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As a digital marketer, I’m constantly searching ways to work more intelligently and productively. AI tools have completely changed the game in terms of stepping up the efforts and achieving better outcomes. I’ll outline my top AI tools in this part, which I’ll be using every day in 2024 to increase my output and efficiency in marketing.
The way I approach fundamental tasks like writing, graphic design, campaign management, and more has been completely transformed by these tools.
7 Best Free AI Tools For Digital Marketing in 2024
1. HubSpot Free AI Content Writer
Like the majority of marketers, you are aware that content is king. However, continuously producing high-quality, captivating material might be difficult. Because writer’s block is real and there are so many hours in a day!
I was thrilled to hear about HubSpot’s new integrated AI writing assistant for the same reason. I can now use artificial intelligence to create content more quickly and easily as a HubSpot customer.
I was a little unclear when I first heard about it. Is it possible for a robot to produce information that sounds human, such as blog posts and other types of writing? However, after giving it a try, I’m quite impressed with the capabilities of this free program.
Here’s How This HubSpot AI Content Writer Helps My Content Marketing:
The content it generates actually sounds natural: I was concerned that the content it produces would sound artificial or spammy, but it actually sounds natural. However, the AI picks up more and more of the tone and style of my brand the more stuff I feed it. It can no longer tell the difference between posts I write and ones it writes now.
I can easily tailor content for different platforms: I can quickly structure and spin a draft post to make it the ideal tone and format for Instagram, Twitter, Facebook, and other networks. This makes it easy for me to customize content for other channels.
The integration with HubSpot makes amazing: With a few clicks, I can use my AI-generated content to create landing pages, emails, campaigns, and more because HubSpot’s software has it integrated right in. The strength and scale of AI combined with human creativity is the best of both worlds.
HubSpot’s AI writer is a priceless resource. It’s even more intelligent than my own virtual assistant! I strongly advise trying it if you haven’t already to see how much time and effort it can save.
2. Notion – AI-Powered Productivity Software
Advanced personal productivity tools are necessary to maintain a high degree of organization and efficiency in your digital marketing endeavors. This is where Notion excels because of its adaptable databases, AI-powered integration features, and templates.
The Notion’s AI helps with intelligent search, task recommendations that are made automatically, and more. You may create systems, trackers, and workflows that are specifically suited to your marketing requirements. Organize all of your work in one location using Notion to maximize efficiency.
Notion provides a free basic plan, but a premium subscription is needed to access the full potential. Notion’s AI-enhanced productivity, however, makes it well worth the investment for digital marketers hoping to work more efficiently in 2024.
3. ChatGPT – AI Content Creation and Ideation
Anthropic’s conversational AI chatbot, ChatGPT is quite good at producing content in natural language. In my experience as a digital marketer, ChatGPT is quite helpful for rapidly brainstorming and creating various kinds of content.
I just tell ChatGPT about my target audience and content objectives, and it offers intelligent recommendations or whole content drafts that are customized for me. I can quickly come up with concepts for blog posts, ad copy frameworks, or even complete blog drafts that just need a few adjustments and finishing. It seems like I have an AI content strategist.
A paid version of ChatGPT is anticipated in the future, despite the fact that it is now free during its research phase. However, for the time being, digital marketers need to be utilizing this effective AI instrument in their work.
4. Adobe Express – AI-Powered Graphic Design
Constantly producing high-quality images and films can be challenging. However, Adobe Express offers a user-friendly creative platform with integrated AI creativity.
Express’ AI generator creates beautiful designs, logos, social media posts, advertisements, and more based just on text instructions. With regard to video, the AI blends and trims clips at your command to produce polished promotional movies in a matter of minutes.
For individuals, Adobe Express provides a free tier with limited monthly consumption. But the full potential of AI’s graphic design capabilities can only be accessed by upgrading to a subscription plan. Express is a revolutionary tool for digital marketers who specialize in visual assets.
5. Grammarly – AI-Powered Writing Assistant
Writing content for emails, websites, social media posts, and other digital marketing platforms must be done with clarity and professionalism. You may improve your writing by using Grammarly’s AI writing assistance.
It checks your writing for mistakes in syntax, punctuation, and style and offers recommendations for improving your vocabulary. The AI checks your writing for consistency and readability by analyzing tone and readability.
The Grammarly browser plugin works flawlessly with all online writing platforms. Basic errors are caught by the free version, and more extensive writing feedback is available with premium plans.
For digital marketers, unlocking Grammarly’s AI capabilities in 2024 is a must.
6. Copy.ai – AI-Powered Copywriting
Effective digital marketing requires copywriting, but consistently producing compelling, high-quality material may be difficult and time-consuming. In this situation, Copy.ai is useful. With only a few clicks, this clever AI tool can create marketing copy for a variety of purposes, including emails, landing pages, Facebook and Google advertisements, and product descriptions.
This is how it operates: simply type in your basic concept or outline to obtain the necessary copy. Copy.ai will quiz you to help it fine-tune the objectives, length, and tone. It will then produce human-like copy for you almost instantly. The output is quite natural because the AI was trained on millions of marketing and advertising materials.
I particularly enjoy using Copy.ai to generate draft emails and ad material. Compared to writing from scratch, it saves me a ton of time. Though they are a great place to start, the Copy.ai proposals usually need some little modification on my part before they are finalized. This enables me to write copy more effectively.
In general, Copy.ai is a free AI tool that marketers who want to improve their copywriting in 2024 should definitely give a try. The copy that is generated has a good flow and expertly uses keywords. Try it out for your upcoming landing page or Facebook advertisement!
7. Jarvis – AI Writer for Marketing Emails
Composing large-scale, impactful marketing emails is quite difficult. However, Jarvis, a Grammarly AI writer, can do it automatically. It creates professional email drafts in minutes that are suited to your company’s requirements.
Provide Jarvis a brief explanation of the email’s purpose and any pertinent information, and he will go to work. The AI creates a human-sounding email draft that is optimized for open and click-through rates by taking into account the tone of voice, length, and essential messaging.
For example, I asked Jarvis to compose a promotional email promoting a competition for giveaways. I finished writing a strong draft in five minutes and was able to send it to my list.
Jarvis’s free edition makes it simple to create bulk emails by allowing 100 sends each month. When compared to hiring writers, even the paid plans are reasonably priced for small enterprises.
What are the benefits of using AI tools for digital marketing?
Artificial intelligence (AI) systems can produce optimized content, automate repetitive jobs, find patterns, promote creativity, and more. Time is saved, results are improved, and strategy can be focused on as a result.
How can AI improve Copywriting and Content Creation?
To increase efficiency and quality, AI writing aids such as HubSpot AI Content Writer, Grammarly, Jarvis, and Cohere can improve writing, produce first drafts, and offer outlines and ideas.
