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Auli Lifestyle Shark Tank India Season 1

by IndiaSuccessStories
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Auli Lifestyle Shark Tank India Season 1 Got 75 Lakhs Funding in Exchange of 15% Equity by Namita Thapar.

Auli Lifestyle Shark Tank India Season 1

Pitch no 34 with company details

Auli Lifestyle

AULI is a lifestyle and health statement, not just a line of items designed to make you feel and look your best. With an enormous selection of wonderfully luxurious organic and natural goods that are ideal for self-indulgence as well as gift-giving, AULI offers something for every taste, need, and budget. You will be spoiled for choice!

Founder of Auli Lifestyle

The dynamic Aishwarya Biswas is the one who conceived and designed Auli Lifestyle. Her love of spa treatments, health basics, and really any product speaks volumes about her knowledge and experience as well as her heart and soul. Aishwarya, a well-known face in the beauty and fashion goods industries today, won the Lakme Sananda Tilottama in 2001 and sports a little feather on her cap. She subsequently proceeded to finish her graduation from NYU, earning a double degree, no less

Auli Lifestyle Funding Round

Company Name

Auli Lifestyle

Shark Tank India Season


Episode No


Season No



Auli Lifestyle



Original Ask

75 lakhs for 4% equity


75 lakhs for 15% equity

Invested By:

Namita Thapar

At the core of Auli Lifestyle's pitch lay a dedication to providing consumers with cosmetics that not only enhance their beauty but also align with their values. Their products were carefully crafted using natural and organic ingredients, free from harmful chemicals and additives. By prioritizing transparency and sustainability, Auli Lifestyle aimed to empower individuals to embrace their natural beauty while also caring for the planet.

The Pitch:

Auli Lifestyle entered the tank with a mission to redefine beauty standards through their line of cosmetics. Their pitch emphasized the importance of clean, high-quality ingredients and highlighted how Auli Lifestyle aimed to meet the evolving needs of beauty enthusiasts. With a commitment to ethical practices and sustainable production, Auli Lifestyle sought to captivate the Sharks and secure the investment needed to expand their product offerings and reach a wider audience. Their initial ask of 75 lakhs for a 4% equity stake showcased their confidence in the value of their brand and its potential for growth

The Deal:

Impressed by Auli Lifestyle's commitment to innovation and sustainability in the beauty industry, Namita Thapar saw an opportunity to invest in a brand poised for success. She offered the full amount of 75 lakhs in exchange for a 15% equity stake, effectively valuing the company at 5 crores. This strategic partnership not only provided Auli Lifestyle with the capital needed to expand their operations but also brought on board an investor with a deep understanding of the beauty market and a passion for supporting ethical and sustainable brands.

Investors Behind Auli Lifestyle

Namita Thapar: Auli Lifestyle enthusiastically accepted Namita Thapar's offer, marking a significant milestone in their journey to redefine beauty standards in India. With the backing of a strategic investor who shared their vision for clean, sustainable beauty, Auli Lifestyle was well-positioned to expand their product line, enhance their brand presence, and solidify their position as leaders in the cosmetics industry


The success of Auli Lifestyle on Shark Tank India Season 1 highlights the growing demand for clean, sustainable beauty products in the market. By offering cosmetics that prioritize natural ingredients and ethical practices, Auli Lifestyle is poised to make a significant impact on the way people approach beauty. With Namita Thapar's support and guidance, Auli Lifestyle is well-equipped to continue pushing the boundaries of innovation and sustainability in the cosmetics industry, empowering individuals to look and feel their best while also making a positive impact on the planet.

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