28 Blog Readership Statistics & Key Takeaways (for 2024)

A compilation of the most recent blog readership data for 2024 can be seen in this post.

Recall that producing material that will gain your audience’s trust requires a thorough understanding of them.

The statistics below will answer a bunch of key questions, like:

• How many people read blog posts on the internet?
• Why do people read blog posts?
• What are the ways readers discover content?
• When do people read blogs?

Top Blog Readership Statistics 2024

• 60% of internet users peruse blog entries.
• The age range of 37% of blog users is between 40 and 60.
• 61% of readers check blog recommendations before making a purchase.
• The majority of readers 70% prefer to come and read blogs first thing in the morning.
• About 20% of readers will click past the headline in reality.
• 33% of readers wish to get new knowledge via blogs.
• On WordPress.com, blog users leave almost 77 million comments each month.
• Numbers-based headlines are preferred by 36% of blog readers.

How many people read blogs?

According to a HubSpot poll, 60% of internet users read blogs. With more than 4.66 billion people using the internet, there are around 2.8 billion readers.

• Of those who use the internet, 60% read blogs, whereas 40% never do.

• Of all blog readers, 39% do so 3-5 times a week, and 11% do so daily.
• 10% of all readers read blogs 4-6 times a week.

How old are blog readers?

According to recent data, most blog users are in the 40–60 age range. This is consistent with a previous Pingdom survey that found the average age of blog readers to be 41.

Younger audiences are more likely to consume content from social networking and video streaming websites, even though they also read blog entries.

• The age range of almost 37% of blog users is between 40 and 60 years old.

• 25–30 and 19–24 year olds make up 17% and 10.3% of blog readers, respectively.
• 30% of blog readers are in the 31–40 age range.
• According to 32% of readers, the most crucial element influencing the quality of material is accuracy.

Why do people read blogs?

There are several reasons why people read blogs, including news updates, amusement, and the acquisition of new skills. Some people also enjoy using blogger recommendations to influence their purchasing choices.

• 33% of readers use blogs to find new information.

• 20% of blog visitors visit blogs for fun.
• 12% of readers use blogs to find news and trends in the sector.
• 61% of American buyers purchase a product after reading a blog post recommendation.

When do readers check blogs?

The majority of individuals, according to data, read blogs in the morning, mainly between 9 and 10 AM. It’s interesting to note that male readers are more likely than female readers to visit blogs after hours.

• Readers that prefer to read blogs between 9 and 10 AM EST are 70% of readers.

• Night time reading is preferred among male readers.
• Saturdays around 9 AM are the most likely times for blog readers to make comments.

How do people read blogs?

Not every reader reads a blog post from beginning to end. Actually, data indicates that 80% of readers scan the title of a blog post before clicking elsewhere. Additionally, many readers only stay on a post for 96 seconds.

It’s likely that readers will only skim posts if they choose to read them through from beginning to end.

• 8 readers out of 10 glance at a blog post’s headline.

• Of the readers, only 2 out of 10 will actually read the article.
• Readers who claim they just skim blog posts are 43%.
• A blog post is normally viewed by a reader for 96 seconds on average.

How do blog readers discover new content?

The younger generation prefers to read blogs and browse the web on a mobile device. The majority of these people also utilize Facebook and Google to find the content they need. Furthermore, 75% of people who use search engines only look through the results on the first page, which are usually blog articles.

Few people use their browser’s address bar to navigate straight to the blog they wish to read.

• The majority of users those in the ages of 18 to 24 (56%) and 35 to 44 (53%), 45 to 54 (48%), and 55 and older continue to search for information on Google.

• 68% of readers between the ages of 18 and 24 said they prefer to access the web on their mobile device.
• 65% of readers who are between the ages of 25 and 34 said they prefer to use a mobile device for web browsing.
• 56% of readers who are between the ages of 25 and 34 use Facebook feeds to passively find content.
• Merely 33% of readers in the 18–24 age range visit a publication’s website directly in order to read material.
• Only the first page of Google search results is viewed by 75% of people.

More about your readers

• Poor material quality, according to 24% of readers, damages a blog’s credibility.
• Every month, blog readers on WordPress.com post 77 million comments.
• 36% of readers desire blog titles that contain a number.
• If the headline of an article asks a question, 23.3% more readers will share it.

Conclusion

Do you feel any closer to your readers now?

Recall that the secret to improving your content formula is knowing your target audience.

With the information above, you need to have no trouble developing a content strategy that benefits your business. Just remember to monitor your own outcomes and continue to follow the data to guide your decisions.