Hubspot Software Marketing Certification Exam Answers

Hubspot Software Marketing Certification Exam Answers

Question 1: What is the definition of contact management?

• A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
• A strategy that focuses on using only marketing software to easily store and source a contact’s information, including their name, contact history, email information, and so much more.
• A strategy that focuses on using a software program to easily store and source company information specific to making a deal in the CRM.
• A strategy that focuses on dividing marketing and sales to separate contact information and storing that information in a software platform.

Question 2: _______________ is the software that exists with the goal of automating your marketing actions.

• Marketing automation
• Inbound marketing
• Lead nurturing
• Marketing workflows

Question 3: True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

• True
• False

Question 4: Which of the following should you do before setting new KPI goals?

• Identify current performance for your KPIs.
• Create a project plan to meet your goals.
• Identify your areas of opportunity.
• All of the above

Question 5: Marketing Hub users will frequently use which of the following menus in HubSpot?

• Marketing
• Reports
• Contacts
• Automation
• All of the above

Question 6: True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

• True
• False

Question 7: Which of the following options reflects the correct sequence for establishing goals with your team?

• Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
• Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
• Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
• Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
• Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Question 8: Which of the following metrics are marketing teams NOT likely to report on?

• Monthly website traffic
• Rate of visitors converted to contacts
• Rate of contacts qualified to be handed over to sales
• Individual sales users’ monthly quota

Question 9: True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

• True
• False

Question 10: True or false? You can import contacts into HubSpot that are opted-out of communication.

• True
• False

Question 11: ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

• CMS
• CMC
• CRM
• CMR

Question 12: Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

• contextual conversations
• content conversations
• contextual pillar pages
• outbound conversation

Question 13: True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

• True
• False

Question 14: Which parts of your organization can benefit from buyer personas?

• Marketing team
• Sales team
• Services team
• A and B
• A, B, and C

Question 15: True or false? Buyer personas are non-fictional case study examples of your most successful customer.

• True
• False

Question 16: True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

• True
• False

Question 17: Which is NOT an example of demographic information that can help bring value to your buyer persona research?

• Age range
• Geographical location
• Shoe size
• Income range

Question 18: Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

• Smart List report
• Sources report
• Conversations report
• Top Personas report

Question 19: Most organizations target how many buyer personas?

• 1–2
• 3–5
• 6–10
• At least 10

Question 20: All of the following are components of a topic cluster EXCEPT:

• Core topics, which will take the shape of your pillar page
• Subtopics, such as blog posts or videos
• Distribution channels, such as YouTube or Twitter
• Internal hyperlinks

Question 21: Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

• link all subtopics to the pillar page
• only link the top 20 performing subtopics to the pillar page
• link the pillar page to all relevant subtopics
• A and C
• B and C

Question 22: All of the following are examples of SMART goals EXCEPT:

• Have 30% of your marketing leads attend an upcoming webinar.
• Have thought leaders contribute to an upcoming ebook.
• Increase sales qualified leads by 20% by the end of the year.
• Generate 10 customers within the first week of an upcoming product launch.

Question 23: All of the following are tools you can connect to a HubSpot campaign EXCEPT:

• Blog
• Workflow
• Content strategy
• Email

Question 24: True or false? You have up to one week to edit the name of a campaign.

• True
• False

Question 25: All of the following are ways you can report on a campaign EXCEPT:

• In the campaign itself
• In campaign analytics, under the reporting tool
• Both of the above
• None of the above: Campaign reporting is a default option in the marketing dashboard

Question 26: Which of the following are campaign metrics that can be tracked in HubSpot?

• Influenced contacts
• Closed deals
• New contacts (first touch)
• A, B, and C

Question 27: All of the following are examples of how you can export campaign data EXCEPT:

• XLSX
• XLS
• PDF
• CSV

Question 28: True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

• True
• False

Question 29: Choose all that apply: Blogging helps your inbound marketing by _____.

• It helps you attract new visitors
• It helps you convert visitors into leads
• It helps you report on your marketing funnel
• It helps you personalize your website

Question 30: Where can you view data about an individual blog post’s performance in HubSpot?

• In the Performance tab of that blog post
• On your Marketing dashboard
• In a contacts attribution report
• In the Optimize tab of the blog post editor

Question 31: Where should you consider inserting calls-to-action throughout your blog post?

• Text-based call-to-action at the top
• Image-based call-to-action at the bottom
• At least one call-to-action per three paragraphs of text
• A and B
• A, B, and C

Question 32: Fill in the blank: To preview your post, click __________.

• The Read more separator
• The Preview button
• The Content tab
• There is no preview mode

Question 33: What is a landing page?

• A single page that covers all aspects of the topic, with room for more in-depth reporting
• A pop-up form
• The page typically encountered first on a website that usually contains links to the other pages of the site
• Website pages that are designed to convert visitors into leads

Question 34: How does a landing page typically gather information about site visitors?

• Using a meetings link
• Using a CTA
• Using an email
• Using a form

Question 35: What are the elements of a traditional conversion path?

• Chatbot, live chat, messaging app
• Landing page, form, chatbot
• Landing page, form, CTA, thank you page
• Thank you page, messaging app, CTA, landing page

 Question 36: True or false? Pillar pages make landing pages obsolete.

• True
• False

Question 37: When should you ungate content?

• Contextually — ungate content when it makes the most sense for your business.
• Always — forms are dead.
• Never — pillar pages are a fad.
• To gate or ungate is an illusion.

Question 38: What are the key components of a landing page?

• Copy, form, content offer
• Headline, chatbot, form, video
• Headline, copy, form, image
• Copy, form, video, content

Question 39: Why is it considered a best practice to include an image or video on a landing page?

• Images give visitors a tangible idea of what they’ll receive.
• Images make landing pages much more visually dynamic.
• Images can tell complex stories faster than words can.
• A, B, and C

Question 40: What are/is the area(s) you need to consider when building a call-to-action?

• Visuals
• Copy
• Location
• A, B, and C

Question 41: A call-to-action button is also known as a:

• ATC
• CTA
• CAT
• TAC

Question 42: You should base the design of your CTA on the following:

• Your buyer persona’s preferences
• Your brand
• Accessibility
• A, B, and C

Question 43: True or false? You can use your HubSpot CTAs in externally hosted content.

• True
• False

Question 44: True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

• True
• False

Question 45: Why should you limit the number of form fields you use on your form?

• Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
• The information you ask for should be a fair exchange for the content you’re offering.
• Nobody has time to fill out a long form.
• Short forms show that you don’t really want to learn more about a prospect.

Question 46: What is a form submission notification?

• A notification that your form has successfully published to your site
• The code you use to embed your HubSpot form externally
• A notification that is emailed to a set list of recipients when a visitor submits a form
• The HubSpot tracking code installed to track and store your form submission data in your CRM

Question 47: Your form submission rate tracks:

• The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
• The total number of submissions divided by the total number of views for the form
• The total number of times the form has been submitted across all your pages
• The total number of times your form appears across all your pages

Question 48: Where is information collected by your form submissions stored in HubSpot?

• Buyer personas
• Your reports home
• Deal records
• Contact records

Question 49: True or false? Forms are dead.

• True
• False

Question 50: What is the advantage of using a form?

• Forms help you gauge how interesting a piece of content is to your target audience.
• Forms can help you disqualify leads.
• With forms collecting information for you, you no longer need to talk to sales.
• Form submissions can be used to boost the vanity metrics of your site.

Question 51: What is a pop-up form?

• A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
• A bot programmed to chat with prospects conversationally
• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• An ungated piece of content

Question 52: True or false? Pop-up forms are outbound.

• True
• False

Question 53: You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

• By the accounts you want to see engagements from
• By going to Twitter to see the lists you’ve created in HubSpot
• By conversations, so you can respond to audience comments
• By interactions or click-like engagements with content that has been published in HubSpot

Question 54: What is a Twitter stream?

• A contact list of followers you acquired from Twitter
• A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
• A display of tweets that you developed in the social inbox to promote a specific campaign
• A display of tweets that match pre-defined, saved searches on specific criteria

Question 55: True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

• True
• False

Question 56: True or false? Marketing automation is ONLY used to automate your marketing actions.

• True
• False

Question 57: There are three types of workflows you can create in HubSpot. What are they?

• Start from scratch, Center on a sales date, and Center on a date property
• Start from scratch, Center on a marketing date, and Center on a date property
• Start from scratch, Center on a date, and Center on a date property
• Start from a contact property, Center on a date, and Center on a date property

Question 58: _________ workflows will operate once a contact meets the enrollment triggers of that workflow.

• Start from scratch
• Center on a date
• Center on a date property
• Center on a sales date property

Question 59: True or false? You can set a workflow goal on the main workflows dashboard.

• True
• False

Question 60: What is the definition of segmentation?

• Creating filters for your contacts based on similarities
• Creating a segment based on buyer personas
• Breaking up your contacts into smaller groups of similar people
• Creating a static list based on an imported list of contacts

Question 61: What are three examples of segments that every business should ideally have?

• Subscribers, leads, customers
• Leads, prospects, opted-out customers
• Subscribers, customers, users
• Unsubscribers, users, customers

Question 62: What are the three types of segments you can create in HubSpot?

• Saved filters, active lists, active filters
• Static filters, active lists, active filters
• Static filters, static lists, opted-out filters
• Saved filters, active lists, static lists

Question 63: Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

• Active list
• Saved filter
• Static list
• Saved list

Question 64: A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

• static
• active
• filtered
• Moving

Question 65: True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

• True
• False

Question 66: True or false? A list and a report in HubSpot accomplish the same actions and goals.

• True
• False

Question 67: The analyze tab for your marketing emails is most commonly used to __________.

• report on your individual marketing emails
• review emails before sending them out
• optimize your marketing emails
• analyze your email marketing channel as a whole

Question 68: True or false? You can test your marketing emails in different email clients from within the email editor.

• True
• False

Question 69: When drafting an email, why would you enable a web version of your email?

• Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
• Enabling a web version of your email helps you create SEO with your email copy.
• Some email clients require a web version to render marketing emails.
• You should not enable a web version of your email. This is not a best practice.

Question 70: What are the three ways you can add recipients to your marketing emails?

• Add a list of contacts, add individual contacts, or save the email as a sales email.
• Add a list of contacts, add individual contacts, or save the email as a services email.
• Add a list of contacts, add individual contacts, or save the email for automation.
• Add individual contacts, save the email for automation, or save the email as a transactional email.

Question 71: True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

• True
• False

Question 72: When should you report on your marketing campaign performance?

• Before a campaign
• After a campaign
• Throughout a campaign
• Never

Question 73: What is key to the success of your reporting?

• Setting the right goals
• Identifying the correct success metrics
• Having the correct analytics in place
• A, B, and C

Question 74: How does HubSpot calculate the source of a visitor to your site?

• Using the initial URL a visitor uses when first landing on your site
• Using the final URL a visitor uses when leaving your site
• Using their social media profiles to contextualize their favorite platforms
• Using Google Analytics

Question 75: What is the reporting library?

• A resource that offers dozens of canned reports built around marketing best practices
• A reporting add-on feature you can buy for an additional $300 a month
• Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins
• The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

Question 76: All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

• The core topic is featured in the URL
• The core topic is featured in the H1
• The core topic is featured in a video at the top of the page
• The core topic is featured in the image alt text

Question 77: True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

• True
• False

Question 78: Which type of pillar page is in the form of an ungated guide or ebook?

• Resource pillar page
• Guide-type pillar page
• Information-based pillar page
• 10x content pillar page

Question 79: What type of file can you import in draft mode instead of starting a blog post from scratch?

• Word doc
• Google doc
• Evernote file
• PDF

Question 80: Fill in the blank: For distraction-free editing, click ___________.

• Zen Mode
• Text-Only Mode
• Draft Mode
• Inline Edit Mode

Question 81: Which of the following tasks can be performed in settings?

• Managing navigation
• Setting a logo
• Choosing system pages
• Setting a favicon
• All of the above

Question 82: Which sentence best describes collaboration in the CMS?

• The HubSpot CMS should only be used by one person at a time.
• Delegation and organization are integral to managing web assets in the HubSpot CMS.
• The HubSpot CMS automates collaboration so you don’t have to worry about it.
• Marketers should defer to developers when it comes to CMS decisions.

Question 83: True or false? Big companies require complex page templates.

• True
• False

Question 84: True or false? Logos are always global content and can’t be swapped out on individual pages.

• True
• False

Question 85: What is a call-to-action button?

• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• A pop-up form
• A snippet of text that Google serves on a search engine results page (SERP)
• Anybody your company communicates with in the course of doing business

Question 86: Why should your call-to-action contain action-oriented language?

• Because Jorie said so.
• A call-to-action should inspire your visitors to take an action.
• You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
• B and C

Question 87: What is a lead flow?

• A pop-up form
• A bot programmed to chat with prospects conversationally
• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• An ungated piece of content

Question 88: What’s the difference between a form and a pop-up form?

• Experience — forms are inbound. Pop-up forms are outbound.
• Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.
• Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only used in the decision stage of the buyer’s journey.
• Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Question 89: How can a pop-up form supplement a visitor’s experience?

• By interrupting a visitor browsing irrelevant content
• By providing additional content or value
• By redirecting users to an interesting offer or asset
• By collecting information that can help you immediately personalize a visitor’s experience

Question 90: Pop-up forms are best suited to which stage of the buyer’s journey?

• Awareness
• Consideration
• Decision
• All stages of the buyer’s journey

Question 91: What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

• Using a free tool to develop great content
• Knowing your buyer persona
• Mapping your business goals to social objectives
• Adding social media links to your website header and footer
• Connecting your social media accounts in email

Question 92: True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

• True
• False

Question 93: What is a session?

• A session tracks if the HubSpot tracking code has loaded on a page.
• A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.
• A session is anytime a visitor reaches your site from somewhere outside of your website domain.
• A session is anytime a visitor shares one of your pages on social media.

Question 94: True or false? A session expires after 30 minutes of inactivity.

• True
• False

Question 95: When determining buyer personas, which type of information is most important to capture?

• Psychographic information
• Demographic information
• Both are equal
• Neither. Your buyer personas are actual customers you’ve worked with.

Question 96: Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

• 20
• 300
• 800
• 1,500

Question 97: True or false? All assets should be built before creating a campaign.

• True
• False

Question 98: Which of the following is NOT a feature available to you in draft mode?

• Adding a call-to-action
• Italicizing text
• Inserting an H2 or H3 header
• Calling out a quoted sentence

Question 99: Which sentence best describes the relationship between templates and pages?

• Templates and pages are the same thing.
• To create a page, a marketer must first build a new template using the design manager.
• Pages and templates are unrelated.
• Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

Question 100: Which statement about selecting marketplace templates is most accurate?

• Any template in the marketplace will be a great fit for your content.
• A web developer is recommended for best results.
• Learning to select the best templates for your needs can help your organization build great pages faster.
• The most important consideration when selecting templates is brand alignment.

Question 101: True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

• True
• False

Question 102: You can create a call-to-action to align with which stage of the buyer’s journey?

• Awareness
• Consideration
• Decision
• A, B, and C

Question 103: In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

• Manage and Report
• Manage and Analyze
• Post-Send Details and Report
• Analyze and Report

Question 104: The definition of __________ is the software that exists with the goal of automating your marketing actions.

• Sales automation
• Marketing automation
• Sequence automation
• Productivity automation

Question 105: What were the original stages of the inbound marketing methodology?

• Get Found, Close, Analyze
• Get Found, Convert, Analyze
• Convert, Close, Delight
• Convert, Delight, Analyze

Question 106: True or false? You can collaborate with your team when drafting a blog post in edit mode.

• True
• False

Question 107: True or false? Lead flows are outbound.

• True
• False

Question 108: What is the primary purpose of a topic cluster content strategy?

• To create more engaging blog content for your audience
• To generate more leads from your blog
• To attract more visitors to your website through your blog
• To rearrange your site architecture into clusters of related content

Question 109: What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

• Read more separator
• Call to action
• Personalization token
• Paragraph break

Question 110: True or False? In a topic cluster, subtopics are usually covered in blog posts.

• True
• False

Question 111: What is the final step you should take before publishing a page?

• Preview the page
• Add a canonical URL
• Make sure you only have one H1 header
• Schedule the page to publish at a later date and time
• Share it on social media

Question 112: Which of these is NOT one of the ways search has changed in the last 5 years?

• The rising popularity of voice search
• More conversational search
• Less emphasis on exact match keywords
• Fewer Google algorithm changes

Question 113: True or False? You cannot add a featured image to a blog post.

• True
• False

Introduction to Hubspot Software Marketing

HubSpot is a popular platform known for its comprehensive suite of marketing, sales, and customer service tools. Its marketing software is particularly robust and is designed to help businesses attract, engage, and delight customers. Here’s a breakdown of what HubSpot’s marketing software offers:

Key Features of HubSpot Marketing Software

1. Marketing Automation:
   • Email Campaigns: Create and automate email marketing campaigns with personalized content.
   • Workflows: Set up automated workflows for nurturing leads and managing customer journeys.
2. Lead Generation:
   • Forms and Landing Pages: Design forms and landing pages to capture leads and convert website visitors.
   • Lead Flows: Use pop-ups and slide-ins to engage visitors and collect contact information.
3. Content Management:
   • Blogging: Manage and optimize your blog posts with SEO recommendations and analytics.
   • Content Creation: Tools for creating engaging content, including templates and a drag-and-drop editor.
4. Social Media Management:
   • Publishing and Scheduling: Plan and schedule posts across multiple social media platforms.
   • Monitoring and Analytics: Track social media performance and engage with your audience.
5. SEO Tools:
   • On-Page SEO Recommendations: Optimize your content with built-in SEO recommendations.
   • Keyword Research: Identify and target relevant keywords to improve search engine rankings.
6. Analytics and Reporting:
   • Performance Metrics: Monitor and analyze the performance of your campaigns with detailed reports.
   • Dashboard: Customizable dashboards to track key metrics and KPIs.
7. CRM Integration:
   • Contact Management: Sync marketing activities with your CRM to get a unified view of your customer interactions.
   • Segmentation: Use CRM data to segment and target your audience more effectively.
8. A/B Testing:
   • Email and Landing Pages: Test different versions of your emails and landing pages to determine what works best.
9. Personalization:
   • Smart Content: Deliver personalized content to different segments of your audience based on their behavior and interests.
10. Customer Support:
    • Live Chat and Chatbots: Engage with visitors in real-time and provide support with chatbots.

Benefits of Using HubSpot Marketing Software

• Unified Platform: All-in-one solution for marketing, sales, and service.
• User-Friendly Interface: Intuitive design that is accessible for both beginners and experienced marketers.
• Scalability: Suitable for businesses of all sizes, from startups to large enterprises.
• Integration: Seamlessly integrates with other HubSpot tools and many third-party applications.
• Educational Resources: Access to HubSpot Academy for training and best practices.

Considerations

• Cost: HubSpot can be pricey, especially for advanced features and higher-tier plans.
• Complexity: The range of features can be overwhelming; it might require a learning curve or dedicated resources to manage effectively.

Overall, HubSpot’s marketing software is highly regarded for its versatility and effectiveness in streamlining marketing efforts and improving overall business growth. If you’re looking for a solution that combines various aspects of marketing into one platform, HubSpot is definitely worth considering.