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How many companies utilize blogging as a means of brand promotion?
Is your personal blog launch being neglected in the process?
In this blog, we’ll address these queries.
How Many Businesses Have a Blog?
90% of firms have a blog as of 2024, with 91% of B2B and 86% of B2C organizations having one. This indicates a clear trend toward the need of blogs for increasing exposure, interaction, and industry authority.
Business Blogging Statistics (2024): Key Data
- Blogging is the primary form of content marketing that 91% of B2B businesses utilize to build their online presence.
- 86% of B2C businesses utilize blogging as a means of online client engagement.
- Blogging is one of the content marketing strategies used by 90% of organizations to increase their internet presence.
- 76% of B2B marketers say blogging has been beneficial in generating leads.
- The most popular SEO strategy used by 72% of businesses is content production.
- When deciding what to buy, 61% of US customers consulted product suggestions found on blogs.
Blogging Adoption Stats in Business
An increasing number of companies have included blogging into their marketing strategies throughout time.
Even if video content has taken center stage in marketing strategies due to the popularity of platforms like TikTok and Instagram Reels, blogging is still an important component for both B2C and B2B companies.
- The proportion of Fortune 500 corporations operating business blogs increased from 54% to 77% in only a single year.
- According to 59% of B2B marketers, blogging is the most crucial medium for their content marketing strategy.
- In just six years, the number of bloggers in the US climbed by 10 million.
- Between 2023 and 2027, the worldwide content marketing sector—which includes blogging in particular—is projected to expand by $584.02 billion.
- Blogging is ranked as the third most essential marketing tactic by 33% of firms.
Blogging for Marketing Stats
One cannot overestimate the importance of blogging for marketing. Indeed, companies that blog regularly report seeing an increase in the success of their marketing activities, not only this year but also a few years prior.
- Email marketing drives twice as much traffic to businesses with a blogging strategy as it does to those without.
- Your website traffic will increase by 55% with the aid of business blogging.
- Companies that blog improve their leads by 126%.
- Businesses who blog say that it has increased their client base by 57%.
- Blog-owning B2B companies generate 67% more leads than non-blogging companies.
- When it comes to reporting successful outcomes, marketers who use blogging are 13 times more likely than those who don’t.
- As far as inbound marketing platforms go, blogs yielded the highest return on investment in 2023.
- The only content forms that outperform blogging are photos and videos, both of which may be marketed through blogging.
Blogging for SEO Stats
It makes sense that the foundation of a successful SEO strategy is blogging. Search engines like Google won’t have anything to rank your website for if it doesn’t have any valuable content.
For this reason, companies who put SEO first also focus more on blogging.
- Blog-equipped business websites receive 434% more indexed pages.
- Companies who blog receive 97% more inbound links, which boosts search engine results and referral traffic.
- In the US, search engine optimization is used to promote 68% of blogs.
Conclusion
Without a doubt, SEO is an essential component of every company’s digital marketing plan.
Maintaining a blog is essential for improved SEO and lead creation, especially when recommended practices are followed. Remember that producing and distributing high-caliber content is also a great way to build authority and increase brand awareness.
Don’t let your company blog fall behind the times by starting it later!
