Table of Contents
Does blogging aid in the creation of leads?
We’ll address that as one of the topics in this post.
We’ll also go over astounding revelations regarding the following:
- Which sorts of blog content are most effective for generating leads?
- Where in your blog should you place CTAs to increase conversions?
- How frequently should blog entries be posted?
Blogging for Lead Generation: Key Statistics (2024)
- Blog-equipped websites produce 67% more leads than non-blogged ones.
- 434% more pages are indexed by search engines as a result of blogging.
- 83% of consumers rely on blogs for product suggestions.
- Blog posts are seen as extremely effective for lead generation by 76% of marketers.
- 57% of bloggers who post once a day say their efforts are paying off.
- The best content kinds for lead creation are white papers and case studies.
Do Blogs Increase Leads?
Of course, blogging is an effective way to generate leads, and the statistics supporting this claim is abundant. Since businesses with blogs typically create 67% more leads than those without, 76% of marketers think blogging is the best way to generate leads.
How Blogs Attract Visitors (and Convert Them Into Leads)?
One crucial component of content marketing that can be applied at any point in the customer journey is blogging.
In addition to bringing traffic to your website, blog postings have the power to nurture visitors into qualified prospects and eventually paying clients.
Here’s how that process works:
- Passively generating organic traffic through Search Engine Optimization (SEO): Utilizing Search Engine Optimization to naturally generate organic traffic (SEO). According to a study, blogging can increase website traffic by 55% and result in 434% more searchable pages. This is so that you can receive organic traffic each time your material shows up in search engine results thanks to blogging, which is essential to SEO.
- Establish your authority and build trust: 83% of consumers picked blogs as their most reliable source for product suggestions, according to a recent study. Publishing information on a regular basis about important topics demonstrates your expertise in your industry, which increases the likelihood that buyers will believe your offers for subscription services, goods, or services.
- Nurture prospective leads toward a purchase decision: A massive 56% of customers said they made a purchase from a business after perusing their blog. For this reason, bloggers are regarded by marketers as one of the top three marketing tactics in terms of ROI (return on investment).
Note that a growing percentage of modern consumers like self-service shopping. Actually, when it comes to product research, 91% of consumers prefer to use a knowledge base and other self-service tools.
The most affordable and marketable medium you can utilize as a website owner to train and develop your prospects is blog material.
Blogging for Lead Generation: Case Studies
Let’s look at case studies of websites that use blog articles to generate leads that show the potential of blogging for lead generation:
1. Blogging Her Way generated over $8,400 in 9 months
A website dedicated to blogging, Blogging Her Way, generated revenue via affiliate marketing and Mediavine advertisements. Dale, the owner of Blogging Her Way, used blogging as the cornerstone of her marketing plan, and in just nine months, her brand-new blog brought in over $8,400.
Creating content for the holidays is one of the unique blogging strategies that has helped Blogging Her Way succeed. The main idea behind this strategy is to create and produce content on subjects that see cyclical increases in interest, traffic, and demand at particular times of the year.
2. Roberts Jeandron Law increased organic leads by 150%
Roberts Jeandron Law Firm increased their lead generation efforts by 150% by using blogging combination with on-page SEO and link development. Additionally, the organization increased daily traffic to its website from a poor 198 visitors to an amazing 1,797 visitors.
The company created key performance indicators (KPIs) to find possibilities and collaborated with a marketing agency to boost lead creation. These KPIs included organic traffic, Domain Authority (DA), traffic value, and keyword ranks. As a consequence, they were able to combine their efforts to create blog posts and SEO plans that work best.
3. A Sweet Pea Chef revenue increased from $187.82 to over $10,000 per month
When A Sweet Pea Chef started out, it was a hobby food blog that brought in about $190 a month.
Food Blogger Pro is a membership site that helps food bloggers with content marketing and monetization. The blog increased its monthly earnings by over $10,000 by stepping up its content creation, advertising, and sponsored posting approach.
Apart from generating additional content, A Sweet Pea Chef concentrated on emphasizing the advantages that readers can obtain from their blog. The blog might highlight the health benefits of a particular meal or explain why it’s safe even for inexperienced cooks.
4. ClearVoice increased monthly traffic by 1,665% through relentless blogging
The B2B content services company ClearVoice has improved their own content strategy month after month.
They succeeded in growing their monthly pageviews from 3,000 to over 50,000 in their extremely thorough case study, which ran from January 2017 to March 2018. This significantly aided their lead generating endeavors.
All of this is attributable to an adaptable content strategy that continuously boosts the production of blog content. They reorganized their content in light of performance statistics and employed analytics to monitor the effectiveness of their blogging strategy.
Top Blog Content Types for Lead Generation
The variety of content types you may utilize to engage and convert your audience is one of blogging’s biggest advantages.
An extensive investigation was carried out by the Content Marketing Institute regarding the various forms of content and how well they work for lead nurturing and generation. Marketers were asked to list the best content categories for various phases of the customer journey in the study.
Here are the results pertaining to content types you can publish through your blog:
| Awareness | Consideration | Purchase | |
|---|---|---|---|
| Articles | 76% | 23% | 1% |
| Case studies | 8% | 54% | 39% |
| eBooks | 41% | 49% | 9% |
| Interactive content | 47% | 44% | 10% |
| Videos | 59% | 34% | 7% |
| White papers | 27% | 42% | 31% |
Other non-blogging content categories and their efficiency across the many phases of lead creation and nurturing are as follows:
- Events (30% for awareness, 41% for consideration, and 28% for purchase)
- Podcasts (77% for awareness, 23% for consideration, and 0% for purchase)
- Webinars (34% for awareness, 49% fo consideration, 17% for purchase)
Where are the Best Places for Call-To-Action (CTA) buttons?
In order to generate leads, a call-to-action button or link must act as a portal connecting your audience to the subsequent phase of the buyer’s journey.
Three key elements must be considered when creating CTAs: the CTA itself, its placement, and its design.
Several data sources reveal the best CTA placement and design strategies for various use cases:
- CTAs that are intelligent and customized outperform static ones by 202%. (HubSpot)
- CTAs typically have a 3-5% Click-Through Rate (CTR) when promoting them via email. (Databox)
- Customers are 16 times more likely to share their experience on social media when CTAs are present on post-purchase sites, sometimes known as “Thank You” pages. (Digital Oasis)
- It has been demonstrated that red CTAs consistently get more clicks than green CTAs. (CXL)
- CTAs below the fold can increase conversions by 304% if your content is interesting. (CXL)
- While sidebar and generic button CTAs only have a conversion rate of 0.5% to 1.5%, CTAs on “welcome gates” have an approximate conversion rate of 10%–25%. (Grow & Convert)
How Often Should You Blog for Lead Generation?
There’s no doubt that quality material contributes more in blogging than quantity.
That does not imply, however, that your posting frequency has no effect at all on lead creation.
A study that examined and compared the tactics of bloggers who get “strong results” was released by Orbit Media.
Here are some key findings:
| Blogging Frequency | % of Bloggers | % with “Strong Results” |
|---|---|---|
| Daily | 3% | 57% |
| 2-6 posts per week | 14% | 38% |
| Once a week | 24% | 25% |
| Multiple times per month | 23% | 28% |
| Once a month | 17% | 15% |
Conclusion
The numbers don’t like: Blogging is an essential tactic for every company or prospective business owner in need of lead generation.
Blogging will help you grow your audience and increase traffic, but it will also help consumers along the buyer’s journey by providing them with useful information that will ultimately persuade them to make a purchase.
Fortunately, blogging doesn’t need a big staff of professionals or a significant budget.
