105 Blogging Statistics Every Blogger Needs to Know (2024)

Knowing is power when it comes to blogging.

For that reason, I made the decision to put up this list of 105 useful blogging statistics.

General Blogging Statistics

Here are some of the most interesting facts in the blogosphere today!

• In the United States alone, there will likely be 31.7 million bloggers by 2020.
• The blogging market is highly competitive, as seen by the daily average of 7.5 million posts written.
• An average of 70 million blog entries are published on WordPress out of the 132 million blog posts that are published online each month.
• WordPress websites serve over 409 million readers per month in terms of pure traffic.
• According to experts, the content marketing sector is expected to reach $300 billion by 2019.
• With 480.1 million blogs hosted as of late 2019, Tumblr is the most widely used blogging platform.
• It should come as no surprise that WordPress is the second most popular blogging platform, behind Joomla and Drupal.
• Writing high-quality blog material is, in the opinion of 75% of marketers, the most crucial component of any internet marketing effort.
• Blogs that use paid advertisements as part of their traffic generation tactics have increased by 93% in the past several years.
• Only one blog post—referred to as a “compounding” post—out of every ten will gradually see an increase in traffic.
• Even though compounding posts only account for 10% of all blog posts, 38% of all traffic comes from them.
• Two thirds of survey participants said that their main motivation for blogging is to make money.
• According to a different survey, 69% of bloggers are between the ages of 25 and 44.
• Most bloggers still view building an audience and driving traffic as their major obstacles.
• For marketing purposes, 90 percent of firms spend money on personalized content.
• The desire to pursue blogging as a career is 33 percent more prevalent among bloggers who are childless.
• Turning blogging into a creative outlet is an aim that is more likely to inspire female bloggers.
• According to 73% of bloggers, the most important factor influencing one’s sense of success is money.
• The amount of money that bloggers can earn is virtually unlimited. It’s simple to locate blogs with monthly income reports ranging from $4,000 to $1,000,000, to give you an idea.
• The average fee charged by travel bloggers for sponsored content is $200.

Business Blogging Statistics

Smart companies have resorted to blogging as a means of creating natural search traffic and brand awareness.

If your blog is an extension of an online business, here are several stats on blogging you need to know:

• 61% of shoppers have read a blog article before making a purchase.
• The production of blog material is given top priority by 55% of companies in their inbound marketing campaigns.
• A positive return on investment is 13% more likely for marketers who prioritize blogging.
• Bloggers that use blogging for business-to-business (B2B) marketing produce 67% more leads.
• A defined content marketing strategy is kept up to date by 65% of marketers in order to organize their efforts in development, promotion, and optimization.
• Companies who have blogs see a 126% increase in lead growth over those that don’t.
• Approximately 5% of bloggers do not have any access to analytics.
• When it comes to content marketing, creating articles is the most outsourced task.
• Three times as many leads can be produced by content marketing, which is mostly accomplished through blogging, as by traditional marketing and paid search.
• 71% of B2B buyers consult blog postings for information during the purchasing process.
• Colleagues in business organizations share blogs the most with one another, followed by case studies and infographics.

SEO Statistics for Blogging

It is common knowledge that creating content of the highest caliber is essential to achieving better search engine results. But what precisely makes a blog article SEO-friendly?

Below are a few more insights that will help you direct your SEO strategy: 

• Search engines are the source of 93% of all online experiences.
• Compared to websites without a blog component, those with one usually have 434% more indexed pages.
• In 2019, 69% of bloggers rely on search engines to drive traffic.
• Blog-publishing websites receive 97% more backlinks.
• 50% of bloggers conduct keyword research before publishing an article, 33% do so occasionally, and 17% don’t.
• Users of search engines choose organic results over sponsored search listings by a margin of 70% to 80%.
• On search engine results pages, the first three results are clicked on in about half of the cases.
• Compared to other bloggers, high-income bloggers are 4.3 times more likely to conduct SEO keyword research.
• Analytics are used by 91% of successful bloggers to inform their decisions.
• Increased search engine rankings are associated with the use of HTTPS, or Hypertext Transfer Protocol Secure, in your blogs.
• 79% of editors have noticed that guest posts on blogs are overly promotional.
• Search engine rankings for blog entries with shorter page URLs are generally higher.
• Your chances of ranking well in search engines can be greatly increased by having a page that loads quickly.

Blog Post Headlines Statistics

An essential component of any blogging approach is the headline.

They not only pull in the viewers, but they also have an impact on how many shares your posts receive. Headlines can assist you in obtaining the proper kind of organic traffic when used in conjunction with an efficient SEO plan.

Below are some of the most important facts about headlines that every blogger must be aware of:

• Bloggers who earn more than $50,000 annually feel that content quality is more important than headlines.
• Simple headline adjustment can boost click-through rates by up to 10% right away.
• Adding an odd number to the title of a list-based post can increase its performance above other posts by 20%.
• The titles of blog entries that receive a lot of traffic typically contain six to thirteen words.
• Content with a headline containing figures makes up 31% of pieces that receive the highest click-throughs.
• Additionally, it is shown that user-oriented and “how to” headline categories make up 21% and 17%, respectively, of the best-performing headlines.
• Blog entries containing the word “template” in the headline receive 114% more tweets.

Blog Content Strategy Statistics

Having trouble managing your blog’s content strategy?

Through the observation of blogging industry trends, you can create a content strategy that is competitively strong.

That said, here are the important blog statistics you shouldn’t miss:

• Putting out a lot of blog posts will increase lead creation by 77%.
• As little as $34.50 per year can be used to launch a blog in 2021 if you manage your money well.
• According to a poll, listicles are thought to be the most effective sort of content by most bloggers.
• It’s estimated that lists appear in 60% of blog entries.
• Of all blog entries, 57% use appropriate information to convey concepts.
• High-paying bloggers use analytics data, keyword research, and social media to find ideas for new content.
• Social sharing buttons are used by 69% of bloggers to increase the visibility of their material.
• On social media, lists with ten items were typically the most shared.
• You can potentially increase your traffic by up to 2,000% if you can constantly generate better content than your competitors.
• The most useful metrics for content in blogging are time spent on the page, page views, and social media interaction.
• Of marketing professionals, the top 29% recycle content from blogs.
• 60% of marketers recycle blog content two to five times.
• An editorial calendar is used by 69% of bloggers to organize and manage their material.
• A blogger typically needs three hours and fifty-seven minutes to complete an article.
• 38% of bloggers who spend more than six hours writing a post report indicates “strong results.”
• Individuals who blog and earn $50,000 or more year are less likely to struggle with motivation and self-control.
• Of those high-earning bloggers, 53% use opt-in bribery or downloadable freebies as part of their lead generating campaigns.
• 31% of bloggers will hire a professional editor in 2019, while 41% of bloggers edit their own drafts.
• Social media accounts for 97% of the traffic that bloggers receive.
• Small blogs should aim to publish 12 to 16 times a month to get organic traffic.
• 71% of bloggers with annual incomes exceeding $50,000 actively promote their own content.
• 45% of wealthy bloggers market their own goods or services.
• But in order to increase their audience, larger blogs need to produce 16–20 updates a month.
• A blog with 5 times as many visitors might be as frequent as one with only one post per day.
• 94% and 73% of marketers utilize Facebook and Instagram, respectively.
• 35% of bloggers conduct original research and report back to their audience.
• 85% of bloggers who release original research believe that this approach produces effective results.
• For lead generation, 32% of bloggers offer gated content, and 88% of them report success.

Content Length Statistics

You may be surprised to learn how crucial blog article length is.

Below are some mind-blowing data about content length and its relationship with a post’s SEO-friendliness, user engagement, and traffic:

• The content length of the top 10 results on Google is 1,890 words on average
• Blog posts that are between 2,250 and 2,500 words long typically have more backlinks, which raises their average ranking.
• The solution is 1,236 words for the overall average content length.
• It has been shown that long-form content produces 9 times as many leads as short-form content.
• Creating content that is 3,000 words or longer will increase the number of social media shares you receive.
• A post with over 1,500 words has the potential to receive 68.1% more tweets than one with less words.
• Additionally, posts with over 1,500 words receive 22.6% more Facebook likes.
• Long articles give a 50% return on investment in terms of conversions. On the other hand, short copy yields a 66% negative return on investment.

Blog Visual Content Statistics

I offer some advice for you if you’re considering adding graphic material to your blogging strategy:

Put an end to it.

Just do it without giving it any thought.

Here are the reasons why:

• Compared to written text, visual information can be processed by the human brain 60,000 times faster.
• On social media, infographics are the most shared type of material.
• You may increase traffic to your blog posts by up to 94% by using graphics.
• You may increase the amount of social shares your posts receive by twofold by including an image every 75 to 100 words.
• Your post’s chances of getting shared on Facebook and Twitter might more than double if it includes at least one image.
• Real-person photos are 35% more effective than stock photos at generating conversions when used in a given context.
• A blogger earning $50,000 per year is 5 times more likely to release a podcast and 4.5 times more likely to release a video.
• Up to 3 times as many inbound links can be received by blog posts containing videos as by articles without.
• Your site can receive up to 3 times as many monthly visitors if it has a video.

User Engagement Statistics and Trends

It’s crucial to know your web audience while writing blog entries.

You don’t think about what you want. Rather, you should build your content based on the online population’s content consumption preferences and needs. 

• A blog article is read by an internet user for 37 seconds on average.
• Writing blog entries that take no more than 7 minutes to read is a good way to keep readers interested.
• 43% of readers glance at blog postings alone.
• 3 times as many people use the internet to read blogs than emails.
• With an average of 77 million comments each month, user engagement on WordPress appears to be robust.
• A remarkable 77% of internet users read blog postings to get information.
• According to a survey, activity among blog readers peaks at roughly 10:00 in the morning.
• Without reading the articles, 59% of readers share them on social media.
• 68% of internet users read blogs about the brands they like.

Key Takeaways

If all you think about is how competitive the blogging world is, you’ll feel like everything is stacked against you.

But you may certainly make good use of the figures if you focus only on statistical data.

Any blog can use the information above to determine which strategies should and shouldn’t be used.

To wrap it up, here are the takeaways that you should seriously keep in mind:

• Having a substantial and well-written material along with an adequate amount of images helps boost your search engine ranking.
• Promotions of blog content are essential if you want your brand to stand out from the crowd.
• A post’s headline has a significant impact on how well your content performs. Make sure it is clear, informative, and optimized with the appropriate techniques.
• For businesses, blogging is a strong lead generation tool.
• It makes no difference if you work for a company, are a professional, freelance, or are an entrepreneur. Gaining the trust of your audience can be accomplished with blogging effectively.
• For both writers and viewers, listicles and “how to” articles will always be the most valuable content categories.
• Use videos in your blog content plan, if at all possible.
• To gain greater results from your blog entries, take the effort to edit and polish them more.
• In the end, blogs should be written with their target audience in mind. Adjust your blogging strategy to the content tastes and behavior patterns of your target audience.

Conclusion

You need to learn everything you can about blogging in order to be a successful blogger.

A person can never have too much knowledge, particularly in light of the blogosphere’s intense competition.

Your blog may succeed or fail based on a single choice. With the help of the facts I mentioned above, you should be able to customize tactics that will help your blog reach new heights.