper ads
• Masthead ads and non-skippable in-stream ads

Question 98: You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Provide multiple options for how viewers can take action.

Question 99: What’s the value of Insights Finder and Find My Audience?

• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.

Question 100: While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

• Because it lets you to drive actions on your website by telling a story through a series of videos.
• Because it lets you to maximize ad engagement by telling a story through a series of videos.
• Because it lets you communicate multiple messages by telling a story through a series of videos.
• Because it lets you to reinforce a message by telling a story through a series of videos.

Question 101: During media planning, what can Reach Planner help with?

• Forecasting reach of your YouTube campaign alongside Search
• Forecasting reach of your YouTube campaign alongside TV
• Forecasting reach of your YouTube campaign alongside social media
• Forecasting reach of your YouTube campaign alongside print ads

Question 102: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Learn more
• Call now
• Book now

Question 103: You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

• In-feed video ads
• Non-skippable in-stream ads
• Masthead ads
• Bumper ads

Question 104: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

• It’ll remove users from your data segments who aren’t likely to convert.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach new and relevant audiences who are likely to convert.

Question 105: When making creative for a video action campaign, which best practice should you follow?

• Communicate multiple messages
• Repeat what you’re offering
• Communicate the offer at the end
• Repeat your call-to-action

Question 106: Reach Planner can help with which of the following when doing media planning?

• With forecasting reach of your YouTube campaign alongside social media
• With forecasting reach of your YouTube campaign alongside print ads
• With forecasting reach of your YouTube campaign alongside TV
• With forecasting reach of your YouTube campaign alongside Search

Question 107: You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

• Cross-device behavior, short-form content, and shopping
• Streaming on TV, audio-only content, and shopping
• Cross-device behavior, audio-only content, and shopping
• Streaming on TV, short-form content, and shopping

Question 108: If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

• You should use masthead ads.
• You should use bumper ads.
• You should use in-feed video ads.
• You should use non-skippable in-stream ads.

Question 109: What streaming trend should YouTube advertisers be most aware of?

• They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
• They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• They should be aware that people are switching between the many streaming services available and have shorter attention spans.

Question 110: If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

• Action
• Consideration
• Hybrid
• Awareness

Question 111: When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

• Impressions
• Actions
• Clicks
• Views

Question 112: You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

Question 113: You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Book now
• Learn more
• Call now

Question 114: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Humanize the story.
• Showcase discounts and sales to drive interest.
• Avoid humor, as it’s more subjective.
• Convey multiple messages to resonate with the masses.

Question 115: You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

• Custom Audiences
• Life Events
• Affinity Audiences
• Demographics and Detailed Demographics

Question 116: You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

• Life Events
• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences

Question 117: Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

Question 118: You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.

Question 119: What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

• Lead form
• Sitelinks
• Product feed
• Location

Question 120: You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.

Introduction to Google Ads Video

Google Ads Video is a platform offered by Google that allows businesses to create and display video advertisements across various Google-owned platforms, including YouTube. It’s a powerful tool for reaching targeted audiences through engaging video content.

Here are some key features and aspects of Google Ads Video:

1. Ad Formats: Google Ads Video supports different ad formats, including skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and bumper ads. Each format serves different purposes and allows advertisers to choose based on their campaign objectives.
2. Targeting Options: Advertisers can target their video ads based on demographics, interests, behaviors, and keywords. This targeting helps ensure that ads reach the right audience, increasing the chances of engagement and conversions.
3. Measurement and Analytics: Google Ads provides robust analytics and reporting tools that allow advertisers to measure the performance of their video ads. Metrics such as views, watch time, click-through rates, and conversions help advertisers optimize their campaigns for better results.
4. Integration with YouTube: Since Google owns YouTube, Google Ads Video seamlessly integrates with the YouTube platform. This integration allows advertisers to place their video ads before, during, or after YouTube videos, reaching a vast audience of viewers.
5. Budget Control: Advertisers have control over their budgets and can set bids and budgets based on their advertising goals. This flexibility allows businesses of all sizes to participate in video advertising on Google Ads.
6. Creative Options: Google Ads Video provides tools for creating and editing video ads directly within the platform. Advertisers can upload their own videos or use Google’s tools to create compelling ad content.
7. Campaign Management: The Google Ads platform offers comprehensive campaign management tools, allowing advertisers to monitor and adjust their video ad campaigns in real-time.

Overall, Google Ads Video is a valuable platform for businesses looking to leverage the power of video advertising to reach and engage their target audience effectively. It combines sophisticated targeting options with powerful analytics to help advertisers achieve their marketing objectives.

Google Ads Display Exam Quiz Answers

Question 1: What two main ad formats can be used in a Google Display ads campaign?

Select All Correct Responses

• Search Ads
• Uploaded Ads
• Social Ads
• Responsive Display Ads

Question 2: Which of the following are the benefits of using Responsive Display Ads?

Select All Correct Responses

• Simplicity
• Automation
• Control
• Reach

Question 3: Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

• True
• False

Question 4: Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

• These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
• These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
• These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
• These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

Universal App (4)

Video (2)

Search (1)

Shopping (3)

Question 5: How can Google Ads help you advance your business goals?

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

Question 6: What are the three main automation components of Smart Display campaigns?

Select All Correct Responses

• Automated bidding
• Automated conversions
• Automated creatives
• Automated targeting

Question 7: Which of the following is not a component of Google Display ads’ value proposition?

• Intent
• Machine learning
• Performance
• Search

Question 8: Match each auto-bidding strategy to the right campaign goal.

• Target CPA
• Target Impression Share
• Maximize clicks
• Target ROAS

Visibility (2)

Revenue (4)

Conversion (1)

Traffic (3)

Question 9: Which of the following is a core benefit of Google Ads automated bidding?

• Auction-time bidding
• Daily budget pacing
• Impression share-based bidding
• User ID-based bidding

Question 10: What are the three marketing objectives that can be met via targeting on Google Display ads?

Select All Correct Responses

• Build awareness
• Drive action
• Generate buzz
• Influence consideration

Question 11: What two types of remarketing can be used on Google Display ads?

Select All Correct Responses

• Custom remarketing
• Dynamic remarketing
• Email remarketing
• Standard remarketing

Question 12: Which targeting option is best for achieving brand awareness?

• Affinity
• Custom Intent
• In-Market
• Remarketing

Question 13: Which targeting option is best for influencing consideration?

• Custom Affinity
• Custom Intent
• Demographics
• Remarketing

Google Ads Display Final Exam Quiz Answers

Question 1: Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

• By getting her ad to the people she selects, based on automated marketing objective tracking.
• By building a social following, improving customer engagement, and driving larger transactions.
• By getting her ad in front of the right people, in the right place, at the right time.
• By tracking website traffic, improving customer service, and driving longer customer interactions.

Question 2: Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

• Connects him with audiences most interested in what he has to offer.
• Reaches users based on their lifestyles, interests, and passions.
• Shows ads to users based on a combination of declared and inferred data.
• Finds users that are similar to an original remarketing list.

Question 3: Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

• To check for status issues
• To review new keyword opportunities
• To react to ever-changing external factors
• To analyze demographic performance

Question 4: Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

Select 2 Correct Responses

• Demographic targeting
• Standard remarketing
• Affinity Audiences
• Dynamic remarketing
• Custom Intent audiences

Question 5: Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

• Uploaded ads
• AMPHTML ads
• Image ads
• Responsive display ads

Question 6: Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)

• Increase exposure and reach audiences with specific interests across the web.
• Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
• Advertise a business’s online and local inventory and boost website or store traffic.

App campaign (2)

Shopping campaign (3)

Display campaign (1)

Question 7: Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

• A maximum conversion numbers
• All channels they wish to target
• Keyword bids and modifiers
• The images they wish to use

Question 8: Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

• Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
• Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
• Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
• Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.

Question 9: When should you use AMPHTML ads? (Choose two.)

Select 2 Correct Responses

• When your goal is to maximize the reach and scale of your campaign.
• When your goal is maximum creative control.
• When your goal is to provide safer ad experiences.
• When your goal is to provide faster ad experiences.

Question 10: Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended average daily budget
• Recommended campaign bid scaling

Question 11: An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

• She prefers more control over all aspects of her Display campaigns.
• She wants to deliver both Search and Display ads from the same campaign.
• She prefers to offer minimal input and relies on automated solutions.
• She wants the same level of results without managing the campaigns.

Question 12: Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

• It will reach audiences based on their lifestyles, interests, and passions.
• It will show exact products to potential customers that have previously seen them on his website.
• It will connect with users based on their demonstrated in-market behaviour and purchase intent.
• It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

Question 13: Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Select 2 Correct Responses

• In-Market audiences
• Standard remarketing
• Affinity audiences
• Custom Intent audiences
• Demographic targeting

Question 14: Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

• In-Market audiences, Custom Intent audiences, Similar Audiences
• Custom Intent audiences, Similar Audiences, Affinity Audiences
• Custom Intent audiences, Similar Audiences, Custom Affinity audiences
• In-Market audiences, Affinity Audiences, Similar Audiences

Question 15: Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

• It allows her to reach over 75% of national internet users across millions of apps and websites.
• It allows her to reach over 75% of regional internet users across thousands of apps and websites.
• It allows her to reach over 90% of local internet users across thousands of apps and websites.
• It allows her to reach over 90% of global internet users across millions of apps and websites.

Question 16: Match the marketers with the Display ad format that fits them best. (Formats can be used more than once.)

• Tommy values performance over everything else.
• Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
• Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
• Sandy wants to create safer ads and reduce the risk of malware.

AMPHTML ads (4)

Image ads (2)

Responsive Display Ads (1)

Responsive Display Ads (3)

Question 17: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6
• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Question 18: Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
• Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
• Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Question 19: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

• Maximize conversions
• Target return on ad spend (Target ROAS)
• Target impression share
• Enhanced cost-per-click (eCPC)

Question 20: What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Location, calls-to-action, and user conversion costs
• Performance, auctions, and user journey complexities
• Budget, competition, and user thought processes
• Targeting, auctions, and campaign cost-per-click

Question 21: A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

• A revenue-focused bidding strategy
• A consideration-focused bidding strategy
• An awareness-based bidding strategy
• A conversion-focused bidding strategy

Question 22: What is a key benefit of Display campaigns?

• Display campaigns provide highly-segmented insights for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.
• Display campaign performance helps determine search recommendations.
• Advertisers can provide minimal input to create a Display campaign.

Question 23: When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

• When performance is your primary goal.
• When your ad has exceeded budget and you must cut costs.
• When your ads must meet exact branding requirements.
• When you want ads that serve in all ad slot sizes

Question 24: What’s a key benefit of Responsive Display Ads?

• They automatically create ads that serve all ad slot sizes.
• They’re complex to build, giving you total control of how they display.
• They have a library of creative assets to match your product.
• They use a machine-learning model that gives you options for building them.

Question 25: Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

• Target return on ad spend (Target ROAS)
• Maximize conversions
• Target impression share
• Maximize clicks

Question 26: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• So that spend is not reallocated between two different marketing objectives
• To prevent campaigns from becoming “Limited by Budget”
• So that seasonal trends can be better identified for each individual marketing objective
• To avoid any potential keyword duplicates between different marketing objectives

Question 27: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Influence, awareness, and promotion
• Growth, reach, and traffic
• Sales, consideration, and integrity
• Relevance, control, and results

Question 28: Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

• Similar Audiences
• Remarketing
• Affinity Audiences
• In-Market audiences

Question 29: The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

Select 2 Correct Responses

• Guarantees reduced conversion costs for advertisers.
• Is auction-specific to increase the chance for conversion.
• Allows advertisers to serve ads only at specific times.
• Uses machine learning to set bids, which saves time.
• Allows advertisers to bid only for clicks from a specific group.

Question 30: Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

• It makes it possible for her customers to purchase art supplies directly from within her ads.
• It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
• Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
• It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.

Question 31: A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
• His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.

Question 32: Ebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Select 2 Correct Responses

• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner leverages machine learning for forecasting.

Question 33: Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

• He wants to use Google’s automation technology to grow direct sales of his products.
• He wants to engage users who intend to purchase his products and are actively researching them.
• He wants to create dynamic call-only ads to reach specific audiences.
• He wants to get his newest product in front of as many people as possible.

Question 34: How does Google Display ads grow marketing results for advertisers?

• It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
• It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
• It harnesses best-in-class signals to place ads against the most relevant content.
• It determines a user’s primary marketing objective and enables the features that will best achieve it.

Question 35: What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Select 2 Correct Responses

• Instrumentation
• Distribution
• Simulation
• Differentiation
• Validation

Question 36: You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Select 2 Correct Responses

• Machine learning
• Auction-time bidding
• Bidding suggestions
• Sitelink extensions
• Manual control

Question 37: Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

• Shopping
• Display
• Video
• Search

Question 38: Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Select 2 Correct Responses

• Keywords
• Negative keywords
• URLs
• Topics
• Offline conversions

Question 39: Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• Certain campaign types will only serve ads during particular times of the day and week.
• Different campaign types have different minimum and maximum budget requirements.
• The campaign type chosen will determine where her ads appear and the format of those ads.

Question 40: Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

• Awareness-based bidding
• Consideration-focused bidding
• Revenue-focused bidding
• Conversion-focused bidding

Question 41: Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

• Dynamic remarketing
• Similar Audiences
• Affinity audiences
• Demographic targeting

Question 42: Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Select 2 Correct Responses

• Occupation
• Gender
• Location
• Postal code
• Age

Question 43: What’s one benefit of using responsive display ads?

• They can run on native inventory.
• They can meet exact branding requirements.
• They can be uploaded.
• They can respond to manual A/B testing.

Question 44: Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Select 2 Correct Responses

• Help users find and discover his products.
• Place ads for his business on all search engines.
• Provide clear forecasts that allow for smoother purchasing.
• Sell him business leads at a preset price.
• Increase overall installs and interactions with his app.

Question 45: You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• With Google Ads, your ads will show on every available search engine.
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• With Google Ads, you can choose a maximum amount to spend per month.
• Google Ads saves you time by deciding what your budget will be on a daily basis.

Question 46: How does Google Display Ads drive results every day for thousands of advertisers?

• Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
• It combines search, shopping, and image ads to create the most relevant ads across the web
• Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
• Its real-time view of context and behaviour across the web powers unique understandings of intent.

Question 47: Which statement accurately describes the reach of Affinity Audiences’ targeting?

• It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
• It reaches people who have the intent to purchase, updated in real time.
• It reaches past visitors as they browse network websites and use network apps.
• It reaches TV-like audiences, based on their lifestyles, interests, and passions.

Question 48: What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

• Predictions built from performance data across your industry.
• Predictions built from your performance history.
• Predictions built from files exported from your CRM.
• Predictions built from ad portfolio data, aggregated across benchmark businesses.

Question 49: What’s an advantage of the reach of Responsive Display Ads?

• They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
• They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
• They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
• They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

Question 50: Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

• In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
• Its summary report provides executive summaries of total cost and bidding.
• It provides “recommended insights,” which are focused on Topic Targeting.
• Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

Question 51: Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

• Conversion-focused bidding
• Revenue-focused bidding
• Awareness-based bidding
• Consideration-focused bidding

Question 52: Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives? Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

• His ads can enable customers to purchase his products directly from within the ad.
• His ads can appear on Google Search results when customers are searching for specific search terms.
• His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
• His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Question 53: What are two ways Google Ads can fuel your business goals? (Choose two.)

Select 2 Correct Responses

• Increase online, in-app, in-person, and over-the-phone sales.
• Enable premium membership subscriptions.
• Reach more users by placing ads on all search engines.
• Get more of the right people to visit your website.
• Cap the number of ads you pay for, based on your business.

Question 54: Which of the following goals can you achieve for your marketing campaign by using automated bidding?

• Reach the right user with the right message at the right time.
• Control the cost of each click.
• Choose what time of day your ads will appear.
• Target specific devices exclusively.

Question 55: Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

• She prefers more control over all aspects of her Display campaigns.
• She wants to deliver both Search and Display Ads from the same campaign.
• She prefers to offer minimal input and relies on automated solutions.
• She wants the same level of results without managing the campaigns.

Question 56: Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

• Affinity Audiences
• In-Market audiences
• Custom Affinity audiences
• Demographic retargeting

Question 57: Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

• It allows her to reach over 90% of global internet users across millions of apps and websites.
• It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
• It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
• It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

Question 58: Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

• Custom Intent audiences
• Demographic targeting
• Similar Audiences
• Standard remarketing

Question 59: Which two are available in Google Ads? (Choose two.)

Select 2 Correct Responses

• Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
• Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
• Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
• Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
• Language targeting, which lets you reach people with your selected language as their browser’s language setting.

Question 60: Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

• Standard remarketing
• Affinity audiences
• Dynamic remarketing
• Custom Affinity audiences

Question 61: What does Performance Planner automatically do?

• Uses machine learning to target new demographics
• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Recommends the perfect ad structure for your budget

Question 62: Which factors should an advertiser consider when deciding on a bidding strategy?

• Results, targeted locations, and purchase history
• Customer search history, competition, and conversions
• User journey complexities, performance, and auctions
• Ad schedule and budget

Question 63: Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

• A Smart Display campaign
• A Dynamic remarketing campaign
• A Standard Display campaign
• A Standard remarketing campaign

Question 64: Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

• A Google My Business account
• A list of relevant placements​
• A pre-uploaded feed
• A gallery of product images

Question 65: Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• Machine models automatically determine your advertising budget.
• You can set your own budget and can change it at any time.
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Question 66: Which group would you be able to reach with a Google Display campaign using demographic targeting?

• Certified Netware engineers
• College students
• 27-year-old men
• Residents of a certain city

Question 67: Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Ad extensions
• Manual control
• Seller ratings
• Machine learning

Question 68: Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Select 2 Correct Responses

• Target CPA (cost per acquisition)
• Enhanced CPC (cost-per-click)
• Cost per engagement
• Target ROAS (return on ad spend)
• Viewable CPM (cost-per-thousand impressions)

Question 69: Which Display Ad format adjusts to available ad space?

• AMPHTML ads
• Image ads
• Responsive Display Ads
• Uploaded ads

Question 70: How can Performance Planner serve your business?

• By finding areas of your total budget that could contribute to marketing
• By teaching your employees the fundamentals of personal budgeting
• By determining which of Google’s ads are most appropriate for your brand
• By optimizing your ad budget for maximum growth

Question 71: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Maximize clicks
• Target impression share
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)

Question 72: Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

• Image ads and dynamic ads
• Shopping ads and remarketing ads
• Video ads and call-only ads
• AMPHTML ads and image ads

Question 73: A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

• Google Display ads connect with audiences through apps, YouTube, and millions of other websites partnering with Google.
• Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
• Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
• Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.

Question 74: Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

• Demographic targeting
• Custom Intent audiences
• Dynamic remarketing
• Affinity Audiences

Question 75: What is a valid recommendation that the Performance Planner can provide?

• Create alternative versions of best performing ad variations
• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords
• Set a specific target CPA (cost-per-acquisition)

Question 76: What are two reasons a marketer might use responsive display ads? Choose two.

Select 2 Correct Responses

• Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
• Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
• Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
• Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

Question 77: Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

• Demographic targeting
• Custom Affinity audiences
• In-Market audiences
• Affinity audiences

Question 78: What are two benefits of automated bidding? (Choose two.)

Select 2 Correct Responses

• Higher CPAs
• Cross analysis
• Guaranteed results
• Time saving
• Competitive analysis

Question 79: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $40,000 to generate 2,000 conversions and a CPA of $20
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Question 80: What’s provided by Responsive Display Ads?

• Reach, scale, control
• Complete creative control and simplicity
• Reach, simplicity, automation
• Complete creative control and reach

Question 81: You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

• Topics
• Placements
• Keywords
• Remarketing lists

Question 82: Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It reaches specific audiences based on declared data.

Question 83: Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

Select 2 Correct Responses

• Text ads
• Responsive Display ads
• Call-only ads
• In-stream video ads
• Uploaded ads (Image & AMPHTML)

Question 84: Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• Display
• Video
• Local
• Discovery

Question 85: Why should an advertiser consider using responsive display ads?

• They offer unlimited placement across the web for a lower overall cost than other ad formats.
• They help advertisers and publishers deliver a faster experience to their audiences using AMP.
• They offer advertisers far greater control over where their finished ads display on websites.
• They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

Question 86: What’s a characteristic of Responsive Display Ads?

• They let you create ads that serve in all ad slot sizes.
• They offer greater control over the way your ads look and feel.
• They enable publishers to deliver a faster experience using AMP.
• They help limit ads to banner-eligible slots.

Question 87: Which statement is true about the value of Google Display Ads?

• It enables advertisers to reach customers searching for specific search terms.
• It uses best-in-class automation and bidding to reach millions of users at just the right moment.
• It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
• It offers advertisers the most control over the geographic locations where their ads will be seen.

Question 88: What’s an advantage of Responsive Display Ads?

• They offer complete control over the way your ads look and feel.
• They enable publishers to receive 100% of the CPC.
• They help limit ads to banner-eligible slots.
• They let an advertiser create ads that serve in all ad slot types.

Question 89: A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

• Demographic Audiences
• In-Market Audiences
• Affinity Audiences
• Dynamic Remarketing

Question 90: Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

• Shopping
• Display
• Search
• Video

Question 91: Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

• His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

Question 92: When should you use responsive display ads?

• When your ads will only be run in banner-eligible slots.
• When your primary goal is to control the look and feel of your ads
• When your primary goal is performance.
• When your primary goal is meeting branding requirements.

Question 93: Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

• To reengage users who previously showed interest in his scooters.
• To dynamically generate ads, based on an audience’s interest in scooters.
• To engage with audiences who previously bought his scooters.
• To reach a broad audience for his scooters.

Question 94: Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Auction-time bidding
• Depth of signals used and cross analysis
• Machine learning
• Time saved

Tailor’s bids to each user’s unique context, using relevant signals present at auction time (1)

Alleviates the strain on marketing resources by automating more manual tasks (4)

Integrates a large variety of signals and considers new ones to evaluate user intent (2)

Algorithmically helps set the appropriate bid for each and every auction (3)

Question 95: Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

Select 3 Correct Responses

• Sets manual bids for specific times of the day
• Saves time and marketing resources
• Minimum and maximum bid values are determined by the daily budget
• Sets the appropriate bid for each and every auction
• Integrates a large variety of signals to evaluate user intent

Question 96: Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

• Similar Audiences
• Remarketing
• In-Market audiences
• Custom Affinity audiences

Question 97: Which Display Ad format runs in both native and non-native inventory?

• Uploaded ads
• Responsive Display Ads
• AMPHTML ads
• Image ads

Question 98: Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

• Users actively researching and intending to buy new products or services
• Audience interest around different topics
• Input from specific landing pages and keywords
• Input from keywords, URLs, and apps

Question 99: What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• A / B testing
• Google Ads are updated automatically
• Click-through rate averages require planning
• Auctions fluctuate all the time

Question 100: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

• Enhanced cost-per-click (eCPC)​
• Target impression share
• Maximize clicks
• Target return on ad spend (Target ROAS)

Question 101: Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against
• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the maximum they spend per month.

Question 102: Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Question 103: Which statement is true about Responsive Display Ads?

• The ads can meet exact branding requirements.
• The ads adjust to available screen space when delivered.
• They offer the advertiser more creative control than uploaded ads.
• The ads can be manually uploaded.

Question 104: What’s one reason to use a responsive display ad for your campaign?

• You want to upload your ads.
• You want to increase control of your ad format.
• You want to meet your company’s branding requirements.
• You want to increase ad performance.

Question 105: Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

• 3,000,000
• 300
• 3,000
• 300,000

Question 106: What can the Performance Planner recommend?

• Campaign-level Target CPA (cost-per-acquisition)
• Applying bid adjustments to specific locations
• Including or excluding “Google search partners”
• Using “Target impression share” as an automated bid strategy

Question 107: Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Select 2 Correct Responses

• Demographic targeting
• Dynamic remarketing
• Custom Affinity Audiences
• Custom Intent audiences
• Similar Audiences

Question 108: In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

• Dynamic remarketing
• Standard remarketing
• Remarketing
• Affinity Audiences

Question 109: While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
• Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.

Question 110: What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By relying on customer feedback for optimal ad placement
• By maximizing the number of conversions for a spend scenario
• By providing a discount on all ads after purchasing a license

Question 111: Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

• At least 30 conversions on Display or at least 50 conversions on Search.
• At least 100 conversions on Display or at least 50 conversions on Search.
• At least 50 conversions on Display or at least 30 conversions on Search.
• At least 50 conversions on Display or at least 100 conversions on Search.

Question 112: What is a key benefit of Smart Display campaigns?

• Highly segmented insights are provided for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.
• A Smart Display campaign can be created with minimal input from advertisers.
• Display Network recommendations are generated based on Smart Display campaign performance.

Question 113: Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

• Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
• Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
• Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
• Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

Question 114: When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

• Size, appearance, and format
• Format, appearance, and external links
• Format, image sizes, and external links
• Size, external links, and font

Question 115: Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

• By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
• By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
• By allowing Bill to improve the customer experience by finding only those who are interested in his products.
• By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

Question 116: Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

• In-Market audiences
• Demographic targeting
• Custom Intent audiences
• Similar Audiences

Question 117: Why should your business use Performance Planner?

• It validates budgets against other vendors in the same market.
• It is the only ad budgeting software on the market.
• It makes recommendations that are validated using machine learning.
• It helps businesses determine a go-to-market strategy.

Question 118: Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Select 2 Correct Responses

• Ad extensions
• Keywords
• Bids
• Ads
• Budgets

Question 119: Which type of automated bidding strategy is Target return on ad spend (ROAS)?

• Conversion-focused bidding
• Revenue-focused bidding
• Consideration-focused bidding
• Awareness-based bidding

Question 120: Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

• It harnesses best-in-class intent signals to place her ads against the most relevant content.
• Her ads enable customers to purchase her clothing items directly from within the ad.
• It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
• It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

Question 121: How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

• It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
• It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
• It enables them to create online purchasing options native to Display ad formats.
• It allows them to choose which specific YouTube videos they want their ads to be placed on.

Question 122: Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Search
• Shopping
• Display
• Video

Question 123: Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Select 2 Correct Responses

• Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
• Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
• Location targeting allows ads to be served in the specific geographic locations you choose.
• Employment targeting allows you to serve ads only to people who work in a specific field.

Question 124: Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

Select 2 Correct Responses

• Keyword examples
• Example placements
• Budget amount
• Creative assets
• Interest categories

Question 125: How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To allocate budgets that drive incremental conversions
• To take advantage of seasonal trends throughout the year
• To find growth opportunities regarding device targeting
• To identify the most profitable location targeting

Question 126: Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

• In-Market audiences
• Demographic targeting
• Custom Affinity audiences
• Similar Audiences

Question 127: Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

• Automated rule generation
• Automated ad language translation
• Automated targeting
• Automated video production

Question 128: What can automated bidding help an advertiser improve?

• Performance
• Calls-to-action
• Competition
• Languages

Question 129: Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

• Increase clicks
• Drive action
• Build awareness
• Influence consideration

Question 130: Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Select 2 Correct Responses

• Place your business’s ads on every available search engine.
• Boost your conversions by connecting you to people in the moments that matter.
• Help you reach a wider audience and maximize exposure.
• Coach your company to fully move to an online-only presence.
• Cap the number of ads you pay for, based on your business.

Question 131: How do Responsive Display Ads use automation?

• Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
• Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
• Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
• Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.

Question 132: Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• Recommended campaign bid scaling
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended average daily budget
• A recommended Campaign-level Target ROAS (return-on-ad-spend)

Question 133: Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Options and tracking
• Profit and privacy
• Credits and context
• Control and results

Question 134: You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads gives you control over your budget.
• Google Ads offers separate auctions for low budgets.

Question 135: Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

• Image ads
• Responsive Display Ads
• AMPHTML ads
• Uploaded ads

Question 136: Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.

• Uploaded image ads
• Responsive display ads

Efficiency (2)

Control (1)

Question 137: How does automating your bid contribute to a successful Google Ads campaign?

• Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
• Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
• The customer journey has become more direct, so setting bids should be based on general user behavior.
• Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Question 138: Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

• Image ads
• AMPHTML ads
• Responsive Display Ads
• Search ads

Question 139: Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

• All channels they wish to target
• A maximum conversion number
• Keyword bids and modifiers
• The images they wish to use

Question 140: Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

• Custom Affinity audiences
• Standard remarketing
• Custom Intent audiences
• Dynamic remarketing

Question 141: As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

• It allows her to collect statistical usage data from the websites where her ad appears.
• It makes it possible for her to engage with valuable audiences quickly and often.
• It can sometimes be used as a Shopping campaign.
• It can always be used as a Shopping campaign.

Question 142: Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

• By keeping her ads updated with new copy.
• By guaranteeing improved results.
• By automatically setting the maximum CPC bid limit.
• By setting her bids when auctions happen.

Question 143: Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?

• Automated rule creation
• Automated bidding
• Automated video production
• Automated YouTube video creation

Question 144: Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

• Uploaded ads
• Responsive display ads
• AMPHTML ads
• Image ads

Question 145: What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Select 2 Correct Responses

• Parents of infants
• Golf enthusiasts
• Men and women, ages 35 to 44
• People looking to buy a car
• TV comedy fans

Question 146: How does Google Display Ads help advertisers meet their marketing objectives and drive results?

• By offering the ability to display Bumper ads.
• By helping advertisers deliver relevant advertising as people browse the web.
• By helping advertisers reach customers searching for specific search terms.
• By bundling together all the pillars of a campaign.

Question 147: What can the Performance Planner assist you with?

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Question 148: Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

• Conversion-focused bidding
• Revenue-focused bidding
• Consideration-focused bidding
• Awareness-based bidding

Question 149: Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control.​ Match the ad he’s creating to the appropriate ad format option.

• Responsive Display Ads
• Uploaded image ads

Efficiency (1)

Control (2)

Question 150: Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
• Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
• Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Question 151: Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
• Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
• Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Question 152: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share
• Maximize clicks

Question 153: Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Retention-focused bidding
• Consideration-focused bidding
• Conversion-focused bidding
• Awareness-based bidding

Question 154: When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Enhanced cost-per-click (eCPC)
• Maximize Conversions
• Target impression share
• Maximize clicks

Question 155: Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Select 2 Correct Responses

• Videos
• Ad dimensions
• Headlines
• Images
• Keywords

Question 156: Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

• Consideration-focused bidding
• Conversion-focused bidding
• Awareness-based bidding
• Revenue-focused bidding

Question 157: What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Select 2 Correct Responses

• Distribution
• Validation
• Simulation
• Instrumentation
• Differentiation

Question 158: Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

• Build awareness
• Influence consideration
• Drive action
• Increase sales

Question 159: Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The appropriate bid can often be a static target that is challenging to reach.
• If you do not bid efficiently, you could miss valuable conversions.
• The customer journey has become more complex and therefore bids should be based on general user behavior.

Question 160: Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

• Search, Display, Video, App, and Access
• Search, Display, TV, Shopping, and App
• Social, Display, Video, Shopping, and App
• Search, Display, Video, Shopping, and App

Question 161: Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Question 162: Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Display, Video, Print, and App
• Search, Print, TV, Shopping, and App
• Search, Display, Video, Shopping, and App
• Social, Video, App, Audio, and Shopping Ads

Question 163: A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

• Google Maps will highlight her business along with the option for customers to see her product there.
• Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
• A video summary of her product line will be automatically created by the system and placed on YouTube.
• Her ads will appear above and below search results when people search for related keywords.

Question 164: A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

• It provides “recommended insights,” which are focused on topic targeting.
• In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
• Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
• Its summary report provides executive summaries of total cost and bidding.

Question 165: Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

• Google Ads doesn’t charge for clicks that don’t convert.
• Google Ads offers separate auctions for low budgets.
• Google Ads guarantees phone calls to your business.
• Google Ads gives you total control over your budget.

Question 166: An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

Select 2 Correct Responses

• Target ROAS (return on ad spend)
• Target CPA (cost per acquisition)
• Enhanced CPC (cost-per-click)
• Cost per engagement

Question 167: Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

• By finding areas of her total budget that could contribute to marketing.
• By determining which of Google’s ads are most appropriate for her brand.
• By teaching her employees the fundamentals of personal budgeting.
• By optimizing her available ad budget for maximum growth.

Question 168: Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

• Influence consideration
• Drive action
• Build awareness
• Increase leads

Question 169: A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

Select 2 Correct Responses

• Keyword examples
• Creative assets
• Example placements
• Budget amount

Question 170: A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? (Choose two).

Select 2 Correct Responses

• Responsive Display ads
• Text ads
• Call-only ads
• Uploaded ads (Image & AMPHTML)
• In-stream video ads

Question 171: If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

• Maximize conversions
• Enhanced cost-per-click (eCPC)
• Target impression share
• Maximize clicks

Question 172: Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Depth of signals used and cross analysis
• Auction-time bidding
• Time saved
• Machine learning

Alleviates the strain on marketing resources by automating more manual tasks (3)

Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)

Tailors bids to each user’s unique context, using relevant signals present at auction time (2)

Algorithmically helps set the appropriate bid for each and every auction. (4)

Question 173: Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?

• Profit and privacy
• Credits and context
• Control and results
• Options and tracking

Question 174: An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

• Automated video production
• Automated bidding
• Automated YouTube video creation
• Automated rule creation

Question 175: Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target return on ad spend (tROAS)
• Target impression share

Question 176: An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

• Manually selected targeting
• Optimized targeting
• No targeting
• Optimized targeting and manually selected targeting

Introduction to Google Ads Display

Google Ads Display is a type of online advertising platform offered by Google that allows businesses to display various types of ads across a vast network of websites and apps. These ads can appear in the form of banners, images, text, or even rich media like videos. Here are some key points about Google Ads Display:

1. Network Reach: Google Display Network (GDN) reaches over 90% of global internet users across millions of websites, news pages, blogs, and Google websites like Gmail and YouTube.
2. Ad Formats: Ads on the Google Display Network can be in various formats, including image ads (static or animated), video ads, interactive ads, and text ads.
3. Targeting Options: Google Ads offers sophisticated targeting options for Display campaigns. You can target audiences based on demographics, interests, behaviors, topics, placements (specific websites), remarketing (targeting people who have already interacted with your website or app), and more.
4. Campaign Goals: You can set different campaign goals such as driving traffic to your website, increasing brand awareness, promoting a product or service, or even driving app installs.
5. Cost: The cost of advertising on the Google Display Network varies based on factors like competition, ad quality, and targeting options. It operates on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) bidding model.
6. Ad Performance: Google Ads provides detailed reporting and analytics to track the performance of your Display campaigns. You can see metrics such as clicks, impressions, click-through rate (CTR), conversions, and more.
7. Responsive Ads: Google Ads allows you to create responsive ads that automatically adjust their size, appearance, and format to fit available ad spaces across the Display Network.
8. Remarketing: This feature allows you to show ads to users who have previously visited your website or used your app, helping to re-engage potential customers.
9. Managed Placements: You can choose specific websites or apps where you want your ads to appear, giving you more control over where your ads are displayed.
10. Ad Policies: Google Ads has strict policies regarding the content and format of ads to ensure a positive user experience. Advertisers must adhere to these policies to run ads on the Google Display Network.

Overall, Google Ads Display is a powerful tool for businesses looking to reach a broad audience online, increase brand visibility, drive traffic, and generate leads or sales through visually engaging and targeted advertisements.