Certification

Amazon Marketing Cloud Exam Quiz Answers

Question 1: Why are developer resources required for creating first-party tables in AMC?

• Because first-party table creation is an API-only feature
• Because you must build a custom architecture for automating table creation
• Developer resources are not required for creating first-party tables in AMC

Question 2: For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.

• False
• True

Question 3: Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?

• To find a searchable list of AMC tables and fields available to query, including Amazon Ads events and tables uploaded by Iris
• To ensure minimum aggregation thresholds are met on all queries
• Iris should not consider using the instructional query library as it does not apply to advertiser uploaded inputs
• To save time and reduce errors when compared to writing custom SQL queries from scratch

Question 4: There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.

• campaign
• sponsored_ads_traffic
• user_id
• supply_source

Question 5: If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?

• Sponsored Products and DSP Display Overlap
• Audience Overlap Analysis
• Path to Conversion by Campaign Groups

Question 6: Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?

• Query editor
• Schema explorer
• Instance info
• Submitted queries

Question 7: How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report?

• Check the aggregation thresholds for the event tables in the Schema explorer
• Run the report multiple times and look for a variance in the results
• Use the Append aggregation threshold columns option in the Query editor
• NULL values don’t occur naturally within reports unless the query is invalid.

Question 8: In AMC, a conversion is defined as an Amazon.com purchase event.

• True
• False

Question 9: Which value is not available for Sponsored Products?

• campaign_id
• user_id
• engagement_scope
• purchases

Question 10: Which AWS service can be leveraged by the AWS Admin to provide appropriate permissions and access keys to AMC API users?

• SageMaker
• QuickSight
• IAM

Question 11: What types of Sponsored Products records will have spend metrics?

• Records representing audience membership insights for Sponsored Product impression events
• Records representing Sponsored Product click events
• Records representing Sponsored Product impression events
• Records representing Sponsored Product view events

Question 12: Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?

• Because NULL user_id values are deemed invalid traffic in post-impression server-side models.
• This would be redundant; records with NULL user_id values have been removed upstream of query processing anyway.
• Reach and frequency cannot be accurately determined for NULL user_id values, so this group is excluded to prevent NULL user_id values from skewing the results.

Question 13: Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?

• Amazon QuickSight
• Amazon S3
• Amazon IAM

Question 14: Which two functions can be used together to filter records based on presence of a string within a column’s values?

• WHERE, COLLECT
• WHERE, CONCAT
• WHERE, SIMILAR TO
• WHERE, LIKE

Question 15: user_id values cannot be viewed in the AMC user interface or downloaded from AMC

• True
• False

Question 16: Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?

• dsp_impressions_by_matched_segments
• amazon_attributed_events_by_conversion_time
• conversions_with_relevance

Question 17: Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?

• dsp_impressions, amazon_attributed_events_*
• dsp_impressions_by_matched_segments, amazon_attributed_events_*
• dsp_impressions_by_user_segments, amazon_attributed_events_*

Question 18: Which of the following business questions can be answered with an overlap analysis?

• What was the average impressions per day per campaign per unique user_id value?
• What are the top performing geographic regions for your campaign based on purchase rates?
• What is the impact of your Sponsored Products campaigns and Amazon DSP campaigns in isolation or in combination?

Question 19: Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?

• Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events.
• All impression and conversion events in AMC have a 14-day lag from event occurrence to event present in AMC table.
• There is no need to wait 14 days after the end date of your query date range; waiting will have no impact on the query results.

Question 20: How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4

• Adjust FROM statement to: FROM sponsored_products
• Adjust WHERE statement to: WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) AND ad_product_type = ‘sponsored_products’
• Add LIMIT clause: LIMIT sponsored_products
• Adjust SELECT statement to include the sponsored_products field

Question 21: Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?

• amazon_audiences
• dsp_audiences
• dsp_impressions_by_user_segments
• dsp_impressions_by_matched_segments

Question 22: The LIKE function is unsupported by AMC. Which of the following AMC-supported functions can serve as a substitute?

• CAST
• SIMILAR TO
• COLLECT

Question 23: The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.

• purchases
• halo_code
• request_tag
• user_id

Question 24: Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped.

• impression_id
• request_tag
• user_id
• purchases

Question 25: Which of these queries will only include purchase records from the underlying table?

• SELECT campaign, COUNT (DISTINCT user_id) AS purchasers, SUM (purchases) AS purchases FROM amazon_attributed_events_by_traffic_time GROUP BY 1
• SELECT campaign, COUNT (DISTINCT user_id) AS purchasers, SUM (purchases) AS purchases FROM conversions GROUP BY 1
• SELECT campaign, COUNT (DISTINCT user_id) AS purchasers, SUM (purchases) AS purchases FROM amazon_attributed_events_by_traffic_time WHERE purchases = 1 GROUP BY 1

Question 26: AMC can be used by brands that don’t sell their products directly in the Amazon store.

• True
• False

Question 27: The _________________ panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases, instructions, and a guide to interpret the results.

• Instructional queries
• Paid features
• Query editor
• Schema explorer

Question 28: New-to-brand metrics are only relevant for __________.

• purchase events
• detail page view events
• pixel events
• add to cart events

Question 29: AMC users have access to all AMC instances in an account by default.

• True
• False

Question 30: This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.

• Instructional queries
• Paid features
• Instance info
• Query editor

Question 31: Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28-day lookback window)?

• conversions_with_relevance
• amazon_attributed_events_*
• dsp_impressions_by_user_segments
• sponsored_ads_traffic

Question 32: Which of the following statements is true about using queries within the instructional query library?

• Queries can be uploaded by AMC users and saved for future use
• Instructional query templates cannot be modified ahead of running
• Query templates can be edited to include relevant dimensions and metrics for your use case

Question 33: What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?

• (SUM (total_cost)/100000)/ (SUM (impressions)) *1000 AS avg_cpm
• ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm
• ((SUM (total_cost)/100000)/SUM (impressions))/1000 AS avg_cpm

Question 34: Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions

• The query requires a WHERE clause to specify the relevant conversion event type(s)
• The query cannot include user_id as a dimension within the final SELECT statement
• The query does not leverage an audience-specific table
• The query requires a GROUP BY statement

Question 35: The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.

• conversions
• purchases
• request_tag
• engagement_scope

Question 36: Which signals are not available within AMC?

• Ad-relevant conversions with a 28-day lookback window
• Ad-relevant conversions with a 60-day lookback window
• Ad-attributed conversions with a 14-day lookback window

Question 37: Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.

• WHERE filters
• JOIN functions
• first-party insights
• third-party insights

Question 38: You must connect your organization’s AWS account to AMC in order to leverage the AMC APIs.

• True
• False

Question 39: What are the two ways to access AMC?

• Through the APIs or CLI
• Through the UI or the APIs
• Through the APIs or AWS

Question 40: You can use a _________ filter to limit your query results based on one or more conditions.

• FROM
• WHERE
• SELECT

Question 41: What is a primary usage of the UNION ALL function in AMC queries?

• To group records based on a specified field
• To unify events from different tables
• To summarize key fields in event tables

Question 42: Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.

• True
• False

Question 43: When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views.

• True
• False

Question 44: What is one limitation of AMC SQL?

• It cannot filter query results based on date range
• Some common SQL functions are not currently supported
• It cannot join tables from different databases

Question 45: AMC supports most common SQL functions, but there are some unsupported SQL functions.

• True
• False

Question 46: Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?

• Understanding top audience attributes of those exposed to Amazon DSP campaigns
• Attribution of on-Amazon conversion events to Amazon Ads media events
• Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns
• Attribution of offline conversion events to Amazon Ads media events

Question 47: To minimize the number of values rendered NULL due to aggregation thresholds, you can:

• Broaden any filtering that may be in place on the query
• Look at certain dimensions in combination rather than in isolation
• Reduce the time window of the query
• Use more granular dimensions in your final GROUP BY statement

Question 48: Where can you activate AMC rule-based audiences?

• Amazon DSP
• Amazon Ad Server
• Seller Central

Question 49: Which of these statements is true regarding recurring query automation?

• AMC queries executed via UI or API will automatically recur on a daily cadence
• Delivery of recurring AMC queries can be automated via API only
• Once recurring queries are set up, modifications to the query schedule can be made in the Instance info panel of the AMC UI
• You can download the results of automatically-recurring queries from the Submitted queries table in the AMC UI

Question 50: Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query?

• SELECT total_impressions SUM (impressions) AS device_type FROM campaign, supply_source GROUP BY 1,2,3
• SELECT campaign, supply_source, SUM (impressions) AS impressions FROM device_type GROUP BY 1,2
• SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3

Question 51: How would you adapt this query to obtain cost and impression metrics by supply_source?

• SELECT supply_source, SUM (total_cost)/100000000 AS total_cost_dollars, ((SUM (total_cost)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_inventory GROUP BY 1
• SELECT supply_source, SUM (total_cost)/100000 AS total_cost_dollars, ((SUM (total_cost)/100000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2
• SELECT supply_source, SUM (total_cost)/100000 AS total_cost_dollars, ((SUM (total_cost)/100000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1

Question 52: Why would this query fail? SELECT campaign, SUM (impressions) AS impressions FROM dsp_impressions

• SELECT statements cannot be used to choose metrics from a table.
• There is no WHERE clause to filter the query results based on one or more conditions.
• There is no GROUP BY statement; this query cannot be run without aggregation on the campaign dimension.

Question 53: The Path to Conversion by Campaign Groups IQ considers all touch points but the output is based on the timing of the first impression of the campaign group.

• True
• False

Question 54: What is an exploratory query?

• A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
• A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
• A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
• A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)

Question 55: What is the max window over which AMC can accrue Amazon Ads events?

• AMC will accrue and retain up to 90 days of events
• AMC will accrue and retain up to 12.5 months of events
• AMC will accrue and retain up to 1 month of events
• AMC will accrue and retain events in perpetuity

Question 56: There is no universal methodology or join key that can be used to combine tables in all query scenarios.

• False
• True

Question 57: The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.

• ZIP file
• PDF file
• CSV file
• LOG file

Question 58: The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.

• engagement_scope
• request_tag
• conversions
• purchases

Question 59: Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.

• True
• False

Question 60: What is the Amazon Ads attribution lookback window?

• 14-day
• 30-day
• 28-day
• 7-day

Question 61: Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?

• SELECT creative, creative_id, SUM (impressions) AS impressions FROM sponsored_ads_traffic GROUP BY 1,2
• SELECT creative, creative_id, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2
• SELECT creative, creative_id, SUM (impressions) AS impressions FROM dsp_impressions WHERE creative IS LIVE GROUP BY 1,2
• SELECT creative, creative_id, SUM (impressions) AS impressions FROM amazon_attributed_events_by_traffic_time GROUP BY 1,2

Question 62: Which of these statements is false regarding rule-based audiences?

• Audiences will always refresh on a daily cadence
• Audiences are created via SQL logic
• Audiences cannot be modified once created
• Audiences must exceed 2000 records

Question 63: What is required to access AMC APIs?

• Installing a plugin in your browser
• Connecting your organization’s AWS account to AMC
• Requesting access from Amazon customer service

Question 64: When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

• Removing the frequency cap because more impressions always lead to more conversions
• Setting the frequency cap to maximize reach
• Setting the frequency cap to maximize purchase rate while limiting waste or over delivery

Question 65: A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.

• False
• True

Question 66: The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.

• CONCAT
• COLLECT
• SUM

Question 67: This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.

• adserver_traffic
• dsp_impressions_by_user_segments:
• sponsored_ads_traffic
• conversions_with_relevance

Question 68: If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?

• tracked_item
• conversion
• ad_product_type
• tracked_asin

Question 69: Cost and fee fields are always reported in microcents.

• False
• True

Question 70: Which of the following statements about paid features (beta) is false?

• Paid features are offered as a monthly subscription and can be managed by the administrator of your AMC account
• Paid features allow advertisers to upload their own first-party insights to better understand the shopping journey
• Paid features provide access to subscription-based tables that can be used in conjunction with the standard tables available in AMC

Question 71: Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?

• The impressions column should not be leveraged to calculate total impressions served in the query timeframe
• The time window used for your query will apply to the time of the conversion event
• Conversions included within this table have occurred within 14 days of a traffic event
• The conversions field will always contain a value of either 1 or 0

Question 72: Which of the following statements about the amazon_attributed_events_* tables is true.

• Conversions are only available for on-Amazon events, such as purchases and detail page views
• Tables may include multiple records for each conversion
• Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic
• Amazon Ads attribution logic allows a conversion to be attributed to multiple traffic events

Question 73: Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?

• Support center
• Instructional queries panel
• Documentation panel
• Instance info panel

Question 74: Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

• False
• True

Question 75: Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.

• conversion_event_category field
• supply_source field
• ad_product_type field
• traffic_event_type field

Question 76: Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.

• False
• True

Introduction to Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a comprehensive suite of tools and services provided by Amazon that enables businesses to effectively manage and optimize their marketing efforts across Amazon’s various platforms and services. It is designed to help brands and advertisers reach their target audiences more efficiently and drive sales through Amazon’s vast ecosystem.

Key components of Amazon Marketing Cloud typically include:

1. Advertising Solutions: AMC integrates various advertising formats across Amazon properties, such as Amazon.com, Kindle, and Amazon-owned sites. This includes sponsored product ads, sponsored brands, and display ads that appear on product pages and search results.
2. Audience Insights: AMC provides detailed analytics and insights into customer behavior, allowing businesses to understand their audience better. This data can be used to create targeted advertising campaigns and improve overall marketing strategies.
3. Campaign Management: The platform offers tools for managing and optimizing advertising campaigns in real-time. Advertisers can set budgets, target specific demographics, and track performance metrics to maximize ROI.
4. Measurement and Attribution: AMC includes features for measuring the effectiveness of advertising campaigns and attributing sales and conversions to specific ads or channels. This helps businesses understand which marketing efforts are driving the most value.
5. Integration with Amazon Data: AMC leverages Amazon’s vast data ecosystem, including customer purchase history and behavioral data, to enhance targeting capabilities and personalize marketing campaigns.
6. Cross-Channel Capabilities: While primarily focused on Amazon’s own platforms, AMC may also offer integrations or tools that facilitate cross-channel marketing efforts, allowing businesses to coordinate campaigns across multiple channels and devices.

Overall, Amazon Marketing Cloud aims to empower brands and advertisers with the tools and insights needed to succeed in the competitive landscape of e-commerce and digital marketing, leveraging Amazon’s extensive reach and customer data to drive growth and increase sales.

Amazon DSP Advanced Exam Quiz Answers

Question 1: You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true? Select All Correct Responses

• Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
• The audiences are automatically updated daily.
• DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
• Newly-transferred DMP audiences will populate in your overlap report after 7 days.

Question 2: Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.

• Click tags
• Server-to-server integrations
• Impression tags
• Creative macros

Question 3: What advertiser insights can you use to build lookalike audiences?

• DMP-transferred audiences or advertiser hashed-customer list
• All of these
• Pixel seed audiences
• Amazon Advertising tag remarketing audiences

Question 4: Is it a best practice to select multiple private marketplaces deals on the same line item?

• No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
• Yes. You should group all deals into a single line since it saves time.
• Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.

Question 5: Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP.

• Supply source
• Preferred deal vs. private deal
• Fixed vs. floor price
• Seat ID

Question 6: Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.

• True
• False

Question 7: Which of the following are true?

• All of these are true.
• If a third-party pixel is appended on a creative, and Amazon Ads has a server-to-server integration with that third-party, the creative will not be approved. You will need to remove the pixel, and instead append the adapter URL.
• Amazon Ads allows advertisers to run third-party served creatives as long as the ad servers are on the list of approved vendors.
• Using invalid macros in creatives will cause the ad to be rejected.

Question 8: If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

• The Amazon DSP will adjust bids based on the likelihood of conversion.
• The Amazon DSP will bid the max bid for all impressions.
• The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
• The Amazon DSP will bid the base bid for all impressions.

Question 9: If you associate two pixels to an order, and they both have the same event type, the combined ad-attributed conversions for both those pixels will be aggregated into one column in reporting.

• False
• True

Question 10: Amazon Publisher Services (APS) allows Amazon DSP advertisers to have direct access to premium publisher inventory for increased efficiency and performance without supply-side fees.

• False
• True

Question 11: If you use third-party served creatives in Amazon DSP, which of the following policies are true?

• When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1×1 pixel and not a redirect.
• If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
• All content must be served from the ad server’s domain and may not call from other domains. Only secured calls (https://) are accepted.
• Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.

Question 12: Which activity provides a stronger signal of an ad’s impact on a conversion.

• All-up conversion
• Post-view conversion
• Pre-view conversion
• Post-click conversion

Question 13: This type of pixel can be generated by navigating to the events tab in Amazon DSP.

• Both simple pixel and AAt
• Floodlight pixel
• Amazon Advertising tag (AAt)
• Simple pixel

Question 14: If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.

• True
• False

Question 15: Amazon Ads allows you to build and engage with audiences that have streamed content on Twitch, based on channels, genres, and games, with a 180-day lookback window.

• False
• True

Question 16: Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following? Select All Correct Responses

• All of these
• Product purchases
• Brand views
• Searches

Question 17: Which is a tool where advertisers buy ads in an automated fashion?

• Bid request
• Supply-side platfrom (SSP)
• Demand-side platform (DSP)
• Model-predicted action

Question 18: If you want to control your pacing and performance trade-off for your advertising campaign, what is the best option to choose in order settings?

• Max bid
• “While spending full budget, maximize performance” bid strategy
• “Maximize performance” bid strategy
• Automated budget optimization

Question 19: Amazon Ads enables you to create brand-based audiences around which of the following behavior types? Select All Correct Responses

• All of these
• Brand views
• Brand purchases
• Similar brand views

Question 20: An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?

• Preferred deal
• Private auction deal
• Advertiser first deal
• Prime day deal

Question 21: Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction?

• Advertiser C wins and pays $1.05.
• Advertiser C wins and pays $0.66.
• Advertiser C wins and pays $0.65.
• Advertiser B wins and pays $0.66.

Question 22: Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.

• Lifestyle audiences
• In-market audiences
• Life event audiences
• Demographic audiences

Question 23: Amazon Advertising tag (AAt) supports conversion insights. Therefore, you do not need to use a simple conversion pixel for conversion insights, optimization, and reporting.

• True
• False

Question 24: Amazon Advertising tag (AAt) supports conversion insights.

• False
• True

Question 25: Third-party video creative type supports which of the following third-party tags?

• All of the these
• VAST 2
• VPAID Flash
• VPAID JS

Question 26: When directing to an Amazon Ads site for mobile in-app ads with a third-party tag, you can use a 1×1 pixel or a redirect.

• False
• True

Question 27: Choosing this simple pixel type allows you to manage fewer pixels and gives more flexibility when embedding them.

• Remarketing pixel
• None of these
• Conversion pixel
• Conversion and remarketing pixel

Question 28: How will conversions be impacted (if at all) after a campaign ends?

• All of these may occur.
• The last set of conversion insights will come in 14 days before the campaign ends.
• There may be conversion insights coming in after a campaign ends due to the 14-day lookback window.
• There should be no conversion insights coming in after a campaign ends.

Question 29: Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.

• True
• False

Question 30: A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

• Post-click conversion
• All-up conversion
• Pre-view conversion
• Post-view conversion

Question 31: What is Amazon DSP’s attribution lookback window?

• 1 day
• 14 days
• 7 days
• 30 days

Question 32: When are conversions for Amazon DSP campaigns reported?

• 1 day after the conversion
• On the day of the conversion
• The date the impression was served
• 1 day after the impression was served

Question 33: Which of the below is NOT considered a conversion metric?

• Impressions
• Pixel conversions
• Purchases
• Detail page views

Question 34: Which of the below statements is true for private auction deals?

• Private auction deals allow you to pay a varied CPM across multiple sites.
• Private auction deals give an exclusive group of advertiser’s priority to bid on the open inventory.
• Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
• Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.

Question 35: You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

• Increase your base bid.
• Lower your base bid.
• Add daily budget caps to your order.
• Remove the lowest-performing supply source.

Question 36: Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

• Second-price auction
• Third-price auction
• First-price auction

Question 37: Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.

• True
• False

Question 38: Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?

• Custom audiences
• Standard audiences
• Channel-based audiences
• None of these

Question 39: Bulksheets are which file format?

• .dsp
• .tsv
• .csv
• .xls

Question 40: When using Amazon Advertising tag (AAt), you must install event code on each page of your website where the user action takes place or use a tag manager to ensure AAt is placed on each page.

• False
• True

Question 41: You can append a third-party tag to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.

• False
• True

Question 42: Bulksheets are recommended to manage:

• None of these
• Campaign optimizations
• Reporting
• Campaign creation

Question 43: When you’re creating a simple pixel in Amazon DSP, which of the following is true?

• You will need to create both remarketing and lookalike audiences separately in the audience’s tab of Amazon DSP.
• To create a remarketing audience based on pixel exposure, go into the audience’s tab of Amazon DSP.
• You can create a remarketing audience at the same time as you create the pixel through the pixels tab of Amazon DSP.

Question 44: Which of the following are reasons your private marketplace deal may not be bidding?

• The line item has already reached its frequency cap for that user; therefore, the line item is not considered.
• The geo location of the line item overlaps with the location properties of the request.
• The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
• The order has already reached its frequency cap for that user; therefore, the line item is not considered.

Question 45: You can download campaign settings and upload modifications via bulksheets in either your advertiser or order view.

• True
• False

Question 46: Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.

• False
• True

Question 47: A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.

• False
• True

Question 48: Simple pixels can capture attributes such as page type and purchase value, which Amazon Advertising tags (AAt) can’t, making remarketing easier with simple pixels.

• False
• True

Question 49: Your order is running the “While spending full budget, maximize performance” bid strategy and opted into “bid optimization models.” The lines in your order start under-pacing. This will most likely cause which of the following?

• The Amazon DSP will increase submitted bids for most impressions.
• The Amazon DSP will increase the model-predicted action for most impressions.
• The Amazon DSP will decrease the model-predicated action for most impressions.
• The Amazon DSP will decrease submitted bids for most impressions.

Question 50: All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?

• Remove the lowest performing audiences on the top-performing line.
• Increase the base bid on the top-performing line.
• Decrease the base bid on the top-performing line.
• Tighten frequency from “3 per 1 day” to “1 per 1 day” on the top-performing line.

Question 51: For your campaign to receive credit for conversions, you must associate the appropriate ASINs or pixels to your campaign in order settings.

• False
• True

Question 52: Ads are only eligible for conversions if users have either clicked or viewed the ads.

• False
• True

Question 53: You can set up a private marketplace deal manually or through an API.

• False
• True

Question 54: Which type of Amazon audience segment should you use when trying to drive sales of a new product?

• Lifestyle audiences
• In-market audiences
• Interest-based audiences
• Life event audiences

Question 55: Which of the following is an insight that is collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?

• Tag-specific insights
• Anything presents in HTTP headers
• Advertiser-defined insights
• All of these

Question 56: Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?

• July 3rd: Desktop display ad view –>
• July 24th: Mobile display ad click –>
• July 25th: Video ad view –>
• July 30th: Purchase made
• July 3rd desktop display ad view receives credit in Amazon DSP reporting.
• All interactions will receive credit in Amazon DSP reporting.
• July 24th mobile display ad click receives credit in Amazon DSP reporting.
• July 25th video ad view receives credit in Amazon DSP reporting.

Question 57: You can modify parameters to include in bulksheet downloads.

• False
• True

Question 58: To create a remarketing audience based on pixel exposure, go into the audience’s tab of Amazon DSP.

• False
• True

Question 59: You can use mobile advertising IDs as a file type to create hashed audiences

• False
• True

Question 60: Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.

• True
• False

Question 61: If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.

• True
• False

Question 62: Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.

• True
• False

Question 63: Amazon DSP supports creation of lookalike audiences from:

• Hashed audiences.
• All of the above
• Simple pixel or Amazon Advertising tag events.
• Audiences transferred from DMPs.

Question 64: You can download campaign settings and upload modifications via bulksheets in either your advertiser, order, or entity view.

• True
• False

Question 65: Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?

• Deal ID
• All of these are true
• Supply source
• Preferred deal vs. private deal

Question 66: Please select all of the pixel solutions offered by the Amazon DSP.

• Simple pixel
• Amazon Smart cookie
• Amazon Ads tag (AAt)
• Amazon Pixel Pro

Question 67: You can download or upload bulksheets across advertisers within the same entity.

• False
• True

Question 68: Which simple pixel selections provide flexibility after the pixel is created?

• Conversion pixel
• Conversion and remarketing pixel
• None of these
• Remarketing pixel

Question 69: Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view –> July 24th: Mobile display ad click –> July 25th: Video ad view –> July 30th: Purchase made

• July 3rd desktop display ad view receives credit in Amazon DSP reporting.
• All interactions will receive credit in Amazon DSP reporting.
• July 24th mobile display ad click receives credit in Amazon DSP reporting.
• July 25th video ad view receives credit in Amazon DSP reporting.

Question 70: With Amazon Advertising tag (AAt), you can capture hundreds of events using one pixel and use them for creating multiple audiences.

• True
• False

Question 71: Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?

• Advertiser-defined insights
• Tag-specific insights
• Anything presents in HTTP headers
• All of these

Question 72: By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.

• False
• True

Question 73: Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?

• Max bid
• “While spending full budget, maximize performance” bid strategy
• “Maximize performance” bid strategy
• Automated budget optimization

Question 74: All content must be served from the ad server’s domain and may not call from other domains.

• False
• True

Question 75: An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?

• While spending full budget, maximize performance
• Maximize performance

Question 76: Which of the following are reasons your private marketplace deal may not be bidding? Select All Correct Responses

• The line item has already reached its frequency cap for that user; therefore, the line item is not considered.
• The geo location of the line item overlaps with the location properties of the request.
• The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
• The order has already reached its frequency cap for that user; therefore, the line item is not considered.

Question 77: Bulksheets are recommended to manage: Select All Correct Responses

• None of these
• Campaign optimizations
• Reporting
• Campaign creation

Question 78: Which of the below statements is true for private auction deals? Select All Correct Responses

• Private auction deals allow you to pay a varied CPM across multiple sites.
• Private auction deals give an exclusive group of advertiser’s priority to bid on the open inventory.
• Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
• Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.

Question 79: If you use third-party served creatives in Amazon DSP, which of the following policies are true? Select All Correct Responses

• When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1×1 pixel and not a redirect.
• If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
• All content must be served from the ad server’s domain and may not call from other domains. Only secured calls https is accepted.
• Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.

Question 80: Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP. Select All Correct Responses

• Supply source
• Preferred deal vs. private deal
• Fixed vs. floor price
• Seat ID

Introduction to Amazon DSP Advanced

Amazon DSP Advanced refers to Amazon’s Demand-Side Platform (DSP) that offers advanced features and capabilities for advertisers. Here are some key aspects of Amazon DSP Advanced:

1. Targeting Capabilities: Amazon DSP Advanced provides sophisticated targeting options, allowing advertisers to reach specific audiences based on demographics, shopping behavior, and interests. This includes both on and off Amazon targeting.
2. Campaign Management: It offers robust tools for managing advertising campaigns, including the ability to set budgets, adjust bids in real-time, and optimize campaigns based on performance metrics.
3. Inventory Access: Advertisers can access a wide range of ad inventory across Amazon’s properties, including Amazon websites (like amazon.com), apps, devices (like Kindle), and other partner sites and apps.
4. Creative Formats: Supports various ad formats such as display, video, and audio ads, tailored to different placements and devices.
5. Measurement and Reporting: Provides detailed analytics and reporting tools to track campaign performance, measure key metrics like ROI and attribution, and optimize strategies accordingly.
6. Integration with Amazon Advertising: Amazon DSP Advanced integrates with Amazon Advertising, allowing advertisers to leverage data and insights from their Amazon Advertising campaigns to enhance DSP campaigns.

Overall, Amazon DSP Advanced is designed to offer advertisers a powerful platform to manage and optimize their digital advertising efforts across Amazon’s ecosystem and beyond, reaching targeted audiences with precision and maximizing return on ad spend (ROAS).

Amazon DSP Exam Quiz Answers

Question 1: Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

• Amazon O&O properties
• Third-party exchanges
• Amazon Publisher Services (APS)
• Private marketplaces (PMPs)

Question 2: What does Amazon strive for through its ad policies? (Select 2)

• Ensure ads drive purchases with every click
• Allow advertisers to effectively communicate their message
• Ensure ads are seen by a broad audience
• Ensure customer experience is relevant and enjoyable

Question 3: Which KPIs are associated with an awareness goal? (Select 3)

• Brand lift
• Detail page view rate (DPVR)
• Click-through rate (CTR)
• Return on ad spend (ROAS)

Question 4: True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

• True
• False

Question 5: Which of the following audiences can be reached using the Amazon DSP?

• Advertiser hashed audiences
• Amazon audiences
• Advertiser audiences from a pixel
• Advertiser audiences from a DMP

Question 6: There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

• July 22nd non-viewable video ad
• July 29th viewable video ad
• August 5th purchase
• July 15th viewable display ad

Question 7: A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

• April 1st impression
• April 7th impression
• April 9th purchase
• April 4th clicks

Question 8: Which of the following is NOT a true statement?

• The majority of programmatic ads are purchased using a CPM or dCPM model.
• The buying process for programmatic advertising is automated.
• Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
• Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

Question 9: The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

• 3P vendor and deal
• Audience segmentation and all data
• Performance and audience segmentation
• Performance and all data

Question 10: True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

• True
• False

Question 11: Amazon’s ad policies are only relevant for ads served ON Amazon.

• False
• True

Question 12: The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

• Advertiser B wins and pays $1.19
• Advertiser C wins and pays $1.19
• Advertiser C wins and pays $1.15
• Advertiser B wins and pays $1.14

Question 13: At which point during the campaign management timeline should an advertiser establish KPIs?

• Review
• Setup
• Optimize
• Report

Question 14: For which scenario(s) should an advertiser consider optimization?

• The line item is achieving its performance goal but has potential to perform better.
• The line item is spending its budget at an optimal pace.
• The line item is not achieving its desired KPI or goal.
• The line item is not spending enough of the allocated budget.

Question 15: The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

• Advertiser A wins and pays $1.04
• Advertiser C wins and pays $1.11
• Advertiser C wins and pays $1.05
• Advertiser B wins and pays $1.11

Question 16: For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

• Programmatic advertising
• Direct advertising

Question 17: Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

• Private marketplaces (PMPs)
• Amazon O&O properties
• Third-party exchanges
• Amazon Publisher Services (APS)

Question 18: When should an advertiser care most about brand halo metrics?

• When reviewing a campaign’s performance toward an awareness goal.
• When reviewing a campaign’s performance toward a purchase goal.
• When reviewing a campaign’s performance toward a consideration goal.
• An advertiser never needs to review brand halo metrics.

Question 19: Which of the following are benefits of Amazon’s automatic optimization? (Select 2)

• Speed: decisions made within nanoseconds
• Customization: adjust levers as needed
• Granularity: every impression is evaluated
• Amazon does not offer automatic optimization

Question 20: Which of these buying method provides advertisers higher priority to inventory?

• Fixed price
• Open auction
• Private auction

Question 21: Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

• Martina should only leverage manual optimization tactics.
• Martina should only leverage automatic optimization.
• Martina should leverage automatic and manual optimization strategies.
• Martina does not need to employ any optimization strategies.

Question 22: A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

• GreenTree mobile met both campaign goals
• GreenTree-BTF met both campaign goals
• GreenTree -ATF did not meet the ROAS goal.
• GreenTree video met the CPM goal but did not meet the ROAS goal.

Question 23: Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

• Deal report
• Performance report
• 3P vendor report
• Audience segmentation report

Question 24: True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

• False
• True

Question 25: Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

• Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
• The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
• The Amazon DSP only offers manual optimization.
• The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

Question 26: Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

• Advertisers of a service that Amazon does not offer
• Advertisers of a product under a category that Amazon does not offer
• Any advertiser
• Advertisers of brands that sell goods/services on Amazon

Question 27: Which pricing model allows advertisers to set a price range for any single impression?

• CPM
• CPC
• dCPM

Question 28: When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

• Link in customer flow
• Link out customer flow

Question 29: True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

• False
• True

Question 30: Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

• Add to cart
• Click-through rate
• Impressions served
• Brand halo

Question 31: Which of the following statements about private marketplaces (PMPs) are true?

• PMPs are invitation-only marketplaces.
• PMPs allow advertisers broader access to third-party supply.
• PMPs leverage Amazon’s header-bidding integrations.
• PMPs extend the benefits of programmatic to specific publisher buys.

Question 32: Which of the following describes the viewability standard used by Amazon DSP?

• 10% of pixels in view for at least 2 seconds
• 100% of pixels in view for at least 1 second
• 50% of pixels in view for at least 3 seconds
• 50% of pixels in view for at least 1 second

Question 33: Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

• Shoppers are not moving from the consideration to purchase stage.
• Shoppers are not moving from the purchase to advocacy stage.
• Shoppers are not moving from the advocacy to loyalty stage.
• Shoppers are not moving from the awareness to consideration stage.

Question 34: True or false? The Amazon DSP is only available in a self-service model.

• True
• False

Question 35: Amazon DSP is only available in a self-service model.

• True
• False

Question 36: What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

• 5+ reviews and a 3.5+ star rating
• 50+ reviews and a 4.0+ star rating
• 15+ reviews and a 3.5+ star rating
• 30+ reviews and a 4.5+ star rating

Question 37: There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

• False
• True

Question 38: Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

• CTAs are not allowed in ads that appear off Amazon
• CTAs are not allowed in display ads
• The custom image should not duplicate information that is in the e-commerce section

Question 39: There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

• September 25th
• October 1st
• September 26th
• October 6th

Question 40: IMDb is an example of which type of supply source?

• Amazon O&O properties
• Private marketplaces (PMPs)
• Amazon Publisher Services (APS)
• Third-party exchanges

Question 41: What is the value of Amazon’s pre-bid analysis? (Select 2)

• It reduces the risk of bidding on suspicious impressions
• Amazon does not perform pre-bid analysis
• It removes fraudulent elements after an impression is served
• It filters out robotic bid requests

Question 42: The Amazon DSP automated budget optimization allocates budgets based on which of the following?

• Type of creative selected
• Duration of campaign
• KPIs selected for an order
• Supply selected for a line item

Question 43: Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

• Shift budget from that line item to higher performing line items.
• Increase frequency cap on that line item to serve more impressions.
• Decrease frequency cap on that line item to serve less impressions.
• Maintain bids and frequency caps.

Question 44: Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

• Animation that mimics user interaction, such as a moving cursor
• Flashing or pulsating text
• Interactive elements that compliment the user experience
• Engaging animation that does not distract or deceive

Question 45: At which point during the campaign management timeline should an advertiser use manual optimization levers?

• After reviewing campaign insights
• Immediately after setting up the campaign
• Before setting up the campaign
• Before pulling downloadable reports

Question 46: Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

• Shift budget from high-performing line items to the underperforming/underdelivering line items.
• Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
• Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
• Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

Question 47: Which supply option consists of exclusive inventory available through the Amazon DSP?

• Amazon O&O properties
• Third-party exchanges
• Private marketplaces (PMPs)
• Amazon Publisher Services

Question 48: Which of the following describes Amazon Publisher Services (APS)? (Select 2)

• Invitation-only marketplace allowing select buyers to bid on impressions
• Amazon’s marketplace of 10,000+ directly integrated sites and apps
• Code is placed directly on participating websites and apps
• Exclusive supply sources available in the Amazon DSP

Question 49: Why should an advertiser upload all creative asset sizes that are available during campaign set up?

• To be able to optimize to the ones performing best
• To maximize viewability
• To reduce time needed to set-up the campaign
• To increase the campaign’s reach

Question 50: Which of the following are variables that may affect campaign performance?

• all of these
• Poor customer reviews
• Out-of-stock issues
• Prime Day

Question 51: True or false? Auction buying is unguaranteed buying.

• True
• False

Question 52: Auction buying is unguaranteed buying.

• True
• False

Question 53: How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

• 14 days
• 30 days
• 7 days
• 60 days

Question 54: Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?

• UNMISSABLE SUMMER DEALS!
• Upgrade today
• Shop now!
• Hurry while supplies last

Question 55: Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?

• 10 days
• 1 day
• 7 days
• 30 days

Question 56: True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

• False
• True

Question 57: Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

• True
• False

Question 58: Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)

• Decrease bids
• Relax the viewability setting
• Select any unchecked supply sources
• Decrease frequency caps

Question 59: Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

• IM – Exercise & Fitness Apparel
• LS – Parents with Children in Household
• LS – Music, Movies, TV Fans
• LS – Sci-fi Interest

Question 60: What method(s) of optimization does Amazon DSP offer?

• Manual optimizations
• Automatic optimizations
• Neither of these

Introduction to Amazon DSP

Amazon DSP stands for Amazon Demand-Side Platform. It’s a platform that allows advertisers to programmatically buy display and video ad placements across Amazon’s ecosystem of websites and apps, as well as third-party websites and apps that participate in Amazon’s advertising programs.

Key features and benefits of Amazon DSP include:

1. Targeting Options: Advertisers can leverage Amazon’s vast data on consumer behavior and purchase intent to target specific audiences based on demographics, interests, shopping behavior, and more.
2. Inventory: Access to a wide range of ad inventory across Amazon-owned sites like Amazon.com, IMDb, and devices like Kindle Fire, as well as third-party sites and apps that participate in Amazon’s advertising programs.
3. Ad Formats: Supports various ad formats including display ads, video ads, and custom ad units.
4. Programmatic Buying: Enables real-time bidding (RTB) and automated ad buying, allowing advertisers to optimize their campaigns based on performance data.
5. Measurement and Reporting: Provides detailed analytics and reporting tools to track the performance of campaigns, measure key metrics like impressions, clicks, conversions, and return on ad spend (ROAS).
6. Brand Safety: Offers features to ensure ads are displayed in brand-safe environments, protecting advertisers from appearing on inappropriate or low-quality sites.

Amazon DSP is particularly valuable for advertisers looking to reach Amazon’s highly engaged audience and leverage its extensive data and targeting capabilities to drive sales and brand awareness effectively.

Amazon Ads Campaign Planning Exam Quiz Answers

Question 1: True or false? The metrics in retail insights are ad attributed.

• False
• True

Question 2: Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?

• Promote an exclusive offer
• Drive conversions
• Promote an event
• Drive awareness of a new product

Question 3: Chukwudi wants to understand when his brand’s customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?

• Demographic
• Overlap reports
• Timing
• Purchase frequency

Question 4: Which of the following is a benefit to combining display ads with sponsored ads?

• Reengage shoppers after they use the discovery bar or browse for related products
• Reach customers who are not actively searching or browsing for related products
• Help reach 10 times more high-intent shoppers
• All of these

Question 5: True or false? It’s best to maximize the number of clicks a customer must take between the initial click of an ad and the end action, in order to obtain the most accurate conversion metrics.

• True
• False

Question 6: True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon’s industry-specific insights that can be used to make ads more relevant to customers.

• True
• False

Question 7: Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

• The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
• The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
• The overlapping audience is 40% similar to the average audience on Amazon.
• The audience is larger than 40% of all Amazon audiences.

Question 8: Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

• Conversion rate
• Search impressions
• Glance views
• Earned media impressions

Question 9: When should an advertiser consider leveraging below the fold (BTF) placements?

• For campaigns with an awareness goal
• When there is a cost per acquisition goal
• When the goal is viewability
• When incremental reach is important

Question 10: Retail insights can look back to compare insights from _____________ in the past?

• 13 months
• 12 months
• 14 days
• 6 months

Question 11: Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?

• Demographic
• Overlap reports
• Timing
• Purchase frequency

Question 12: Ads that appear on Fire TV may be best suited for which type of campaign goal?

• Direct response
• Awareness

Question 13: YY Finance does not sell product or services on Amazon but is interested in leveraging Amazon Advertising solutions. Which campaign type is NOT available to YY Finance?

• neither of these
• Link in campaigns
• Link out campaigns

Question 14: Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

• None of the above
• View demographic insights for men’s and women’s clothing separately
• View demographic insights for categories other than men’s and women’s clothing.
• View demographic insights for all product categories combined

Question 15: Which sponsored ad is best suited to drive discoverability by helping to increase product visibility in shopping results and related product detail pages?

• Sponsored Brands
• Sponsored Products

Question 16: Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client’s product pages but did not purchase. Which solution is best to reengage these shoppers?

• Sponsored Products
• Custom solutions
• Display ads
• Sponsorships

Question 17: HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?

• Video ads
• Sponsored Products
• Sponsored Brands
• Display ads

Question 18: Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

• Driving purchase and building loyalty
• Building brand awareness and driving purchase
• Driving consideration and purchase
• Building brand awareness and driving consideration

Question 19: Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

• Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
• Focus on educating shoppers on product details and how-tos.
• Build brand recognition with shoppers.
• Use sponsored ads to encourage repeat purchases.

Question 20: Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?

• Purchase campaign to reach shoppers that have not purchased from the brand before
• Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.
• Consideration campaign to help reach new shoppers that have looked in the category, but are not familiar with her brand
• None of the above

Question 21: Green Telecommunications is about to launch a campaign with a creative that states “We have the fastest LG network.” Why might this ad lead to a poor customer experience?

• The ad doesn’t provide clear statistics.
• The ad doesn’t include any promotion.
• The ad isn’t compelling.
• The ad contains too many characters.

Question 22: Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?

• There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
• Shoppers are less likely to purchase if they leave after the discovery phase.
• Shoppers are more likely to purchase another brand’s products after a certain length of time.

Question 23: True or false? It is recommended that advertisers request the audience planning tool report monthly in order to assess the impact of varying strategies.

• True
• False

Question 24: Ocean World, a swimwear brand, considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider, and purchase their products during and outside of peak season?

• Always-on sponsored ads, with display ads during peak season
• Always-on display ads, with sponsored ads during peak season
• Always-on video ads, with display ads during peak season
• Always-on sponsored and display ads

Question 25: How can an advertiser use Amazon on box ads?

• Promote awareness by advertising the brand on the box
• Neither option is possible
• Promote a specific product on the branded box

Question 26: Which type of campaign can help engage new customers and drive brand discovery?

• Link out campaigns
• Link in campaigns

Question 27: True or false? Amazon custom landing pages must be developed by the advertiser’s creative team.

• True
• False

Question 28: Caren is planning an ad campaign aimed at retaining her brand’s existing customers. Which solution would she use to drive loyalty through Subscribe & Save messaging?

• Display ads
• Sponsored Products
• Video ads
• Sponsored Brands

Question 29: Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

• Focus on educating shoppers on product details and how-tos.
• Use sponsored ads to encourage repeat purchases.
• Build brand recognition with shoppers.

Question 30: Out-of-home (OOH) executions may be best suited for which type of goal?

• Generate awareness
• Drive conversion
• Build consideration
• Build loyalty

Question 31: Geralda has set up an Amazon Advertising campaign that directs traffic to her brand’s Store on Amazon. Which type of campaign is this?

• Link out campaign
• Link in campaign

Question 32: Which Amazon custom advertising solution is described as “out of home placements that are brought into homes”?

• Amazon original video content
• Amazon on box ads
• Pop-up stores
• Amazon Easter eggs

Question 33: Which of the following strategies has been shown to increase reach of high-intent shoppers by 10 times?

• Compliment a sponsored ad campaign by adding display ads.
• Use both Sponsored Products and Sponsored Brands
• Launch an out-of-home custom solution to compliment a sponsored ad campaign.
• Incorporate a video component into a display campaign.

Question 34: Which of the following options is the most useful strategy in reaching customers to achieve short-term goals?

• Use sponsored ads with video ads to reach customers in loyalty stage
• Use Sponsored Products and Sponsored Brands to reach customers in consideration and purchases stages
• Use display and video ads to reach customers in purchase stage
• Use display ads with sponsorships to reach customers in awareness stage

Question 35: What is one benefit of launching an out-of-home (OOH) campaign with Amazon?

• Reach customers via Amazon’s homepage
• Reach a narrow selection of customers
• Reach customers where they are
• Reach customers with OOH placements that are brought into their homes

Question 36: True or false? The audience planning tool can provide insights into how often an audience engages with a brand.

• True
• False

Question 37: Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey?

• Consideration and purchase
• Awareness and purchase
• Awareness and loyalty
• Purchase and loyalty

Question 38: True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.

• False
• True

Question 39: Prita’s Amazon Advertising campaign is directing customers to her brand’s website? Which type of campaign is this?

• Link in campaign
• Link out campaign

Question 40: Which of the following statements about the audience planning tool is INCORRECT.

• Advertisers can use the audience planning tool to request insights from other brands.
• The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
• The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
• Advertisers can only use the audience planning tool to understand insights surrounding their own brands.

Question 41: Which of the following is generally used to drive short-term sales?

• Video ads
• Display ads
• Out-of-home custom solutions
• Sponsored Products

Question 42: Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

• Place a pixel on the landing page and all subsequent pages of the quote form until the submission page.
• Rely on conversion metrics without the use of pixels.
• Place a pixel on the landing page only.
• Place a pixel on the last page of the quote form only.

Question 43: Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?

• Purchase frequency
• Overlap reports
• Demographic
• Timing

Question 44: Which of these sponsored ad types is better suited for branding awareness campaigns?

• Sponsored Brands
• Sponsored Products

Question 45: Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award-winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

• There is a reporting error.
• Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior.
• Another advertiser must be promoting Shunsuke’s brand.
• Campaigns in the same category are driving awareness of Shunsuke’s brand.

Question 46: Juan is looking to drive product discoverability for a new product during key research moments in the customer journey. Which of the following solutions best fits this use case?

• Sponsored Products
• Video ads
• Display ads
• Out-of-home custom solution

Question 47: Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?

• Demographic
• Purchase frequency
• Overlap reports
• Timing

Question 48: True or false? Customers tend to mostly shop during peak times, so campaigns should be limited to these specific peak periods.

• True
• False

Question 49: Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

• Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
• Use Sponsored Products to reach existing in-market demand for her brand’s products.
• Use timing insights to understand the time of day her audience is purchasing on Amazon.
• Use retail insights to understand baseline traffic and performance of her brand on Amazon.

Question 50: True or false? Pending eligibility, link-out campaigns are available to brands that sell on or off Amazon.

• True
• False

Question 51: Which custom solution allows advertisers access to premium placement on Amazon’s homepage?

• Custom landing pages developed by Amazon
• Easter eggs using unique shopping queries
• Video content as a co-marketing campaign with Amazon
• Experiential advertising campaigns such as pop-up stores

Question 52: Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?

• The overlapping audience is larger than 20% of all Amazon audiences.
• The overlapping audience is 20% similar to the average audience on Amazon.
• The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
• The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.

Question 53: Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign’s ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?

• The content on the landing page should match the 25% off offer.
• The ad should direct to an Amazon page.
• The offer should be increased.

Question 54: Select all that apply: Amazon Brand Analytics can help you understand…

• How popular certain keywords are
• Top three products purchased
• Your creatives’ performance
• All phases of your customers’ journey on Amazon

Question 55: What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?

• Access to in-stream video placements on exclusive Amazon inventory
• Access to premium placements on Amazon’s homepage
• Access to Amazon’s video studios
• Access to out-stream video placements on third-party properties

Question 56: Select all that apply: Amazon Brand Analytics can…

• Be used to draw insights from performance of advertising strategies
• Assess performance of products on and off Amazon
• Inform keyword and bid strategy
• Inform offline advertising strategies

Question 57: Advertisers who sell in AND outside of the Amazon store can use the audience planning tool.

• False
• True

Question 58: Marina wants to better understand her customer base for her art supplies. She is trying to decide if she should focus on reaching new audiences or decide to drive brand loyalty. To do so, Marina should use the brand engagement insight.

• False
• True

Question 59: Johnson wants to review 3 years of shopping insights and understand daily, weekly, monthly, quarterly, and yearly trends. Johnson can access this information by using Amazon Brand Analytics.

• False
• True

Question 60: Juan Carlos is an advertiser of luxury perfumes. Juan Carlos would like to understand what audiences are the most similar ones to their existing customers that they could potentially reach through their advertising. He should use…

• Overlap reports
• Retail insights
• Audience planning tool
• Audience insights

Question 61: What stages of the shopping journey does the audience planning tool consider? Select all that apply.

• Purchase
• Consideration
• Awareness
• Loyalty

Introduction to Amazon Ads Campaign Planning

Planning an Amazon Ads campaign involves several key steps to ensure effectiveness and ROI. Here’s a structured approach:

1. Set Clear Goals

• Define what you want to achieve: sales, brand awareness, product visibility, etc.
• Establish specific KPIs (Key Performance Indicators) like conversion rate, ROI, click-through rate (CTR), etc.

2. Understand Your Target Audience

• Use Amazon’s audience insights and analytics to understand who buys your products.
• Segment your audience based on demographics, interests, and buying behavior.

3. Keyword Research

• Identify relevant keywords potential customers might use to search for your products.
• Use tools like Amazon’s own keyword tool, or third-party tools like Google Keyword Planner.

4. Competitive Analysis

• Study your competitors’ strategies: Which keywords are they targeting? What are their pricing strategies?
• Identify gaps and opportunities in the market.

5. Budget Planning

• Determine your budget based on your goals and competitive landscape.
• Decide on your bidding strategy (automatic vs. manual bidding).

6. Ad Types and Formats

• Choose the right ad types: Sponsored Products, Sponsored Brands, Sponsored Display.
• Tailor your ad creative to appeal to your target audience and align with Amazon’s guidelines.

7. Campaign Structure

• Organize your campaigns by product category, target audience, or marketing objective.
• Set up ad groups within each campaign based on keyword themes or product variations.

8. Ad Copy and Creative

• Craft compelling ad copy that highlights unique selling points and encourages clicks.
• Use high-quality images or videos that showcase your product effectively.

9. Monitoring and Optimization

• Regularly monitor campaign performance using Amazon’s reporting tools.
• Adjust bids, keywords, and targeting based on performance data to improve ROI.
• A/B test different ad creatives and messaging to optimize performance.

10. Review and Refine

• Continuously review your campaign’s effectiveness against your goals.
• Stay updated with Amazon’s platform changes and adapt your strategy accordingly.

By following these steps and continuously refining your strategy based on performance data, you can create effective Amazon Ads campaigns that drive sales and maximize your ROI.

Amazon Video Ads Exam Quiz Answers

Question 1: Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?

• audience insights
• manual keyword and product targeting
• Amazon insights
• automatic keyword and product targeting

Question 2: Select three answers. Which of the following can you use to measure the performance of your Sponsored Brands video ad?

• Campaign reports
• Brand Lift Studies
• Targeting reports
• Keyword placement reports

Question 3: True or false: Adding one or two speakers in Online Video ads can help increase detail page views.

• True
• False

Question 4: True or false: We recommend introducing your brand at the end of your video ads.

• False
• True

Question 5: True or false. You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.

• True
• False

Question 6: Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:

• Amazon Marketing Cloud
• AdTech Suite
• Amazon Attribution
• Amazon Brand Lift

Question 7: Select one answer. In Sponsored Display video ads, advertisers can….

• only deliver videos using cost per click.
• only access video placements outside of the Amazon store.
• pair video with Sponsored Display capabilities.
• only access video placements in the Amazon store.

Question 8: True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.

• False
• True

Question 9: Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?

• Amazon Attribution
• Amazon advertising console reports
• Amazon Marketing Cloud
• Amazon Brand Lift

Question 10: Select two answers. What video ad solutions can be bought through the Amazon DSP?

• Sponsored Brands video ads
• Streaming TV ads
• Sponsored Display video ads
• Online Video ads

Question 11: Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:

• setting up negative keywords through keyword and product targeting
• transferring your audiences from an overlap report
• trasnferring your ad creative report from your video creative builder
• transferring your audiences from a data management platform

Question 12: True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.

• True
• False

Question 13: Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?

• Amazon Attribution
• Amazon Marketing Cloud
• AdTech Suite
• Amazon Brand Lift

Question 14: Select one answer. What kind of video ad solutions are Sponsored Brands video?

• They are display ads
• They are sponsored ads
• They are Amazon DSP video ad solutions

Question 15: True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.

• True
• False

Question 16: Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?

• Streaming TV ads
• Online Video ads
• Sponsored Display video
• Sponsored Brands video

Question 17: True or false: We recommend telling a story in your Streaming TV ads.

• True
• False

Question 18: True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.

• False
• True

Question 19: Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?

• Amazon advertising console reports
• Targeting and keyword reports
• Optimization levers
• Amazon Marketing Cloud

Question 20: Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…

• Pull reports to compare all your video ads’ performances
• Transfer your audiences from an overlap report
• transferring your audiences from a data management platform
• Create automatic templated videos

Question 21: Select the two video ads that are only non-skippable.

• Sponsored Display video
• Twitch Premium Video
• Online Video ads
• Streaming TV

Question 22: Match each advertising objectives with the correct definition.

Purchase	Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand.
Awareness	Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand.
Loyalty	Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand.
Consideration	Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products.

Question 23: True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.

• True
• False

Question 24: Select one answer. Which of the following video ads can use Amazon Audiences targeting?

• Sponsored Brands video
• Online Video, Streaming TV, and Sponsored Brands video
• Online Video, Sponsored Display video, and Streaming TV
• Sponsored Display video, Streaming TV, and Sponsored Brands video

Question 25: Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?

• A search term reports
• A campaign reports
• A keyword reports
• A campaign placement reports

Question 26: Select one answer. Your Streaming TV video ads…

• cannot be measured
• cannot help reach audiences incremental to linear TV
• may appear in third-party streaming TV apps via Amazon Publisher Direct
• may appear in Amazon Publisher Direct sites

Question 27: True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.

• False
• True

Question 28: Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?

• Amazon Audiences
• Overlap reports
• Amazon Ad tag
• Audience planning

Question 29: Select one answer. Contextual targeting for Sponsored Display video is:

• Manual and automatic
• Neither
• Manual
• Automatic

Question 30: True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.

• True
• False

Question 31: True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.

• True
• False

Question 32: Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?

• Sponsored Brands video
• Sponsored Display video
• Streaming TV ads
• Online Video ads

Question 33: Select three answers. In Sponsored Brands ads, advertisers….

• Pay everytime a shopper views the ad
• Can use keyword and product targeting
• Only pay when a shopper clicks on the ad
• Can easily build video campaigns

Question 34: True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.

• True
• False

Question 35: Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?

• Sponsored Display video
• Streaming TV ads
• Online Video ads
• Sponsored Brands video

Question 36: Select three answers. Online Video ads….

• Can be complemented with Streaming TV ads
• Can be linked to a product detail page
• Can run on Amazon Publisher Direct
• Can run on Amazon-owned sites and third-party sites

Question 37: True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

• False
• True

Question 38: True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.

• True
• False

Question 39: True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.

• False
• True

Question 40: Select one answer. Read the answer options and select the correct answer.

• Streaming TV is available on cable television.
• Streaming TV is a type of streaming media, live or pre-recorded.
• Streaming TV is available on linear tv.
• Streaming TV is available inside the Amazon store.

Question 41: Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?

• targeting by location
• keyword targeting
• overlap reports
• product targeting

Question 42: True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.

• False
• True

Question 43: Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?

• Sponsored Display video
• Streaming TV ads
• Online Video ads
• Sponsored Brands video

Question 44: Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?

• Amazon Audiences
• Amazon Ad tag
• Omnichannel metrics
• Overlap reports

Question 45: Select two answers. How can you assess the impact of Sponsored Brands video?

• You can create lookalike audiences.
• You can track spending.
• You can analyze your campaign’s advertising cost of sales (ACOS).
• You can target audiences by geographic location.

Question 46: True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.

• True
• False

Question 47: Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?

• automatic keyword and product targeting
• Amazon audience insights
• keyword match types
• manual keyword and product targeting

Question 48: Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:

• both automatic and manual
• manual
• neither
• automatic

Question 49: Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:

• Select specific keywords or categories to target ads
• Submit your video to moderation to be approved.
• Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.
• Set up your video ad creative

Question 50: Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

• Amazon advertising console reports
• Video Creative Builder
• Targeting and keyword reports
• Amazon Attribution

Question 51: Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

• Pull reports to compare all your video ads’ performances
• Transfer your audiences from an overlap report
• Transfer your audiences from a data management platform
• Customize the look and feel of your video

Question 52: Select one answer. Where do Sponsored Display video ads reach audiences?

• Sponsored Display Video ads reach audiences *only* through the Amazon store.
• Sponsored Display video ads reach audiences *on and off Amazon. *
• Sponsored Display Video ads reach audiences *only* through third-party websites.
• Sponsored Display Video ads reach audiences *only* through Amazon Publisher Direct.

Question 53: Match the video ad product with the correct definition.

Streaming TV ads	… are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV.
Sponsored Brands video ads	… are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised.
Sponsored Display video ads	… are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com.
Online Video ads	…. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD).

Question 54: Select the two video ads that can be non-skippable and skippable.

• Streaming TV
• Online Video ads
• Twitch Premium Video
• Sponsored Display video

Question 55: True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.

• False
• True

Question 56: Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?

• Geographic insights
• Amazon Marketing Cloud
• Targeting and keyword reports
• Amazon Attribution

Question 57: True or false: Sponsored Display video reaches audiences through Amazon Audiences.

• True
• False

Question 58: Select two answers. Sponsored Brand video ads…

• Can be linked to a product detail page
• Deliver videos using a cost per thousand viewable impressions
• Connect to a Store landing page
• Do not have any keyword or product targeting capabilities

Question 59: Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.

• audience insights
• Amazon Audiences
• advertiser audiences
• keyword targeting

Question 60: True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.

• False
• True

Question 61: True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.

• False
• True

Question 62: True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.

• False
• True

Question 63: True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.

• False
• True

Question 64: Select five answers. What are five Amazon video ad solutions?

• Linear TV ads
• Sponsored Brands video
• Sponsored Display video
• Twitch Premium Video
• Streaming TV
• Online Video ads

Question 65: True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.

• True, you cannot measure the incremental reach of your Streaming TV ad campaign.
• False, you can measure the incremental reach of your Streaming TV ad campaign.

Question 66: Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:

• A search term reports
• An advertised/purchased product reports
• A campaign placement reports
• A performance reports

Question 67: True or false. You can use keyword and product targeting for Sponsored Brands video.

• True
• False

Question 68: Select three answers. Online Video ads…

• Can be delivered across Amazon Publisher Direct & third-party exchanges
• May appear on linear tv
• Can help you reach relevant audiences
• Can optimize cross-channel advertising strategies

Introduction to Amazon Video Ads

Amazon Video Ads are a type of advertising service offered by Amazon that allows advertisers to promote their products or brands through video content on Amazon’s platforms. Here are some key aspects and features of Amazon Video Ads:

1. Ad Formats: Amazon offers various video ad formats, including in-stream video ads that appear before, during, or after Amazon video content (similar to YouTube ads), and out-stream video ads that appear on Amazon sites and apps but are not tied to specific video content.
2. Targeting Options: Advertisers can target their video ads based on various criteria such as demographics (age, gender), interests, shopping behaviors, and even specific products or categories purchased on Amazon.
3. Placement: Video ads can be displayed on Amazon-owned properties like IMDb TV, Twitch, and Fire TV, as well as on Amazon.com and through Amazon’s advertising network on external sites and apps.
4. Performance Tracking: Amazon provides detailed analytics and reporting tools to track the performance of video ads, including metrics like views, clicks, conversions, and return on ad spend (ROAS).
5. Integration with Amazon DSP: Amazon Video Ads can be managed alongside other Amazon advertising campaigns through the Amazon Demand-Side Platform (DSP), allowing for coordinated cross-channel advertising strategies.
6. Creative Requirements: Advertisers need to adhere to Amazon’s guidelines for video ad content, including duration limits, resolution requirements, and branding restrictions.
7. Cost and Bidding: Like other digital advertising platforms, Amazon Video Ads operate on a bidding system where advertisers set a budget and bid for ad placements based on factors like targeting criteria and ad performance goals.

Overall, Amazon Video Ads provide a powerful tool for brands looking to reach Amazon’s vast audience through engaging video content, leveraging Amazon’s data and targeting capabilities to optimize ad performance and drive sales.

Amazon Advertising Foundations Exam Quiz Answers

Question 1: Lawanda wants to expand the reach of her brand’s campaign beyond what is achievable through Amazon’s websites and apps. Which inventory should she leverage?

• Amazon O&O sites
• Third-party sites
• Devices
• Amazon retail sites

Question 2: Which of the following best describes a campaign with a consideration goal?

• The campaign is reaching audiences that viewed a product detail pages but did not convert.
• The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
• The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.
• The campaign is reaching shoppers unfamiliar with the brand.

Question 3: Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?

• Audiences based on views
• Lifestyle
• Audiences based on purchases
• Lookalike

Question 4: Where can display ads be placed?

• Amazon O&O sites
• Devices
• Third-party sites
• Amazon retail sites

Question 5: Rhonda is an advertiser at a consumer-packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)

• Audiences based on purchase of her brand’s laundry detergent
• Demographic: males
• Audiences based on keyword search
• Audiences transferred based on pixel traffic from their website

Question 6: Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?

• Amazon O&O sites
• Third-party sites
• Amazon retail sites
• Devices

Question 7: Why do advertisers look at detail page views?

• This metric helps advertisers understand the impact their advertising has on brand halo sales.
• This metric helps an advertiser understand whether their ads are driving customers to find out more information about their product.
• This metric helps advertisers understand how many purchases are being made of specific ASINs.
• This metric helps advertisers understand the number of impressions served.

Question 8: True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.

• True
• False

Question 9: Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?

• Purchase frequency insight
• Overlap report
• Retail insights
• Brand halo

Question 10: Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?

• Purchase frequency insights
• Timing insights
• Overlap reports
• Demographic insights

Question 11: Which of the following is a true statement about retail insights?

• Retail insights show retail activity across Amazon only for audiences that were served an ad.
• Retail insights show all retail activity across Amazon for the promoted ASINs, regardless of whether audiences weres served an ad.
• Retail insights show retail activity across only for brand halo ASINs

Question 12: Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?

• Add to cart
• Purchases
• Impressions served
• Detail page views

Question 13: Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?

• Data management platform
• Pixel
• An advertiser hashed audience
• Audiences based on shopping interactions on Amazon

Question 14: What are Subscribe & Save metrics best used for?

• Assessing the number of impressions served to shoppers
• Assessing awareness of a brand’s products
• Signifying longer-term brand loyalty and driving incremental sales—even after a campaign ends.
• Assessing the purchase rate of a brand’s products

Question 15: Which of the following best describes advertiser audiences?

• Allows advertisers to reengage Amazon audiences who viewed product(s) specific to, or similar to, the advertiser’s promoted product
• Allows advertisers to reach audiences of a specific demographic, such as gender, age range, household income, or presence of children
• Allows advertisers to reach audiences with an ad on contextually relevant pages when they are actively shopping for or viewing products on Amazon
• Allows advertisers to incorporate their existing audiences into their Amazon advertising campaigns to drive relevance

Question 16: Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?

• Audiences based on keyword search
• Audiences based on views
• In-market
• Audiences based on purchases

Question 17: Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?

• Lifestyle audiences
• Audiences based on similar product views
• Audiences based on keyword search
• Demographic audiences

Question 18: Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?

• Brand halo
• Return on ad spend (ROAS)
• Subscribe & Save
• Detail page view rate

Question 19: Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?

• In-market
• Lifestyle
• Lookalike

Question 20: Which of the following best describes a campaign with a purchase goal?

• The campaign is reaching shoppers unfamiliar with the brand.
• The campaign is reaching audiences that are shopping the category, to help them consider a brand’s product.
• The campaign is reaching audiences that viewed a product detail page but did not convert.
• The campaign is leveraging Subscribe & Save offers to drive brand loyalty.

Question 21: True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.

• True
• False

Question 22: Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?

• Purchase
• Awareness
• Loyalty
• Consideration

Question 23: Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?

• Timing insights
• Overlap insights
• Purchase frequency insights
• Demographic insights

Question 24: Which of the following best describes the value of brand halo metrics?

• Allows advertisers to better measure the number of impressions served on a promoted ASIN.
• Allows advertisers to measure sales of their brand’s products off Amazon.
• Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
• Allows advertisers to track additional sales or conversion metrics for products from brands unrelated to their own.

Question 25: Advertisers can connect with _______ to drive purchases for their products by engaging audiences that have recently considered products in a given category.

• Lifestyle audiences
• Lookalike audiences
• Demographic audiences
• In-market audiences

Question 26: Brighton is an advertiser selling holiday cookies on Amazon. He wants to reach shoppers who recently viewed or purchased products in the “bakery and dessert gifts” sub-category. Which audience solution will Brighton rely on to achieve this?

• Audiences based on shopping interactions
• Advertiser audiences
• Audience insights
• None of these

Question 27: True or false? The only way for advertisers to reach their existing audience in Amazon campaigns is by leveraging an Amazon pixel.

• True
• False

Question 28: Tiny Feet has a direct relationship with their audience that signed up for their monthly newsletter. They want to reach this audience with an Amazon campaign promoting a new shoe. Which audience solution should they leverage?

• Data management platform
• Pixel
• Audiences based on shopping interactions on Amazon
• Advertiser hashed audience

Question 29: Ujarak is an advertiser at a magazine company. He wants to reach shoppers who visited the subscription sign-up page, but did not complete their signups. Which type of audience could he use to best reach this audience?

• Advertiser hashed audiences
• Audiences transferred based on pixel traffic from their website
• Lifestyle audiences
• Audiences based on keyword searches

Question 30: Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?

• Amazon audiences
• None of these
• Advertiser audiences
• Audience insights

Question 31: Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?

• In-market audiences
• Lookalike audiences
• Audiences based on keyword search
• Lifestyle audiences

Question 32: Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?

• Amazon served image ad
• Amazon served video creative
• Third-party served ad
• Display ad with e-commerce creative

Question 33: Yvonne’s business sells hiking equipment on Amazon. She wants to use Amazon Advertising to reengage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?

• None of these
• Advertiser audiences
• Amazon audiences
• Audience insights

Question 34: Anita is running Amazon ads with placements on and off Amazon. Which of the following ad types could Anita be using? (Select 2)

• Display ads
• Sponsored Brands
• Sponsored Products
• Video ads

Question 35: Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?

• Display ads
• Custom ads
• Sponsored Brands
• Sponsored Products

Question 36: True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.

• False
• True

Question 37: True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.

• True
• False

Question 38: Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?

• Display ad with e-commerce creative
• Custom ad
• Amazon served ad
• Third-party served ad

Question 39: Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?

• Sponsored Products
• Video ads
• Sponsored Brands
• Custom ads

Question 40: Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?

• Purchase frequency
• Brand halo
• Third-party: brand lift studies
• Retail insights

Question 41: Cristobal is an advertiser at a cold medicine brand. He wants to understand the time of day that shoppers purchase from his brand. Which insight would be best for Cristobal to review?

• Purchase frequency insights
• Timing insights
• Demographic insights
• Overlap reports

Question 42: A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)

• Audiences based on purchase
• In-market audiences
• Lifestyle audiences
• Audiences based on pixel traffic

Question 43: Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?

• None of these
• Demographic audiences
• Audiences based on purchase
• In-market audiences

Question 44: Which inventory is available for Sponsored Products and Sponsored Brands campaigns?

• Amazon O&O sites
• Amazon retail sites
• Devices
• Third-party sites

Question 45: Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?

• Advertiser audiences
• Audience insights
• Audiences based on shopping interactions

Question 46: Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?

• Third-party sites
• Devices
• Amazon retail sites
• Amazon O&O sites

Question 47: Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?

• Detail page view rate
• Units sold
• Purchase rate
• Brand halo

Question 48: Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)

• Demographic: females
• In-market: mattresses
• Advertiser hashed audiences
• Audiences based on detail pages views of items in the “bedding sheets and pillow cases” sub-category

Question 49: Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)

• Advertiser hashed audiences based on existing brand customers
• In-market: coffee
• Demographic: males
• Audiences based on similar product views

Question 50: Minoru is an advertiser at a consumer-packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?

• Subscribe & Save
• Purchase rate
• Brand halo
• Impressions served

Question 51: Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?

• Overlap reports
• Amazon audiences
• Advertiser audiences
• Purchase frequency insights

Question 52: HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?

• Loyalty
• Purchase
• Awareness
• Consideration

Question 53: Which of the following ad types are located within shopping results and promote individual products?

• Sponsored Products
• Display ads
• Sponsored Brands
• Sponsorships

Question 54: What value do overlap reports provide advertisers?

• They identify audiences that are found across multiple campaigns
• They identify audiences in multiple stages of the customer journey
• They identify other brands with audiences that overlap with a brand’s target audience
• They identify other audiences that overlap with a brand’s target audience

Question 55: Qismat is an advertiser at a bedding company. He wants to reach shoppers who purchased his brand’s mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?

• Audiences based on detail page views
• In-market audiences
• Audiences based on purchase
• Lifestyle audiences

Question 56: Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?

• Audiences based on detail page views
• Demographic audiences
• In-market audiences
• Lifestyle audiences

Question 57: Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?

• Add to cart
• Detail page view rate
• Units sold
• Impressions viewed

Question 58: Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?

• Third-party served ad
• Amazon served image ad
• Display ad with e-commerce creative
• Amazon served video creative

Question 59: Which of the following are considered advertiser audiences? (Select 2)

• Advertiser hashed audiences
• Audiences based on keyword search
• Audiences based on detail page views
• Audiences transferred from a data management platform

Question 60: Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)

• Units sold
• Click-through rate
• Impressions served
• Return on ad spend (ROAS)

Question 61: Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?

• Video ad
• Image ad
• Display ad with e-commerce creative

Question 62: Ha Yoon is an advertiser at a cold brew coffee manufacturer. Which audience would be best for her to use to reach these shoppers on Amazon that her brand already has a direct relationship with off Amazon?

• Demographic audiences
• Audiences based on keyword searches
• Advertiser hashed audiences
• Lifestyle audiences

Question 63: Which measurement solution allows advertisers to understand overall shopping activity on Amazon before, during, and after advertising campaigns?

• Offline sales impact
• Brand lift
• Amazon campaign reporting
• Retail insights

Question 64: A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)

• Click-through rate
• Retail insights
• Third-party: brand lift
• Impressions

Question 65: Advertisers can connect with — to drive purchases for their products by engaging audiences that have recently considered products in a given category.

• Lifestyle audiences
• Demographic audiences
• In-market audiences
• Lookalike audiences

Introduction to Amazon Advertising Foundations

Amazon Advertising Foundations typically refers to the fundamental principles and strategies involved in advertising products on Amazon’s platform. Here are some key components that are generally included:

1. Amazon PPC (Pay-Per-Click) Advertising: This is the most common form of advertising on Amazon, where sellers bid on keywords relevant to their products. Ads appear in search results and on product pages, and sellers pay only when a shopper clicks on the ad.
2. Keyword Research: Understanding which keywords potential customers use when searching for products similar to yours is crucial. Effective keyword research helps optimize ad targeting and budget allocation.
3. Campaign Structure: Organizing your advertising campaigns into logical groups based on product categories, target audience, or marketing objectives helps in managing and optimizing your ads effectively.
4. Ad Creative: Compelling ad copy and high-quality images are essential to attract clicks and conversions. Amazon has specific guidelines and best practices for ad creatives that sellers should follow.
5. Bid Management: Monitoring and adjusting your bids based on performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) is necessary to optimize campaign performance and maximize profitability.
6. Performance Tracking: Regularly monitoring key performance indicators (KPIs) such as impressions, clicks, conversions, and sales attributed to ads helps in assessing the effectiveness of your advertising campaigns.
7. Amazon DSP (Demand-Side Platform): For larger advertisers or brands looking to reach a broader audience both on and off Amazon, Amazon DSP provides advanced targeting options and programmatic buying capabilities.
8. Compliance and Policies: Adhering to Amazon’s advertising policies and guidelines ensures that your ads are approved and remain compliant with platform rules.
9. Optimization Strategies: Continuously testing and refining your advertising strategies based on data and insights helps in improving ad performance over time.
10. Budget Management: Setting realistic advertising budgets aligned with your business goals and monitoring spending to ensure efficient allocation of resources.

Mastering these foundational elements can help sellers effectively leverage Amazon Advertising to increase visibility, drive traffic, and ultimately boost sales on the platform.

Amazon Twitch Gameplan Exam Quiz Answers

Question 1: Viewers cannot chat directly with the content creators in the stream chat.

• False
• True

Question 2: Twitch’s Community Guidelines cover the following areas, EXCEPT:

• Nudity, Pornography and Other Sexual Content
• Hateful content and Harassment
• Social media and Sponsorship collaborations
• Acts of Violence and Threats

Question 3: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

• False
• True

Question 4: Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.

• False
• True

Question 5: When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.

• False
• True

Question 6: Which moderation tools operate as human moderation? (Select all that apply).

• Twitch Moderators
• Channel Mods
• AutoMod

Question 7: What is the standard lead time for the medium rectangle to launch and set the campaign live?

• 1 business day
• 3 business days
• 2 business days
• 4 business days

Question 8: The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.

• True
• False

Question 9: Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?

• Creators reporting unwanted behavior
• Users correcting other users
• Slow mode
• Tech tools like word filters and bans

Question 10: Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.

• True
• False

Question 11: Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.

• False
• True

Question 12: Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.

• True
• False

Question 13: In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high-speed internet router to get started.

• True
• False

Question 14: Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.

• False
• True

Question 15: Twitch’s popular emojis are called:

• Twi-mojis
• Graphics
• Emotes
• E-art

Question 16: Which is NOT one of the three key areas we focus on?

• Feedback
• Audiences
• Trends
• Content

Question 17: Which of the following is Twitch’s most popular non-gaming category?

• Professional sports (NBA, NFL, etc.)
• Concerts and live events
• Cooking
• Just Chatting

Question 18: Viewers can connect directly and in real time with content creators through the chat feature.

• False
• True

Question 19: In what two locations is TwitchCon held every year?

• Australia and USA
• Europe and USA
• Brazil and USA
• Asia and USA

Question 20: The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?

• Category pages (ex: Just Chatting)
• Twitch.tv homepage
• Channel pages (ex: streamer page)
• Directory pages (ex: Browse)

Question 21: To achieve Partner status, one of the qualifying factors for an applicant is:

• At least 15 unique days of streaming in 30 days
• 25 hours of Streaming in 30 days
• 50 followers
• 3+ average viewers at once on streams

Question 22: Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.

• False
• True

Question 23: Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.

• True
• False

Question 24: The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?

• 63%
• 57%
• 49%
• 36%

Question 25: Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?

• Native Site Integrations
• Brand Partnership Studios
• Official Partnerships
• Custom Programs

Question 26: Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.

• True
• False

Question 27: Channel mods can do which of the following? (Select all that apply)

• Replace inappropriate language with approved language
• Fine viewers for negative behavior/language
• Flag a viewer’s comments to the Twitch moderation team
• Suspend a viewer permanently

Question 28: A content creator can become a Partner without reaching Affiliate status first.

• False
• True

Question 29: When a Twitch employee enters a streaming chat, what icon is used to signify their status?

• Purple letter ‘T’
• Purple thumbs up icon
• Purple glitch
• Purple wrench

Question 30: What core metrics are generated by Twitch’s first party data?

• Unique viewers, channels engaged, categories represented
• Unique viewers, hours watched, concurrent viewers
• Hours watched, viewer location, concurrent viewers
• Hours watched, viewer location, games played

Question 31: The name of Twitch’s annual in-person conference is called:

• Twitch Gameplan
• TAC (Twitch Annual Conference)
• TwitchConnect
• TwitchCon

Question 32: Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.

• True
• False

Question 33: Which of the following is NOT one of the top wants for streamers and content creators on Twitch?

• Love and positive connection with audience
• Fame and recognition for their talents
• Sponsorships and free product trials from sponsors
• Earn a Living doing their favorite type of work

Question 34: The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.

• True
• False

Question 35: As you select advertising strategies, they must coincide with Twitch’s Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.

• True
• False

Question 36: Which of the following organizations is one of Twitch’s trusted third-party resources to obtain industry standard video metrics?

• GameScouter
• Global Analytics Inc.
• Comscore

Question 37: Where will users experience ads when on Twitch?

• Twitch homepage, “Browse” page and IRL channel
• Twitch homepage, “Browse” page and Partner/Affiliate channel pages
• Twitch homepage, “Browse” page and branded advertiser pages
• Twitch homepage, “Browse” page and user channel pages

Question 38: Affiliate streamers must achieve Partner status to be able to monetize their channel.

• True
• False

Question 39: How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?

• 30+ hours
• 15+ hours
• 20+ hours
• 25+ hours

Question 40: Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.

• False
• True

Question 41: Which of the following are content categories available on Twitch?

• Just Chatting, Sports, Cooking, Music & Arts
• Crafting, Esports, Music and Arts, Cooking
• Concerts, Sports, Gaming, Crafting
• Just Chatting, American football, Fortnite, Cooking

Question 42: Twitch’s goal with measuring campaign performance includes: (select all that apply)

• Measure the success of its partners
• Share best practices
• Inform current and future buys
• Generate new partners

Question 43: What insights does Twitch RPG NOT offer?

• Brand lift measurement
• Creative/message testing
• Post-testing video advertising
• Brand deep dives

Question 44: About how many active viewers watch sports on Twitch on a daily basis?

• Over 2 million viewers
• Over 200,000 viewers
• Over 50,000 viewers
• Over 1 million viewers

Question 45: Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?

• Partner and Affiliate channels
• Partners and product sponsored channels
• Channels in Just Chatting and Gaming categories
• Channels in Sports and Just Chatting

Question 46: Twitch is an unmoderated service.

• True
• False

Question 47: Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)

• True
• False

Question 48: Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:

• Just.In
• TwitchTV.com
• TwitchLive.com
• Justin.TV

Question 49: First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?

• Super Leaderboard
• Twitch Premium Display Media
• Homepage Headliners
• Twitch Premium Live Video

Question 50: Which of the following are prohibited content category restrictions?

• Cannabis products, UV tanning services, cryptocurrencies
• Vaping equipment, beauty products, fast food
• Hair care products, fast food, cars
• Fantasy sports gambling, online pharmacies, fast food

Question 51: How is identifying trends in gaming beneficial?

• It helps Twitch users identify the most popular games
• It shows marketing where to target their ads
• It helps Twitch’s customers remain relevant and authentic

Question 52: Custom influencer campaigns are available for all Twitch accounts.

• False
• True

Question 53: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?

• They are unskippable
• They are always above the fold
• Pre-roll ads with video creative can be up to 30 seconds long
• They can guarantee generating twice as much income

Question 54: What three key areas does Twitch focus on providing best in class insight and measurement solutions?

• First party insights, third party measurement and RPG data
• Content, Audiences, Trends
• Live streaming, gaming, Gen Z/Millennials trends
• Role play games, esports, collaborative gaming

Question 55: Which of the following does the Twitch viewing experience drive a greater feeling of, more so than that of TV?

• Feeling excitement about content
• Familiarity with celebrities
• Personal connection
• Brand loyalty

Question 56: What is Twitch RPG?

• Research Power Group – a community of Twitch users that acts a global source of truth for Twitch insights
• Real People Guidance – research data that Twitch collects from a list of randomized users
• Research Program Group – our network of data partners that help us to analysis and validate our measurement data
• Research and People Guild – a community of Twitch users who help us decide what types of research we should conduct

Question 57: Identifying trends in gaming and live streaming is important to helping our customers remain relevant and authentic when entering the ever-evolving world of Twitch.

• True
• False

Question 58: Which of the following is NOT a content category on Twitch?

• Music
• Homework Help
• Food & Drink
• Just Chatting

Question 59: Super Leaderboard, Homepage Headliner and Medium Rectangle are all examples of what category of Twitch advertising products?

• Premium Live Video
• Top of Funnel Dashboard
• Display Media
• Above the Fold advertising

Question 60: Twitch’s Ads Acceptance policy allows live streaming competitors like YouTube Live, Facebook Live or Discord to advertise directly on Twitch.

• False
• True

Question 61: Twitch is only able to offer third party measurement capabilities via our data partners because we do NOT collect which of the following:

• Username
• Any user information
• Global location
• Email addresses

Question 62: The Twitch community is 49% — likely to be encouraged by an online advert or friends recommendations.

• more
• less

Question 63: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising? Select All Correct Responses

• They are unskippable
• They are always above the fold
• Pre-roll ads with video creative can be up to 30 seconds long
• They can guarantee generating twice as much income

Question 64: Twitch’s goal with measuring campaign performance includes: (select all that apply) Select All Correct Responses

• Measure the success of its partners
• Share best practices
• Inform current and future buys
• Generate new partners

Question 65: Channel mods can do which of the following? (Select all that apply) Select All Correct Responses

• Replace inappropriate language with approved language
• Fine viewers for negative behavior/language
• Flag a viewer’s comments to the Twitch moderation team
• Suspend a viewer permanently

Question 66: Which moderation tools operate as human moderation? (Select all that apply) Select All Correct Responses

• Twitch Moderators
• Channel Mods
• AutoMod

Question 67: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

• False
• True

Question 68: Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.

• True
• False

Question 69: What is not one of the key elements of a channel page?

• Concurrent Viewers
• A Streamer
• Chat Screen
• Channel Recommendations

Question 70: What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?

• ListenFirst Social Media Listening
• Futures Valuation
• RPG Brand Lift Study
• Nielsen Brand Lift Study

Question 71: What are two engagement metrics that Twitch is invested in quantifying?

• Attention
• Emotion
• Pages per Session
• Customer Satisfaction

Question 72: Which is NOT one of the three key areas the client measurement team is focused on?

• Scaling best practices
• Full-funnel measurement
• Evaluating and modernizing capabilities
• Technology

Question 73: When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.

• False
• True

Question 74: When advertising globally, all ads must be in the primary official language that the advertiser is located in.

• True
• False

Question 75: Which of the following is not able be measured by Twitch’s bespoke measurement capabilities?

• sponsorships
• external social media platforms
• live events
• custom integrations

Question 76: What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?

• 47%
• 72%
• 22%
• 81%

Question 77: Which of the following is NOT prohibited content, products, or service?

• Content that encourages others to share private personal information without permission
• Content that encourages consumption or injestion of edible products
• Content that disrupts, interrupts, or violates the integrity of Twitch services
• Content that is marketed at children through messaging, imagery, or targeting

Question 78: What is not one of the benefits of the Amazon Twitch server to server methodology?

• Increase measurable inventory
• Increase advertiser trust
• Increase volume of ads delivered to viewers
• Increase in measurement set-up efficiency

Question 79: Which question should be looking to solve for in a consideration campaign?

• How much is Twitch Advertising driving purchase in market?
• What audience am I reaching?
• Is this campaign driving foot traffic to brick-and-mortar locations
• What is the share of unique audience over linear TV buyers?

Question 80: Where is the medium rectangle/square advertising unit found on Twitch?

• Alongside the channel selection guide
• At the top of the main landing page
• At the end of the first row of suggested categories
• Inside of the chat box

Question 86: Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?

• Oprah Winfrey
• Johnny Carson
• Jerry Seinfeld
• Bob Ross

Question 87: About how many hours of non-gaming content did Twitch users consume last year via categories like Just Chatting, Food & Drink and Music?

• 100 million hours
• 1 billion hours
• 1 million hours
• 500 million hours

Question 88: The Sponsored Influencer Program allows brands to sponsor, on average, a 2-hour livestream with a Twitch streamer

• True
• False

Question 89: Which of the following is not a service that the Brand Partnership Studio provides?

• Customized Solutions
• Expertise
• Media Buying
• Access to Twitch Community

Question 90: Which of the following is not an option within Custom Solutions?

• Twitch Tried and True
• Experiential event activation
• Sponsored Influencer Program
• Rewarded Ads

Question 91: Twitch Custom Commercials require entirely net new video assets to create.

• True
• False

Question 92: Custom branded extensions are live apps that empower streamers to enhance their channels with an added layer of interactivity between the streamer, audience, and content.

• False
• True

Question 93: Channel pages are where viewers go to watch a live stream or past broadcast, find information about the streamer, and connect with the community.

• True
• False

Question 94: What is the correct description of the Super Leaderboard?

• Can be found at the end of the first row of suggested categories
• Fixed, rectangular unit across top of page
• Renders in the stream directly below the video player
• Found within the chat box

Question 95: What is the correct description of the Show and Tell program within Twitch Tried and True?

• Involves streamer in-game challenges to tap into community competitiveness
• Use of templated experiences that reward audience participation and encourages friendly competition
• Streamers develop a diaologue around a brand with their community live
• Leverage Twitch talent in a commercial to bring a level of authenticity and resonance

Question 96: Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?

• Stream Display Ads
• First Impression Takeover
• Homepage Headliner
• Bounty Board

Question 97: Which of the following statements about Twitch Direct Insertion Order (IO) is not true?

• It offers contextual targeting.
• It allows activation beyond Amazon DSP locales.
• It has a fixed CPM with guaranteed delivery.
• It does not allow for Twitch RPG Solutions

Introduction to Amazon Twitch Gameplan

The term “Amazon Twitch Gameplan” typically refers to strategic initiatives or plans that Amazon and Twitch have in place to grow and enhance their presence in the gaming and livestreaming industries. Here are some aspects that could be part of such a gameplan:

1. Platform Development: Enhancing the Twitch platform to improve user experience, streaming quality, and discoverability of content. This could include features like better moderation tools, improved chat functionality, and more customizable streaming options.
2. Content Acquisition and Partnerships: Securing partnerships with game developers, esports organizations, and content creators to bring exclusive content to Twitch. This might involve funding esports tournaments, securing rights to stream certain games, or sponsoring popular streamers.
3. Monetization Strategies: Developing and refining monetization options for both Twitch and its content creators. This includes subscription models (like Twitch Prime), ad revenue sharing, virtual goods (bits), and other ways for streamers to earn income.
4. Expansion into Esports: Supporting and promoting esports events and leagues on Twitch. This could involve hosting major tournaments, partnering with esports organizations, and providing tools for esports teams and leagues to manage their presence on the platform.
5. Community Engagement: Building and maintaining a strong community around Twitch through features like chat, forums, and social media integrations. Encouraging interaction between viewers and streamers is crucial for the platform’s growth.
6. Technology and Infrastructure: Investing in the technology infrastructure needed to support millions of concurrent viewers and streamers worldwide. This includes server capacity, video streaming technology, and security measures to protect users and content.
7. Global Expansion: Expanding Twitch’s reach to new markets and regions around the world. This involves localization efforts, understanding regional gaming cultures, and adapting the platform to cater to diverse audiences.
8. Regulatory and Legal Considerations: Addressing regulatory challenges and legal issues related to streaming content, intellectual property rights, data privacy, and other legal concerns that may arise in various jurisdictions.
9. Innovation and Future Trends: Anticipating and adapting to new trends in gaming, livestreaming, and digital entertainment. This could include integrating emerging technologies like augmented reality (AR), virtual reality (VR), or blockchain into the Twitch platform.
10. Sustainability and Corporate Responsibility: Implementing sustainable practices and corporate responsibility initiatives within Twitch and Amazon’s gaming division. This may include environmental sustainability, diversity and inclusion efforts, and ethical considerations in content moderation.

These elements collectively form a comprehensive “gameplan” for Amazon Twitch, outlining how they aim to grow their platform, engage with their community, and stay competitive in the rapidly evolving gaming and livestreaming industries.

YouTube Music Rights Management Exam Quiz Answers

Question 1: How could you best describe the relationship between copyright law and content on YouTube?

• Copyright doesn’t matter on YouTube.
• YouTube’s lawyers handle copyright infringement on YouTube so users don’t have to.
• YouTube’s tools and policies are designed to protect rightsholders’ copyrights, and users who don’t respect our tools and policies are subject to consequences.
• Everything uploaded to YouTube is considered an original work and therefore does not violate any copyright laws.

Question 2: John is feeling inspired, so he writes down some chords and lyrics for a new song. Which type of copyright protects his work?

• Sound recording
• Musical composition
• Music video
• None of the above. Copyright law only protects his song once it’s uploaded to YouTube.

Question 3: Lin produces a video of herself singing a song that John wrote, and uploads it to YouTube. Which of the following is true?

• Lin owns the rights to the music video and sound recording, but John owns the rights to the underlying musical composition.
• Lin owns the rights to all of the content in the video because it’s a derivative work.
• John owns the rights to all of the content in the video because it wouldn’t exist without the song he wrote.
• Lin owns the rights to the sound recording only. John owns the rights to the musical composition and the video.

Question 4: Using music from which of the following sources will help you avoid copyright infringement on YouTube?

• The YouTube Audio Library
• Creative Commons
• Public Domain
• All of the above

Question 5: Lin uploads her cover of John’s song to YouTube, but then Content ID claims it and the video is blocked. What should Lin have done before uploading the video?

• She should have gotten permission from John to record his song.
• She should have given credit to John in the video description.
• She should have altered the song so that Content ID couldn’t match it.
• None of the above. Content ID automatically blocks cover songs from YouTube.

Question 6: Ryan likes a bassline from a popular artist’s song and wants to use it in his own video. He’s unsure of whether he has the rights to use it. What should he do first?

• Consult a lawyer.
• Upload the video to YouTube and see what happens.
• Ask his YouTube partner representative.
• Upload the video and tag the artist in the comments.

Question 7: Nicky uploads a video of herself reviewing an artist’s new music video, and includes a clip of the music video. Her video is claimed by Content ID on behalf of the artist’s record label. Which course of action could Nicky take?

• Agree to the claim and let the label apply their policy to the video.
• Dispute the claim if she obtained permission from the label and publisher to use the clip.
• Remove the music video clip from the video.
• All of the above.

Question 8: Breanna works at a publishing company and manages her company’s composition rights on YouTube. The company owns the composition rights to “Song XYZ” worldwide, but only has a license with YouTube in the U.S. and Canada. Where should Breanna assert ownership for “Song XYZ” on YouTube?

• Only in the U.S. and Canada.
• Everywhere except for the U.S. and Canada.
• Worldwide.
• Nowhere.

Question 9: Ty works at a record label and manages monetization of their catalog on YouTube. Which of the following can help Ty generate revenue from user covers that utilize the label’s sound recordings?

• Content ID matching
• Copyright takedowns
• Copyright strikes
• YouTube Analytics API

Question 10: Which tool is only available to music partners who have access to Content ID?

• YouTube Studio
• Content Manager CMS
• Analytics for Artists
• Audio Library

Question 11: Elizabeth runs a music publishing company and needs a group of employees to manage the company’s composition assets on YouTube. However, she wants her direct report, Ron, to oversee the employees’ access to the assets. How could Elizabeth best accomplish this in Content Manager CMS?

• Elizabeth could give Administrator access to Ron, and create roles with more restrictive access for the other employees.
• Elizabeth could give content owner access to Ron, and Administrator access to the other employees.
• Elizabeth could give channel manager access to Ron, and content owner access to the other employees.
• Elizabeth could create an email alias with Administrator access that all employees can use.

Question 12: Which of the following statements is true?

• YouTube Studio and Content Manager CMS both contain Analytics that describe content performance.
• CMS stands for Content Management System.
• YouTube Studio lets you manage content for a single channel.
• All of the above.

Question 13: Which of the following is a music asset type?

• Composition Share
• Web
• Movie
• Television Episode

Question 14: How could you best describe the relationship between assets and videos on YouTube?

• Each asset on YouTube contains one or more videos.
• Each video on YouTube contains one or more assets.
• Videos and assets are the same thing.
• Videos contain metadata, while assets contain references.

Question 15: A new colleague is being trained to deliver rights information to YouTube, and she asks you what an asset is. How could you best describe it to her?

• It’s one song in an album.
• It’s video or audio content that Content ID uses for matching.
• It’s a container of information that represents copyrighted content on YouTube.
• It’s the underlying words and lyrics of a song.

Question 16: Alina works at a publishing company and needs to deliver assets on YouTube for a songwriter’s catalog. What information will she need to include?

• Metadata, ownership information, claiming policies, and linked relationships to Sound Recording Assets.
• Metadata, references, and linked relationships to Sound Recording Assets.
• References, lyrics, and ownership information.
• Metadata, sound recordings, and claiming policies.

Question 17: Hugot works at a record label and needs to deliver assets for an artist’s new album. What information will he need to include?

• Metadata, ownership information, and match policies.
• References, lyrics, and ownership information.
• Metadata, musical compositions, and match policies.
• Metadata, references, ownership information, and match policies.

Question 18: Who is responsible for accurately representing the ownership information for an asset on YouTube?

• Google
• YouTube’s lawyers
• Content managers and rightsholders
• The users who upload videos containing that asset

Question 19: Melanie’s company owns an asset in North America, but she figures she should claim ownership worldwide to maximize ad revenue from the asset. Why is this a bad idea?

• Because YouTube will automatically block videos containing the asset in the territories outside of North America.
• Because claiming ownership in territories where they don’t own the asset could lead to bad claims and the termination of the company’s partnership with YouTube.
• Because YouTube will automatically monetize videos containing the asset in North America.
• None of the above.

Question 20: Publisher X claims 50% ownership of a Composition Share Asset, while Publisher Z claims 60% ownership. Both publishers linked their Composition Share Assets to the same Sound Recording Asset in France. What would you call the situation that these two partners are in?

• Conflict of interest
• Claim dispute
• Copyright takedown
• Ownership conflict

Question 21: Daniel’s boss wants him to figure out why their artist’s album isn’t generating as much revenue on YouTube as previous albums. Daniel discovers numerous asset ownership conflicts that need his attention. Which step would NOT help him resolve these conflicts?

• Verify the conflicts in the Asset Conflict Report or Issues queue in Content Manager CMS.
• Edit the ownership information that was made in error.
• Contact the other owners and ask them to update their ownership information, if they made errors.
• Delete and re-deliver the assets.

Question 22: Which statement about delivering references is true?

• References can come from any YouTube channel.
• References can include indistinct sound recordings and public domain beats.
• References should include third-party material.
• References should contain only material that the rightsholder owns.

Question 23: Label A and Label B delivered references that include some of the same material, even though they own different assets. What kind of situation has just arisen, and how can they solve it?

• A reference overlaps. YouTube will reach out and help them mediate the problem.
• A reference overlaps. The label that delivered the most recent reference will need to address the overlap in their Issues queue.
• A reference ownership conflict. One label needs to redeliver their asset with different asset ownership information.
• A claim disputes. The first label to respond will get to use the reference.

Question 24: David needs to deliver references to YouTube for an artist’s new album. His company created one music video for the album, but the other songs don’t have official videos yet. What kind of reference material should he deliver for the album’s assets?

• A music video for the Music Video Asset, and sound recordings for the other songs.
• A sound recording for the music video, and music video for the other songs.
• One long sound recording for the entire album.
• One visual-only video for the entire album.

Question 25: Meg is delivering an artist’s new album to YouTube. When the upload is complete, Content ID claims the videos and applies the policy that Meg’s company set for their content. What’s the term for this type of claim?

• User-uploaded
• UGC
• Partner-uploaded
• Manual

Question 26: Rupi works at a publishing company and manages their songwriters’ Composition Share Assets on YouTube. Artist A has to dispute all claims that Rupi’s company makes against his cover videos, because he obtained a license to cover songs from their catalog. What should Rupi do to prevent these claims in the future?

• Create a manual campaign targeting Artist A’s videos.
• Automatically route all new claims for manual review.
• Issue a copyright takedown notices for Artist A’s cover videos.
• Whitelist Artist A’s channel.

Question 27: Label A delivered a batch of references with third-party content and received numerous invalid claims as a result. How quickly should Label A address their invalid claims?

• Within 60 days.
• Never – the claims will resolve themselves.
• As soon as possible.
• Only after they receive an official warning from YouTube.

Question 28: Georgette uploads a video that includes a mashup of several songs, including a hit single by Artist B. Content ID claims Georgette’s video on behalf of Artist B’s record label. Georgette disputes the claim, and the label reinstates it. Georgette still doesn’t believe the claim is valid and responds. How could you best describe this claim scenario?

• User-uploaded claim that the user has appealed.
• User-uploaded claim that the claimant has appealed.
• Partner-uploaded claim that the user has disputed.
• Partner-uploaded claim that the claimant has disputed.

Question 29: Which of these pairs accurately describes the relationship between a claimed video and claiming policies?

• Content ID applies a match policy to partner-uploaded claims.
• Content ID applies an upload policy to partner-uploaded claims.
• Content ID applies an upload policy to user-uploaded claims.
• Content ID applies a Block policy to user-uploaded claims.

Question 30: Publisher Y wants to maximize the revenue they earn on YouTube from Songwriter C’s catalog. Which policy should they apply to Songwriter C’s assets?

• Track
• Block
• Monetize
• All of the above

Question 31: Bruce is explaining to a new colleague how YouTube applies policies to a video claimed by multiple assets, starting with the most restrictive policy. In which order should Bruce place these policies?

• Track, block, monetize.
• Block, track, monetize.
• Monetize, track, block.
• Block, monetize, track.

Question 32: Label D needs to prevent users in Spain from uploading tracks from an artist’s new album – which leaked online – to YouTube. Which of the following might describe the custom policy that Label D creates?

• Block user-uploaded videos in Spain where user video match amount <5%.
• Track user-uploaded videos in Spain where visual reference match amount >50%.
• Block user-uploaded videos in Spain where audio reference match amount >95%.
• Track partner-uploaded videos in Spain where audio reference match amount >5%.

Question 33: Why should Label Z monitor copyright strikes for all of their artists’ channels?

• Even a single strike leads to account termination.
• Multiple strikes may impact their access to features.
• Channels are unable to take action on strikes against their account.
• Partner strikes on YouTube never expire.

Question 34: If Hunter disputes Publisher X’s Content ID claim on his cover video, which option is NOT available to Publisher X in response?

• Reinstate the claim
• Retract the dispute
• Release the claim
• Copyright takedown

Question 35: Publisher X decides to issue a copyright takedown in response to Hunter’s cover video. Which of the following is NOT a good option for Hunter?

• Submit a counter-notification to keep the video on YouTube.
• Reach out to Publisher X and ask for a retraction.
• Accept the takedown.
• Delete the video and reupload it with a different title.

Question 36: If Label Z and Label Y claim an asset in the same territory, but Label Z has a match policy of Block and Label Y has a match policy of Track, which policy will YouTube apply until the partners resolve their ownership conflict?

• Block
• Track
• Monetize
• Both Block and Track

Question 37: Shawna has no match policy selected for a territory where she owns Asset A. How would this impact a multiple-claim scenario in which another partner has a worldwide Monetize policy for Asset B?

• The video will monetize in Shawna’s territory.
• The video will be tracked in Shawna’s territory.
• The video will be blocked in the other partner’s territory.
• The video will not appear on YouTube until Shawna sets a policy.

Question 38: Content ID claims a video with Asset X and Asset Y, which have two different owners. Asset X has a Monetize policy in France, and Asset Y has a Track policy worldwide. Which policy will be applied to the video in France?

• Monetize
• Block
• No policy
• Track

Question 39: Label W just acquired the rights to a catalog of 10,000 songs. Which of the following asset delivery methods is the least appropriate for their needs?

• Package uploader
• Basic YouTube.com UI
• DDEX
• SFTP or Aspera Dropbox

Question 40: Label W decides to use the DDEX feed to update their asset metadata. Which of the following is a crucial last step to avoid upload errors?

• Validate the metadata
• Add asset labels
• Add Custom IDs
• Link Composition Share Assets to Sound Recordings

Question 41: What do labels need to deliver to YouTube that publishers typically don’t?

• Assets
• References
• Metadata
• Ownership information

Question 42: Patrick works at a record label and is advising a new colleague on how to deliver an artist’s catalog to YouTube. The colleague asks Patrick whether they should deliver the songs that don’t have music videos. What should Patrick say?

• Yes, because if another user delivers the songs to YouTube first, that person will become the rightsholder.
• Yes, because they become Art Tracks and are critical to earning revenue and exposure across YouTube and YouTube Premium.
• No, because only official music videos belong on YouTube.
• No, because Content ID can’t claim songs without music videos.

Question 43: To ensure that Content ID can claim videos on their behalf, Publisher Z needs to link together which two things during delivery?

• Sound Recordings and Music Videos
• Music Video Assets and Art Tracks
• Composition Share Assets and Sound Recording Assets
• Composition Share Assets and Art Tracks

Question 44: Label E has developed an internal app that aggregates bulk YouTube data about their artists. From where does Label E likely obtain this data?

• BigQuery
• Content ID
• YouTube Reporting API
• Content Manager CMS

Question 45: Vanessa’s boss asks her to recommend a tool for a new data project. Vanessa suggests BigQuery. What does the project likely entail?

• Comparing revenue between two channels.
• Comparing revenue for one asset.
• Transferring many reports on a set schedule and storing that data.
• Transferring data between two content owners.

Question 46: Sage manages song rights for multiple artists. What can he do with Content Manager CMS that he can’t achieve with YouTube Studio Analytics?

• Compare asset policies across the channels he manages.
• Compare asset performance across videos.
• Compare watch time performance across videos.
• Compare traffic across an artist’s videos.

Question 47: Subscription revenue reports tell music partners about revenue coming from where?

• Live streams
• YouTube Premium and YouTube Music paid subscriptions
• Memberships
• Non-music YouTube videos

Question 48: If Publisher X and Publisher Z own the same asset in different territories, who is responsible for ensuring that each Publisher earns the correct amount of revenue from the asset?

• Publisher X
• Publisher Z
• Publisher X and Z must coordinate with each other
• YouTube

Question 49: Renée suspects that some of her company’s assets aren’t earning revenue because another company has asserted ownership in the same territories. Where could she find information that supports or refutes her suspicion?

• Reference Files Report
• Ads revenue reports
• Asset Conflict Report
• Claims Report

Question 50: Which of the following is NOT part of the Content ID matching process?

• References
• DDEX
• Assets
• Claims

Introduction to YouTube Music Rights Management

YouTube Music Rights Management refers to the process by which YouTube manages and enforces copyright and licensing agreements related to music content uploaded by users and creators on its platform. Here’s how it generally works:

1. Content ID System: YouTube uses a sophisticated automated system called Content ID to identify and manage copyrighted content. Content owners, such as music labels and publishers, can submit their content to YouTube’s Content ID database.
2. Matching and Management: When a video is uploaded to YouTube, the Content ID system scans it against the database of copyrighted material. If a match is found (e.g., a song from a music label), the copyright owner can choose to do several things:
   • Block the Content: They can block the video from being viewed by users.
   • Monetize the Content: They can allow the video to remain on the platform and earn revenue from ads that appear on the video.
   • Track and Monitor: They can track the video’s viewership statistics and gain insights into how their content is being used.
3. Revenue Sharing: If a video contains copyrighted music and the copyright owner decides to monetize it, they can choose to share the revenue generated from ads with the uploader of the video. This is often done through revenue sharing agreements managed by YouTube.
4. Dispute and Appeal Process: If a user believes that their video has been mistakenly flagged for copyright infringement, they can dispute the claim through YouTube’s system. The copyright owner then has the opportunity to review the dispute and either release the claim or uphold it.
5. Manual Review: In some cases, copyright claims require manual review if the Content ID system cannot automatically determine the validity of the claim. This involves human intervention to resolve disputes or unclear situations.
6. Legal Compliance: YouTube’s policies and procedures for music rights management are designed to comply with copyright laws and ensure that all parties—creators, copyright owners, and YouTube itself—adhere to legal requirements regarding intellectual property.

Overall, YouTube’s Music Rights Management system aims to balance the interests of content creators and copyright owners while ensuring that copyrighted material is appropriately protected and managed on the platform.

YouTube Music Exam Quiz Answers

Question 1: Which ad formats are not available on mobile devices?

• Non-skippable video ads.
• Bumper ads.
• Skippable video ads.
• Overlay ads.

Question 2: What are some ways to optimize a channel for ads?

• Minimize claimed content.
• Advertiser-Friendly Guidelines (AFG) content
• License assets.
• All of the above.

Question 3: YouTube Analytics for Artists will help you answer which of the following questions?

• Which of an artist’s songs are most popular across YouTube?
• Which of an artist’s videos are most popular on YouTube?
• What search terms are viewers using to find the artist’s channel?
• All of the above.

Question 4: What content should an artist produce from the road to promote their tour and engage with fans?

• Tour diary.
• Album teaser.
• Visual asset video.
• Official music video.

Question 5: What insights can you get from the new Shorts Performance Cards in Analytics for Artists?

• Your top songs used in all Shorts creations.
• Fans creations that featured your music on Shorts.
• Engagement metrics i.e., Shares, Likes, Comments.
• All of the above.

Question 6: Which video type may require permission from another rights holder before it can be uploaded?

• Covers.
• Fan Q&A session.
• Teaser.
• Tour diaries.

Question 7: Why is it important to combine Shorts and long-form video as a content strategy on an artist’s channel?

• Better subscriber growth.
• Content is key to an artist’s brand.
• Better overall watch time.
• All of the above.

Question 8: How does Shorts improve discoverability?

• Keeps channel active in-between music video releases.
• Taps into a new audience via the Shorts Feed.
• Promotes long-form content or released music.
• All of the above.

Question 9: What can you do to help an artist appear more frequently in Suggested videos?

• Ask subscribers to hit the notification bell.
• Use the same video metadata as another artist.
• Upload a new channel icon.
• Create playlists with an artist’s videos.

Question 10: Which of the following helps ensure that viewers keep watching your channel?

• Greet fans with a welcome video or recent release at the top of the channel.
• Organize content into channel sections.
• Organize and curate content into playlists.
• All of the above.

Question 11: How would you update channel branding to support a tour announcement?

• Upload a channel banner that includes the tour dates.
• Upload a collaboration with another artist.
• Create a playlist of fan covers.
• Change the channel name.

Question 12: How can you best use Community to engage fans while an artist is on tour?

• Update the artist’s channel banner with tour dates.
• Create a new channel section and add the artist’s old tour videos.
• Post a photo of the setlist from backstage and ask fans to name their favorite song.
• Live stream an entire show.

Question 13: Which one of these questions could you only answer by using YouTube Analytics for Artists?

• Which of an artist’s songs are most popular across YouTube?
• Which of an artist’s videos are most popular on YouTube?
• What search terms are viewers using to find the artist’s channel?
• Why might you want to compare the ratio of ads shown to views for a video at the start of a month, and then at the end of the month?

Question 14: Why might you want to compare the ratio of ads shown to views for a video at the start of a month, and then at the end of the month?

• To see which type of ad generates the most revenue.
• To see the effect of seasonality on ad rates.
• To see how this ratio is changing over time and adjust your ad strategy accordingly.
• To see how many subscribers watched the ad and commented on the video.

Question 15: What is always linked to a composition share asset on YouTube?

• Teaser or sampler.
• Reference.
• Sound recording asset.
• Other composition share assets.

Question 16: Where can you find a full list of your assets and information about their ownership?

• Assets full report.
• Traffic sources data.
• Watch time data.
• Claims report.

Question 17: How do playlists affect watch time on a channel?

• Playlists can increase watch time because viewers will often keep watching videos in a sequence.
• Playlists can increase watch time because viewers are unable to exit the playlist.
• Playlists can decrease watch time because viewers almost never watch more than one video at a time.
• Playlists have no effect on watch time.

Question 18: What’s something that video cards can promote?

• A channel section.
• Links to merch sites.
• The channel banner.
• An end screen.

Question 19: What does not describe a thumbnail that has been optimized for discovery?

• The thumbnail correctly sets viewer expectations about content.
• The thumbnail is visually compelling.
• The thumbnail is low-resolution.
• Words in the thumbnail are easy to read on any screen.

Question 20: What does a channel’s search data reveal?

• The keywords viewers are using to find the channel’s videos.
• The top keywords suggested by Google Trends.
• Traffic from every major search engine.
• Search behavior for subscribers only.

Question 21: How can subscribers boost engagement, and thus discovery, for a video?

• Subscribers boost view count because their views are worth two views.
• Subscribers who have turned off notifications will generate the video’s first wave of traffic.
• Subscribers who have turned on notifications will generate the video’s first wave of traffic.
• Subscribers can engage with a video in comments, while unsubscribed viewers cannot.

Question 22: What type of video is designed to get fans excited about a new album or tour?

• Collaborations.
• Teasers or samplers.
• Covers.
• Art tracks.

Question 23: Why is behind-the-scenes footage from a tour valuable for a channel?

• Because it can be turned into a series of videos.
• Because it can help the channel stay on a consistent upload schedule.
• Because it can be used to promote an album or tour in the future.
• All of the above.

Question 24: What is the most effective way to promote a collaboration on YouTube?

• Produce a collaboration teaser and upload it to both collaborators’ channels.
• Use keywords from Google Trends to write the video title and description.
• Update the tags in old videos to include keywords for the collaboration.
• Link to the collaboration in the comments of other artists’ videos.

Question 25: Which of the following accurately describes art tracks?

• Art tracks can capture viewer searches for a song when an official music video isn’t available yet.
• YouTube automatically generates art tracks from a sound recording and an artwork file.
• Viewers can find art tracks on YouTube and YouTube Music.
• All of the above.

Question 26: How does upgrading to an Official Artist Channel affect an artist’s subscribers?

• Upgrading does not affect subscribers.
• Upgrading makes it easier for subscribers to find all of an artist’s music in one place.
• Upgrading makes it harder for subscribers to find an artist’s music, because the artist’s catalog has split into three channels.
• Upgrading makes it easier for subscribers to learn about new videos, because their notifications are automatically turned back on.

Question 27: How does an artist benefit from upgrading to an Official Artist Channel?

• It gives access to a suite of tools for Artists, including Analytics for Artists.
• It brings together all subscribers and content from different YouTube channels into one place.
• It automatically organizes music sections from your channel.
• All of the above.

Question 28: What is the best way to leverage fan videos to grow a channel?

• Comment on each fan video.
• Block fan videos in all territories.
• Request copyright takedowns for fan videos.
• Drop fan videos into a playlist with a descriptive name.

Question 29: What is the best way to engage fans before an album release on YouTube?

• Live stream a listening event.
• Reach out to random viewers and ask them to post links to the album.
• Upload an old photo as the channel icon.
• Go quiet for several months to surprise fans with the new album.

Question 30: Why is it important to keep uploading videos after an album release?

• Because it decreases viewer engagement with the channel.
• Because it maintains or increases viewer engagement with the channel, which can increase album sales.
• Because the artist otherwise won’t have time to engage with fans.
• Because it’s the best way to get media outlets to promote the albu.

Question 31: What is the most effective way to encourage subscribers to engage with a channel?

• Post about the channel regularly on social media.
• Upload videos on a regular schedule.
• Comment on other artists’ videos every two weeks.
• Update the channel branding on a regular schedule.

Question 32: Why might you want to pin a fan comment on a video?

• The comment links to another artist’s video.
• The comment says something positive about the video.
• The comment contains personal contact information.
• The comment includes a blocked keyword.

Question 33: How can you use Community to give fans an inside look at a tour?

• Update the channel banner with tour dates.
• Create a new channel section with tour videos.
• Post a photo of the setlist.
• Live stream an entire show.

Question 34: With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?

• Community.
• Official Artist Channel.
• Premieres.
• YouTube Music.

Question 35: What is one effective way to use the Community tab?

• Post only when you have behind-the-scenes photos to share.
• Re-post videos from the channel right after you upload them.
• Post promotional links without context to intrigue viewers.
• Post a mix of personal, promotional, and transactional posts to engage fans.

Question 36: What can tell you about the global reach of a channel?

• Translations data.
• Traffic sources data.
• Audience retention chart.
• Geography data.

Question 37: What can you do to prevent a sudden drop in a video’s audience retention chart?

• Include the same elements from other videos that have drops in audience retention.
• Ensure that the video’s metadata (title and description) and thumbnail accurately reflect the content.
• Shorten the video.
• Consider a paid promotion.

Question 38: What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?

• Plan a tour for the targeted audience anyway.
• Revise the content strategy to focus on engaging the targeted audience.
• Revisit the metrics in a week.
• Unlist videos that the new audience engages with the most.

Question 39: YouTube Analytics for Artists provides data about what type of content?

• Fan-uploaded videos.
• An artist’s songs across YouTube.
• The world’s top songs this week.
• A label’s top artists on YouTube.

Question 40: What can you learn from the data in Music Charts & Insights?

• The most popular music videos of the week in a given city or country.
• The global reach of an artist’s entire catalog.
• The age and gender breakdown of an artist’s audience.
• The playlists driving the most traffic to an artist.

Question 41: What’s one practical application for YouTube Analytics for Artists?

• Understand which of an artist’s songs are fan favorites, and include these songs on a tour setlist.
• Understand which of an artist’s YouTube videos are fan favorites, and run ad campaigns for them.
• Understand which search terms lead viewers to the artist’s channel, and include them in video metadata.
• Understand which music videos are most popular this week on YouTube, and estimate how an artist’s new video might perform.

Question 42: If you wanted to learn in which major city a competing artist’s video is getting the most views this week, what might help you?

• YouTube Analytics for Artists.
• Premieres.
• Trending.
• Music Charts and Insights.

Question 43: What requirement must a video meet before it’s eligible to earn ad revenue?

• The video must be at least 30 seconds long.
• The channel must be at least 1 year old.
• The content must be advertiser-friendly.
• The channel should own the rights to 50% of the video’s content.

Question 44: Which two parties most commonly enter into a SRAV (Sound Recording Audio Visual) agreement with each other?

• YouTube and publishing companies.
• Record labels and music video producers.
• Publishing companies and artists.
• YouTube and record labels.

Question 45: Who can monetize videos on YouTube?

• Anyone with a YouTube channel.
• Anyone with at least 100 videos.
• Channels that have joined the YouTube Partner Program, or channels that are linked to a label or distributor with a SRAV agreement.
• Only channels that have had Content ID enabled.

Question 46: What is the goal of the ad-serving model?

• To target audiences that are unlikely to click on an ad.
• To help artists share their most creative ads to advertisers.
• To help viewers watch their favorite ads.
• To serve the highest-value ad to the right viewer at the right time.

Question 47: What deters advertisers from showing ads on a video?

• Explicit language.
• Parodies.
• Niche topics.
• Collaborations.

Question 48: Why might you want to review the ratio of views to ads shown on a video in two time periods?

• To see which type of ad brought in the most revenue.
• To see the effect of viewer engagement on ad rates.
• To see how this ratio is trending over time.
• To see how many subscribers watched the ad and commented on the video.

Question 49: How can you estimate which ad formats are earning the most revenue?

• In-stream ads always generate the most revenue.
• Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.
• Skippable video ads always generate the most revenue.
• Use your Revenue report to break down how well each ad type is performing.

Question 50: What low-investment strategy could a channel try to increase viewership (and ad revenue) in another country?

• Leverage the audience to crowdsource captions and metadata translations.
• Identify local talent and create a dubbed version of videos to improve the native viewing experience.
• Re-create videos with top creators in that country.
• Do nothing – viewership in other countries has no impact on revenue.

Question 51: Why might two videos with similar monetizable view counts earn different revenue?

• The videos have different privacy settings.
• Different ad formats are enabled on the videos.
• The videos have a different number of likes and dislikes.
• The video resolution is different.

Question 52: What can generate additional revenue for an artist on YouTube?

• Comments.
• Hearts.
• Concert listings.
• Channel icon.

Question 53: Can an artist promote a paid product or service on YouTube?

• No, paid promotions are against YouTube policy.
• Yes, if the artist gets written permission from YouTube.
• Yes, but the artist should be mindful of disclosure requirements and any third-party agreements.
• Yes, but only music-related products and services are eligible.

Question 54: What can you do to maximize an artist’s revenue potential in the YouTube Music app?

• Update the channel banner.
• Organize videos into the maximum number of shelves on the channel.
• Reply to every fan comment.
• Deliver the artist’s entire catalog to YouTube.

Question 55: Why should an artist seek legal advice before uploading a cover song?

• To determine whether the song is unpopular in certain countries.
• To ensure that the artist is allowed to promote the cover on social media.
• To prevent Content ID claims on the song.
• To determine whether the original song is protected by copyright.

Question 56: Which types of copyright apply most often to music on YouTube?

• Sound recording and musical composition.
• Musical composition and dramatic works.
• Sound recording and visual asset.
• Lyrics and vocal track.

Question 57: What happens to a channel when it receives a copyright takedown notice?

• The offending video is removed and the channel loses its subscribers.
• The offending video remains on the channel but is blocked in all countries.
• The offending video is removed and the channel owner receives a copyright strike.
• The offending video remains on the channel until the channel owner deletes it.

Question 58: What is subject to a “match” in Content ID?

• A video that contains content in the Content ID database.
• A video that has the same title as another video on YouTube.
• A channel with one or more similar videos to another channel.
• A channel that contains another channel’s copyrighted works.

Question 59: What is the difference between copyright and Content ID?

• Copyright is a set of laws, while Content ID is a tool that helps rights holders exercise their rights on YouTube.
• Content ID is a set of laws, while copyright is a tool that helps rights holders exercise their rights on YouTube.
• Copyright protections are the same in every country, while Content ID policies vary by location.
• Users must apply Content ID policies the same way in every country, while copyright protections vary by location.

Question 60: How does Content ID support the work of music rights holders?

• It helps them plan a tour.
• It enables them to monetize or otherwise protect their content on YouTube.
• It helps them announce a new album.
• It allows them to understand watch time on the artist’s channel.

Question 61: Why is it important to resolve asset ownership conflicts quickly?

• Because conflicts can suspend any revenue generated from the videos in conflict.
• Because YouTube blocks videos by default during a conflict.
• Because the rights holders involved in a conflict will receive a copyright strike.
• Because conflicts reduce the discoverability of the content in question.

Question 62: Which asset type is always linked to a sound recording asset on YouTube?

• Teaser or sampler.
• Reference.
• Composition share.
• Other sound recordings.

Question 63: What may indicate that a channel needs to clean up its reference files or revise its match policies?

• The channel sees a decrease in claim disputes.
• The channel sees an increase in claim disputes.
• The channel sees a decrease in claims.
• The channel sees an increase in watch time.

Question 64: What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?

• Block.
• Track.
• Monetize.
• Either Block or Track.

Question 65: Where can you see the relationship between references and assets?

• Asset report.
• Traffic sources data.
• Watch time data.
• Claims report.

Question 66: What types of insights can you find in the Content tab?

• How your audience finds your content.
• What your audience is watching.
• How your audience interacts with your content by different formats.
• All of these are correct.

Question 67: Where can you find the videos that led to an artist’s subscriber growth?

• Audience tab.
• Advanced Mode.
• Content tab.
• New Total Reach metrics.

Question 68: What are some of the benefits of the enhancements to Artist Analytics?

• Gives a holistic view of a song’s performance across multiple formats on YouTube.
• Gives artists a comprehensive view of their Shorts content.
• Breaks down analytics by content types to optimize a multi-format content strategy.
• All of these are correct.

Introduction to YouTube Music

YouTube Music is a music streaming service developed by YouTube, a subsidiary of Google. It offers a wide range of music content including official songs, albums, playlists, music videos, and artist radio. Users can access YouTube Music through a web player, mobile apps (iOS and Android), and even through smart speakers and other devices.

One of the unique aspects of YouTube Music is its integration with the vast library of music videos available on YouTube itself. It also offers personalized recommendations based on your listening history, preferences, and location.

YouTube Music has both a free version supported by ads and a premium subscription service called YouTube Music Premium, which provides an ad-free experience, offline playback, and background listening (allowing you to listen to music while using other apps or with your screen off).

Overall, YouTube Music aims to combine the best of traditional music streaming services with the extensive music video catalog available on YouTube, offering users a comprehensive music listening experience.

YouTube Content Ownership Exam Quiz Answers

Question 1: What three metrics can help you assess performance?

• Device, views, playback location.
• Geography, demographics, and watch time.
• Comments, views, watch time.
• Views, subtitles, revenue.

Question 2: What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?

• Maintain a subscriber count above 100,000.
• Deliver videos in HD resolution.
• Upload more than 100 videos per month.
• Provide an SSH Key to your account manager.

Question 3: Which upload method is recommended for uploading or updating a few videos per week?

• YouTube API
• Aspera Dropbox
• Secure File Transfer Protocol (SFTP)
• Web upload interface in Creator Studio

Question 4: Which of the following is an asset type?

• Web
• MPAA award
• Movie trailer
• IMDB reference

Question 5: Which is a benefit of filtering data for analysis?

• To quickly identify statistical outliers.
• To hide non-relevant information.
• To aggregate data into useful chunks.
• To sort it by degree of importance.

Question 6: Which of the following is true of Content ID?

• Content ID is only available to channels with >1 million subscribers.
• Content ID scans all uploads and removes portions that infringe copyright.
• Content ID enables rights holders to block, track, or monetize uploads that use copyrighted content.
• Content ID allows viewers to flag harmful or dangerous content.

Question 7: How can an administrator exercise control over whether users can see revenue reports?

• Notify partner manager of reporting preferences
• This can’t happen: the full Analytics suite is available to everyone who’s signed in.
• Invite users to be content owners via email.
• Exclude revenue data from a user role.

Question 8: If a content owner deactivates a reference file, it will:

• Deactivate the reference file for 30 days and suspend matching
• Stop claiming new user-uploaded content that matches the reference file
• Continue matching new user uploads, but change the match policy to track
• Release all prior claims made against the reference file, but continue matching new user uploads

Question 9: When is a user video scanned by Content ID to see if it matches any delivered reference material?

• As it is uploaded and at intervals later on
• Only when it is first uploaded and published
• When an ad is placed on the video
• After it has received more than 1000 views

Question 10: What is a benefit of managing your content with SFTP or the Aspera Dropbox solution?

• High video quality
• Ease of scalability
• No technical expertise required
• Offline disk import

Question 11: What feature or filter can help you investigate why two videos of the same length have different audience retention metrics?

• Filter.
• Comparison.
• Groups.
• Date range.

Question 12: In order to claim uploaded videos, what is the first step in the Content ID workflow for a partner, after verifying rights?

• Deliver reference material to YouTube that reflects content ownership
• Convert material into proprietary video format
• Flag uploaded content that may infringe on rights
• View and manage claim settings

Question 13: Which two policy settings will activate the following: Monetize uploaded content on your channel and track all user uploads?

• Upload Policy = Track, Match Policy = none
• Upload Policy = Track, Match Policy = Monetize
• Upload Policy = Monetize, Match Policy = Track
• This requires a custom policy

Question 14: What form of expression is not subject to copyright?

• Channel trailer
• Comedy improv video
• Animated TV show
• Video title

Question 15: Why is it important to review potentially invalid reference content?

• To resolve reference overlaps
• To prevent copyright strikes
• To respond to disputes from another content owner
• To verify the content complies with Content ID guidelines

Question 16: Someone at your company is unfamiliar with how YouTube defines the term “asset.”? How would you describe it to them?

• Policy applied to a video, music, or composition
• Link between a video on YouTube and its monetary value
• Container for information about a piece of intellectual property
• Similar to a video that’s uploaded to a channel

Question 17: You have an asset ownership conflict because you accidentally declared ownership for Canada. What should you do?

• Remove your asset ownership for Canada
• Download the Ownership report and filter by Canada
• Contact the other asset owner to request an update
• Edit your ownership if you plan to monetize

Question 18: What might make an account be eligible for access to Content Manager?

• Joining a multi-channel network, especially if it’s an international one.
• They have become a YouTube partner, and need to manage channel revenue.
• They manage a large, or multi-channel, content repository.
• They produce parody or cover videos, and want to avoid copyright takedowns.

Question 19: Which metric can provide the best insights into channel performance?

• Watch time.
• Devices.
• Comments.
• Demographics.

Question 20: What form of expression is subject to copyright?

• Short phrase
• Names
• Titles
• Literary work

Question 21: Which kind of content is eligible as a Content ID reference file?

• Content released under open license
• Content with exclusive territorial rights
• Third-party clips under fair use/dealing principles
• Public domain recordings

Question 22: Which pattern might channel that monetize content often see at the start of a new calendar year?

• A sharp uptick in overall revenue.
• A decrease in views.
• An increase in watch time.
• A dip in advertising revenue.

Question 23: Which watch time report will tell you where on the web viewers are finding your content?

• Playback locations.
• Traffic sources.
• Devices.
• Geography.

Question 24: What is a method to create a reference file from a new or unclaimed video?

• Change video privacy setting from Private to Public
• All partner-uploaded videos automatically become references
• Claim the video and enable Content ID matches
• Select a usage policy

Question 25: How would you specify which types of advertisements YouTube displays for a video?

• YouTube automatically selects appropriate ad types.
• You set ad types in the Monetize section of Content ID.
• You specify ad types using advertising settings, which are distinct from a rights policy.
• You specify ad types when you create your channel.

Question 26: Partner BritFlix owns a movie in the UK. Your company owns a TV show which features a clip from the movie and creates a reference. What should you do with your reference file?

• Exclude the segment with the movie clip.
• Use the reference but agree to split the ad revenue.
• Add ownership on BritFlix’s asset.
• Deactivate the reference file in the UK

Question 27: What are the implications of selecting the claim option “block outside ownership”?

• Your video will be made unavailable in countries where you don’t own the asset.
• Your video will become Unlisted on your channel.
• All user videos claimed against the asset will be made unavailable in areas where you don’t own the asset.
• Other parties are unable to add ownership to your asset in territories that you don’t own it.

Question 28: A partner decides to block user-uploaded videos. What happens to a user-uploaded video that matches the policy?

• The video is unavailable for viewing and the uploader automatically receives a copyright strike.
• The video is available for viewing but the uploader receives a copyright strike.
• The video is viewable only on YouTube (embeds and other playbacks are disabled).
• The video is unavailable for viewing but retains a unique URL.

Question 29: What is an asset composed of?

• Reference Material, Ad Formats
• Intellectual Property, Copyright Notices
• Ownership, Claims, Videos
• Metadata, Ownership, Reference Material, Match Policy

Question 30: How would you explain a policy to a partner who wants to control their content on YouTube?

• Instructions for which ad formats should appear on videos.
• YouTube’s legal framework for managing copyright infringement.
• Set of rules that specify whether to monetize, track, or block a claimed video
• Similar to a license. It gives permission for others to reuse content on the Internet.

Question 31: What is a reason to update assets if your ownership rights change in some territories?

• Establish new rights holder access to previously expired claims from the previous content owner
• Enable multiple parties to share ownership of a web asset in the same territory
• Ensure your asset ID changes with your ownership
• Reduce asset ownership conflicts because you no longer have the rights and cannot apply your policies in those territories

Question 32: Which of the following types of content should NEVER be enabled for matching?

• Files longer than 45 minutes
• Animation
• Public domain content
• Audio content without video

Question 33: What is an example of a non-music asset type?

• Movie
• Music video
• Composition
• Sound recording

Question 34: Imagine you have a library of video content that you want to manage on YouTube. What steps would you take to protect your content on YouTube?

• Validate your assets with Video Manager
• Create digital fingerprints and set permissions
• Upload reference files and enable Content ID
• File claims when notified of matching content

Question 35: After how many days does a pending claim expire?

• Never
• 45 days
• 30 days
• 60 days

Question 36: A partner chooses to reinstate a Content ID claim after it has been disputed by a user. The user appeals the reinstatement of the claim. What happens next?

• The user and partner must mediate the claim outside of the automated Content ID system.
• The partner must decide whether to release the claim or issue a legal takedown notice.
• The partner can choose to reinstate the claim again to assert their rights.
• The user automatically receives permission to use the video.

Question 37: What are the implications of having the wrong match policy or no policy set on your assets?

• May lead to a policy dispute with another content owner
• May prevent you from controlling and monetizing reuploads of your copyrighted material
• May cause your channel to receive a partner strike
• May prevent you from adjusting video privacy settings

Question 38: What can you do to avoid partner strikes for copyright violations?

• Mark all videos uploaded as original content
• Maintain proper internal controls and educate your channels
• Disable monetization on all channels
• Add a Creative Commons license for all uploaded content

Question 39: How does copyright apply to a cover song?

• Is considered a reproduction and permission may be needed from the original content creator before it is used.
• Copyright does not apply since the cover song is not fixed.
• Is considered a collective work and it’s unnecessary to request permission from the content creator.
• Copyright applies to new music videos but not audio recordings of covers.

Question 40: What are the usage rights for music selected from YouTube’s Audio Library?

• Any music can be used in videos according to the terms specified.
• Music may be used for non-monetized videos only.
• Only sound effects may be used, but not songs.
• Songs can be used if you pay the owner royalties.

Question 41: A partner hosts a YouTube talk show called “Cat Chat.” One episode consists of the host’s 10-minute interview with a veterinarian, followed by a 5-minute reel of viral cat videos that were uploaded to YouTube by other users. The partner obtained a commercial use license from the uploaders to use their cat videos on “Cat Chat.” The “Cat Chat” host now wishes to use Content ID to monetize clips from the show. The partner should…

• Not upload the video as a reference file at all, because it contains third-party content.
• Not upload the video as a reference file at all, because interview footage is not copyrightable.
• Upload only the 10-minute interview as a reference file, because the partner does not own the viral videos exclusively.
• Upload the entire episode as a reference file, because she has a license to use the viral cat videos.

Question 42: A partner would like to organize its YouTube asset library into groups. Which feature would you recommend they use?

• Campaigns
• Reference tags
• Asset labels
• Custom policies

Question 43: How can the YouTube Copyright Center help you with copyright?

• It gives you advice about your specific video.
• It connects you to the person who uploaded the infringing video.
• It offers resources on managing copyright and answers to frequently asked questions.
• It contains tools for you to instantly remove videos that violate any laws.

Question 44: Copyright protects original work. Which of the following is an example of a video that you may not be able to protect by copyright?

• A series of reactions to other people’s videos
• A video of you at home offering beauty tips
• Commentary and critique of copyrighted works
• A video made entirely from a compilation of funny clips from YouTube videos found on other channels

Question 45: If a Content ID claim is disputed, how much time does the claimant have to respond?

• 30 days
• 60 days
• 48 hours
• 1 week

Question 46: A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown” on this disputed claim?

• The video is removed from search results but still published.
• A legal takedown notice is issued against this video.
• The request is forwarded to the partner manager for evaluation.
• The claim is released.

Question 47: You notice someone has uploaded a video to YouTube that you own. What’s required if you wish to request a copyright takedown?

• Your attorney must submit a formal request to a court.
• Anyone can flag a video, and a copyright takedown notice will be sent to the person who uploaded the video.
• As the copyright owner or authorized agent, you must submit a fully completed notification of copyright infringement.
• Person who uploaded the video must admit to using copyrighted material.

Question 48: One of my favorite artists passes away and I want to upload her song in a tribute video. What should I consider first?

• Clear any pending claims you have in your account before adding new content.
• Use the song freely because it has automatically entered the public domain.
• Estimate the number of other videos that may also use this song in their tribute videos.
• Request permission to use it since the song is likely still covered by copyright protection.

Question 49: A user disputes a claim, because the matched segment actually comes from public domain footage. What happens when you select “Release and Exclude” on this disputed claim?

• Performance data is excluded from YouTube Analytics reports.
• The claim is released and an exclusion on the underlying reference file is created.
• Underlying reference data is removed to prevent future claims.
• A legal takedown notice is issued to the user who uploaded the content.

Question 50: What is a translation of an existing work considered?

• Collective work
• Compilation
• Trademark
• Derivative work

Question 51: What legal protection applies to brand names, mottos, and logos?

• Fair use
• Privacy
• Patent
• Trademark

Question 52: If you need advice on an issue related to copyright law, whom should you ask?

• United States Copyright Office
• An attorney
• YouTube Copyright Center
• An account manager

Question 53: What is the benefit of a default upload policy?

• When you have no match policy, your default upload policy is applied as the match policy.
• YouTube applies the default upload policy to videos that users upload to their channels, which produces better Content ID matches.
• YouTube applies the default upload policy to videos that you upload to your channels, which speeds up the setup process.
• If you don’t select a default policy, YouTube uses the predefined policy Block Everywhere.

Question 54: What are you allowed to do with content on YouTube that has a Creative Commons license?

• Reuse per terms of the license
• Only use for non-commercial works
• Claim as original work
• Use without attribution

Question 55: Which two policies would enable you to monetize all user-uploaded videos, but make partner-uploaded videos unavailable on your channel?

• Upload Policy = Track, Match Policy = Monetize
• Upload Policy = Monetize, Match Policy = Block
• Upload Policy = Block, Match Policy = Monetize
• Upload Policy = none, Match Policy = Block

Question 56: A copyright takedown has been retracted by the copyright owner. What happens as a result?

• The video is restored but cannot be monetized.
• The copyright strike is removed from the user’s account.
• The claimant is prevented from filing future copyright takedowns.
• The copyright strike changes to “pending”? status.

Question 57: Two partners have a reference overlap. What happens if the second partner to deliver the reference file selects “Assert Exclusive Rights”?

• The first partner will immediately lose claims on the content and should remove the overlapping portion from their reference.
• User videos that match only the excluded portion will be claimed by both partners, but excluded from the other partner’s list of claims.
• User videos that match only the excluded portion will be given to the second partner who selected “Assert Exclusive Rights”.
• The first partner will be asked to review the overlap, and either assert exclusive rights or exclude the overlapping segment from their reference.

Question 58: Imagine someone uploads a video to YouTube with copyrighted material. If the copyright owner sets a policy to block user uploads, what happens?

• It’s marked as unavailable for viewing in the territories specified by the copyright owner.
• It’s flagged for a copyright takedown notice.
• It’s deleted from the site within 10 business days.
• It’s designated as a violation of YouTube’s Terms of Service.

Question 59: How do copyright laws apply internationally?

• Vary by country
• Laws follow either EU or US precedent
• Same across all countries
• Common standards are updated annually

Question 60: What is a claim?

• A container for information about a piece of intellectual property
• Policy that enables monetization for all videos
• Link between a video uploaded to YouTube and an asset
• A legal process to prove ownership of intellectual property

Question 61: Which of the following things can be protected by copyright?

• Abstract ideas
• Photos
• Methods of operation
• Facts

Question 62: Your company has given another party the right to use your content in their videos. How would you prevent an automated Content ID claim from happening on their channel?

• Ask the other party to enter your channel ID in their asset metadata
• Turn off “Enable Content ID matching”?
• Whitelist the other party’s channel.
• Duplicate your asset so the other can assign ownership to the content

Question 63: Why is it important for you to choose references carefully?

• To ensure accurate claiming of user videos so you can control your content
• To identify the languages for which you have ownership
• References are rejected if they contain third-party content
• You cannot modify your reference after it’s created

Question 64: A partner owns the rights to a video in Spain, but not other regions. They upload the video to their YouTube channel, but aren’t sure what settings to apply. What would you recommend they do?

• Don’t assign ownership until the partner has secured worldwide rights.
• Set ownership on the asset to all countries. Set a match policy of block outside of Spain
• Set ownership on the asset to Spain, and set block outside ownership on the claim.
• Set ownership on the asset to Spain only.

Question 65: What should you do if you find a YouTube video showing harmful or dangerous acts?

• Send an email to the person who uploaded the video
• Nothing, because it’s freedom of expression
• Submit a copyright takedown request
• Report the video using the Flag action

Question 66: You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?

• Compare the video to other ones on the uploader’s channel.
• Submit the video to the automated system for evaluation.
• Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.
• Calculate the percentage of copyrighted content to make sure it’s less than 25%.

Question 67: What is an effective strategy for avoiding copyright issues on YouTube?

• Appeal all claims made against the content you upload
• Include less than 10 seconds of other people’s work
• Only upload original content
• Delete videos after you receive a copyright notice

Question 68: How does YouTube handle valid infringement notifications from copyright owners?

• Assigns a badge to the uploader’s channel home page to identify them as an abusive actor.
• On a quarterly basis, publishes and shares a list of accounts that have been uploading copyrighted material.
• Removes the video from the site and issues a copyright strike to the uploader.
• Immediately shares information about the case with local law enforcement agencies for prosecution.

Question 69: When should you seek permission to use copyrighted work?

• While the video is being transcoded for use
• Before you upload your video to YouTube
• After the video has received at least 100 views
• When you monetize your video

Question 70: An automated Content ID claim is made for a user-uploaded video, and the user who uploaded the video disputes the claim. As the copyright owner of the video, what option would you choose if you no longer wish to assert your rights on the disputed content?

• Reinstate
• Release
• Restore
• Takedown

Question 71: How does copyright apply to a movie review video?

• May be considered fair use to use a very short movie clip to support commentary about the plot or characters.
• Allows a review to add as many pieces of footage from the movie if it’s listed as a movie review.
• Video footage may be used as long as the sound is disabled.
• Prevents any footage from being shown without written consent from the actors who have dialogue.

Question 72: What do you need to use somebody’s copyrighted work in your video?

• Explicit permission from the copyright owner
• Link to the original work in the metadata
• On-screen reference at the beginning of the video
• Full name of the owner listed in the final credits

Question 73: How can content owners benefit from copyright management on YouTube?

• They can monetize user-generated content that uses copyrighted material.
• They can issue a “copyright strike” whenever the automated system flags a potential violation.
• They can quickly remove up to 100 videos with the Copyright takedown webform.
• They can eradicate pirate sites from the internet.

Question 74: A user disputes a claim for music playing in the background of their video. What happens to this disputed claim if you select “Reinstate”?

• Upheld but the claim is set to “none”?
• Routed to third-party review board for manual investigation.
• Claim becomes active again and partner policy is applied to the video.
• The user who uploaded the content receives notice for violating terms of use.

Question 75: What happens if a disputed claim is left in your queue for more than 30 days?

• Nothing happens since a claim may indefinitely sit in the queue.
• Claim is released.
• Claim is extended for 30 more days.
• Claim defaults to Block and then can be appealed.

Question 76: Imagine a copyright takedown notice was mistakenly issued for content uploaded to YouTube. Which party may retract the notice?

• The person who uploaded the video
• It’s not possible to retract the notice
• 3rd party arbitrator for copyright claims
• The one that originally submitted the notice

Question 77: A user disputes a claim, citing fair use/dealing guidelines. What happens if you select “Release” on this disputed claim?

• The claim becomes pending until the user responds
• The claim is set to inactive and your match policy isn’t applied
• The claim is released and the policy changes to “Track”?
• The claim moves to the “Released Claims”? queue

Question 78: What happens if YouTube’s system detects a low confidence match?

• The claim is released but may be reinstated after 30 days.
• The match policy is applied unless it is Monetize.
• The corresponding reference file is classified as pending.
• The claim is routed for review by the content owner.

Question 79: Which accurately describes how copyright applies to a remix or mashup?

• These are protected by fair use, so you don’t need permission from the original content creators.
• These have not been defined under current copyright law, so it’s unclear.
• These are considered original works, so you would own the copyright.
• These can be considered derivative works under the law, and you may need permission from the original content creators.

Question 80: While reviewing disputes, you see a disputed claim from an uploader who has obtained a valid license. What should you do?

• Release the claim
• Release the claim and exclude the segment from matching
• Reinstate the claim
• Takedown

Question 81: Which of the following is a factor when U.S. courts analyze fair use?

• Name of the original creator included on screen
• Addition of a link to original content in the metadata
• Inclusion of a disclaimer to the subsequent use
• Purpose and character of the use

Question 82: What could happen if you have indistinct content in your reference?

• Content ID mutes the audio portion.
• Content ID deletes the reference.
• The asset type is converted to Web.
• This may lead to erroneous claims.

Question 83: How does YouTube help manage the rights for content you upload to the platform?

• Uses a team of reviewers to manually inspect all content uploaded.
• Creates referral lists of people who can advocate on your behalf.
• Builds technologies such as Content ID to help manage rights at scale.
• Provides legal advice during a dispute about uploaded content.

Question 84: Who can grant you permission to use portions of another video you saw on YouTube?

• As long as the original work is referenced in the video, no other permission is needed
• Owner of the channel where the video was uploaded
• After a video has been uploaded to YouTube, Content ID grants permission
• Copyright owner of original video and all works contained within it

Question 85: You’ve delivered a reference file that contains identical audio, video, or audiovisual material as a reference file previously delivered by another partner. What is the result?

• The reference overlap is surfaced for you to review and address.
• The older reference file overwrites the newer one.
• Nothing happens in this case.
• The reference file is attributed to the partner with the most channel subscribers.

Question 86: Which watch time report will tell you where on the web viewers are watching your content?

• Playback locations.
• Devices.
• Traffic sources.
• Geography.

Question 87: While reviewing disputes, you see a disputed claim made because of a match to a short clip of non-exclusive content included in your otherwise valid reference file. What is the best action for you to take?

• Release the claim and exclude the matched portion from your reference to prevent future matches
• Release the claim and deactivate the reference file
• Reinstate the claim and change your match policy to Block
• Takedown

Question 88: Which accurately describes how copyright applies to a cover song?

• When performing a cover song, you still need to be sure that you have the permission of the songwriter or composer.
• This is protected by fair use, so you don’t need permission from the original content creator.
• A cover song is considered a transformative work, so you don’t need permission from the original content creator.
• You may want to change some of the lyrics in your cover song, so you would avoid copyright issues.

Question 89: What option is available to all copyright owners to request removal of infringing content?

• Creator review board
• Copyright notification web form
• YouTube Copyright School
• Partner manager escalation

Question 90: What section of CMS provides access to YouTube’s automated tools for rights management?

• Content ID
• Video Identification
• Creator Studio
• Video Manager

Question 91: When two partners each add worldwide ownership to a non-music asset, with Monetize policies, what happens to that asset?

• Only the partner that initially added ownership to the asset will receive the worldwide revenue.
• Only the partner that most recently added ownership will receive the worldwide revenue.
• Asset will monetize on behalf of both partners. Revenue will be equally split.
• Asset will go into a state of conflict. Both partners’ monetization policies will not apply in the overlapping territories.

Question 92: What is the final step when using the Package uploader?

• Click “Validate”? button.
• Upload metadata files through UI.
• Drag and drop media files.
• Process the package.

Question 93: What are three dimensions that can provide insight into the sources of watch time?

• Device, views, playback location.
• Geography, device, and language.
• Language, watch time, demographics.
• Geography, subtitles, revenue.

Question 94: A partner decides to claim user-uploaded videos with a Track policy. What data on the video will the partner have access to?

• Watch Time minutes added to their total account.
• Views from the video added on to their own uploaded version of the video.
• Analytics data on the video.
• Revenue from ads shown on the video.

Question 95: When is copyright attached to a creative work?

• When the creative work is registered with the international copyright office
• After the creative work is communicated to another party by any means
• As soon as the creative work is fixed in a tangible medium of expression
• After it has been approved by a local copyright attorney

Question 96: YouTube receives a legal notice to take down a video uploaded by a creator without the copyright owner’s permission. What will the creator receive?

• Warning of possible account termination if copyright abuse continues
• Instructions for contacting the copyright owner to obtain a license
• Notice to mediate the dispute or face legal fines
• A document to fill out to file an appeal

Question 97: Partner A and Partner B deliver reference files with some overlapping content. On the Reference overlaps page, Partner B selects “Exclude”? What happens to user videos that match only the excluded portion?

• These go to Partner B.
• These are now claimed by both partners.
• These go to Partner A.
• These will now be unclaimed.

Introduction to YouTube Content Ownership

YouTube content ownership refers to the legal rights held by creators over the videos they upload to the platform. Here are key aspects of YouTube content ownership:

1. Creator’s Rights: When a creator uploads a video to YouTube, they retain ownership of the content they created. This includes the rights to distribute, display, and reproduce their video.
2. YouTube’s License: Creators grant YouTube a license to host and display their videos on the platform. This license allows YouTube to stream the video to users and to feature it in search results and recommendations.
3. Monetization and Ad Revenue: Creators can monetize their videos through YouTube’s Partner Program. This allows them to earn money from ads displayed alongside their videos. YouTube shares a portion of this ad revenue with the creator.
4. Content ID System: YouTube has a Content ID system that scans and identifies copyrighted material in videos uploaded to the platform. This system is used by copyright owners to manage and enforce their rights.
5. Copyright Infringement: If someone uses copyrighted material (such as music, images, or video clips) without permission, the copyright owner can issue a takedown notice under the Digital Millennium Copyright Act (DMCA). YouTube must then remove the infringing content.
6. Fair Use: Creators can use copyrighted material under certain conditions defined by fair use principles, such as for criticism, commentary, news reporting, teaching, or research. YouTube provides tools to dispute improper takedown notices related to fair use.
7. Licensing and Permissions: Creators can license their videos under Creative Commons licenses or other types of agreements to allow others to use their work under specified conditions.
8. Legal Responsibility: Creators are responsible for ensuring they have the rights to use all content in their videos, including music, images, and video clips. Violating copyright law can lead to legal consequences.

Overall, YouTube content ownership balances the rights of creators, copyright holders, and the platform itself through licensing agreements, the Content ID system, and copyright enforcement mechanisms.